{"id":28737,"date":"2023-12-07T05:20:17","date_gmt":"2023-12-07T05:20:17","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kiem-soat-thi-truong-market-control-la-gi-cac-bien-phap-kiem-soat-thi-truong.html"},"modified":"2023-12-22T21:39:51","modified_gmt":"2023-12-22T14:39:51","slug":"kiem-soat-thi-truong-market-control-la-gi-cac-bien-phap-kiem-soat-thi-truong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kiem-soat-thi-truong-market-control-la-gi-cac-bien-phap-kiem-soat-thi-truong.html","title":{"rendered":"Ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng (Market Control) l\u00e0 g\u00ec? C\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng (Market Control)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh l\u00e0 Market Control<\/b>.\u00a0Ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng<\/i> l\u00e0 lo\u1ea1i ki\u1ec3m so\u00e1t kh\u00e1ch quan nh\u1ea5t \u0111\u1ec3 ki\u1ec3m so\u00e1t \u0111\u1ea7u ra, b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1 c\u1ea3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng<\/i> ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 hi\u1ec7u l\u1ef1c khi doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng thi\u1ebft l\u1eadp nh\u1eefng th\u01b0\u1edbc \u0111o t\u00e0i ch\u00ednh kh\u00e1ch quan \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng. Nh\u00ecn chung, doanh nghi\u1ec7p c\u00f3 ba h\u00ecnh th\u1ee9c ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng: gi\u00e1 c\u1ed5 phi\u1ebfu, t\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0…<\/p>\n

C\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

*Gi\u00e1 c\u1ed5 phi\u1ebfu<\/b><\/p>\n

–\u00a0Gi\u00e1 c\u1ed5 phi\u1ebfu<\/i> l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o h\u1eefu hi\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1edfi v\u00ec gi\u00e1 c\u1ed5 phi\u1ebfu \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh th\u00f4ng qua c\u1ea1nh tranh gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a gi\u00e1 c\u1ed5 phi\u1ebfu cung c\u1ea5p cho ban l\u00e3nh \u0111\u1ea1o nh\u1eefng th\u00f4ng tin ph\u1ea3n h\u1ed3i v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– Gi\u00e1 c\u1ed5 phi\u1ebfu<\/i> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n ki\u1ec3m so\u00e1t m\u1ea1nh v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u01b0\u1eddng r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi s\u1ef1 s\u1ee5t gi\u00e1 c\u1ed5 phi\u1ebfu, v\u00e0 l\u1ee3i \u00edch c\u1ee7a h\u1ecd g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 c\u1ed5 phi\u1ebfu, ch\u00ednh v\u00ec v\u1eady gi\u00e1 c\u1ed5 phi\u1ebfu c\u0169ng cho ph\u00e9p ki\u1ec3m so\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00ed.<\/p>\n

– Sau c\u00f9ng, v\u00ec gi\u00e1 c\u1ed5 phi\u1ebfu<\/i> th\u1ec3 hi\u1ec7n thu nh\u1eadp t\u01b0\u01a1ng lai trong d\u00e0i h\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u v\u1ec1 ti\u1ec1m n\u0103ng d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

*T\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0 (Return on Investment – ROI)<\/b><\/p>\n

–\u00a0T\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0 (ROI)<\/i> \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u1ea1o ra l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed9t \u0111\u1ed3ng v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p, kh\u00f4ng ph\u00e2n bi\u1ec7t ngu\u1ed3n h\u00ecnh th\u00e0nh kho\u1ea3n v\u1ed1n \u0111\u1ea7u t\u01b0 \u0111\u00f3, cho bi\u1ebft m\u1ed9t \u0111\u1ed3ng v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o doanh nghi\u1ec7p t\u1ea1o ra \u0111\u01b0\u1ee3c bao nhi\u00eau \u0111\u1ed3ng l\u1ee3i nhu\u1eadn.<\/p>\n

–\u00a0T\u1ec9 l\u1ec7 ho\u00e0n v\u1ed1n \u0111\u1ea7u t\u01b0<\/i> \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng c\u00e1ch chia l\u00e3i r\u00f2ng cho t\u1ed5ng v\u1ed1n \u0111\u1ea7u t\u01b0, l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1c \u0111\u1ec3 ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– \u1ede c\u1ea5p doanh nghi\u1ec7p, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua so s\u00e1nh v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c, v\u00e0 c\u0169ng ch\u00ednh trong \u00fd ngh\u0129a n\u00e0y m\u00e0 ROI c\u00f3 t\u00e1c d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng.<\/p>\n

– Tuy nhi\u00ean, bi\u1ec7n ph\u00e1p n\u00e0y c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p, \u1edf c\u1ea5p b\u1ed9 ph\u1eadn \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed7i b\u1ed9 ph\u1eadn so v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p ho\u1eb7c so v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c c\u00f9ng c\u1ea5p \u1edf doanh nghi\u1ec7p kh\u00e1c.<\/p>\n

– ROI l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u1edf c\u1ea5p b\u1ed9 ph\u1eadn khi nh\u00e0 l\u00e3nh \u0111\u1ea1o mu\u1ed1n h\u01b0\u1edbng t\u1edbi hi\u1ec7u qu\u1ea3 chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Nh\u1eefng kh\u00f3 kh\u0103n \u0111\u1ed1i v\u1edbi ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

– Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p\u00a0ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng nh\u01b0 ROI cho ph\u00e9p c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh qu\u1ea3 c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn. Tuy nhi\u00ean, c\u00e1c bi\u1ec7n ph\u00e1p\u00a0ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng n\u00e0y ch\u1ec9 th\u1ef1c hi\u1ec7n c\u00f3 hi\u1ec7u qu\u1ea3 v\u1edbi \u0111i\u1ec1u ki\u1ec7n l\u00e0 c\u00f3 t\u1ed3n t\u1ea1i c\u00e1c h\u1ec7 th\u1ed1ng so s\u00e1nh.<\/p>\n

– Khi \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi doanh nghi\u1ec7p kh\u00e1c th\u00ec c\u00e1c ch\u1ec9 ti\u00eau ROI v\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu l\u00e0 nh\u1eefng ch\u1ec9 ti\u00eau r\u1ea5t c\u00f3 \u00fd ngh\u0129a, th\u1ebf nh\u01b0ng li\u1ec7u \u0111i\u1ec1u n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u1ea5p b\u1ed9 ph\u1eadn hay kh\u00f4ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng v\u00e0 quy\u1ebft t\u00e2m c\u1ee7a nh\u00e0 l\u00e3nh \u0111\u1ea1o.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n;\u00a0Gi\u00e1o tr\u00ecnh Ph\u00e2n t\u00edch t\u00e0i ch\u00ednh doanh nghi\u1ec7p, NXB Kinh t\u1ebf TP HCM)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ki\u1ec3m so\u00e1t th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market Control) l\u00e0 lo\u1ea1i ki\u1ec3m so\u00e1t kh\u00e1ch quan nh\u1ea5t \u0111\u1ec3 ki\u1ec3m so\u00e1t \u0111\u1ea7u ra, b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng gi\u00e1 c\u1ea3 \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28737"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28737"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28737\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}