{"id":28626,"date":"2023-12-07T05:16:24","date_gmt":"2023-12-07T05:16:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/hoat-dong-ban-hang-sales-activities-la-gi-muc-dich-va-noi-dung-cua-to-chuc-hoat-dong-ban-hang.html"},"modified":"2023-12-22T21:38:35","modified_gmt":"2023-12-22T14:38:35","slug":"hoat-dong-ban-hang-sales-activities-la-gi-muc-dich-va-noi-dung-cua-to-chuc-hoat-dong-ban-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/hoat-dong-ban-hang-sales-activities-la-gi-muc-dich-va-noi-dung-cua-to-chuc-hoat-dong-ban-hang.html","title":{"rendered":"Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng (Sales activities) l\u00e0 g\u00ec? M\u1ee5c \u0111\u00edch v\u00e0 n\u1ed9i dung c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Lead Squared<\/p>\n<\/div>\n<\/div>\n

Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng (Sales activities)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 Sales activities<\/b>.\u00a0Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/i> l\u00e0 chi\u1ebfn thu\u1eadt m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng l\u00e0 th\u1ef1c hi\u1ec7n vi\u1ec7c chuy\u1ec3n h\u00f3a h\u00ecnh th\u00e1i gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb h\u00e0ng h\u00f3a sang ti\u1ec1n t\u1ec7.<\/p>\n

N\u1ed9i dung t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng<\/font><\/h3>\n

(1) X\u00e1c l\u1eadp m\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/b><\/p>\n

– M\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng l\u00e0 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m b\u00e1n h\u00e0ng c\u1ee7a m\u1ed9t h\u00e3ng (c\u1eeda h\u00e0ng, chi nh\u00e1nh, v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n c\u1ee7a doanh nghi\u1ec7p).<\/p>\n

– L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft l\u1eadp<\/p>\n

+ Ph\u01b0\u01a1ng ph\u00e1p V\u1ebft d\u1ea7u loang: Tr\u00ean m\u1ed9t khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p ch\u1ec9 thi\u1ebft l\u1eadp m\u1ed9t \u0111i\u1ec3m b\u00e1n h\u00e0ng duy nh\u1ea5t. Khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n \u0111\u1ebfn m\u1ed9t qui<\/span> m\u00f4 nh\u1ea5t \u0111\u1ecbnh, s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m b\u00e1n s\u1ebd t\u0103ng l\u00ean v\u00e0 d\u1ea7n bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

+ Ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec3m h\u00e0ng: Tr\u00ean m\u1ed9t khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p thi\u1ebft l\u1eadp r\u1ea5t nhi\u1ec1u \u0111i\u1ec3m b\u00e1n h\u00e0ng v\u00e0 ngay l\u1eadp t\u1ee9c bao ph\u1ee7 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m h\u1ee3p l\u00ed, thu\u1eadn ti\u1ec7n cho vi\u1ec7c l\u01b0u th\u00f4ng h\u00e0ng h\u00f3a.<\/p>\n

– Thi\u1ebft k\u1ebf v\u00e0 c\u00e1c trang thi\u1ebft b\u1ecb b\u00e1n h\u00e0ng nh\u1eb1m ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh ch\u1ea5t h\u00e0ng h\u00f3a, ph\u00f9 h\u1ee3p v\u1edbi qui m\u00f4 th\u1ecb tr\u01b0\u1eddng, ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u c\u1ee7a nghi\u1ec7p v\u1ee5 b\u00e1n.<\/p>\n

(2) T\u1ed5 ch\u1ee9c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng<\/b><\/p>\n

T\u1ed5 ch\u1ee9c \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng bao g\u1ed3m: L\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u01a1 h\u1eefu + H\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00ed hoa h\u1ed3ng b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p.<\/p>\n

–\u00a0 L\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p<\/p>\n

+ Tuy\u1ec3n ch\u1ecdn: h\u00ecnh th\u1ee9c, k\u0129<\/span> n\u0103ng giao ti\u1ebfp \u1ee9ng x\u1eed, k\u0129<\/span> n\u0103ng x\u1eed l\u00ed<\/span> t\u00ecnh hu\u1ed1ng, ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m…\u00a0<\/p>\n

+<\/span> \u0110\u00e0o t\u1ea1o l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng<\/p>\n

+<\/span> C\u00f3 h\u00ecnh th\u1ee9c khen th\u01b0\u1edfng v\u00e0 ph\u1ea1t tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/p>\n

–\u00a0 H\u1ec7 th\u1ed1ng \u0111\u1ea1i l\u00ed<\/span> hoa h\u1ed3ng<\/p>\n

+<\/span> L\u1ef1a ch\u1ecdn \u0111\u1ea1i l\u00ed<\/span> trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p<\/p>\n

+ Ch\u00ednh s\u00e1ch hoa h\u1ed3ng \u0111\u1ed1i v\u1edbi \u0111\u1ea1i l\u00ed ph\u1ea3i h\u1ee3p l\u00ed.<\/p>\n

+<\/span> Ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 v\u1ec1 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169. V\u00ed d\u1ee5: Honda h\u1ed7 tr\u1ee3 c\u00e1c Head v\u1ec1 trang thi\u1ebft b\u1ecb, b\u00e0i tr\u00ed, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean.<\/p>\n

(3) Ph\u01b0\u01a1ng ph\u00e1p tr\u01b0ng b\u00e0y, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m<\/b><\/p>\n

– L\u01b0u \u00fd \u0111\u1ebfn v\u1ea5n \u0111\u1ec1: \u0110\u1ecba \u0111i\u1ec3m, \u00e1nh s\u00e1ng, s\u1eafp x\u1ebfp h\u00e0ng h\u00f3a, c\u00e1c c\u00f4ng c\u1ee5 b\u00e0y bi\u1ec7n nh\u01b0 gi\u00e1 k\u1ec7 ph\u1ea3i c\u00f3 t\u1ea7m nh\u00ecn h\u1ee3p l\u00ed<\/span>, h\u1ec7 th\u1ed1ng m\u00f3c treo h\u00e0ng h\u00f3a, h\u1ec7 th\u1ed1ng g\u01b0\u01a1ng soi…\u00a0<\/p>\n

– Ph\u01b0\u01a1ng ph\u00e1p tr\u01b0ng b\u00e0y<\/p>\n

Li\u00ean k\u1ebft: Li\u00ean k\u1ebft theo nh\u00e3n hi\u1ec7u, m\u00e0u s\u1eafc, gi\u1edbi t\u00ednh, c\u00f4ng n\u0103ng s\u1eed d\u1ee5ng, gi\u00e1 ti\u1ec1n, theo k\u00edch c\u1ee1, theo nh\u00f3m tu\u1ed5i.\u00a0<\/p>\n

Ngh\u1ec7 thu\u1eadt:<\/p>\n

+ B\u00e0y bi\u1ec7n h\u00e0ng h\u00f3a nh\u01b0 t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt<\/p>\n

+ S\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. V\u00ed d\u1ee5: H\u00ecnh n\u1ed9m, b\u1ea3ng bi\u1ec3n hi\u1ec7u b\u1eaft m\u1eaft, m\u00e0u s\u1eafc b\u1eaft m\u1eaft…<\/p>\n

(4) Ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng\u00a0<\/b><\/p>\n

Th\u1ef1c hi\u1ec7n 4 “Cho”<\/p>\n

\n
<\/div>\n
\n<\/div>\n<\/div>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng m\u1ea1i doanh nghi\u1ec7p, T\u1ed5 h\u1ee3p gi\u00e1o d\u1ee5c Topica)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng (ti\u1ebfng Anh: Sales activities) l\u00e0 chi\u1ebfn thu\u1eadt m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. M\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng l\u00e0 th\u1ef1c hi\u1ec7n vi\u1ec7c chuy\u1ec3n h\u00f3a h\u00ecnh th\u00e1i gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m t\u1eeb h\u00e0ng sang ti\u1ec1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28626"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28626"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28626\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}