{"id":28624,"date":"2023-12-07T05:16:20","date_gmt":"2023-12-07T05:16:20","guid":{"rendered":"https:\/\/masterskills.org\/blog\/luc-luong-ban-hang-sales-force-la-gi-phan-loai.html"},"modified":"2023-12-22T21:38:34","modified_gmt":"2023-12-22T14:38:34","slug":"luc-luong-ban-hang-sales-force-la-gi-phan-loai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/luc-luong-ban-hang-sales-force-la-gi-phan-loai.html","title":{"rendered":"L\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng (Sales force) l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: Masterskills)<\/p>\n<\/div>\n<\/div>\n

L\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

L\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 sales force.<\/b><\/p>\n

L\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng<\/b> la\u0300 toa\u0300n b\u1ecd\u0302 nha\u0302n vie\u0302n tham gia qua\u0309ng ca\u0301o, v\u1ea1\u0302n chuy\u00ea\u0309n, pha\u0302n ph\u00f4\u0301i va\u0300 ba\u0301n ha\u0300ng cho doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n

L\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng<\/b> la\u0300 c\u00e2\u0300u n\u00f4\u0301i co\u031b ba\u0309n cu\u0309a doanh nghi\u1eb9\u0302p v\u01a1\u0301i kha\u0301ch ha\u0300ng, quy\u00ea\u0301t \u0111i\u0323nh vi\u1eb9\u0302c th\u01b0\u0323c hi\u1eb9\u0302n mu\u0323c tie\u0302u va\u0300 k\u00ea\u0301 hoach ba\u0301n ha\u0300ng.<\/p>\n

Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n

L\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng cu\u0309a doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c pha\u0302n chia theo nh\u01b0\u0303ng tie\u0302u th\u01b0\u0301c sau<\/p>\n

Theo bie\u0302n ch\u00ea\u0301 lao \u0111\u1ecd\u0302ng chia tha\u0300nh<\/b><\/p>\n

– L\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng co\u031b h\u01b0\u0303u:<\/b> la\u0300 ca\u0301n b\u1ecd\u0302 co\u0302ng nha\u0302n vie\u0302n ba\u0301n ha\u0300ng tr\u01b0\u0323c thu\u1ecd\u0302c bie\u0302n ch\u00ea\u0301 cu\u0309a doanh nghi\u1eb9\u0302p. Tuy\u0300 theo pha\u0302n co\u0302ng va\u0300 \u0111i\u0323a ba\u0300n hoa\u0323t \u0111\u1ecd\u0302ng l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng co\u031b h\u01b0\u0303u ta\u0323i va\u0306n pho\u0300ng co\u0302ng ty va\u0300 l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng be\u0302n ngoa\u0300i co\u0302ng ty.<\/p>\n

+ L\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng ta\u0323i va\u0306n pho\u0300ng co\u0302ng ty<\/b> la\u0300 l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n buo\u0302n, chu\u0309 y\u00ea\u0301u hoa\u0323t \u0111\u1ecd\u0302ng ta\u0323i va\u0306n pho\u0300ng co\u0302ng ty, la\u0300 l\u01b0\u0323c lu\u031b\u01a1\u0323ng chi\u0301nh trong vi\u1eb9\u0302c th\u01b0\u0323c hi\u1eb9\u0302n ch\u01b0\u0301c na\u0306ng qua\u0309ng ca\u0301o, ti\u00ea\u0301p thi\u0323 va\u0300 khuy\u00ea\u0301n ma\u0323i.\u00a0<\/p>\n

Ho\u0323 la\u0300 nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i ti\u00ea\u0301p xu\u0301c v\u01a1\u0301i kha\u0301ch ha\u0300ng tho\u0302ng qua g\u1ea1\u0306p g\u01a1\u0303 tr\u01b0\u0323c ti\u00ea\u0301p va\u0300 qua \u0111i\u1eb9\u0302n thoa\u0323i (la\u0300 chu\u0309 y\u00ea\u0301u) v\u01a1\u0301i kha\u0301ch ha\u0300ng.<\/p>\n

+ L\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng be\u0302n ngoa\u0300i co\u0302ng ty<\/b>, la\u0300 l\u01b0\u0323c lu\u031b\u01a1\u0323ng kha\u0301ch ha\u0300ng \u0111u\u031b\u01a1\u0323c b\u00f4\u0301 tri\u0301 theo \u0111i\u0323a ba\u0300n kinh doanh tr\u01b0\u0323c ti\u00ea\u0301p g\u1ea1\u0306p g\u01a1\u0303, ti\u00ea\u0301p xu\u0301c v\u01a1\u0301i kha\u0301ch ha\u0300ng.\u00a0<\/p>\n

\u0110\u00ea\u0309 tr\u01a1\u0309 tha\u0300nh b\u1ecd\u0302 ph\u1ea1\u0302n \u0111\u1ecd\u0302c l\u1ea1\u0302p \u0111o\u0300i ho\u0309i l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng na\u0300y pha\u0309i co\u0301 s\u00f4\u0301 lu\u031b\u01a1\u0323ng \u0111u\u0309 l\u01a1\u0301n va\u0300 c\u00e2\u0300n co\u0301 ca\u0301ch th\u01b0\u0301c qua\u0309n l\u00ed<\/span> rie\u0302ng cho phu\u0300 h\u01a1\u0323p v\u01a1\u0301i ti\u0301nh ch\u00e2\u0301t co\u0302ng vi\u1eb9\u0302c.\u00a0<\/p>\n

– H\u1ec7 th\u00f4\u0301ng \u0111a\u0323i l\u00ed<\/span> ba\u0301n ha\u0300ng cho doanh nghi\u1eb9\u0302p thu\u031bo\u031bng ma\u0323i<\/b><\/p>\n

+ Bao g\u00f4\u0300m ca\u0301 nha\u0302n, t\u00f4\u0309 ch\u01b0\u0301c \u0111\u1ecd\u0302c l\u1ea1\u0302p kho\u0302ng thu\u1ecd\u0302c h\u1eb9\u0302 th\u00f4\u0301ng co\u031b h\u01b0\u0303u cu\u0309a doanh nghi\u1eb9\u0302p, nh\u1ea1\u0302n ba\u0301n ha\u0300ng \u0111\u00ea\u0309 nh\u1ea1\u0302n hoa h\u00f4\u0300ng theo h\u01a1\u0323p \u0111\u00f4\u0300ng \u0111a\u0303 k\u00ed k\u00ea\u0301t.\u00a0<\/p>\n

Khi s\u01b0\u0309 du\u0323ng h\u1eb9\u0302 th\u00f4\u0301ng \u0111a\u0323i l\u00ed<\/span> ba\u0301n ha\u0300ng doanh nghi\u1eb9\u0302p \u0111a\u0303 ti\u00ea\u0301t ki\u1eb9\u0302m \u0111u\u031b\u01a1\u0323c v\u00f4\u0301n kinh doanh, t\u1ea1\u0302n du\u0323ng \u0111u\u031b\u01a1\u0323c \u0111i\u0323a \u0111i\u00ea\u0309m kinh doanh thu\u1ea1\u0302n l\u01a1\u0323i va\u0300 t\u1ea1\u0302n du\u0323ng m\u00f4\u0301i quan h\u1eb9\u0302 v\u01a1\u0301i kha\u0301ch ha\u0300ng cu\u0309a ngu\u031b\u01a1\u0300i \u0111a\u0323i l\u00ed<\/span>.<\/p>\n

+ M\u00f4\u0301i quan h\u1eb9\u0302 gi\u01b0\u0303a doanh nghi\u1eb9\u0302p va\u0300 h\u1eb9\u0302 th\u00f4\u0301ng \u0111a\u0323i l\u00ed<\/span> th\u00ea\u0309 hi\u1eb9\u0302n trong h\u01a1\u0323p \u0111\u00f4\u0300ng \u0111a\u0323i l\u00ed<\/span> trong \u0111o\u0301 qui \u0111i\u0323nh ch\u1ea1\u0306t che\u0303 tra\u0301ch nhi\u1eb9\u0302m, quy\u00ea\u0300n ha\u0323n cu\u0309a be\u0302n giao \u0111a\u0323i l\u00ed<\/span> va\u0300 be\u0302n nh\u1ea1\u0302n \u0111a\u0323i l\u00ed<\/span>.<\/p>\n

+ \u0110\u1ea1\u0306c \u0111i\u00ea\u0309m cu\u0309a l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng na\u0300y:\u00a0<\/p>\n

Hoa h\u00f4\u0300ng, chi phi\u0301 va\u0300 doanh s\u00f4\u0301 lie\u0302n quan tr\u01b0\u0323c ti\u00ea\u0301p v\u01a1\u0301i nhau<\/p>\n

Kinh doanh kha\u0301 nhi\u00ea\u0300u sa\u0309n ph\u00e2\u0309m tu\u031bo\u031bng t\u01b0\u0323, ca\u0301c sa\u0309n ph\u00e2\u0309m na\u0300y kho\u0302ng ca\u0323nh tranh v\u01a1\u0301i nhau\u00a0<\/p>\n

Ba\u0301n ha\u0300ng v\u01a1\u0301i kh\u00f4\u0301i lu\u031b\u01a1\u0323ng nho\u0309, ti\u00ea\u0301t ki\u1eb9\u0302m chi phi\u0301 kinh doanh<\/p>\n

La\u0300 l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng thu\u031b\u01a1\u0300ng xuye\u0302n, pha\u0302n chia theo khu v\u01b0\u0323c \u0111i\u0323a l\u00ed<\/span> \u00f4\u0309n \u0111i\u0323nh, ti\u00ea\u0301t ki\u1eb9\u0302m th\u01a1\u0300i gian xa\u0302m nh\u1ea1\u0302p thi\u0323 tru\u031b\u01a1\u0300ng<\/p>\n

B\u01a1\u0309i v\u1ea1\u0302y, doanh nghi\u1eb9\u0302p pha\u0309i da\u0300nh th\u01a1\u0300i gian, co\u0302ng s\u01b0\u0301c giu\u0301p \u0111\u01a1\u0303 ho\u0323.<\/p>\n

– H\u1eb9\u0302 th\u00f4\u0301ng ba\u0301n ha\u0300ng h\u00f4\u0303n h\u01a1\u0323p<\/b> la\u0300 tru\u031b\u01a1\u0300ng h\u01a1\u0323p doanh nghi\u1eb9\u0302p s\u01b0\u0309 du\u0323ng nhi\u00ea\u0300u l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng kha\u0301c nhau nh\u0103\u0300m t\u1ea1\u0302n du\u0323ng u\u031bu th\u00ea\u0301 cu\u0309a ca\u0309 hai ca\u0301ch t\u00f4\u0309 ch\u01b0\u0301c chuye\u0302n mo\u0302n hoa\u0301 theo kha\u0301ch ha\u0300ng ho\u1ea1\u0306c theo \u0111i\u0323a \u0111i\u00ea\u0309m v\u01a1\u0301i t\u00f4\u0309 ch\u01b0\u0301c theo vu\u0300ng la\u0303nh th\u00f4\u0309 \u0111\u00ea\u0309 chi\u00ea\u0301m li\u0303nh thi\u0323 tru\u031b\u01a1\u0300ng.<\/p>\n

Theo ch\u01b0\u0301c na\u0306ng nhi\u1eb9\u0302m vu\u0323 cu\u0309a l\u01b0\u0323c lu\u031b\u01a1\u0323ng ba\u0301n ha\u0300ng chia tha\u0300nh<\/b><\/p>\n

– Gia\u0301m \u0111\u00f4\u0301c ba\u0301n ha\u0300ng: <\/b>gia\u0301m \u0111\u00f4\u0301c ba\u0301n ha\u0300ng cu\u0309a doanh nghi\u1eb9\u0302p, cu\u0309a khu v\u01b0\u0323c ho\u1ea1\u0306c tru\u031b\u01a1\u0309ng \u0111a\u0323i di\u1eb9\u0302n ba\u0301n ha\u0300ng.<\/p>\n

– Ca\u0301c \u0111a\u0323i di\u1eb9\u0302n ba\u0301n ha\u0300ng v\u01a1\u0301i ca\u0301c ch\u01b0\u0301c na\u0306ng kha\u0301c nhau<\/b><\/p>\n

+ Ngu\u031b\u01a1\u0300i giao ha\u0300ng:<\/b> giao ha\u0300ng theo h\u01a1\u0323p \u0111\u00f4\u0300ng, thu\u031b\u01a1\u0300ng la\u0300 ngu\u031b\u01a1\u0300i v\u1ea1\u0302n chuy\u00ea\u0309n (la\u0301i xe) kie\u0302m nhi\u1eb9\u0302m.<\/p>\n

+ Ngu\u031b\u01a1\u0300i ti\u00ea\u0301p nh\u1ea1\u0302n \u0111o\u031bn ha\u0300ng: <\/b>ngu\u031b\u01a1\u0300i nh\u1ea1\u0302n \u0111o\u031bn ha\u0300ng trong n\u1ecd\u0302i b\u1ecd\u0302 doanh nghi\u1eb9\u0302p (nha\u0302n vie\u0302n ba\u0301n ha\u0300ng sau qu\u00e2\u0300y) ho\u1ea1\u0306c ti\u00ea\u0301p nh\u1ea1\u0302n \u0111o\u031bn \u0111\u1ea1\u0306t ha\u0300ng t\u01b0\u0300 be\u0302n ngoa\u0300i.<\/p>\n

+ Ngu\u031b\u01a1\u0300i cha\u0300o ha\u0300ng:<\/b> co\u0301 nhi\u1eb9\u0302m vu\u0323 ti\u00ea\u0301p thi\u0323, ta\u0323o d\u01b0\u0323ng hi\u0300nh a\u0309nh uy ti\u0301n cu\u0309a doanh nghi\u1eb9\u0302p, cung c\u00e2\u0301p tho\u0302ng tin cho kha\u0301ch ha\u0300ng l\u01a1\u0301n.<\/p>\n

+ Ca\u0301c ki\u0303 thu\u1ea1\u0302t vie\u0302n:<\/b> h\u00f4\u0303 tr\u01a1\u0323 ki\u0303 thu\u1ea1\u0302t cho kha\u0301ch ha\u0300ng.<\/p>\n

+ Nha\u0302n vie\u0302n ta\u0323o nhu c\u00e2\u0300u:<\/b> nhi\u1eb9\u0302m vu\u0323 chu\u0309 y\u00ea\u0301u giu\u0301p kha\u0301ch ha\u0300ng hi\u00ea\u0309u \u0111u\u031b\u01a1\u0323c kha\u0309 na\u0306ng cu\u0309a doanh nghi\u1eb9\u0302p, ca\u0301c sa\u0309n ph\u00e2\u0309m truy\u00ea\u0300n th\u00f4\u0301ng, sa\u0309n ph\u00e2\u0309m m\u01a1\u0301i cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Qu\u1ea3n tr\u1ecb ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng trong kinh doanh th\u01b0\u01a1ng m\u1ea1i, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng (ti\u1ebfng Anh: Sales force) l\u00e0 to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean tham gia qu\u1ea3ng c\u00e1o, v\u1eadn chuy\u1ec3n, ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28624"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28624"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28624\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}