{"id":28729,"date":"2023-12-07T05:20:00","date_gmt":"2023-12-07T05:20:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tinh-khong-dong-nhat-heterogeneity-la-gi-ban-chat-va-noi-dung.html"},"modified":"2023-12-22T21:45:53","modified_gmt":"2023-12-22T14:45:53","slug":"tinh-khong-dong-nhat-heterogeneity-la-gi-ban-chat-va-noi-dung","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tinh-khong-dong-nhat-heterogeneity-la-gi-ban-chat-va-noi-dung.html","title":{"rendered":"T\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t (Heterogeneity) l\u00e0 g\u00ec? B\u1ea3n ch\u1ea5t v\u00e0 n\u1ed9i dung"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

T\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t (Heterogeneity)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

T\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t<\/b> trong ti\u1ebfng Anh l\u00e0 Heterogeneity<\/b>. T\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t<\/i> c\u1ee7a d\u1ecbch v\u1ee5 h\u00e0m \u00fd r\u1eb1ng kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ti\u00eau chu\u1ea9n chung n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1ecbch v\u1ee5.<\/p>\n

B\u1ea3n ch\u1ea5t<\/font><\/h3>\n

– D\u1ecbch v\u1ee5 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p h\u00e0ng lo\u1ea1t, t\u1eadp trung nh\u01b0 s\u1ea3n xu\u1ea5t h\u00e0ng ho\u00e1. Do v\u1eady, nh\u00e0 cung\u00a0c\u1ea5p kh\u00f3 ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng theo m\u1ed9t ti\u00eau chu\u1ea9n th\u1ed1ng nh\u1ea5t.\u00a0<\/p>\n

– M\u1eb7t kh\u00e1c, s\u1ef1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/span> l\u1ea1i ch\u1ecbu t\u00e1c \u0111\u1ed9ng m\u1ea1nh b\u1edfi k\u0129 n\u0103ng, th\u00e1i \u0111\u1ed9 c\u1ee7a ng\u01b0\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5<\/span>. S\u1ee9c kho\u1ebb, s\u1ef1 nhi\u1ec7t t\u00ecnh c\u1ee7a nh\u00e2n vi\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5<\/span> v\u00e0o bu\u1ed5i s\u00e1ng v\u00e0 bu\u1ed5i chi\u1ec1u c\u00f3 th\u1ec3 kh\u00e1c nhau.\u00a0<\/p>\n

– Do v\u1eady, kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u0111\u1ec1u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/span> ngay trong m\u1ed9t ng\u00e0y. d\u1ecbch v\u1ee5<\/span> c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ph\u1ee5c v\u1ee5 th\u00ec c\u00e0ng kh\u00f3 \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ed3ng \u0111\u1ec1u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Marketing c\u0103n b\u1ea3n,\u00a0NXB Th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng)<\/i><\/p>\n

N\u1ed9i dung c\u1ee7a t\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t<\/font><\/h3>\n

– D\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u01b0\u1eddng l\u00e0 do con ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n v\u00e0 c\u00f3 t\u00ednh bi\u1ebfn thi\u00ean cao. D\u1ecbch v\u1ee5 th\u01b0\u1eddng thay \u0111\u1ed5i t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p, ng\u01b0\u1eddi s\u1eed d\u1ee5ng, ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t<\/b> nh\u01b0 nhau theo t\u1eebng th\u1eddi \u0111i\u1ec3m, nh\u1eefng \u0111\u00f2i h\u1ecfi ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed3ng nh\u1ea5t r\u1ea5t kh\u00f3 \u0111\u1ea3m b\u1ea3o.<\/p>\n

– T\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t <\/i>k\u1ebft n\u1ed1i v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ch\u1ee7 y\u1ebfu l\u00e0 k\u1ebft qu\u1ea3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a con ng\u01b0\u1eddi (gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean c\u00f4ng ty cung \u1ee9ng d\u1ecbch v\u1ee5 v\u00e0 kh\u00e1ch h\u00e0ng) v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c thay \u0111\u1ed5i b\u1ea5t th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi n\u00f3.<\/p>\n

– Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o nh\u1eefng nh\u00e2n t\u1ed1 kh\u00f4ng ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. Do v\u1eady, kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p ho\u00e0n to\u00e0n gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c giao v\u1edbi d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.<\/p>\n

– B\u1edfi v\u00ec d\u1ecbch v\u1ee5 kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t <\/i>theo th\u1eddi gian, c\u00e1c t\u1ed5 ch\u1ee9c cung \u1ee9ng d\u1ecbch v\u1ee5 cam k\u1ebft \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 \u0111\u00fang nh\u01b0 \u0111\u00e3 c\u00f4ng b\u1ed1 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c.<\/p>\n

– Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c b\u1edfi nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u1ea3 n\u0103ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 n\u00f3i l\u00ean nhu c\u1ea7u c\u1ee7a h\u1ecd, kh\u1ea3 n\u0103ng v\u00e0 s\u1ef1 s\u1eb5n s\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3, s\u1ef1 hi\u1ec7n di\u1ec7n hay kh\u00f4ng hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c v\u00e0 m\u1ee9c nhu c\u1ea7u v\u1ec1 d\u1ecbch v\u1ee5.<\/p>\n

– V\u00ec nh\u1eefng y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t, nh\u00e0 qu\u1ea3n l\u00ed d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 kh\u00f4ng ch\u1eafc ch\u1eafn l\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111ang \u0111\u01b0\u1ee3c cung c\u1ea5p ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 c\u00f4ng b\u1ed1.<\/p>\n

– Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi m\u1ed9t b\u00ean th\u1ee9 ba, s\u1ebd l\u00e0m t\u0103ng th\u00eam t\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t <\/i>c\u1ee7a d\u1ecbch v\u1ee5. Ph\u01b0\u01a1ng \u00e1n c\u00f3 th\u1ec3 gi\u1ea3m b\u1edbt t\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t <\/b>l\u00e0 thay th\u1ebf y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi b\u1eb1ng m\u00e1y m\u00f3c, trang thi\u1ebft b\u1ecb t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 ki\u1ec3m so\u00e1t nghi\u00eam ng\u1eb7t c\u00e1c qui tr\u00ecnh c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Qu\u1ea3n tr\u1ecb kinh doanh d\u1ecbch v\u1ee5 t\u1eeb g\u00f3c nh\u00ecn marketing, NXB Th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng; D\u1ecbch v\u1ee5 l\u00e0 g\u00ec? \u0110\u1eb7c \u0111i\u1ec3m v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a d\u1ecbch v\u1ee5, Tri th\u1ee9c c\u1ed9ng \u0111\u1ed3ng)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u00ednh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t (ti\u1ebfng Anh: Heterogeneity) c\u1ee7a d\u1ecbch v\u1ee5 h\u00e0m \u00fd r\u1eb1ng kh\u00f3 c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t ti\u00eau chu\u1ea9n chung n\u00e0o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1ecbch v\u1ee5.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28729"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28729"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28729\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}