{"id":28754,"date":"2023-12-07T05:21:01","date_gmt":"2023-12-07T05:21:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-kinh-doanh-quoc-te-international-business-strategy-la-gi.html"},"modified":"2023-12-22T21:46:06","modified_gmt":"2023-12-22T14:46:06","slug":"chien-luoc-kinh-doanh-quoc-te-international-business-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-kinh-doanh-quoc-te-international-business-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf (International business strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf<\/b> trong ti\u1ebfng Anh l\u00e0 International business strategy<\/b>.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/b> n\u00f3i chung l\u00e0 s\u1ef1 t\u1eadp h\u1ee3p m\u1ed9t c\u00e1ch th\u1ed1ng nh\u1ea5t c\u00e1c m\u1ee5c ti\u00eau, c\u00e1c ch\u00ednh s\u00e1ch, gi\u1ea3i ph\u00e1p v\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh trong chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u1ea3n \u00e1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh bao g\u1ed3m qu\u00e1 tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh m\u1ee5c ti\u00eau, c\u00e1c ch\u00ednh s\u00e1ch, c\u00e1c bi\u1ec7n ph\u00e1p l\u1edbn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf<\/b> l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, n\u00f3 bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng\u00a0kinh doanh qu\u1ed1c t\u1ebf, c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p l\u1edbn nh\u1eb1m \u0111\u01b0a ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u00ean m\u1ed9t tr\u1ea1ng th\u00e1i m\u1edbi cao h\u01a1n v\u1ec1 th\u1ec3 ch\u1ea5t.\u00a0<\/p>\n

Th\u1ef1c ch\u1ea5t, chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf l\u00e0 t\u1eadp h\u1ee3p c\u00e1c m\u1ee5c ti\u00eau, c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 k\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1eb1m \u0111\u1ea1t t\u1edbi m\u1ed9t th\u1ee9 h\u1ea1ng nh\u1ea5t \u0111\u1ecbnh trong d\u00e0i h\u1ea1n d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh to\u00e0n c\u1ea7u.\u00a0<\/p>\n

Vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p kinh doanh qu\u1ed1c t\u1ebf<\/font><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf<\/b> \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ed1c t\u1ebf cho doanh nghi\u1ec7p.\u00a0<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c kinh doanh ch\u1ec9 ra \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf v\u00e0 b\u1ea5t l\u1ee3i c\u1ee7a doanh nghi\u1ec7p,\u00a0<\/p>\n

– T\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho doanh nghi\u1ec7p khai th\u00e1c tri\u1ec7t \u0111\u1ec3 c\u00e1c c\u01a1 h\u1ed9i kinh doanh,<\/p>\n

– T\u1ed1i thi\u1ec3u h\u00f3a c\u00e1c m\u1ed1i \u0111e d\u1ecda v\u00e0 c\u00e1c r\u1ee7i ro trong ho\u1ea1t \u0111\u1ed9ng,\u00a0<\/p>\n

– Khai th\u00e1c c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng c\u00f3 hi\u1ec7u qu\u1ea3 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.\u00a0<\/p>\n

C\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf<\/font><\/h3>\n

C\u00e1c c\u00f4ng ty th\u01b0\u1eddng s\u1eed d\u1ee5ng 4 chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n \u0111\u1ec3 c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. M\u1ed7i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m. S\u1ef1 th\u00edch h\u1ee3p c\u1ee7a m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c thay \u0111\u1ed5i theo s\u1ee9c \u00e9p gi\u1ea3m chi ph\u00ed v\u00e0 s\u1ee9c \u00e9p t\u1eeb c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf (International strategy)<\/b><\/p>\n

C\u00e1c c\u00f4ng ty theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf s\u1ebd c\u1ed1 g\u1eafng t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch chuy\u1ec3n c\u00e1c k\u0129 n\u0103ng gi\u00e1 tr\u1ecb v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, n\u01a1i m\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1ea3n \u0111\u1ecba thi\u1ebfu nh\u1eefng k\u0129 n\u0103ng v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c qu\u1ed1c t\u1ebf s\u1ebd c\u00f3 \u00fd ngh\u0129a n\u1ebfu c\u00f4ng ty c\u00f3 m\u1ed9t n\u0103ng l\u1ef1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 c\u00e1c nh\u00e0 c\u1ea1nh tranh b\u1ea3n \u0111\u1ecba thi\u1ebfu v\u00e0 n\u1ebfu c\u00f4ng ty \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ee9c \u00e9p y\u1ebfu c\u1ee7a c\u00e1c y\u00eau c\u1ea7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 s\u1ef1 c\u1eaft gi\u1ea3m chi ph\u00ed.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia (Multinational strategy)<\/b><\/p>\n

\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0m th\u00edch nghi c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a h\u1ecd \u1edf m\u1ed7i th\u1ecb tr\u01b0\u1eddng qu\u1ed1c gia cho ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a qu\u1ed1c gia \u0111\u00f3. N\u00f3i c\u00e1ch kh\u00e1c, chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia (m\u1ed9t s\u1ed1 t\u00e0i li\u1ec7u c\u00f2n g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111a n\u1ed9i \u0111\u1ecba – Multidomestic stategy) c\u0169ng gi\u1ed1ng nh\u01b0 t\u00ean g\u1ecdi c\u1ee7a n\u00f3 – \u0111\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ri\u00eang bi\u1ec7t cho m\u1ed7i qu\u1ed1c gia n\u01a1i c\u00f4ng ty ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111a qu\u1ed1c gia s\u1ebd c\u00f3 \u00fd ngh\u0129a nh\u1ea5t khi m\u00e0 c\u00f3 nhi\u1ec1u s\u1ee9c \u00e9p v\u1ec1 \u0111\u00e1p \u1ee9ng n\u1ed9i \u0111\u1ea1i v\u00e0 \u00edt s\u1ee9c \u00e9p v\u1ec1 vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u (Global strategy)<\/b><\/p>\n

C\u00e1c c\u00f4ng ty theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u s\u1ebd t\u1eadp chung vi\u1ec7c gia t\u0103ng l\u1ee3i nhu\u1eadn b\u1eb1ng vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch kinh t\u1ebf c\u1ee7a \u0111\u01b0\u1eddng cong kinh nghi\u1ec7m. C\u00e1c c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau chu\u1ea9n h\u00f3a tr\u00ean to\u00e0n c\u1ea7u, v\u00ec v\u1eady h\u1ecd c\u00f3 th\u1ec3 thu ho\u1ea1ch \u0111\u01b0\u1ee3c t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb qui m\u00f4.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u s\u1ebd \u0111\u1ea1t \u00fd ngh\u0129a cao nh\u1ea5t t\u1ea1i n\u01a1i m\u00e0 \u00e1p l\u1ef1c cao v\u1ec1 s\u1ef1 c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 n\u01a1i m\u00e0 c\u00e1c y\u00eau c\u1ea7u \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 th\u1ea5p nh\u1ea5t.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean qu\u1ed1c gia (Transnational strategy)<\/b><\/p>\n

Trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u ng\u00e0y nay, \u0111i\u1ec1u ki\u1ec7n c\u1ea1nh tranh l\u00e0 h\u1ebft s\u1ee9c kh\u1eafc nghi\u1ec7t, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i khai th\u00e1c t\u00ednh kinh t\u1ebf c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch kinh t\u1ebf c\u1ee7a \u0111\u01b0\u1eddng cong kinh nghi\u1ec7m, h\u1ecd ph\u1ea3i \u0111\u01b0a ra c\u00e1c th\u1ebf m\u1ea1nh c\u1ea1nh tranh ch\u1ee7 l\u1ef1c b\u00ean trong c\u00f4ng ty v\u00e0 h\u1ecd c\u0169ng ph\u1ea3i l\u00e0m t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec trong khi ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn s\u1ee9c \u00e9p c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c xuy\u00ean qu\u1ed1c gia s\u1ebd c\u00f3 \u00fd ngh\u0129a khi c\u00e1c c\u00f4ng ty ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c l\u1edbn v\u1ec1 vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 c\u00e1c y\u00eau c\u1ea7u \u0111\u1ecba ph\u01b0\u01a1ng cao.<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh qu\u1ed1c t\u1ebf (ti\u1ebfng Anh: International business strategy) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c m\u1ee5c ti\u00eau, c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 k\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p nh\u1eb1m \u0111\u1ea1t t\u1edbi m\u1ed9t th\u1ee9 h\u1ea1ng nh\u1ea5t \u0111\u1ecbnh trong d\u00e0i h\u1ea1n d\u01b0\u1edbi t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh to\u00e0n c\u1ea7u.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28754"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28754"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28754\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}