{"id":28614,"date":"2023-12-07T05:15:59","date_gmt":"2023-12-07T05:15:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nghien-cuu-thi-truong-market-research-la-gi-muc-tieu-va-qui-trinh-nghien-cuu-thi-truong.html"},"modified":"2023-12-22T21:38:33","modified_gmt":"2023-12-22T14:38:33","slug":"nghien-cuu-thi-truong-market-research-la-gi-muc-tieu-va-qui-trinh-nghien-cuu-thi-truong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nghien-cuu-thi-truong-market-research-la-gi-muc-tieu-va-qui-trinh-nghien-cuu-thi-truong.html","title":{"rendered":"Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market research) l\u00e0 g\u00ec? M\u1ee5c ti\u00eau v\u00e0 qui tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Focus Insite<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (Market research)<\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh l\u00e0 <b>Market research<\/b>. <i>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/i> l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 x\u1eed l\u00ed d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin h\u1ed7 tr\u1ee3 cho qu\u00e1 tr\u00ecnh ra c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">M\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng\u00a0<\/font><\/h3>\n<p><b>&#8211; T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kinh doanh<\/b><\/p>\n<p>C\u01a1 h\u1ed9i kinh doanh l\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a c\u1ea3 ng\u01b0\u1eddi kinh doanh v\u00e0 kh\u00e1ch h\u00e0ng.<\/p>\n<p><b>&#8211; T\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn<\/b><\/p>\n<p>L\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0 s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 ti\u1ec1m l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n<p><b>&#8211; Tr\u1ea3 l\u1eddi 3 c\u00e2u h\u1ecfi kinh t\u1ebf c\u01a1 b\u1ea3n<\/b><\/p>\n<p>+ S\u1ea3n xu\u1ea5t c\u00e1i g\u00ec: S\u1ea3n ph\u1ea9m g\u00ec? Qui c\u00e1ch ch\u1ee7ng lo\u1ea1i nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/p>\n<p>+ S\u1ea3n xu\u1ea5t cho ai: Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau? \u0110\u1eb7c \u0111i\u1ec3m t\u00e2m <span>l\u00ed<\/span>, th\u1ecb hi\u1ebfu, v\u0103n h\u00f3a, t\u00edn ng\u01b0\u1ee1ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p>+ S\u1ea3n xu\u1ea5t nh\u01b0 th\u1ebf n\u00e0o: S\u1ed1 l\u01b0\u1ee3ng, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i, x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i.<\/p>\n<p><b>&#8211; X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch kinh doanh<br \/><\/b><\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Qui tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n<p><b>&#8211;<\/b> <b>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b>: C\u1ea7n ph\u00e2n bi\u1ec7t r\u00f5 bi\u1ec3u hi\u1ec7n v\u00e0 v\u1ea5n \u0111\u1ec1 kinh doanh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u ch\u00ednh x\u00e1c, c\u1ee5 th\u1ec3.<\/p>\n<p><b>&#8211; X\u00e1c \u0111\u1ecbnh th\u00f4ng tin c\u1ea7n thu th\u1eadp<\/b>: Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin m\u00ecnh mu\u1ed1n bi\u1ebft, sau \u0111\u00f3 th\u1ef1c hi\u1ec7n ph\u00e2n lo\u1ea1i th\u00f4ng tin.<\/p>\n<p><b>&#8211; Thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u<\/b><\/p>\n<p><b>&#8211; X\u1eed <span>l\u00ed<\/span> d\u1eef li\u1ec7u<\/b><\/p>\n<p>+ Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh\u00a0<\/p>\n<p>D\u1eef li\u1ec7u bao g\u1ed3m: B\u0103ng ghi \u00e2m, b\u0103ng ghi h\u00ecnh, \u1ea3nh ch\u1ee5p qu\u00e1 tr\u00ecnh quan s\u00e1t; t\u00e0i li\u1ec7u ghi ch\u00e9p t\u1ea1i ch\u1ed7 c\u1ee7a ng\u01b0\u1eddi d\u1eabn d\u1eaft th\u1ea3o lu\u1eadn nh\u00f3m m\u1ee5c ti\u00eau, ng\u01b0\u1eddi quan s\u00e1t bu\u1ed5i th\u1ea3o lu\u1eadn, ng\u01b0\u1eddi ph\u1ecfng v\u1ea5n, ng\u01b0\u1eddi quan s\u00e1t.<\/p>\n<p>X\u1eed <span>l\u00ed<\/span>: Ng\u01b0\u1eddi x\u1eed <span>l\u00ed<\/span> d\u1eef li\u1ec7u c\u1ea7n \u0111\u1ecdc, nghe ho\u1eb7c xem l\u1ea1i to\u00e0n b\u1ed9 cu\u1ed9c ph\u1ecfng v\u1ea5n, cu\u1ed9c th\u1ea3o lu\u1eadn v\u00e0 r\u00fat ra th\u00f4ng tin c\u1ed1t l\u00f5i.<\/p>\n<p>+ Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng\u00a0<\/p>\n<p>B\u01b0\u1edbc 1: S\u00e0ng l\u1ecdc c\u00e2u tr\u1ea3 l\u1eddi: B\u1ecf qua nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng ho\u1eb7c tr\u1ea3 l\u1eddi kh\u00f4ng nghi\u00eam t\u00fac.\u00a0<\/p>\n<p>B\u01b0\u1edbc 2: M\u00e3 h\u00f3a d\u1eef li\u1ec7u<\/p>\n<p>B\u01b0\u1edbc 3: Nh\u1eadp d\u1eef li\u1ec7u<\/p>\n<p>B\u01b0\u1edbc 4: Ki\u1ec3m tra d\u1eef li\u1ec7u<\/p>\n<p><b>&#8211; Ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 di\u1ec5n gi\u1ea3i \u00fd ngh\u0129a\u00a0<\/b><\/p>\n<p>+ Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh: T\u00ecm ra m\u1ed9t suy ngh\u0129, quan \u0111i\u1ec3m chung v\u00e0 quan t\u00e2m \u0111\u1ebfn nh\u1eefng quan \u0111i\u1ec3m, \u00fd ki\u1ebfn kh\u00e1c bi\u1ec7t n\u1ebfu ch\u00fang quan tr\u1ecdng<\/p>\n<p>+ Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng: M\u00f4 t\u1ea3, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1<\/p>\n<p><b>&#8211; Tr\u00ecnh b\u00e0y k\u1ebft qu\u1ea3<br \/><\/b><\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng m\u1ea1i doanh nghi\u1ec7p, T\u1ed5 h\u1ee3p gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market research) l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 x\u1eed l\u00ed d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin h\u1ed7 tr\u1ee3 cho qu\u00e1 tr\u00ecnh ra c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28614"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28614"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28614\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}