{"id":28452,"date":"2023-12-07T05:10:44","date_gmt":"2023-12-07T05:10:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-da-dang-hoa-lien-quan-related-diversification-strategies-la-gi.html"},"modified":"2023-12-22T21:37:14","modified_gmt":"2023-12-22T14:37:14","slug":"chien-luoc-da-dang-hoa-lien-quan-related-diversification-strategies-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-da-dang-hoa-lien-quan-related-diversification-strategies-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a li\u00ean quan (Related diversification strategies) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a li\u00ean quan (Related diversification strategies)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a li\u00ean quan<\/b> trong ti\u1ebfng Anh l\u00e0 Related diversification strategies<\/b>.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a li\u00ean quan<\/i>\u00a0l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u1ea3y ra khi c\u00f4ng ty th\u00eam ho\u1eb7c m\u1edf r\u1ed9ng d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t ho\u1eb7c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3.<\/p>\n

Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u00f4ng ty b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c th\u00e2m nh\u1eadp v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh.\u00a0D\u01b0\u1edbi s\u1ef1 \u0111a d\u1ea1ng h\u00f3a li\u00ean quan, c\u00f4ng ty l\u00e0m cho vi\u1ec7c ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a b\u1ed5 sung ho\u1eb7c cung c\u1ea5p d\u1ecbch v\u1ee5 b\u1ed5 sung.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t gi\u00e0y b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t m\u1ed9t d\u00f2ng v\u00ed v\u00e0 c\u00e1c ph\u1ee5 ki\u1ec7n b\u1eb1ng da kh\u00e1c;\u00a0m\u1ed9t c\u1eeda h\u00e0ng s\u1eeda ch\u1eefa \u0111i\u1ec7n t\u1eed b\u1ed5 sung v\u00e0o danh m\u1ee5c d\u1ecbch v\u1ee5 cho thu\u00ea c\u1ee7a m\u00ecnh\u00a0 c\u00e1c thi\u1ebft b\u1ecb \u0111\u1ec3 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng t\u1ea1m th\u1eddi cho \u0111\u1ebfn khi \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c s\u1eeda ch\u1eefa.<\/p>\n

Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a li\u00ean quan<\/b> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia ra l\u00e0m hai lo\u1ea1i:<\/p>\n

+ \u0110a d\u1ea1ng h\u00f3a li\u00ean quan r\u00e0ng bu\u1ed9c (Related Constrained Diversification)<\/p>\n

+ \u0110a d\u1ea1ng h\u00f3a li\u00ean quan theo chu\u1ed7i (Related Linked Diversification)<\/p>\n

\u0110\u1eb7c tr\u01b0ng v\u00e0 \u00fd ngh\u0129a<\/font><\/h3>\n

– C\u00e1c doanh nghi\u1ec7p\u00a0\u0111a d\u1ea1ng h\u00f3a li\u00ean quan t\u1ea1o ra gi\u00e1 tr\u1ecb th\u00f4ng qua hai c\u00e1ch th\u1ee9c:<\/p>\n

+ Chia s\u1ebb c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 li\u00ean h\u1ec7 trong qu\u00e1 tr\u00ecnh t\u1ed5 ch\u1ee9c (Operational Relatedness) v\u00e0 chuy\u1ec3n giao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p (Corporate Relatedness).<\/p>\n

+ S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai c\u00e1ch th\u1ee9c n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c c\u00e1c ngu\u1ed3n l\u1ef1c ri\u00eang l\u1ebb \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p v\u1edbi nhau nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4.<\/p>\n

Trong \u0111\u00f3, \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4 ng\u01b0\u1eddi ta b\u1eaft bu\u1ed9c ph\u1ea3i chia s\u1ebb c\u00e1c t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh nh\u01b0 nh\u00e0 x\u01b0\u1edfng, m\u00e1y m\u00f3c thi\u1ebft b\u1ecb v\u00e0 c\u00e1c t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh kh\u00e1c gi\u1eefa c\u00e1c l\u0129nh v\u1ef1c kinh doanh; c\u00e1c t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh nh\u01b0 b\u00ed quy\u1ebft c\u00f4ng ngh\u1ec7… c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb nh\u01b0ng th\u01b0\u1eddng \u00edt h\u01a1n.<\/p>\n

Tuy nhi\u00ean, n\u1ebfu ch\u1ec9 chuy\u1ec3n giao b\u00ed quy\u1ebft c\u00f4ng ngh\u1ec7 m\u00e0 kh\u00f4ng bao g\u1ed3m c\u00e1c t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh kh\u00e1c th\u00ec \u0111\u00f3 l\u00e0 chuy\u1ec3n n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ed1t l\u00f5i \u1edf c\u1ea5p doanh nghi\u1ec7p ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ef1 chia s\u1ebb ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

– Doanh nghi\u1ec7p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a li\u00ean quan mong mu\u1ed1n t\u1ea1o ra v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4 gi\u1eefa c\u00e1c l\u0129nh v\u1ef1c kinh doanh.<\/p>\n

– \u0110\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t ng\u00e0nh hay th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a n\u00f3 t\u01b0\u01a1ng \u0111\u1ed1i \u0111a d\u1ea1ng, l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4 c\u00f3 \u0111\u01b0\u1ee3c do ti\u1ebft ki\u1ec7m chi ph\u00ed s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c t\u1ea1o ra do s\u1ef1 chia s\u1ebb ngu\u1ed3n l\u1ef1c ho\u1eb7c chuy\u1ec3n giao n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ed1t l\u00f5i c\u1ea5p doanh nghi\u1ec7p \u0111\u1eab \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n trong m\u1ed9t l\u0129nh v\u1ef1c kinh doanh n\u00e0o \u0111\u00f3 cho c\u00e1c l\u0129nh v\u1ef1c kinh doanh kh\u00e1c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Related Diversification, Strategy Train;\u00a0Strategic management – Competitiveness and Globalization, Hitt-Ireland-Hoskission, 7th Edition, South-Western, 2007)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a li\u00ean quan (ti\u1ebfng Anh: Related diversification strategies) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u1ea3y ra khi c\u00f4ng ty th\u00eam ho\u1eb7c m\u1edf r\u1ed9ng d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t ho\u1eb7c th\u1ecb tr\u01b0\u1eddng hi\u1ec7n c\u00f3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28452"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28452"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28452\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}