{"id":28538,"date":"2023-12-07T05:13:35","date_gmt":"2023-12-07T05:13:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-nhan-dat-truoc-pre-order-strategy-trong-hoach-dinh-tong-hop-la-gi.html"},"modified":"2023-12-22T21:38:05","modified_gmt":"2023-12-22T14:38:05","slug":"chien-luoc-nhan-dat-truoc-pre-order-strategy-trong-hoach-dinh-tong-hop-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-nhan-dat-truoc-pre-order-strategy-trong-hoach-dinh-tong-hop-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn \u0111\u1eb7t tr\u01b0\u1edbc (Pre order strategy) trong ho\u1ea1ch \u0111\u1ecbnh t\u1ed5ng h\u1ee3p l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: scottsigler)<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c nh\u1ea1\u0302n \u0111\u1ea1\u0306t tru\u031b\u01a1\u0301c trong ho\u1ea1ch \u0111\u1ecbnh t\u1ed5ng h\u1ee3p<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c nh\u1ea1\u0302n \u0111\u1ea1\u0306t tru\u031b\u01a1\u0301c<\/b> hay chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u0323c hi\u1eb9\u0302n \u0111o\u031bn ha\u0300ng chi\u0323u<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 pre order strategy.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c nh\u1ea1\u0302n \u0111\u1ea1\u0306t tru\u031b\u01a1\u0301c l\u00e0 m\u1ed9t trong ca\u0301c chi\u00ea\u0301n lu\u031b\u01a1\u0323c quan tr\u1ecdng trong hoa\u0323ch \u0111i\u0323nh t\u00f4\u0309ng h\u01a1\u0323p.<\/p>\n

\u0110\u00f4\u0301i v\u01a1\u0301i nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323 co\u0301 nhu c\u00e2\u0300u cao ma\u0300 doanh nghi\u1eb9\u0302p chu\u031ba th\u00ea\u0309 \u0111a\u0301p \u01b0\u0301ng \u0111u\u031b\u01a1\u0323c kha\u0301ch ha\u0300ng ngay l\u1ea1\u0302p t\u01b0\u0301c thi\u0300 co\u0301 th\u00ea\u0309 nh\u1ea1\u0302n \u0111\u1ea1\u0306t co\u0323c tru\u031b\u01a1\u0301c.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c nh\u1ea1\u0302n \u0111\u1ea1\u0306t tru\u031b\u01a1\u0301c<\/b> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 trong \u0111\u00f3 khi trong giai \u0111oa\u0323n nhu c\u00e2\u0300u ta\u0306ng cao, doanh nghi\u1eb9\u0302p v\u00e2\u0303n ti\u00ea\u0301p tu\u0323c nh\u1ea1\u0302n h\u01a1\u0323p \u0111\u00f4\u0300ng v\u01a1\u0301i kha\u0301ch ha\u0300ng m\u1ea1\u0306c du\u0300 \u0111a\u0303 h\u00ea\u0301t na\u0306ng l\u01b0\u0323c, doanh nghi\u1eb9\u0302p se\u0303 d\u00e2\u0300n d\u00e2\u0300n hoa\u0300n t\u00e2\u0301t h\u01a1\u0323p \u0111\u00f4\u0300ng \u01a1\u0309 th\u01a1\u0300i \u0111i\u00ea\u0309m sau \u0111o\u0301.\u00a0<\/p>\n

Nh\u1ea1\u0302n \u0111\u1ea1\u0306t tru\u031b\u01a1\u0301c pha\u0309i thoa\u0309 ma\u0303n nhu c\u00e2\u0300u cu\u0309a kha\u0301ch ha\u0300ng theo \u0111u\u0301ng ye\u0302u c\u00e2\u0300u va\u0300o nh\u01b0\u0303ng th\u01a1\u0300i \u0111i\u00ea\u0309m xa\u0301c \u0111i\u0323nh \u0111a\u0303 \u0111u\u031b\u01a1\u0323c thoa\u0309 thu\u1ea1\u0302n th\u00f4\u0301ng nh\u00e2\u0301t gi\u01b0\u0303a ca\u0301c be\u0302n.\u00a0<\/p>\n

Vi\u0301 du\u0323: <\/b>ti\u1eb9\u0302c cu\u031b\u01a1\u0301i, \u0111o\u031bn ha\u0300ng v\u1ea1\u0302n chuy\u00ea\u0309n, ch\u00f4\u0303 ng\u00f4\u0300i tre\u0302n ma\u0301y bay, nha\u0300 ha\u0300ng<\/p>\n

Hoa\u0323ch\u00a0\u0111i\u0323nh t\u00f4\u0309ng h\u01a1\u0323p<\/b>\u00a0la\u0300 qua\u0301 tri\u0300nh l\u1ea1\u0302p k\u00ea\u0301 hoa\u0323ch, pha\u0302n b\u00f4\u0309\u00a0va\u0300 b\u00f4\u0301\u00a0tri\u0301 ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c co\u0301 th\u00ea\u0309\u00a0huy\u00a0\u0111\u1ecd\u0302ng\u00a0\u0111u\u031b\u01a1\u0323c cho th\u01a1\u0300i k\u00ec trung ha\u0323n (t\u01b0\u0300 6 tha\u0301ng\u00a0\u0111\u00ea\u0301n 3 na\u0306m) nh\u0103\u0300m ca\u0302n b\u0103\u0300ng kha\u0309\u00a0na\u0306ng sa\u0309n xu\u00e2\u0301t cu\u0309a doanh nghi\u1eb9\u0302p sao cho phu\u0300 h\u01a1\u0323p v\u01a1\u0301i nhu c\u00e2\u0300u sa\u0309n xu\u00e2\u0301t d\u01b0\u0323\u00a0ki\u00ea\u0301n va\u0300\u00a0\u0111a\u0323t hi\u1eb9\u0302u qua\u0309\u00a0kinh t\u00ea\u0301\u00a0cao.<\/p>\n

N\u1ecd\u0302i dung<\/b>\u00a0cu\u0309a hoa\u0323ch \u0111i\u0323nh t\u00f4\u0309ng h\u01a1\u0323p la\u0300\u00a0\u0111i\u00ea\u0300u chi\u0309nh t\u00f4\u0301c\u00a0\u0111\u1ecd\u0302\u00a0sa\u0309n xu\u00e2\u0301t, s\u00f4\u0301\u00a0lu\u031b\u01a1\u0323ng co\u0302ng nha\u0302n, m\u01b0\u0301c\u00a0\u0111\u1ecd\u0302\u00a0t\u00f4\u0300n kho, th\u01a1\u0300i gian la\u0300m the\u0302m gi\u01a1\u0300\u00a0va\u0300 lu\u031b\u01a1\u0323ng ha\u0300ng\u00a0\u0111\u1ea1\u0306t gia co\u0302ng be\u0302n ngoa\u0300i v\u01a1\u0301i mu\u0323c\u00a0\u0111i\u0301ch la\u0300 gia\u0309m thi\u00ea\u0309u chi phi\u0301 sa\u0309n xu\u00e2\u0301t ho\u1ea1\u0306c gia\u0309m thi\u00ea\u0309u s\u01b0\u0323\u00a0bi\u00ea\u0301n\u00a0\u0111\u1ecd\u0302ng nha\u0302n l\u01b0\u0323c hay m\u01b0\u0301c\u00a0\u0111\u1ecd\u0302\u00a0t\u00f4\u0300n kho trong su\u00f4\u0301t giai\u00a0\u0111oa\u0323n k\u00ea\u0301\u00a0hoa\u0323ch.<\/p>\n

Pha\u0323m vi\u00a0\u01b0\u0301ng du\u0323ng<\/b>\u00a0hoa\u0323ch\u00a0\u0111i\u0323nh t\u00f4\u0309ng h\u01a1\u0323p r\u00e2\u0301t r\u1ecd\u0302ng t\u01b0\u0300\u00a0nh\u01b0\u0303ng doanh nghi\u1eb9\u0302p sa\u0309n xu\u00e2\u0301t\u00a0\u0111\u00ea\u0301n ca\u0301c doanh nghi\u1eb9\u0302p cung\u00a0\u01b0\u0301ng di\u0323ch vu\u0323\u00a0nhu\u031b\u00a0b\u1eb9\u0302nh vi\u1eb9\u0302n, nga\u0302n ha\u0300ng, tru\u031b\u01a1\u0300ng ho\u0323c.<\/p>\n

Mu\u0323c tie\u0302u\u00a0<\/b>cu\u0309a hoa\u0323ch\u00a0\u0111i\u0323nh t\u00f4\u0309ng h\u01a1\u0323p la\u0300 pha\u0301t tri\u00ea\u0309n k\u00ea\u0301\u00a0hoa\u0323ch sa\u0309n xu\u00e2\u0301t co\u0301 ti\u0301nh hi\u1eb9\u0302n th\u01b0\u0323c va\u0300 t\u00f4\u0301i\u00a0u\u031bu.<\/p>\n

– Ti\u0301nh hi\u1eb9\u0302n th\u01b0\u0323c cu\u0309a k\u00ea\u0301\u00a0hoa\u0323ch th\u00ea\u0309\u00a0hi\u1eb9\u0302n\u00a0\u01a1\u0309\u00a0ch\u00f4\u0303\u00a0ca\u0301c k\u00ea\u0301\u00a0hoa\u0323ch pha\u0309i nh\u0103\u0300m va\u0300o vi\u1eb9\u0302c \u0111a\u0301p\u00a0\u01b0\u0301ng nhu c\u00e2\u0300u kha\u0301ch ha\u0300ng trong kha\u0309\u00a0na\u0306ng cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

– Ti\u0301nh t\u00f4\u0301i\u00a0u\u031bu la\u0300 ba\u0309o\u00a0\u0111a\u0309m vi\u1eb9\u0302c s\u01b0\u0309\u00a0du\u0323ng hi\u1eb9\u0302u qua\u0309\u00a0ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c cu\u0309a\u00a0\u0111o\u031bn vi\u0323\u00a0v\u01a1\u0301i chi phi\u0301\u00a0\u01a1\u0309\u00a0m\u01b0\u0301c th\u00e2\u0301p nh\u00e2\u0301t.<\/p>\n

\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m<\/font><\/h3>\n

U\u031bu \u0111i\u00ea\u0309m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/b><\/p>\n

– Duy tri\u0300 co\u0302ng su\u00e2\u0301t \u00f4\u0309n \u0111i\u0323nh, tra\u0301nh \u0111u\u031b\u01a1\u0323c vi\u1eb9\u0302c la\u0300m phu\u0323 tr\u1ecd\u0302i<\/p>\n

– Chi\u00ea\u0301m du\u0323ng v\u00f4\u0301n cu\u0309a kha\u0301ch ha\u0300ng<\/p>\n

– Ta\u0323o ra ngu\u00f4\u0300n thu nh\u1ea1\u0302p \u00f4\u0309n \u0111i\u0323nh cho doanh nghi\u1eb9\u0302p<\/p>\n

– Kho\u0302ng c\u00e2\u0300n thue\u0302 the\u0302m lao \u0111\u1ecd\u0302ng<\/p>\n

– Sa\u0309n su\u00e2\u0301t kha\u0301 chu\u0309 \u0111\u1ecd\u0302ng va\u0300 \u00f4\u0309n \u0111i\u0323nh<\/p>\n

Nhu\u031b\u01a1\u0323c \u0111i\u00ea\u0309m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/b><\/p>\n

– Kha\u0301ch ha\u0300ng co\u0301 th\u00ea\u0309 bo\u0309 doanh nghi\u1eb9\u0302p \u0111i ti\u0300m nha\u0300 cung c\u00e2\u0301p kha\u0301c<\/p>\n

– Kha\u0301ch ha\u0300ng co\u0301 th\u00ea\u0309 kho\u0302ng ha\u0300i lo\u0300ng vi\u0300 kho\u0302ng \u0111u\u031b\u01a1\u0323c phu\u0323c vu\u0323 ngay<\/p>\n

Pha\u0323m vi a\u0301p du\u0323ng<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn \u0111\u1eb7t tr\u01b0\u1edbc ph\u00f9 h\u1ee3p \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c doanh nghi\u1eb9\u0302p \u0111\u1ecd\u0302c quy\u00ea\u0300n ho\u1ea1\u0306c sa\u0309n ph\u00e2\u0309m tre\u0302n thi\u0323 tru\u031b\u01a1\u0300ng \u0111ang thi\u00ea\u0301u hu\u0323t so v\u01a1\u0301i nhu c\u00e2\u0300u, sa\u0309n ph\u00e2\u0309m co\u0301 ti\u0301nh ch\u00e2\u0301t \u0111\u1ea1\u0306c thu\u0300… Chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y chi\u0309 ne\u0302n a\u0301p du\u0323ng trong th\u01a1\u0300i \u0111i\u00ea\u0309m h\u01a1\u0323p l\u00ed va\u0300 kho\u0302ng thu\u031b\u01a1\u0300ng xuye\u0302n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Qu\u1ea3n tr\u1ecb t\u00e1c nghi\u1ec7p, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn \u0111\u1eb7t tr\u01b0\u1edbc (ti\u1ebfng Anh: Pre order strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 trong \u0111\u00f3 khi trong giai \u0111o\u1ea1n nhu c\u1ea7u t\u0103ng cao, doanh nghi\u1ec7p v\u1eabn ti\u1ebfp t\u1ee5c nh\u1eadn h\u1ee3p \u0111\u1ed3ng v\u1edbi kh\u00e1ch h\u00e0ng m\u1eb7c d\u00f9 \u0111\u00e3 h\u1ebft n\u0103ng l\u1ef1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28538"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28538"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28538\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}