{"id":28746,"date":"2023-12-07T05:20:44","date_gmt":"2023-12-07T05:20:44","guid":{"rendered":"https:\/\/masterskills.org\/blog\/pr-noi-bo-internal-public-relations-la-gi-vai-tro-cua-pr-noi-bo.html"},"modified":"2023-12-23T06:06:41","modified_gmt":"2023-12-22T23:06:41","slug":"pr-noi-bo-internal-public-relations-la-gi-vai-tro-cua-pr-noi-bo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/pr-noi-bo-internal-public-relations-la-gi-vai-tro-cua-pr-noi-bo.html","title":{"rendered":"PR n\u1ed9i b\u1ed9 (Internal Public Relations) l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a PR n\u1ed9i b\u1ed9"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

PR n\u1ed9i b\u1ed9 (Internal Public Relations)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

PR n\u1ed9i b\u1ed9<\/b> trong ti\u1ebfng Anh g\u1ecdi l\u00e0 Internal Public Relations<\/b>. PR n\u1ed9i b\u1ed9<\/i> hay quan h\u1ec7 c\u00f4ng ch\u00fang n\u1ed9i b\u1ed9<\/i> l\u00e0 ch\u1ee9c n\u0103ng qu\u1ea3n l\u00ed<\/span> c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, nh\u1eb1m thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p gi\u1eefa c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang v\u00e0 th\u00e0nh vi\u00ean trong n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c; tr\u00ean c\u01a1 s\u1edf \u0111\u00f3 ho\u00e0n th\u00e0nh t\u1ed1t nh\u1ea5t m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

C\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee7a PR n\u1ed9i b\u1ed9<\/font><\/h3>\n

– X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau cu\u1ea3 PR n\u1ed9i b\u1ed9<\/p>\n

– X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh PR n\u1ed9i b\u1ed9<\/p>\n

– T\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n v\u00e0 ki\u1ec3m tra<\/p>\n

Ch\u00fa \u00fd<\/b>: Khi x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau c\u1ee7a PR n\u1ed9i b\u1ed9 ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u00fang theo c\u00f4ng th\u1ee9c SMART<\/p>\n

(1) Specific: r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3<\/p>\n

(2) Measurable: c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/p>\n

(3) Achievable: c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/p>\n

(4) Realizable: c\u00f3 t\u00ednh th\u1ef1c t\u1ebf<\/p>\n

(5) Timetable: th\u1eddi gian c\u1ee5 th\u1ec3<\/p>\n

C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch PR n\u1ed9i b\u1ed9<\/font><\/h3>\n

– X\u00e1c \u0111\u1ecbnh n\u1ed9i dung c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n ph\u1ea3i ti\u1ebfn h\u00e0nh<\/p>\n

– Ph\u01b0\u01a1ng th\u1ee9c th\u1ef1c hi\u1ec7n t\u1eebng c\u00f4ng vi\u1ec7c<\/p>\n

– Th\u1eddi gian ti\u1ebfn h\u00e0nh t\u1eebng c\u00f4ng vi\u1ec7c<\/p>\n

– Ph\u00e2n c\u1ea5p qu\u1ea3n l\u00ed v\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m c\u00e1c c\u00f4ng vi\u1ec7c<\/p>\n

– Kinh ph\u00ed c\u1ea7n thi\u1ebft cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng<\/p>\n

Vai tr\u00f2 c\u1ee7a PR n\u1ed9i b\u1ed9<\/font><\/h3>\n

\u0110\u1ed1i v\u1edbi chi\u1ebfn l\u01b0\u1ee3c PR chung<\/b><\/p>\n

– Gi\u00fap cho t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c m\u00ecnh. T\u1eeb \u0111\u00f3 m\u1ed7i ng\u01b0\u1eddi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngh\u0129a v\u1ee5 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng chung c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

– X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 t\u00ecnh c\u1ea3m th\u00e2n thi\u1ec7n v\u00e0 t\u1ed1t \u0111\u1eb9p trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c cho c\u00e1c th\u00e0nh vi\u00ean c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh v\u00ec s\u1ef1 nghi\u1ec7p chung.<\/p>\n

– L\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p thu h\u00fat v\u00e0 gi\u1eef g\u00ecn nh\u00e2n t\u00e0i, t\u1ea1o ra ngu\u1ed3n n\u1ed9i l\u1ef1c quan tr\u1ecdng nh\u1ea5t cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

– X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ec1n n\u1ebfp qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p d\u1ef1a tr\u00ean c\u01a1 s\u1edf nh\u00e2n v\u0103n, hi\u1ec3u bi\u1ebft v\u00e0 tin c\u1eady l\u1eabn nhau, t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng.\u00a0<\/p>\n

Tr\u00ean c\u01a1 s\u1edf \u0111\u00f3, m\u1ecdi th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p s\u1ebd t\u1ef1 gi\u00e1c v\u00e0 d\u1ed1c l\u00f2ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7<\/span> t\u1ed1t \u0111\u1eb9p v\u1edbi c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang b\u00ean ngo\u00e0i, g\u00f3p ph\u1ea7n th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c PR c\u1ee7a c\u1ea3 t\u1ed5 ch\u1ee9c.<\/p>\n

\u0110\u1ed1i v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n

– Nh\u1eefng y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, con ng\u01b0\u1eddi, truy\u1ec1n th\u00f4ng, v\u0103n h\u00f3a…<\/p>\n

– Trong c\u00e1c y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec3m nh\u1ea5n quan tr\u1ecdng nh\u1ea5t l\u00e0 con ng\u01b0\u1eddi v\u1edbi ba y\u1ebfu t\u1ed1 c\u0103n b\u1ea3n: th\u00e1i \u0111\u1ed9, k\u0129 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c. Th\u00e1i \u0111\u1ed9 c\u1ee7a con ng\u01b0\u1eddi, \u00fd th\u1ee9c v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n t\u00f9y thu\u1ed9c v\u00e0o hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang n\u1ed9i b\u1ed9 mang l\u1ea1i.<\/p>\n

– M\u1eb7t kh\u00e1c, quan h\u1ec7 n\u1ed9i b\u1ed9 c\u0169ng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn c\u00e1ch nh\u00ecn nh\u1eadn \u0111\u00e1nh gi\u00e1 uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p trong con m\u1eaft c\u1ee7a c\u00f4ng ch\u00fang b\u00ean ngo\u00e0i t\u1ed5 ch\u1ee9c \u0111\u00f3.<\/p>\n

\u0110\u1ed1i v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c<\/b><\/p>\n

– X\u00e2y d\u1ef1ng v\u0103n h\u00f3a c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 gi\u1eef g\u00ecn nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1edbi t\u01b0 t\u01b0\u1edfng nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi \u1ee9ng x\u1eed c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c v\u00e0 doanh nghi\u1ec7p.<\/p>\n

– X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p bao g\u1ed3m hai m\u1eb7t: v\u0103n h\u00f3a b\u00ean trong v\u00e0 v\u0103n h\u00f3a b\u00ean ngo\u00e0i. V\u0103n h\u00f3a b\u00ean trong ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb trong quan h\u1ec7 gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p.<\/p>\n

– Th\u00f4ng qua PR n\u1ed9i b\u1ed9, doanh nghi\u1ec7p<\/span> h\u00ecnh th\u00e0nh n\u00ean s\u1ef1 th\u1ed1ng nh\u1ea5t v\u1ec1 m\u1ee5c ti\u00eau, t\u1ea1o ra \u0111\u1ed9ng l\u1ef1c b\u00ean trong, c\u00f9ng x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Quan h\u1ec7 c\u00f4ng ch\u00fang, NXB T\u00e0i ch\u00ednh)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n PR n\u1ed9i b\u1ed9 (ti\u1ebfng Anh: Internal Public Relations) nh\u1eb1m thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p gi\u1eefa c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang v\u00e0 th\u00e0nh vi\u00ean trong n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c; tr\u00ean c\u01a1 s\u1edf \u0111\u00f3 ho\u00e0n th\u00e0nh t\u1ed1t nh\u1ea5t m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28746"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28746"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28746\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}