{"id":28496,"date":"2023-12-07T05:12:13","date_gmt":"2023-12-07T05:12:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-nam-luc-luong-canh-tranh-cua-michael-porter-porters-five-forces-la-gi.html"},"modified":"2023-12-22T21:37:41","modified_gmt":"2023-12-22T14:37:41","slug":"mo-hinh-nam-luc-luong-canh-tranh-cua-michael-porter-porters-five-forces-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-nam-luc-luong-canh-tranh-cua-michael-porter-porters-five-forces-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh n\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Michael Porter (Porter’s Five Forces) l\u00e0 g\u00ec?"},"content":{"rendered":"
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\"1*S2k0UmViovwYfjKn8J0h6w\"<\/div>\n
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: medium)<\/p>\n<\/div>\n<\/div>\n

Mo\u0302 hi\u0300nh na\u0306m l\u01b0\u0323c lu\u031b\u01a1\u0323ng ca\u0323nh tranh cu\u0309a Michael Porter\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Mo\u0302 hi\u0300nh na\u0306m l\u01b0\u0323c lu\u031b\u01a1\u0323ng ca\u0323nh tranh cu\u0309a Michael Porter <\/b>hay n\u0103m t\u00e1c \u0111\u1ed9ng c\u1ee7a Porter<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Porter’s Five Forces.<\/b><\/p>\n

Mo\u0302 hi\u0300nh na\u0306m l\u01b0\u0323c lu\u031b\u01a1\u0323ng ca\u0323nh tranh cu\u0309a Michael Porter<\/b> l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch n\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh trong m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a ng\u00e0nh. (Theo Investopedia)<\/i><\/p>\n

Th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ea5u tr\u00fac c\u1ee7a m\u1ed9t ng\u00e0nh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty, m\u00f4 h\u00ecnh c\u1ee7a Porter c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho b\u1ea5t k\u00ec ph\u00e2n kh\u00fac n\u00e0o c\u1ee7a n\u1ec1n kinh t\u1ebf \u0111\u1ec3 t\u00ecm ki\u1ebfm l\u1ee3i nhu\u1eadn v\u00e0 t\u00ednh h\u1ea5p d\u1eabn.<\/p>\n

Mo\u0302 hi\u0300nh na\u0306m l\u01b0\u0323c lu\u031b\u01a1\u0323ng ca\u0323nh tranh cu\u0309a Michael Porter nh\u0103\u0300m \u0111a\u0301nh gia\u0301 na\u0306ng l\u01b0\u0323c ca\u0323nh tranh va\u0300 vi\u0323 tri\u0301 cu\u0309a m\u1ecd\u0302t t\u00f4\u0309 ch\u01b0\u0301c trong mo\u0302i tru\u031b\u01a1\u0300ng hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a no\u0301.\u00a0<\/p>\n

Mo\u0302 hi\u0300nh na\u0300y \u0111u\u031b\u01a1\u0323c xa\u0302y d\u01b0\u0323ng d\u01b0\u0323a tre\u0302n gia\u0309 thi\u00ea\u0301t la\u0300 co\u0301 5 l\u01b0\u0323c lu\u031b\u01a1\u0323ng mo\u0302i tru\u031b\u01a1\u0300ng nga\u0300nh se\u0303 xa\u0301c \u0111i\u0323nh m\u01b0\u0301c \u0111\u1ecd\u0302 ca\u0323nh tranh va\u0300 ti\u0301nh h\u00e2\u0301p d\u00e2\u0303n cu\u0309a m\u1ecd\u0302t nga\u0300nh\/li\u0303nh v\u01b0\u0323c; mo\u0302 hi\u0300nh se\u0303 giu\u0301p chu\u0301ng ta hi\u00ea\u0309u vi\u0323 tri\u0301 ca\u0323nh tranh hi\u1eb9\u0302n ta\u0323i cu\u0309a t\u00f4\u0309 ch\u01b0\u0301c va\u0300 vi\u0323 tri\u0301 ma\u0300 t\u00f4\u0309 ch\u01b0\u0301c mong mu\u00f4\u0301n \u0111a\u0323t t\u01a1\u0301i trong tu\u031bo\u031bng lai.\u00a0<\/p>\n

5 l\u1ef1c l\u01b0\u1ee3ng m\u00f4i tr\u01b0\u1eddng ng\u00e0nh<\/font><\/h3>\n

Theo Porter, nha\u0300 qua\u0309n l\u00ed<\/span> chi\u00ea\u0301n lu\u031b\u01a1\u0323c c\u00e2\u0300n pha\u0309i pha\u0302n ti\u0301ch \u0111u\u031b\u01a1\u0323c ca\u0301c l\u01b0\u0323c lu\u031b\u01a1\u0323ng na\u0300y va\u0300 xa\u0302y d\u01b0\u0323ng m\u1ecd\u0302t chu\u031bo\u031bng tri\u0300nh ga\u0302y a\u0309nh hu\u031b\u01a1\u0309ng t\u01a1\u0301i chu\u0301ng nh\u0103\u0300m ti\u0300m ra m\u1ecd\u0302t khu v\u01b0\u0323c \u0111\u1ea1\u0306c bi\u1eb9\u0302t h\u00e2\u0301p d\u00e2\u0303n va\u0300 da\u0300nh rie\u0302ng cho t\u00f4\u0309 ch\u01b0\u0301c.<\/p>\n

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Mo\u0302 hi\u0300nh “na\u0306m l\u01b0\u0323c lu\u031b\u01a1\u0323ng ca\u0323nh tranh” cu\u0309a M.Porter<\/p>\n<\/div>\n<\/div>\n

– Kha\u0309 na\u0306ng thu\u031bo\u031bng lu\u031b\u01a1\u0323ng (quy\u00ea\u0300n l\u01b0\u0323c) cu\u0309a nha\u0300 cung c\u00e2\u0301p<\/b> ca\u0301c y\u00ea\u0301u t\u00f4\u0301 \u0111\u00e2\u0300u va\u0300o cho t\u00f4\u0309 ch\u01b0\u0301c \u0111u\u031b\u01a1\u0323c \u0111a\u0301nh gia\u0301 b\u01a1\u0309i vi\u1eb9\u0302c ca\u0301c nha\u0300 cung c\u00e2\u0301p co\u0301 kha\u0309 na\u0306ng “e\u0301p” gia\u0301 d\u00ea\u0303 \u0111\u00ea\u0301n \u0111a\u0302u.\u00a0<\/p>\n

\u0110i\u00ea\u0300u na\u0300y \u0111u\u031b\u01a1\u0323c quy\u00ea\u0301t \u0111i\u0323nh b\u01a1\u0309i ca\u0301c y\u00ea\u0301u t\u00f4\u0301 nhu\u031b s\u00f4\u0301 lu\u031b\u01a1\u0323ng ca\u0301c nha\u0300 cung c\u00e2\u0301p, ti\u0301nh kha\u0301c bi\u1eb9\u0302t cu\u0309a ca\u0301c sa\u0309n ph\u00e2\u0309m\/di\u0323ch vu\u0323 ma\u0300 ho\u0323 cung c\u00e2\u0301p, qui mo\u0302 va\u0300 s\u01b0\u0301c ma\u0323nh cu\u0309a nha\u0300 cung c\u00e2\u0301p, chi phi\u0301 chuy\u00ea\u0309n t\u01b0\u0300 nha\u0300 cung c\u00e2\u0301p na\u0300y sang nha\u0300 cung c\u00e2\u0301p kha\u0301c…<\/p>\n

– Kha\u0309 na\u0306ng thu\u031bo\u031bng lu\u031b\u01a1\u0323ng (quy\u00ea\u0300n l\u01b0\u0323c) cu\u0309a kha\u0301ch ha\u0300ng <\/b>\u0111u\u031b\u01a1\u0323c \u0111a\u0301nh gia\u0301 b\u01a1\u0309i vi\u1eb9\u0302c kha\u0301ch ha\u0300ng co\u0301 kha\u0309 na\u0306ng ga\u0302y a\u0301p l\u01b0\u0323c t\u01a1\u0301i t\u00f4\u0309 ch\u01b0\u0301c hay gia\u0309m gia\u0301 sa\u0309n ph\u00e2\u0309m\/di\u0323ch vu\u0323 ma\u0300 t\u00f4\u0309 ch\u01b0\u0301c cung c\u00e2\u0301p d\u00ea\u0303 \u0111\u00ea\u0301n \u0111a\u0302u.\u00a0<\/p>\n

\u0110i\u00ea\u0300u na\u0300y \u0111u\u031b\u01a1\u0323c quy\u00ea\u0301t \u0111i\u0323nh b\u01a1\u0309i s\u00f4\u0301 lu\u031b\u01a1\u0323ng kha\u0301ch ha\u0300ng, t\u00e2\u0300m quan tro\u0323ng cu\u0309a t\u01b0\u0300ng kha\u0301ch ha\u0300ng \u0111\u00f4\u0301i v\u01a1\u0301i t\u00f4\u0309 ch\u01b0\u0301c, chi phi\u0301 \u0111\u00ea\u0309 m\u1ecd\u0302t kha\u0301ch ha\u0300ng chuy\u00ea\u0309n t\u01b0\u0300 nha\u0300 cung c\u00e2\u0301p (t\u00f4\u0309 ch\u01b0\u0301c) na\u0300y sang t\u00f4\u0309 ch\u01b0\u0301c kha\u0301c…<\/p>\n

– S\u01b0\u0323 ca\u0323nh tranh kh\u00f4\u0301c li\u1eb9\u0302t gi\u01b0\u0303a ca\u0301c \u0111\u00f4\u0301i thu\u0309 trong cu\u0300ng m\u1ecd\u0302t nga\u0300nh\/li\u0303nh v\u01b0\u0323c <\/b>(competitive rivalry) tre\u0302n nhi\u00ea\u0300u phu\u031bo\u031bng di\u1eb9\u0302n se\u0303 la\u0300 m\u1ecd\u0302t l\u01b0\u0323c lu\u031b\u01a1\u0323ng quan tro\u0323ng ha\u0300ng \u0111\u00e2\u0300u quy\u00ea\u0301t \u0111i\u0323nh m\u01b0\u0301c \u0111\u1ecd\u0302 ca\u0323nh tranh trong nga\u0300nh \u0111o\u0301.\u00a0<\/p>\n

Y\u00ea\u0301u t\u00f4\u0301 quy\u00ea\u0301t \u0111i\u0323nh chi\u0301nh la\u0300 s\u00f4\u0301 lu\u031b\u01a1\u0323ng va\u0300 na\u0306ng l\u01b0\u0323c cu\u0309a ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh; n\u00ea\u0301u trong m\u1ecd\u0302t nga\u0300nh\/li\u0303nh v\u01b0\u0323c co\u0301 nhi\u00ea\u0300u \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh cung c\u00e2\u0301p ca\u0301c sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 gi\u00f4\u0301ng nhau thi\u0300 m\u01b0\u0301c h\u00e2\u0301p d\u00e2\u0303n cu\u0309a nga\u0300nh\/li\u0303nh v\u01b0\u0323c \u0111o\u0301 se\u0303 gia\u0309m \u0111i.<\/p>\n

– M\u00f4\u0301i \u0111e doa\u0323 t\u01b0\u0300 nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 thay th\u00ea\u0301<\/b> co\u0301 th\u00ea\u0309 la\u0300 m\u1ecd\u0302t a\u0301p l\u01b0\u0323c \u0111a\u0301ng k\u00ea\u0309 trong ca\u0323nh tranh.<\/p>\n

– M\u00f4\u0301i \u0111e doa\u0323 t\u01b0\u0300 ca\u0301c \u0111\u00f4\u0301i thu\u0309 m\u01a1\u0301i <\/b>luo\u0302n la\u0300 m\u1ecd\u0302t y\u00ea\u0301u t\u00f4\u0301 \u0111a\u0301ng quan ta\u0302m. Nhi\u00ea\u0300u khi ca\u0301n ca\u0302n ca\u0323nh tranh co\u0301 th\u00ea\u0309 bi\u0323 thay \u0111\u00f4\u0309i toa\u0300n b\u1ecd\u0302 khi xu\u00e2\u0301t hi\u1eb9\u0302n ca\u0301c \u0111\u00f4\u0301i thu\u0309 “n\u1ea1\u0306ng k\u00ed” m\u01a1\u0301i.\u00a0<\/p>\n

Nga\u0300nh h\u00e2\u0301p d\u00e2\u0303n se\u0303 thu hu\u0301t nhi\u00ea\u0300u \u0111\u00f4\u0301i thu\u0309 ti\u00ea\u0300m na\u0306ng, \u0111o\u0300i ho\u0309i t\u00f4\u0309 ch\u01b0\u0301c c\u00e2\u0300n co\u0301 ra\u0300o ca\u0309n ma\u0323nh me\u0303 va\u0300 v\u01b0\u0303ng ch\u0103\u0301c cho vi\u1eb9\u0302c gia nh\u1ea1\u0302p nga\u0300nh, vi\u0301 du\u0323 nhu\u031b l\u01a1\u0323i th\u00ea\u0301 v\u00ea\u0300 qui mo\u0302, b\u0103\u0300ng sa\u0301ng ch\u00ea\u0301, \u0111o\u0300i ho\u0309i v\u00f4\u0301n l\u01a1\u0301n ho\u1ea1\u0306c chi\u0301nh sa\u0301ch cu\u0309a nha\u0300 nu\u031b\u01a1\u0301c…<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: T\u00f4\u0309\u00a0ch\u01b0\u0301c va\u0300 qua\u0309n l\u00ed t\u00f4\u0309\u00a0ch\u01b0\u0301c, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n

<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4 h\u00ecnh n\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Michael Porter (ti\u1ebfng Anh: Porter’s Five Forces) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch n\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh trong m\u1ecdi ng\u00e0nh c\u00f4ng nghi\u1ec7p v\u00e0 gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111i\u1ec3m m\u1ea1nh c\u1ee7a ng\u00e0nh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28496"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28496"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28496\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}