{"id":28546,"date":"2023-12-07T05:13:51","date_gmt":"2023-12-07T05:13:51","guid":{"rendered":"https:\/\/masterskills.org\/blog\/giam-doc-marketing-chief-marketing-officer-cmo-la-ai-vai-tro.html"},"modified":"2023-12-22T21:38:06","modified_gmt":"2023-12-22T14:38:06","slug":"giam-doc-marketing-chief-marketing-officer-cmo-la-ai-vai-tro","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/giam-doc-marketing-chief-marketing-officer-cmo-la-ai-vai-tro.html","title":{"rendered":"Gi\u00e1m \u0111\u1ed1c marketing (Chief Marketing Officer – CMO) l\u00e0 ai? Vai tr\u00f2"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: getsmarter)<\/p>\n<\/div>\n<\/div>\n

Gi\u00e1m \u0111\u1ed1c marketing<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Gi\u00e1m \u0111\u1ed1c marketing <\/b>hay gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Chief Marketing Officer – CMO.<\/b><\/p>\n

Gi\u00e1m \u0111\u1ed1c marketing<\/b> l\u00e0 m\u1ed9t ch\u1ee9c v\u1ee5 qu\u1ea3n l\u00ed<\/span> cao c\u1ea5p, ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 marketing trong m\u1ed9t c\u00f4ng ty.\u00a0<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, v\u1ecb tr\u00ed n\u00e0y s\u1ebd b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c cho t\u1ed5ng gi\u00e1m \u0111\u1ed1c (CEO). Vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a CMO li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ph\u00e1t tri\u1ec3n k\u00eanh ph\u00e2n ph\u1ed1i, quan h\u1ec7 c\u00f4ng ch\u00fang, qu\u1ea3n tr\u1ecb b\u00e1n h\u00e0ng\u2026<\/p>\n

Do \u0111\u1eb7c th\u00f9 c\u1ee7a ch\u1ee9c v\u1ee5, CMO ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 n\u0103ng l\u1ef1c to\u00e0n di\u1ec7n v\u1ec1 c\u1ea3 chuy\u00ean m\u00f4n l\u1eabn qu\u1ea3n l\u00ed<\/span>.\u00a0<\/p>\n

Th\u00e1ch th\u1ee9c n\u00e0y bao g\u1ed3m vi\u1ec7c x\u1eed l\u00ed<\/span> nh\u1eefng c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, ph\u00e2n t\u00edch c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u0129<\/span> n\u0103ng, t\u1ed5 ch\u1ee9c v\u00e0 \u0111\u00f4n \u0111\u1ed1c nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 c\u00f4ng t\u00e1c marketing t\u1ea1i c\u00f4ng ty.\u00a0<\/p>\n

CMO \u0111\u00f3ng v\u00e0i tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa b\u1ed9 ph\u1eadn marketing v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng kh\u00e1c nh\u01b0 s\u1ea3n xu\u1ea5t, c\u00f4ng ngh\u1ec7 th\u00f4ng tin, t\u00e0i ch\u00ednh\u2026 nh\u1eb1m ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau chung c\u1ee7a c\u00f4ng ty.\u00a0<\/p>\n

H\u01a1n th\u1ebf n\u1eefa, CMO c\u00f2n l\u00e0 m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n cho CEO trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty.<\/p>\n

Vai tr\u00f2<\/font><\/h3>\n

Gi\u00e1m \u0111\u1ed1c marketing (CMO) l\u00e0 ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb m\u1ecdi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p, h\u1ed7 tr\u1ee3 kinh doanh v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i nh\u01b0:<\/p>\n

– Ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch, gi\u1ea3i ph\u00e1p v\u00e0 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a C\u00f4ng ty.<\/p>\n

– T\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– X\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u00eau qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng Marketing.<\/p>\n

– Tham m\u01b0u cho ban Gi\u00e1m \u0111\u1ed1c v\u1ec1 truy\u1ec1n th\u00f4ng, nh\u1eadn di\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

– Thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec quan h\u1ec7 v\u1edbi v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, c\u01a1 quan truy\u1ec1n th\u00f4ng, c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00f3 li\u00ean quan ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a C\u00f4ng ty.<\/p>\n

– Hu\u1ea5n luy\u1ec7n v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean ph\u00f2ng marketing thu\u1ed9c ph\u1ea1m vi ph\u1ee5 tr\u00e1ch.<\/p>\n

T\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3<\/font><\/h3>\n

– Kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o<\/p>\n

– K\u0129<\/span> n\u0103ng giao ti\u1ebfp t\u1ed1t, c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t \u0111\u1ea7y \u0111\u1ee7 \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh t\u1edbi nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi<\/p>\n

– K\u0129<\/span> n\u0103ng ph\u1ea3n bi\u1ec7n<\/p>\n

– S\u1eafp x\u1ebfp c\u00f4ng vi\u1ec7c h\u1ee3p l\u00ed<\/span><\/p>\n

– S\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c cho l\u00e0 t\u1ed1 ch\u1ea5t quan tr\u1ecdng nh\u1ea5t v\u1edbi CMO<\/p>\n

– C\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c m\u1eabu b\u00e1o c\u00e1o<\/p>\n

– K\u0129<\/span> n\u0103ng li\u00ean quan \u0111\u1ebfn kinh doanh, am hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng<\/p>\n

– Am hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Brandsvietnam, Hastc, CMR Vi\u1ec7t)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Gi\u00e1m \u0111\u1ed1c marketing (ti\u1ebfng Anh: Chief Marketing Officer – CMO) l\u00e0 m\u1ed9t ch\u1ee9c v\u1ee5 qu\u1ea3n l\u00ed cao c\u1ea5p, ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 marketing trong m\u1ed9t c\u00f4ng ty.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28546"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28546"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28546\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}