{"id":28808,"date":"2023-12-07T05:23:31","date_gmt":"2023-12-07T05:23:31","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-gia-theo-khu-vuc-dia-li-geographical-pricing-la-gi-luu-y-ve-dinh-gia-theo-khu-vuc-dia-li.html"},"modified":"2023-12-23T06:06:43","modified_gmt":"2023-12-22T23:06:43","slug":"dinh-gia-theo-khu-vuc-dia-li-geographical-pricing-la-gi-luu-y-ve-dinh-gia-theo-khu-vuc-dia-li","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-gia-theo-khu-vuc-dia-li-geographical-pricing-la-gi-luu-y-ve-dinh-gia-theo-khu-vuc-dia-li.html","title":{"rendered":"\u0110\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed (Geographical Pricing) l\u00e0 g\u00ec? L\u01b0u \u00fd v\u1ec1 \u0111\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: marketing91.com<\/i><\/p>\n<\/div>\n<\/div>\n

\u0110\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

\u0110\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed <\/b>trong ti\u1ebfng Anh l\u00e0\u00a0Geographical Pricing.<\/b><\/p>\n

\u0110\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed <\/i>l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 b\u00e1n c\u1ee7a m\u1ed9t m\u1eb7t h\u00e0ng d\u1ef1a tr\u00ean \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng. \u0110\u00f4i khi s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1 b\u00e1n l\u00e0 d\u1ef1a tr\u00ean chi ph\u00ed \u0111\u1ec3 v\u1eadn chuy\u1ec3n h\u00e0ng \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m.\u00a0<\/p>\n

Nh\u01b0ng s\u1ef1 kh\u00e1c bi\u1ec7t c\u0169ng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean s\u1ed1 ti\u1ec1n m\u00e0 ng\u01b0\u1eddi d\u00e2n \u1edf \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3 s\u1eb5n s\u00e0ng tr\u1ea3. C\u00e1c c\u00f4ng ty \u0111\u1ec1u c\u1ed1 g\u1eafng t\u1ed1i \u0111a h\u00f3a doanh thu t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u1ecd ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed<\/i>\u00a0gi\u00fap cho vi\u1ec7c th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed <\/i>\u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c c\u00f4ng ty \u0111\u1ec3 ph\u1ea3n \u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a chi ph\u00ed v\u1eadn chuy\u1ec3n khi chuy\u1ec3n h\u00e0ng h\u00f3a \u0111\u1ebfn c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. N\u1ebfu m\u1ed9t th\u1ecb tr\u01b0\u1eddng g\u1ea7n v\u1edbi n\u01a1i h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t, gi\u00e1 c\u1ea3 t\u1ea1i \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n gi\u00e1 b\u00e1n h\u00e0ng h\u00f3a \u1edf m\u1ed9t th\u1ecb tr\u01b0\u1eddng xa m\u00e0 chi ph\u00ed \u0111\u1ec3 v\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a l\u00e0 cao h\u01a1n.<\/p>\n

Gi\u00e1 c\u0169ng c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n n\u1ebfu h\u00e0ng h\u00f3a ph\u1ea3i c\u1ea1nh tranh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn kh\u00e1c.<\/p>\n

Gi\u00e1 c\u1ea3 c\u0169ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi vi\u1ec7c nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn gi\u00e1 hay l\u00e0 ng\u01b0\u1eddi \u0111\u1eb7t gi\u00e1. Ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn gi\u00e1 l\u00e0 m\u1ed9t c\u00f4ng ty ho\u1eb7c c\u00e1 nh\u00e2n ph\u1ea3i ch\u1ecbu ch\u1ea5p nh\u1eadn b\u1ea5t k\u1ef3 gi\u00e1 n\u00e0o th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh cho s\u1ea3n ph\u1ea9m, v\u00ec h\u1ecd thi\u1ebfu th\u1ecb ph\u1ea7n ho\u1eb7c \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh gi\u00e1. M\u1ed9t \u0111\u1eb7t gi\u00e1 c\u00f3 \u0111\u1ee7 th\u1ecb ph\u1ea7n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh v\u00e0 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1.<\/p>\n

L\u01b0u \u00fd v\u1ec1 \u0111\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed<\/font><\/h3>\n

Thu\u1ebf c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc trong \u0111\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed<\/i>, ngay c\u1ea3 khi chi ph\u00ed v\u1eadn chuy\u1ec3n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 g\u00e2y \u1ea3nh h\u01b0\u1edfng.\u00a0<\/p>\n

V\u00ed d\u1ee5 m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ea1i Massachusetts v\u00e0 \u0111\u01b0\u1ee3c b\u00e1n \u1edf Washington c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 kh\u00e1c so v\u1edbi h\u00e0ng h\u00f3a t\u01b0\u01a1ng t\u1ef1 \u1edf Oregon. M\u1eb7c d\u00f9 chi ph\u00ed v\u1eadn chuy\u1ec3n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau, nh\u01b0ng do bang Oregon kh\u00f4ng c\u00f3 thu\u1ebf b\u00e1n h\u00e0ng, c\u00f4ng ty c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m cao h\u01a1n t\u1ea1i \u0111\u00e2y so v\u1edbi gi\u00e1 \u1edf Washington, n\u01a1i c\u00f3 m\u1ed9t trong nh\u1eefng m\u1ee9c thu\u1ebf b\u00e1n h\u00e0ng cao nh\u1ea5t n\u01b0\u1edbc n\u00e0y.<\/p>\n

Ngo\u00e0i ra, trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 s\u1ef1 m\u1ea5t c\u00e2n \u0111\u1ed1i cung c\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, ngay c\u1ea3 khi ch\u1ec9 l\u00e0 t\u1ea1m th\u1eddi, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh v\u1edbi gi\u00e1 cao ho\u1eb7c th\u1ea5p h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng so v\u1edbi m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ecba l\u00ed kh\u00e1c.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 \u0111\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed<\/b><\/p>\n

M\u1ed9t ki\u1ec3u \u0111\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed <\/b>g\u1ecdi l\u00e0 “\u0111\u1ecbnh gi\u00e1 theo v\u00f9ng” \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong ng\u00e0nh x\u0103ng d\u1ea7u. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c c\u00f4ng ty d\u1ea7u kh\u00ed t\u00ednh ph\u00ed cho c\u00e1c ch\u1ee7 s\u1edf h\u1eefu tr\u1ea1m x\u0103ng v\u1edbi c\u00e1c m\u1ee9c gi\u00e1 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed c\u1ee7a tr\u1ea1m x\u0103ng<\/p>\n

Gi\u00e1 b\u00e1n bu\u00f4n v\u00e0 gi\u00e1 b\u00e1n l\u1ebb x\u0103ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 c\u1ea1nh tranh v\u1edbi c\u00e1c tr\u1ea1m x\u0103ng kh\u00e1c trong khu v\u1ef1c, l\u01b0\u1ee3ng truy c\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng t\u1edbi tr\u1ea1m x\u0103ng v\u00e0 thu nh\u1eadp trung b\u00ecnh c\u1ee7a h\u1ed9 gia \u0111\u00ecnh trong khu v\u1ef1c, kh\u00f4ng ph\u1ea3i d\u1ef1a tr\u00ean chi ph\u00ed v\u1eadn chuy\u1ec3n gas t\u1edbi \u0111\u00f3.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110\u1ecbnh gi\u00e1 theo khu v\u1ef1c \u0111\u1ecba l\u00ed (ti\u1ebfng Anh: Geographical Pricing) l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 b\u00e1n c\u1ee7a h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 t\u00f9y theo \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean chi ph\u00ed v\u1eadn chuy\u1ec3n, m\u1ee9c thu\u1ebf t\u1ea1i t\u1eebng khu v\u1ef1c ho\u1eb7c m\u1ee9c gi\u00e1 ng\u01b0\u1eddi mua s\u1eb5n s\u00e0ng tr\u1ea3.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28808"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28808"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28808\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}