{"id":28735,"date":"2023-12-07T05:20:12","date_gmt":"2023-12-07T05:20:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tu-cach-cong-dan-cua-doanh-nghiep-corporate-citizenship-la-gi.html"},"modified":"2023-12-22T21:39:51","modified_gmt":"2023-12-22T14:39:51","slug":"tu-cach-cong-dan-cua-doanh-nghiep-corporate-citizenship-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tu-cach-cong-dan-cua-doanh-nghiep-corporate-citizenship-la-gi.html","title":{"rendered":"T\u01b0 c\u00e1ch c\u00f4ng d\u00e2n c\u1ee7a doanh nghi\u1ec7p (Corporate Citizenship) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: media.bizj.us<\/i><\/p>\n<\/div>\n<\/div>\n

T\u01b0 c\u00e1ch c\u00f4ng d\u00e2n c\u1ee7a doanh nghi\u1ec7p<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

T\u01b0 c\u00e1ch c\u00f4ng d\u00e2n c\u1ee7a doanh nghi\u1ec7p<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Corporate Citizenship.<\/b><\/p>\n

T\u01b0 c\u00e1ch\u00a0c\u00f4ng d\u00e2n doanh nghi\u1ec7p <\/i>li\u00ean quan \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 m\u1ee9c \u0111\u1ed9 ch\u00fang \u0111\u00e1p \u1ee9ng c\u00e1c tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00ed, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 kinh t\u1ebf \u0111\u01b0\u1ee3c \u0111\u1ec1 ra b\u1edfi c\u00e1c c\u1ed5 \u0111\u00f4ng.\u00a0<\/p>\n

T\u01b0 c\u00e1ch c\u00f4ng d\u00e2n doanh nghi\u1ec7p<\/i> ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng khi c\u1ea3 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i nh\u01b0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n tr\u1ecb (ESG).<\/p>\n

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B\u1ea3n ch\u1ea5t t\u01b0 c\u00e1ch c\u00f4ng d\u00e2n doanh nghi\u1ec7p\u00a0<\/b><\/p>\n

T\u01b0 c\u00e1ch c\u00f4ng d\u00e2n doanh nghi\u1ec7p<\/i> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c tr\u00e1ch nhi\u1ec7m c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ee9c s\u1ed1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng\u00a0\u00a0cao h\u01a1n cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng xung quanh doanh nghi\u1ec7p, v\u00e0 v\u1eabn duy tr\u00ec l\u1ee3i nhu\u1eadn cho c\u00e1c b\u00ean li\u00ean quan.\u00a0<\/p>\n

Nhu c\u1ea7u v\u1ec1 c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i ti\u1ebfp t\u1ee5c t\u0103ng l\u00ean, khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd \u0111\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn c\u00e1c c\u00f4ng ty kh\u00f4ng chia s\u1ebb gi\u00e1 tr\u1ecb c\u1ee7a ch\u00fang.<\/p>\n

M\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ph\u00e1p l\u00ed c\u01a1 b\u1ea3n; tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p th\u00e0nh c\u00f4ng nh\u1ea5t thi\u1ebft l\u1eadp n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho t\u01b0 c\u00e1ch c\u00f4ng d\u00e2n c\u1ee7a doanh nghi\u1ec7p, th\u1ec3 hi\u1ec7n cam k\u1ebft h\u00e0nh vi \u0111\u1ea1o \u0111\u1ee9c b\u1eb1ng c\u00e1ch c\u00e2n b\u1eb1ng gi\u1eefa nhu c\u1ea7u c\u1ee7a c\u00e1c c\u1ed5 \u0111\u00f4ng v\u1edbi nhu c\u1ea7u c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ee7a khu v\u1ef1c xung quanh.\u00a0<\/p>\n

Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap mang l\u1ea1i th\u00eam kh\u00e1ch h\u00e0ng v\u00e0 thi\u1ebft l\u1eadp l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7ng c\u1ed1 v\u1ecb th\u1ec3 c\u1ee7a c\u00f4ng ty.<\/p>\n

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C\u00e1c c\u00f4ng ty tr\u1ea3i qua c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n t\u01b0 c\u00e1ch c\u00f4ng d\u00e2n. C\u00e1c c\u00f4ng ty v\u01b0\u01a1n l\u00ean c\u00e1c giai \u0111o\u1ea1n cao h\u01a1n c\u1ee7a t\u01b0 c\u00e1ch c\u00f4ng d\u00e2n doanh nghi\u1ec7p<\/i> d\u1ef1a tr\u00ean n\u0103ng l\u1ef1c v\u00e0 uy t\u00edn c\u1ee7a ch\u00fang khi h\u1ed7 tr\u1ee3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 s\u1ef1 c\u1ed1ng hi\u1ebfn \u0111\u1ec3 k\u1ebft h\u1ee3p t\u01b0 c\u00e1ch c\u00f4ng d\u00e2n trong v\u0103n h\u00f3a v\u00e0 c\u1ea5u tr\u00fac c\u1ee7a c\u00f4ng ty.<\/p>\n

5 giai \u0111o\u1ea1n c\u1ee7a t\u01b0 c\u00e1ch c\u00f4ng d\u00e2n doanh nghi\u1ec7p\u00a0 l\u00e0:<\/b><\/p>\n

1. S\u01a1 c\u1ea5p<\/p>\n

2. Cam k\u1ebft<\/p>\n

3. S\u00e1ng t\u1ea1o<\/p>\n

4. T\u00edch h\u1ee3p<\/p>\n

5. Bi\u1ebfn \u0111\u1ed5i<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 t\u01b0 c\u00e1ch c\u00f4ng d\u00e2n c\u1ee7a doanh nghi\u1ec7p<\/font><\/h3>\n

T\u1eeb tr\u01b0\u1edbc khi ph\u00e1t h\u00e0nh l\u1ea7n \u0111\u1ea7u ra c\u00f4ng ch\u00fang v\u00e0o n\u0103m 1992, Starbucks \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi \u00fd th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p v\u00e0 cam k\u1ebft v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng v\u00e0 ph\u00fac l\u1ee3i c\u1ed9ng \u0111\u1ed3ng. Starbucks \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1c t\u01b0 c\u00e1ch c\u00f4ng d\u00e2n doanh nghi\u1ec7p <\/b>bao g\u1ed3m:<\/p>\n

– 99% l\u01b0\u1ee3ng c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c thu mua c\u00f3 ngu\u1ed3n g\u1ed1c \u0111\u1ea1o \u0111\u1ee9c<\/p>\n

– T\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi n\u00f4ng d\u00e2n to\u00e0n c\u1ea7u<\/p>\n

– Ti\u00ean phong v\u1edbi c\u00e1c c\u00f4ng tr\u00ecnh xanh tr\u00ean kh\u1eafp c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh<\/p>\n

– \u0110\u00f3ng g\u00f3p h\u00e0ng tri\u1ec7u gi\u1edd ph\u1ee5c v\u1ee5 c\u1ed9ng \u0111\u1ed3ng<\/p>\n

– T\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1ea1i h\u1ecdc \u0111\u1ed9t ph\u00e1 cho \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n T\u01b0 c\u00e1ch c\u00f4ng d\u00e2n c\u1ee7a doanh nghi\u1ec7p (ti\u1ebfng Anh: Corporate Citizenship) c\u00f3 m\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ee9c s\u1ed1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng cao h\u01a1n cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng xung quanh, v\u00e0 v\u1eabn duy tr\u00ec l\u1ee3i nhu\u1eadn cho c\u00e1c b\u00ean li\u00ean quan c\u1ee7a doanh nghi\u1ec7p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28735"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28735"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28735\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}