{"id":28828,"date":"2023-12-07T05:24:04","date_gmt":"2023-12-07T05:24:04","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-da-dang-hoa-diversification-strategy-la-gi-noi-dung-chien-luoc.html"},"modified":"2023-12-23T06:06:44","modified_gmt":"2023-12-22T23:06:44","slug":"chien-luoc-da-dang-hoa-diversification-strategy-la-gi-noi-dung-chien-luoc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-da-dang-hoa-diversification-strategy-la-gi-noi-dung-chien-luoc.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a (Diversification strategy) l\u00e0 g\u00ec? N\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: businesscompanion)<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a<\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng ho\u00e1 <\/b>ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0diversification strategy.<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111a da\u0323ng ho\u0301a la\u0300 nh\u0103\u0300m ta\u0323o ra s\u01b0\u0323 \u0111a da\u0323ng trong ca\u0301c li\u0303nh v\u01b0\u0323c va\u0300 nga\u0300nh ngh\u00ea\u0300 kinh doanh ma\u0300 doanh nghi\u1eb9\u0302p tham gia.\u00a0<\/p>\n

Vai tr\u00f2 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c<\/font><\/b><\/h3>\n

\u0110a da\u0323ng ho\u0301a mang la\u0323i cho doanh nghi\u1eb9\u0302p nhi\u00ea\u0300u l\u01a1\u0323i i\u0301ch kho\u0302ng chi\u0309 pha\u0302n ta\u0301n ru\u0309i ro ma\u0300 co\u0300n nh\u01b0\u0303ng l\u01a1\u0323i i\u0301ch ta\u0300i chi\u0301nh va\u0300 phi ta\u0300i chi\u0301nh kha\u0301c.\u00a0<\/p>\n

– Th\u01b0\u0301 nh\u00e2\u0301t, \u0111a da\u0323ng ho\u0301a kho\u0302ng chi\u0309 \u0111o\u0301ng vai tro\u0300 pha\u0302n ta\u0301n ru\u0309i ro cho ca\u0301c nga\u0300nh kinh doanh kha\u0301c nhau, vi\u0300 n\u00ea\u0301u chi\u0309 nh\u0103\u0300m pha\u0302n ta\u0301n ru\u0309i ro ca\u0301c chu\u0309 s\u01a1\u0309 h\u01b0\u0303u co\u0301 th\u00ea\u0309 ti\u00ea\u0301n ha\u0300nh m\u1ecd\u0302t ca\u0301ch \u0111o\u031bn gia\u0309n la\u0300 mua c\u00f4\u0309 phi\u00ea\u0301u cu\u0309a nhi\u00ea\u0300u doanh nghi\u1eb9\u0302p trong ca\u0301c nga\u0300nh kha\u0301c nhau ho\u1ea1\u0306c ro\u0301t ti\u00ea\u0300n va\u0300o ca\u0301c qu\u0129 \u0111\u00e2\u0300u tu\u031b.\u00a0<\/p>\n

– Th\u01b0\u0301 hai, vi\u1eb9\u0302c \u0111a da\u0323ng ho\u0301a se\u0303 co\u0301 y\u0301 nghi\u0303a n\u00ea\u0301u no\u0301 gia ta\u0306ng l\u01a1\u0323i i\u0301ch cho ca\u0301c chu\u0309 s\u01a1\u0309 h\u01b0\u0303u nhi\u00ea\u0300u ho\u031bn l\u01a1\u0323i i\u0301ch ma\u0300 ho\u0323 thu \u0111u\u031b\u01a1\u0323c n\u00ea\u0301u \u0111\u00e2\u0300u tu\u031b \u0111\u1ecd\u0302c l\u1ea1\u0302p. Do \u0111o\u0301 m\u1ecd\u0302t nga\u0300nh\/li\u0303nh v\u01b0\u0323c \u0111u\u031b\u01a1\u0323c l\u01b0\u0323a cho\u0323n \u0111\u00ea\u0309 \u0111a da\u0323ng ho\u0301a pha\u0309i \u0111u\u0309 s\u01b0\u0301c h\u00e2\u0301p d\u00e2\u0303n \u0111\u00ea\u0309 mang la\u0323i t\u1ec9 su\u00e2\u0301t l\u01a1\u0323i nhu\u1ea1\u0302n cao va\u0300 h\u00f4\u0303 tr\u01a1\u0323 cho ca\u0301c li\u0303nh v\u01b0\u0323c kinh doanh nhi\u00ea\u0300u ho\u031bn la\u0300 khi chu\u0301ng kinh doanh \u0111\u1ecd\u0302c l\u1ea1\u0302p.<\/p>\n

Ph\u00e2n lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c<\/font><\/b><\/h3>\n

Theo quan \u0111i\u00ea\u0309m cu\u0309a Hitt \u2013 Ireland \u2013 Hoskission (Strategic management \u2013 Competitiveness and Globalization, Hitt \u2013 Ireland \u2013 Hoskission, 7th edition, South-Western<\/i>, 2007), \u0111a da\u0323ng ho\u0301a co\u0301 th\u00ea\u0309 chia ra la\u0300m hai da\u0323ng co\u031b ba\u0309n la\u0300 \u0111a da\u0323ng ho\u0301a lie\u0302n quan (ra\u0300ng bu\u1ecd\u0302c ho\u1ea1\u0306c theo chu\u00f4\u0303i) ho\u1ea1\u0306c \u0111a da\u0323ng ho\u0301a kho\u0302ng lie\u0302n quan.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng ho\u00e1 li\u00ean quan<\/b>\u00a0<\/p>\n

Doanh nghi\u1eb9\u0302p s\u01b0\u0309 du\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111a da\u0323ng ho\u0301a lie\u0302n quan mong mu\u00f4\u0301n ta\u0323o ra va\u0300 t\u1ea1\u0302n du\u0323ng \u0111u\u031b\u01a1\u0323c l\u01a1\u0323i th\u00ea\u0301 kinh t\u00ea\u0301 nh\u01a1\u0300 qui m\u00f4<\/span> gi\u01b0\u0303a ca\u0301c li\u0303nh v\u01b0\u0323c kinh doanh.\u00a0<\/p>\n

L\u01a1\u0323i th\u00ea\u0301 na\u0300y co\u0301 \u0111u\u031b\u01a1\u0323c do s\u01b0\u0323 ti\u00ea\u0301t ki\u1eb9\u0302m chi phi\u0301 sa\u0309n xu\u00e2\u0301t \u0111u\u031b\u01a1\u0323c ta\u0323o ra do s\u01b0\u0323 chia se\u0309 ngu\u00f4\u0300n l\u01b0\u0323c ho\u1ea1\u0306c chuy\u00ea\u0309n giao na\u0306ng l\u01b0\u0323c ca\u0323nh tranh c\u00f4\u0301t lo\u0303i c\u00e2\u0301p doanh nghi\u1eb9\u0302p \u0111a\u0303 \u0111u\u031b\u01a1\u0323c hi\u0300nh tha\u0300nh va\u0300 pha\u0301t tri\u00ea\u0309n trong m\u1ecd\u0302t li\u0303nh v\u01b0\u0323c kinh doanh na\u0300o \u0111o\u0301 cho ca\u0301c li\u0303nh v\u01b0\u0323c kinh doanh kha\u0301c.\u00a0<\/p>\n

Vi\u1eb9\u0302c ta\u0323o va\u0300 chuy\u00ea\u0309n giao gia\u0301 tri\u0323 na\u0300y co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c th\u01b0\u0323c hi\u1eb9\u0302n tho\u0302ng qua hai ca\u0301ch th\u01b0\u0301c: chia se\u0309 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng \u0111\u00ea\u0309 ta\u0323o ra s\u01b0\u0323 lie\u0302n h\u1eb9\u0302 trong qua\u0301 tri\u0300nh t\u00f4\u0309 ch\u01b0\u0301c sa\u0309n xu\u00e2\u0301t va\u0300 chuy\u00ea\u0309n giao na\u0306ng l\u01b0\u0323c ca\u0323nh tranh c\u00f4\u0301t lo\u0303i cu\u0309a doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n

Trong \u0111o\u0301, \u0111\u00ea\u0309 ta\u0323o ra l\u01a1\u0323i th\u00ea\u0301 kinh t\u00ea\u0301 nh\u01a1\u0300 qui m\u00f4<\/span> ngu\u031b\u01a1\u0300i ta b\u0103\u0301t bu\u1ecd\u0302c pha\u0309i chia se\u0309 ca\u0301c ta\u0300i sa\u0309n h\u01b0\u0303u hi\u0300nh nhu\u031b nha\u0300 xu\u031b\u01a1\u0309ng, ma\u0301y mo\u0301c thi\u00ea\u0301t bi\u0323 va\u0300 ca\u0301c ta\u0300i sa\u0309n h\u01b0\u0303u hi\u0300nh kha\u0301c gi\u01b0\u0303a ca\u0301c li\u0303nh v\u01b0\u0323c kinh doanh; ca\u0301c ta\u0300i sa\u0309n vo\u0302 hi\u0300nh nhu\u031b bi\u0301 quy\u00ea\u0301t co\u0302ng ngh\u1eb9\u0302… co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c chia se\u0309 nhu\u031bng thu\u031b\u01a1\u0300ng i\u0301t ho\u031bn.\u00a0<\/p>\n

Tuy nhie\u0302n, n\u00ea\u0301u chi\u0309 chuy\u00ea\u0309n giao bi\u0301 quy\u00ea\u0301t co\u0302ng ngh\u1eb9\u0302 ma\u0300 kho\u0302ng bao g\u00f4\u0300m ca\u0301c ta\u0300i sa\u0309n h\u01b0\u0303u hi\u0300nh kha\u0301c thi\u0300 \u0111o\u0301 la\u0300 chuy\u00ea\u0309n na\u0306ng l\u01b0\u0323c ca\u0323nh tranh c\u00f4\u0301t lo\u0303i \u01a1\u0309 c\u00e2\u0301p doanh nghi\u1eb9\u0302p ch\u01b0\u0301 kho\u0302ng pha\u0309i s\u01b0\u0323 chia se\u0309 hoa\u0323t \u0111\u1ecd\u0302ng.\u00a0<\/p>\n

Ca\u0301c doanh nghi\u1eb9\u0302p mu\u00f4\u0301n ta\u0323o ra gia\u0301 tri\u0323 tho\u0302ng qua vi\u1eb9\u0302c chia se\u0309 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng co\u031b ba\u0309n thu\u031b\u01a1\u0300ng l\u01b0\u0323a cho\u0323n chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111a da\u0323ng ho\u0301a lie\u0302n quan ra\u0300ng bu\u1ecd\u0302c. S\u01b0\u0323 lie\u0302n h\u1eb9\u0302 trong qua\u0301 tri\u0300nh t\u00f4\u0309 ch\u01b0\u0301c sa\u0309n xu\u00e2\u0301t \u0111u\u031b\u01a1\u0323c ta\u0323o ra nh\u01a1\u0300 s\u01b0\u0323 chia se\u0309 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng co\u031b ba\u0309n nhu\u031b h\u1eb9\u0302 th\u00f4\u0301ng pha\u0302n ph\u00f4\u0301i, giao ha\u0300ng va\u0300 ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng h\u00f4\u0303 tr\u01a1\u0323 kha\u0301c.\u00a0<\/p>\n

Doanh nghi\u1eb9\u0302p mong mu\u00f4\u0301n ta\u0323o ra gia\u0301 tri\u0323 tho\u0302ng qua vi\u1eb9\u0302c chuy\u00ea\u0309n giao na\u0306ng l\u01b0\u0323c ca\u0323nh tranh c\u00f4\u0301t lo\u0303i \u0111\u00ea\u0309 ta\u0323o ra s\u01b0\u0323 lie\u0302n h\u1eb9\u0302 \u01a1\u0309 c\u00e2\u0301p doanh nghi\u1eb9\u0302p thu\u031b\u01a1\u0300ng theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111a da\u0323ng ho\u0301a lie\u0302n quan theo chu\u00f4\u0303i.<\/p>\n

– Chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111a da\u0323ng ho\u0301a kho\u0302ng lie\u0302n quan<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y thu\u031b\u01a1\u0300ng hu\u031b\u01a1\u0301ng vi\u1eb9\u0302c \u0111\u00e2\u0300u tu\u031b ta\u0300i chi\u0301nh va\u0300o nh\u01b0\u0303ng nga\u0300nh co\u0301 tri\u00ea\u0309n vo\u0323ng l\u01a1\u0323i nhu\u1ea1\u0302n t\u00f4\u0301t trong danh mu\u0323c \u0111\u00e2\u0300u tu\u031b thay vi\u0300 theo \u0111u\u00f4\u0309i vi\u1eb9\u0302c \u0111\u00e2\u0300u tu\u031b m\u01a1\u0309 r\u1ecd\u0302ng hoa\u0323t \u0111\u1ecd\u0302ng trong cu\u0300ng chu\u00f4\u0303i gia\u0301 tri\u0323, ho\u1ea1\u0306c phu\u0300 h\u01a1\u0323p v\u01a1\u0301i chu\u00f4\u0303i gia\u0301 tri\u0323 hi\u1eb9\u0302n ta\u0323i cu\u0309a doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n

Nh\u01b0\u0303ng doanh nghi\u1eb9\u0302p \u0111a da\u0323ng ho\u0301a kho\u0302ng lie\u0302n quan thu\u031b\u01a1\u0300ng ti\u0300m ki\u00ea\u0301m nh\u01b0\u0303ng doanh nghi\u1eb9\u0302p co\u0301 nhu c\u00e2\u0300u mua ba\u0301n, sa\u0301p nh\u1ea1\u0302p va\u0300 co\u0301 tri\u00ea\u0309n vo\u0323ng l\u01a1\u0323i nhu\u1ea1\u0302n cao trong ca\u0301c nga\u0300nh co\u0302ng nghi\u1eb9\u0302p kha\u0301c nhau.\u00a0<\/p>\n

Nh\u01b0\u0303ng doanh nghi\u1eb9\u0302p \u0111u\u031b\u01a1\u0323c cho\u0323n la\u0300m mu\u0323c tie\u0302u thu\u031b\u01a1\u0300ng la\u0300 nh\u01b0\u0303ng doanh nghi\u1eb9\u0302p \u0111ang \u0111u\u031b\u01a1\u0323c \u0111i\u0323nh gia\u0301 th\u00e2\u0301p du\u031b\u01a1\u0301i gia\u0301 tri\u0323 ta\u0300i sa\u0309n th\u01b0\u0323c, nh\u01b0\u0303ng doanh nghi\u1eb9\u0302p \u0111ang la\u0302m va\u0300o ti\u0300nh ca\u0309nh tu\u0301ng qu\u00e2\u0303n ho\u1ea1\u0306c nh\u01b0\u0303ng doanh nghi\u1eb9\u0302p co\u0301 tri\u00ea\u0309n vo\u0323ng l\u01a1\u0323i nhu\u1ea1\u0302n cao nhu\u031bng thi\u00ea\u0301u v\u00f4\u0301n \u0111\u00e2\u0300u tu\u031b.<\/p>\n

V\u01a1\u0301i chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y, m\u1ecd\u0302t tr\u01a1\u0309 nga\u0323i l\u01a1\u0301n ma\u0300 hi\u00ea\u0309n nhie\u0302n ca\u0301c doanh nghi\u1eb9\u0302p \u0111a da\u0323ng ho\u0301a pha\u0309i vu\u031b\u01a1\u0323t qua \u0111o\u0301 la\u0300 ho\u0323 pha\u0309i co\u0301 m\u1ecd\u0302t \u0111\u1ecd\u0302i ngu\u0303 qua\u0309n l\u00ed c\u00e2\u0301p cao co\u0301 kha\u0309 na\u0306ng hoa\u0323ch \u0111i\u0323nh, t\u00f4\u0309 ch\u01b0\u0301c, khuy\u00ea\u0301n khi\u0301ch, u\u0309y quy\u00ea\u0300n va\u0300 ki\u00ea\u0309m soa\u0301t h\u01b0\u0303u hi\u1eb9\u0302u.\u00a0<\/p>\n

\u0110i\u00ea\u0300u na\u0300y la\u0300 hoa\u0300n toa\u0300n c\u00e2\u0300n thi\u00ea\u0301t vi\u0300 vi\u1eb9\u0302c qua\u0309n l\u00ed hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh \u0111a nga\u0300nh ph\u01b0\u0301c ta\u0323p ho\u031bn r\u00e2\u0301t nhi\u00ea\u0300u l\u00e2\u0300n hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh trong m\u1ecd\u0302t nga\u0300nh \u0111o\u031bn nh\u00e2\u0301t.\u00a0<\/p>\n

Ca\u0301c hi\u0300nh th\u01b0\u0301c cu\u0323 th\u00ea\u0309 cu\u0309a hoa\u0323t \u0111\u1ecd\u0302ng mua ba\u0301n doanh nghi\u1eb9\u0302p nh\u0103\u0300m th\u01b0\u0323c hi\u1eb9\u0302n chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111a da\u0323ng l\u00e0: lie\u0302n k\u00ea\u0301t bao g\u00f4\u0300m mua ba\u0301n \u2013 sa\u0301p nh\u1ea1\u0302p, gia\u0300nh quy\u00ea\u0300n ki\u00ea\u0309m soa\u0301t, lie\u0302n doanh va\u0300 lie\u0302n minh chi\u00ea\u0301n lu\u031b\u01a1\u0323c.<\/p>\n

Nhi\u0300n chung, chi\u00ea\u0301n lu\u031b\u01a1\u0323c \u0111a da\u0323ng ho\u0301a (lie\u0302n quan hay kho\u0302ng lie\u0302n quan) cu\u0303ng c\u00e2\u0300n pha\u0309i d\u01b0\u0323a tre\u0302n nh\u01b0\u0303ng n\u00ea\u0300n ta\u0309ng co\u031b ba\u0309n chung la\u0300 nh\u01b0\u0303ng ngu\u00f4\u0300n l\u01b0\u0323c du\u031b th\u01b0\u0300a va\u0300 co\u0301 kha\u0309 na\u0306ng t\u1ea1\u0302n du\u0323ng va\u0300o kinh doanh; kha\u0309 na\u0306ng qua\u0309n l\u00ed \u01a1\u0309 ca\u0301c li\u0303nh v\u01b0\u0323c kinh doanh ma\u0300 doanh nghi\u1eb9\u0302p \u0111a da\u0323ng ho\u0301a.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a (ti\u1ebfng Anh: Diversification strategy) l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u1ea5p doanh nghi\u1ec7p mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u1edf c\u1ea5p th\u1ea5p h\u01a1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28828"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28828"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28828\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}