{"id":28731,"date":"2023-12-07T05:20:04","date_gmt":"2023-12-07T05:20:04","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tinh-vo-hinh-cua-dich-vu-service-intangibility-la-gi.html"},"modified":"2023-12-22T21:39:50","modified_gmt":"2023-12-22T14:39:50","slug":"tinh-vo-hinh-cua-dich-vu-service-intangibility-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tinh-vo-hinh-cua-dich-vu-service-intangibility-la-gi.html","title":{"rendered":"T\u00ednh v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 (Service intangibility) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

T\u00ednh v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 (Service intangibility)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

T\u00ednh v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5<\/b> trong ti\u1ebfng Anh l\u00e0 Service intangibility<\/b>.\u00a0T\u00ednh v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5<\/i> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u1ef1c t\u1ebf l\u00e0 nhi\u1ec1u d\u1ecbch v\u1ee5 thi\u1ebfu c\u00e1c thu\u1ed9c t\u00ednh v\u1eadt l\u00ed v\u00e0 do \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n

N\u1ed9i dung t\u00ednh v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5<\/font><\/h3>\n

– D\u1ecbch v\u1ee5 kh\u00f4ng t\u1ed3n t\u1ea1i d\u01b0\u1edbi d\u1ea1ng v\u1eadt th\u1ec3, kh\u00f4ng th\u1ec3 tr\u01b0ng b\u00e0y, kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y, c\u00e2n \u0111ong, \u0111o \u0111\u1ebfm, th\u1eed nghi\u1ec7m ho\u1eb7c ki\u1ec3m \u0111\u1ecbnh tr\u01b0\u1edbc khi mua v\u00e0 kh\u00f4ng d\u1ec5 d\u00e0ng th\u00f4ng \u0111i\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

– Ph\u1ea7n l\u1edbn c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn ph\u1ea1m tr\u00f9 tr\u1eebu t\u01b0\u1ee3ng v\u00e0 v\u00f4 h\u00ecnh. \u0110\u1eb7c \u0111i\u1ec3m ph\u00e2n bi\u1ec7t c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a d\u1ecbch v\u1ee5 l\u00e0 v\u00f4 h\u00ecnh.<\/p>\n

– V\u00ec d\u1ee5, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u01b0 ph\u1eabu thu\u1eadt, ch\u1ea9n \u0111o\u00e1n, kh\u00e1m v\u00e0 \u0111i\u1ec1u tr\u1ecb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c b\u00e1c s\u0129, y s\u0129 v\u00e0 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn c\u00e1ch th\u1ee9c \u0111i\u1ec1u tr\u1ecb cho b\u1ec7nh nh\u00e2n. Nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y, b\u1ec7nh nh\u00e2n kh\u00f4ng th\u1ec3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y hay va ch\u1ea1m, m\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y v\u00e0 ch\u1ea1m v\u00e0o m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n h\u1eefu h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 nh\u01b0 c\u00e1c thi\u1ebft b\u1ecb y t\u1ebf c\u1ee7a b\u1ec7nh vi\u1ec7n.<\/p>\n

– \u0110\u1eb7c \u0111i\u1ec3m v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 s\u1ebd t\u1ea1o ra nh\u1eefng th\u00e1ch th\u1ee9c cho nh\u00e0 qu\u1ea3n tr\u1ecb d\u1ecbch v\u1ee5. D\u1ecbch v\u1ee5 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng c\u1ea5p b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 nh\u01b0 v\u1eady nh\u1eefng kh\u00e1i ni\u1ec7m d\u1ecbch v\u1ee5 m\u1edbi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecb sao ch\u00e9p b\u1edfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

– D\u1ecbch v\u1ee5 kh\u00f4ng th\u1ec3 tr\u00ecnh b\u00e0y ho\u1eb7c kh\u00f4ng d\u1ec5 d\u00e0ng th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng, n\u00ean \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c kho\u1ea3n chi ph\u00ed th\u1ef1c th\u1ebf c\u1ee7a m\u1ed9t d\u1ecbch v\u1ee5 r\u1ea5t kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, m\u1ed1i quan h\u1ec7 gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3m nh\u1eadn c\u0169ng kh\u00e1 ph\u1ee9c t\u1ea1p.<\/p>\n

\u1ea2nh h\u01b0\u1edfng c\u1ee7a t\u00ednh v\u00f4 h\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/font><\/h3>\n

–<\/span> Kh\u00e1ch h\u00e0ng kh\u00f3 h\u00ecnh dung ra d\u1ecbch v\u1ee5<\/span><\/p>\n

–<\/span> Kh\u00e1ch h\u00e0ng kh\u00f3 th\u1eed tr\u01b0\u1edbc khi mua<\/p>\n

–<\/span> Kh\u00e1ch h\u00e0ng kh\u00f3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng\u00a0<\/p>\n

–<\/span> C\u00f3 th\u1ec3 th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 c\u1ea3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/span><\/p>\n

–<\/span> T\u00ecm ki\u1ebfm t\u01b0 v\u1ea5n c\u1ee7a ng\u01b0\u1eddi quen, ng\u01b0\u1eddi b\u00e1n h\u00e0ng<\/p>\n

Marketing d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o?<\/font><\/h3>\n

–<\/span> T\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c\u00a0y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh\u00a0trong x\u00fac ti\u1ebfn, b\u00e1n h\u00e0ng \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd\u00a0kh\u00e1ch h\u00e0ng<\/p>\n

–<\/span> T\u0103ng c\u01b0\u1eddng x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng<\/p>\n

–<\/span> T\u0103ng c\u01b0\u1eddng th\u00f4ng tin t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng \u0111\u1ec1 h\u1ecd l\u1ef1a ch\u1ecdn<\/p>\n

–<\/span> Tuy\u1ec3n ch\u1ecdn, duy tr\u00ec \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 \u0111\u1ee7 t\u01b0 ch\u1ea5t<\/p>\n

–<\/span> X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Qu\u1ea3n tr\u1ecb kinh doanh d\u1ecbch v\u1ee5 t\u1eeb g\u00f3c nh\u00ecn marketing, NXB Th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng; What is Service Intangibility in Marketing?, Study.com;\u00a0C\u00e1c \u0111\u1eb7c tr\u01b0ng c\u1ee7a d\u1ecbch v\u1ee5, Qu\u1ea3n tr\u1ecb.vn)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u00ednh v\u00f4 h\u00ecnh c\u1ee7a d\u1ecbch v\u1ee5 (ti\u1ebfng Anh: Service intangibility) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u1ef1c t\u1ebf l\u00e0 nhi\u1ec1u d\u1ecbch v\u1ee5 thi\u1ebfu c\u00e1c thu\u1ed9c t\u00ednh v\u1eadt l\u00ed v\u00e0 do \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28731"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28731"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28731\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}