{"id":28809,"date":"2023-12-07T05:23:34","date_gmt":"2023-12-07T05:23:34","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quang-cao-ngoai-troi-outdoor-advertising-la-gi.html"},"modified":"2023-12-23T06:06:43","modified_gmt":"2023-12-22T23:06:43","slug":"quang-cao-ngoai-troi-outdoor-advertising-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quang-cao-ngoai-troi-outdoor-advertising-la-gi.html","title":{"rendered":"Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (Outdoor advertising) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Innovative Media Services<\/p>\n<\/div>\n<\/div>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (Outdoor advertising)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi <\/b>trong ti\u1ebfng Anh l\u00e0 Outdoor advertising<\/b> hay\u00a0Out-of-home advertising<\/b> (OOH ads).<\/p>\n

Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi <\/i>l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd \u1edf b\u00ean ngo\u00e0i nh\u00e0.<\/p>\n

C\u1ee5 th\u1ec3 h\u01a1n, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/b> l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p t\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng khi h\u1ecd \u1edf b\u00ean ngo\u00e0i ng\u00f4i nh\u00e0 c\u1ee7a m\u00ecnh.<\/p>\n

Hi\u1ec7p h\u1ed9i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ee7a M\u1ef9 n\u00f3i r\u1eb1ng c\u00e1c \u0111\u1ecba \u0111i\u1ec3m ngo\u00e0i tr\u1eddi l\u00e0 n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u00e0nh 70% th\u1eddi gian c\u1ee7a h\u1ecd.<\/p>\n

C\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi <\/font><\/h3>\n

C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/i> ph\u1ed5 bi\u1ebfn hi\u1ec7n nay thu\u1ed9c ba lo\u1ea1i:<\/p>\n

(1) Bi\u1ec3n qu\u1ea3ng c\u00e1o (Billboard)<\/b><\/p>\n

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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Jewishworldreview<\/p>\n<\/div>\n<\/div>\n

– Billboard l\u00e0 lo\u1ea1i qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t.<\/p>\n

– H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u quen thu\u1ed9c v\u1edbi bi\u1ec3n qu\u1ea3ng c\u00e1o, b\u1ea5t k\u1ec3 h\u1ecd s\u1ed1ng hay \u0111i du l\u1ecbch \u1edf \u0111\u00e2u.\u00a0Billboard \u0111\u01b0\u1ee3c \u0111\u1eb7t b\u00ean c\u1ea1nh \u0111\u01b0\u1eddng cao t\u1ed1c c\u00f3 l\u01b0u l\u01b0\u1ee3ng xe cao c\u0169ng nh\u01b0 d\u1ecdc theo c\u00e1c con \u0111\u01b0\u1eddng v\u1eafng v\u1ebb trong khu v\u1ef1c phi \u0111\u00f4 th\u1ecb.<\/p>\n

– C\u00e1c t\u00e0i x\u1ebf nh\u00ecn th\u1ea5y bi\u1ec3n qu\u1ea3ng c\u00e1o \u1edf h\u1ea7u h\u1ebft m\u1ecdi n\u01a1i v\u00ec ch\u00fang l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00f4ng tin hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed r\u1ea5t quan tr\u1ecdng v\u1ec1 m\u1eb7t \u0111\u1ecba l\u00ed. Ch\u1eb1ng h\u1ea1n nh\u01b0 v\u1ecb tr\u00ed c\u1ee7a nh\u00e0 h\u00e0ng th\u1ee9c \u0103n nhanh g\u1ea7n nh\u1ea5t, nh\u00e0 ngh\u1ec9 g\u1ea7n nh\u1ea5t ho\u1eb7c khu c\u1eafm tr\u1ea1i \u1edf l\u1ed1i ra ti\u1ebfp theo.<\/p>\n

(2) Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1eddng ph\u1ed1 (Street Furniture)<\/b><\/p>\n

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Ngu\u1ed3n: Clear Channel<\/p>\n<\/div>\n<\/div>\n

– H\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1eddng ph\u1ed1 tr\u1ef1c ti\u1ebfp kh\u00f4ng ch\u1ec9 \u00e1p d\u1ee5ng cho gh\u1ebf xe bu\u00fdt ho\u1eb7c c\u00f4ng vi\u00ean m\u00e0 c\u00f2n cho c\u00e1c nh\u00e0 ch\u1edd xe bu\u00fdt, b\u1ea3n tin v\u00e0 ki\u1ed1t \u0111i\u1ec7n tho\u1ea1i.<\/p>\n

(3) Qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng (Transit)<\/b><\/p>\n

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Ngu\u1ed3n: Transposeservices<\/p>\n<\/div>\n<\/div>\n

– Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c m\u1eb7t c\u1ee7a xe bu\u00fdt l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng ph\u1ed5 bi\u1ebfn nh\u1ea5t.<\/p>\n

– Tuy nhi\u00ean, m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ph\u1ed5 bi\u1ebfn h\u01a1n \u0111\u01b0\u1ee3c coi l\u00e0 xu h\u01b0\u1edbng m\u1edbi l\u00e0 qu\u1ea3ng c\u00e1o trong c\u00e1c ga t\u00e0u \u0111i\u1ec7n ng\u1ea7m v\u00e0 trong xe \u0111i\u1ec7n ng\u1ea7m, taxi, d\u1ecdc l\u1ed1i \u0111i s\u00e2n bay v\u00e0 qu\u1ea5n quanh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Outdoor Advertising, Shopify)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (ti\u1ebfng Anh: Outdoor advertising) l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o, bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n t\u1ea3i th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p t\u1eeb doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng khi h\u1ecd \u1edf b\u00ean ngo\u00e0i ng\u00f4i nh\u00e0 c\u1ee7a m\u00ecnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28809"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28809"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28809\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}