{"id":28494,"date":"2023-12-07T05:12:09","date_gmt":"2023-12-07T05:12:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-phan-tich-chuoi-gia-tri-cua-m-porter-porters-value-chain-analysis-la-gi.html"},"modified":"2023-12-22T21:37:41","modified_gmt":"2023-12-22T14:37:41","slug":"mo-hinh-phan-tich-chuoi-gia-tri-cua-m-porter-porters-value-chain-analysis-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-phan-tich-chuoi-gia-tri-cua-m-porter-porters-value-chain-analysis-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a M.Porter (Porter’s Value Chain Analysis) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: smartsheet)<\/p>\n<\/div>\n<\/div>\n

Mo\u0302 hi\u0300nh pha\u0302n ti\u0301ch chu\u00f4\u0303i gia\u0301 tri\u0323 cu\u0309a M.Porter<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Mo\u0302 hi\u0300nh pha\u0302n ti\u0301ch chu\u00f4\u0303i gia\u0301 tri\u0323 cu\u0309a M.Porter<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Porter’s Value Chain Analysis.<\/b><\/p>\n

Mo\u0302 hi\u0300nh pha\u0302n ti\u0301ch chu\u00f4\u0303i gia\u0301 tri\u0323 cu\u0309a M.Porter <\/b>\u0111u\u031ba ra na\u0306m 1985 trong cu\u00f4\u0301n Competitive Advantage: Creating and Sustaining Superior Performance la\u0300 co\u0302ng cu\u0323 pha\u0302n ti\u0301ch quan tro\u0323ng \u0111\u00ea\u0309 ti\u0300m hi\u00ea\u0309u ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng be\u0302n trong m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c se\u0303 ta\u0323o ra gia\u0301 tri\u0323 cho kha\u0301ch ha\u0300ng nhu\u031b th\u00ea\u0301 na\u0300o.\u00a0<\/p>\n

Pha\u0302n ti\u0301ch chu\u00f4\u0303i gia\u0301 tri\u0323 d\u01b0\u0323a tre\u0302n nguye\u0302n l\u00ed la\u0300 ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c t\u00f4\u0300n ta\u0323i nh\u0103\u0300m ta\u0323o ra gia\u0301 tri\u0323 cho kha\u0301ch ha\u0300ng cu\u0309a mi\u0300nh. Trong pha\u0302n ti\u0301ch chu\u00f4\u0303i gia\u0301 tri\u0323, ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c \u0111u\u031b\u01a1\u0323c chia tha\u0300nh ca\u0301c nho\u0301m hoa\u0323t \u0111\u1ecd\u0302ng co\u0301 th\u00ea\u0309 ta\u0323o ra gia\u0301 tri\u0323 cho kha\u0301ch ha\u0300ng.\u00a0<\/p>\n

T\u00f4\u0309 ch\u01b0\u0301c co\u0301 th\u00ea\u0309 \u0111a\u0301nh gia\u0301 na\u0306ng l\u01b0\u0323c cu\u0309a mi\u0300nh m\u1ecd\u0302t ca\u0301ch co\u0301 hi\u1eb9\u0302u qua\u0309 ho\u031bn b\u0103\u0300ng ca\u0301ch xa\u0301c \u0111i\u0323nh va\u0300 \u0111a\u0301nh gia\u0301 t\u01b0\u0300ng hoa\u0323t \u0111\u1ecd\u0302ng. M\u00f4\u0303i hoa\u0323t \u0111\u1ecd\u0302ng ta\u0323o ra gia\u0301 tri\u0323 \u0111u\u031b\u01a1\u0323c coi la\u0300 m\u1ecd\u0302t ngu\u00f4\u0300n l\u01b0\u0323c \u0111\u00ea\u0309 ta\u0323o ra l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh cho t\u00f4\u0309 ch\u01b0\u0301c.\u00a0<\/p>\n

Qui tr\u00ecnh th\u1ef1c hi\u1ec7n<\/font><\/h3>\n

Co\u0301 ba bu\u031b\u01a1\u0301c \u0111\u00ea\u0309 th\u01b0\u0323c hi\u1eb9\u0302n pha\u0302n ti\u0301ch chu\u00f4\u0303i gia\u0301 tri\u0323 cho m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c:<\/p>\n

– Pha\u0302n chia ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c tha\u0300nh ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng chi\u0301nh va\u0300 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng h\u00f4\u0303 tr\u01a1\u0323<\/p>\n

– Pha\u0302n ta\u0301ch chi phi\u0301 cho t\u01b0\u0300ng hoa\u0323t \u0111\u1ecd\u0302ng<\/p>\n

– Xa\u0301c \u0111i\u0323nh ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng co\u031b ba\u0309n ta\u0323o ra s\u01b0\u0323 ha\u0300i lo\u0300ng cu\u0309a kha\u0301ch ha\u0300ng va\u0300 tha\u0300nh co\u0302ng cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c<\/p>\n

Mo\u0302 hi\u0300nh pha\u0302n ti\u0301ch chu\u00f4\u0303i gia\u0301 tri\u0323 co\u0301 th\u00ea\u0309 a\u0301p du\u0323ng cho m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c, m\u1ecd\u0302t nga\u0300nh, \u0111i\u0323a phu\u031bo\u031bng hay qu\u00f4\u0301c gia.\u00a0<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

Du\u031b\u01a1\u0301i \u0111a\u0302y la\u0300 vi\u0301 du\u0323 mo\u0302 hi\u0300nh chu\u00f4\u0303i gia\u0301 tri\u0323 a\u0301p du\u0323ng cho m\u1ecd\u0302t doanh nghi\u1eb9\u0302p sa\u0309n xu\u1ea5t<\/p>\n

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Chu\u00f4\u0303i gia\u0301 tri\u0323 cu\u0309a m\u1ecd\u0302t ha\u0303ng sa\u0309n xu\u00e2\u0301t<\/p>\n<\/div>\n<\/div>\n

Trong hi\u0300nh tr\u00ean, ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng trong m\u1ecd\u0302t nga\u0300nh cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c \u0111u\u031b\u01a1\u0323c pha\u0302n ti\u0301ch theo gia\u0301c \u0111\u1ecd\u0302 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng chi\u0301nh va\u0300 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng h\u00f4\u0303 tr\u01a1\u0323.\u00a0<\/p>\n

Ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng chi\u0301nh bao g\u00f4\u0300m h\u1ea1\u0302u c\u00e2\u0300n hu\u031b\u01a1\u0301ng va\u0300o, sa\u0309n xu\u00e2\u0301t, h\u1ea1\u0302u c\u00e2\u0300n hu\u031b\u01a1\u0301ng ra, marketing va\u0300 ba\u0301n ha\u0300ng va\u0300 di\u0323ch vu\u0323 sau ba\u0301n ha\u0300ng.\u00a0<\/p>\n

Ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng h\u1ea1\u0302u c\u00e2\u0300n hu\u031b\u01a1\u0301ng va\u0300o \u01a1\u0309 \u0111a\u0302y co\u0301 th\u00ea\u0309 bao g\u00f4\u0300m vi\u1eb9\u0302c mua va\u0300 d\u01b0\u0323 tr\u01b0\u0303 nguye\u0302n v\u1ea1\u0302t li\u1eb9\u0302u, chu\u00e2\u0309n bi\u0323 nha\u0300 xu\u031b\u01a1\u0309ng, ma\u0301y mo\u0301c thi\u00ea\u0301t bi\u0323, nhie\u0302n li\u1eb9\u0302u cho qua\u0301 tri\u0300nh ta\u0323o ra sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323.\u00a0<\/p>\n

Ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng h\u1ea1\u0302u c\u00e2\u0300n hu\u031b\u01a1\u0301ng ra bao g\u00f4\u0300m vi\u1eb9\u0302c \u0111o\u0301ng go\u0301i, da\u0301n nha\u0303n hi\u1eb9\u0302u cho sa\u0309n ph\u00e2\u0309m, lu\u031bu kho tha\u0300nh ph\u00e2\u0309m. Ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng h\u00f4\u0303 tr\u01a1\u0323 bao g\u00f4\u0300m vi\u1eb9\u0302c xa\u0302y d\u01b0\u0323ng co\u031b s\u01a1\u0309 ha\u0323 t\u00e2\u0300ng, qua\u0309n l\u00ed<\/span> ngu\u00f4\u0300n nha\u0302n l\u01b0\u0323c, pha\u0301t tri\u00ea\u0309n co\u0302ng ngh\u1eb9\u0302 va\u0300 qua\u0309n l\u00ed<\/span> h\u1eb9\u0302 th\u00f4\u0301ng tho\u0302ng tin.<\/p>\n

Nghie\u0302n c\u01b0\u0301u ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng h\u1ea1\u0302u c\u00e2\u0300n hu\u031b\u01a1\u0301ng va\u0300o va\u0300 hu\u031b\u01a1\u0301ng ra co\u0301 th\u00ea\u0309 m\u01a1\u0309 ra nh\u01b0\u0303ng hu\u031b\u01a1\u0301ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c m\u01a1\u0301i nh\u0103\u0300m m\u01a1\u0309 r\u1ecd\u0302ng hoa\u0323t \u0111\u1ecd\u0302ng sang nh\u01b0\u0303ng li\u0303nh v\u01b0\u0323c m\u01a1\u0301i lie\u0302n quan (lie\u0302n k\u00ea\u0301t chi\u00ea\u0300u do\u0323c).\u00a0<\/p>\n

M\u01a1\u0309 r\u1ecd\u0302ng theo hu\u031b\u01a1\u0301ng ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng h\u1ea1\u0302u c\u00e2\u0300n hu\u031b\u01a1\u0301ng va\u0300o go\u0323i la\u0300 \u0111i ngu\u031b\u01a1\u0323c do\u0300ng, theo hu\u031b\u01a1\u0301ng \u0111i v\u00ea\u0300 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng h\u1ea1\u0302u c\u00e2\u0300n hu\u031b\u01a1\u0301ng ra go\u0323i la\u0300 \u0111i xuo\u0302i do\u0300ng. Tu\u031bo\u031bng \u01b0\u0301ng v\u01a1\u0301i hai hu\u031b\u01a1\u0301ng m\u01a1\u0309 r\u1ecd\u0302ng \u01a1\u0309 tre\u0302n c\u00e2\u0300n co\u0301 hai loa\u0323i chi\u00ea\u0301n lu\u031b\u01a1\u0323c la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111i ngu\u031b\u01a1\u0323c do\u0300ng va\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111i xuo\u0302i do\u0300ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00f4\u0309\u00a0ch\u01b0\u0301c va\u0300 qua\u0309n l\u00ed t\u00f4\u0309\u00a0ch\u01b0\u0301c, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4 h\u00ecnh ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a M.Porter (ti\u1ebfng Anh: Porter’s Value Chain Analysis) l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch quan tr\u1ecdng \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00ean trong m\u1ed9t t\u1ed5 ch\u1ee9c s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28494"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28494"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28494\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}