{"id":28697,"date":"2023-12-07T05:18:49","date_gmt":"2023-12-07T05:18:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/gia-ban-phong-trung-binh-trong-1-ngay-average-daily-rate-adr-la-gi.html"},"modified":"2023-12-22T21:39:21","modified_gmt":"2023-12-22T14:39:21","slug":"gia-ban-phong-trung-binh-trong-1-ngay-average-daily-rate-adr-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/gia-ban-phong-trung-binh-trong-1-ngay-average-daily-rate-adr-la-gi.html","title":{"rendered":"Gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y (Average Daily Rate – ADR) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: depositphotos)<\/p>\n<\/div>\n<\/div>\n

Gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Average Daily Rate – ADR.<\/b><\/p>\n

Gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y l\u00e0 m\u1ed9t trong nh\u1eefng thu\u1eadt ng\u1eef \u0111\u00e1nh gi\u00e1 KPI trong qu\u1ea3n tr\u1ecb doanh thu kh\u00e1ch s\u1ea1n.<\/p>\n

Gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y<\/b>\u00a0l\u00e0 gi\u00e1 trung b\u00ecnh cho m\u1ed7i ph\u00f2ng kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c b\u00e1n trong 1 ng\u00e0y nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a kh\u00e1ch s\u1ea1n n\u00e0y so v\u1edbi kh\u00e1ch s\u1ea1n kh\u00e1c c\u00f3 c\u00f9ng qui m\u00f4, c\u00f9ng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f4ng th\u1ee9c<\/b>: ADR = T\u1ed5ng doanh thu t\u1eeb ho\u1ea1t \u0111\u1ed9ng cho thu\u00ea ph\u00f2ng \/ S\u1ed1 ph\u00f2ng b\u00e1n \u0111\u01b0\u1ee3c<\/p>\n

Khi t\u00ednh ADR, b\u1ea1n kh\u00f4ng t\u00ednh house use (ph\u00f2ng n\u1ed9i b\u1ed9) v\u00e0 ph\u00f2ng complimentary (ph\u00f2ng mi\u1ec5n ph\u00ed).\u00a0<\/p>\n

B\u1edfi ph\u00f2ng n\u1ed9i b\u1ed9 l\u00e0 ph\u00f2ng d\u00e0nh cho nh\u00e2n vi\u00ean kh\u00e1ch s\u1ea1n s\u1eed d\u1ee5ng, kh\u00f4ng d\u00e0nh \u0111\u1ec3 b\u00e1n hay t\u1ea1o doanh thu. T\u01b0\u01a1ng t\u1ef1, ph\u00f2ng mi\u1ec5n ph\u00ed c\u0169ng kh\u00f4ng ra doanh thu n\u00ean kh\u00f4ng \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o ADR.<\/p>\n

\u00dd ngh\u0129a c\u1ee7a ADR<\/font><\/h3>\n

ADR cho th\u1ea5y doanh thu t\u1eeb m\u1ed7i ph\u00f2ng kh\u00e1ch s\u1ea1n. N\u00ean ADR c\u00e0ng l\u1edbn th\u00ec doanh thu thu \u0111\u01b0\u1ee3c t\u1eeb m\u1ed7i ph\u00f2ng c\u00e0ng l\u1edbn. Gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y ng\u00e0y c\u00e0ng t\u0103ng cho th\u1ea5y kh\u00e1ch s\u1ea1n \u0111ang ng\u00e0y c\u00e0ng thu \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u1ec1n t\u1eeb vi\u1ec7c cho thu\u00ea ph\u00f2ng.<\/p>\n

\u0110\u1ec3 t\u0103ng gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y, kh\u00e1ch s\u1ea1n n\u00ean t\u00ecm c\u00e1ch t\u0103ng gi\u00e1 ph\u00f2ng. Gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o d\u1ef1a v\u00e0o hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a kh\u00e1ch s\u1ea1n trong qu\u00e1 kh\u1ee9.\u00a0<\/p>\n

Gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 li\u00ean quan kh\u00e1c, b\u1edfi v\u00ec v\u1edbi \u0111\u01a1n v\u1ecb l\u00e0 m\u00e9t (m), c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 so s\u00e1nh v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n kh\u00e1c c\u00f3 c\u00f9ng \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 di\u1ec7n t\u00edch, nh\u00f3m kh\u00e1ch h\u00e0ng hay \u0111\u1ecba \u0111i\u1ec3m\u2026<\/p>\n

C\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh kh\u00e1ch s\u1ea1n t\u0103ng ADR b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u00e1. Bao g\u1ed3m b\u00e1n h\u00e0ng gia t\u0103ng (upselling), khuy\u1ebfn m\u1ea1i b\u00e1n ch\u00e9o (cross-sale promotions) v\u00e0 \u0111\u01b0a ra c\u00e1c d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed (complimentary offers) nh\u01b0 \u0111\u01b0a \u0111\u00f3n mi\u1ec5n ph\u00ed \u0111\u1ebfn s\u00e2n bay \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n

N\u1ec1n kinh t\u1ebf n\u00f3i chung l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi vi\u1ec7c thi\u1ebft l\u1eadp gi\u00e1, v\u1edbi c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 nh\u00e0 ngh\u1ec9 \u0111ang t\u00ecm c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 ph\u00f2ng sao cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u hi\u1ec7n t\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Qu\u1ea3n tr\u1ecb Nh\u00e0 h\u00e0ng Kh\u00e1ch s\u1ea1n, Tr\u01b0\u1eddng trung c\u1ea5p Kinh t\u1ebf – Du l\u1ecbch, TP H\u1ed3 Ch\u00ed Minh. Investopedia.com)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Gi\u00e1 b\u00e1n ph\u00f2ng trung b\u00ecnh trong 1 ng\u00e0y (ti\u1ebfng Anh: Average Daily Rate – ADR) l\u00e0 gi\u00e1 trung b\u00ecnh cho m\u1ed7i ph\u00f2ng kh\u00e1ch s\u1ea1n \u0111\u01b0\u1ee3c b\u00e1n trong 1 ng\u00e0y nh\u1ea5t \u0111\u1ecbnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28697"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28697"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28697\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}