{"id":28830,"date":"2023-12-07T05:24:08","date_gmt":"2023-12-07T05:24:08","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-tang-truong-tap-trung-la-gi-noi-dung-chien-luoc.html"},"modified":"2023-12-23T06:06:44","modified_gmt":"2023-12-22T23:06:44","slug":"chien-luoc-tang-truong-tap-trung-la-gi-noi-dung-chien-luoc","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-tang-truong-tap-trung-la-gi-noi-dung-chien-luoc.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng t\u1eadp trung l\u00e0 g\u00ec? N\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: hbng)<\/p>\n<\/div>\n<\/div>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c ta\u0306ng tru\u031b\u01a1\u0309ng t\u1ea1\u0302p trung<\/font><\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c ta\u0306ng tru\u031b\u01a1\u0309ng t\u1ea1\u0302p trung<\/b> la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c ta\u0306ng tru\u031b\u01a1\u0309ng b\u0103\u0300ng ca\u0301ch pha\u0301t huy ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c n\u1ecd\u0302i b\u1ecd\u0302 cu\u0309a doanh nghi\u1eb9\u0302p \u0111\u00ea\u0309 ta\u0306ng doanh s\u00f4\u0301 va\u0300 l\u01a1\u0323i nhu\u1ea1\u0302n.\u00a0<\/p>\n

N\u1ed9i dung chi\u1ebfn l\u01b0\u1ee3c\u00a0<\/font><\/b><\/h3>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c ta\u0306ng tru\u031b\u01a1\u0309ng t\u1ea1\u0302p trung bao g\u00f4\u0300m 3 chi\u00ea\u0301n lu\u031b\u01a1\u0323c:<\/p>\n

– Chi\u00ea\u0301n lu\u031b\u01a1\u0323c tha\u0302m nh\u1ea1\u0302p thi\u0323 tru\u031b\u01a1\u0300ng<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c tha\u0302m nh\u1ea1\u0302p thi\u0323 tru\u031b\u01a1\u0300ng la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nh\u0103\u0300m gia ta\u0306ng thi\u0323 ph\u00e2\u0300n cho ca\u0301c sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323 hi\u1eb9\u0302n ta\u0323i cu\u0309a doanh nghi\u1eb9\u0302p tho\u0302ng qua ca\u0301c n\u00f4\u0303 l\u01b0\u0323c marketing.\u00a0<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c tha\u0302m nh\u1ea1\u0302p thi\u0323 tru\u031b\u01a1\u0300ng bao g\u00f4\u0300m vi\u1eb9\u0302c gia ta\u0306ng s\u00f4\u0301 lu\u031b\u01a1\u0323ng nha\u0302n vie\u0302n ba\u0301n ha\u0300ng, ta\u0306ng chi phi\u0301 qua\u0309ng ca\u0301o, ta\u0306ng cu\u031b\u01a1\u0300ng ca\u0301c hoa\u0323t \u0111\u1ecd\u0302ng xu\u0301c ti\u00ea\u0301n ba\u0301n ha\u0300ng ho\u1ea1\u0306c gia ta\u0306ng ca\u0301c n\u00f4\u0303 l\u01b0\u0323c quan h\u1eb9\u0302 co\u0302ng chu\u0301ng.\u00a0<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c tha\u0302m nh\u1ea1\u0302p thi\u0323 tru\u031b\u01a1\u0300ng co\u0301 th\u00ea\u0309 tr\u01a1\u0309 ne\u0302n r\u00e2\u0301t hi\u1eb9\u0302u qua\u0309 trong m\u1ecd\u0302t s\u00f4\u0301 tru\u031b\u01a1\u0300ng h\u01a1\u0323p nhu\u031b khi thi\u0323 tru\u031b\u01a1\u0300ng hi\u1eb9\u0302n ta\u0323i chu\u031ba ba\u0303o ho\u0300a m\u1ecd\u0302t loa\u0323i sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323 nh\u00e2\u0301t \u0111i\u0323nh ho\u1ea1\u0306c t\u1ec9 l\u1ec7<\/span> s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m cu\u0309a ca\u0301c kha\u0301ch ha\u0300ng hi\u1eb9\u0302n ta\u0323i co\u0301 th\u00ea\u0309 gia ta\u0306ng m\u1ecd\u0302t ca\u0301ch \u0111a\u0301ng k\u00ea\u0309.\u00a0<\/p>\n

Ho\u1ea1\u0306c trong tru\u031b\u01a1\u0300ng h\u01a1\u0323p thi\u0323 ph\u00e2\u0300n cu\u0309a ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh chi\u0301nh \u0111ang gia\u0309m \u0111i trong khi lu\u031b\u01a1\u0323ng tie\u0302u thu\u0323 toa\u0300n nga\u0300nh \u0111ang ta\u0306ng le\u0302n.\u00a0<\/p>\n

Ngoa\u0300i ra khi doanh s\u00f4\u0301 ba\u0301n ha\u0300ng va\u0300 chi phi\u0301 marketing trong qua\u0301 kh\u01b0\u0301 co\u0301 s\u01b0\u0323 tu\u031bo\u031bng quan ch\u1ea1\u0306t che\u0303 va\u0300 vi\u1eb9\u0302c gia ta\u0306ng qui m\u00f4<\/span> co\u0301 th\u00ea\u0309 mang la\u0323i cho doanh nghi\u1eb9\u0302p ca\u0301c l\u01a1\u0323i th\u00ea\u0301 ca\u0323nh tranh co\u031b ba\u0309n.<\/p>\n

– Chi\u00ea\u0301n lu\u031b\u01a1\u0323c pha\u0301t tri\u00ea\u0309n thi\u0323 tru\u031b\u01a1\u0300ng<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c pha\u0301t tri\u00ea\u0309n thi\u0323 tru\u031b\u01a1\u0300ng la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nh\u0103\u0300m \u0111u\u031ba ca\u0301c sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323 hi\u1eb9\u0302n ta\u0323i tie\u0302u thu\u0323 tre\u0302n ca\u0301c khu v\u01b0\u0323c \u0111\u1ecba l\u00ed<\/span> m\u01a1\u0301i.\u00a0<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y hu\u031b\u01a1\u0301ng \u0111\u00ea\u0301n vi\u1eb9\u0302c cung \u01b0\u0301ng ca\u0301c sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 hi\u1eb9\u0302n ta\u0323i cu\u0309a doanh nghi\u1eb9\u0302p t\u01a1\u0301i ca\u0301c kha\u0301ch ha\u0300ng m\u01a1\u0301i, do \u0111o\u0301 vi\u1eb9\u0302c khai tha\u0301c ca\u0301c nho\u0301m kha\u0301c ha\u0300ng m\u01a1\u0301i trong khu v\u01b0\u0323c \u0111\u1ecba l\u00ed<\/span> hi\u1eb9\u0302n ta\u0323i ma\u0300 doanh nghi\u1eb9\u0302p \u0111ang hoa\u0323t \u0111\u1ecd\u0302ng cu\u0303ng co\u0301 th\u00ea\u0309 \u0111u\u031b\u01a1\u0323c coi la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c pha\u0301t tri\u00ea\u0309n thi\u0323 tru\u031b\u01a1\u0300ng.\u00a0<\/p>\n

V\u01a1\u0301i chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y doanh nghi\u1eb9\u0302p c\u00e2\u0300n thi\u00ea\u0301t l\u1ea1\u0302p ke\u0302nh pha\u0302n ph\u00f4\u0301i m\u01a1\u0301i cho sa\u0309n ph\u00e2\u0309m ha\u0300ng ho\u0301a va\u0300 di\u0323ch vu\u0323 hi\u1eb9\u0302n ta\u0323i, do \u0111o\u0301 doanh nghi\u1eb9\u0302p cu\u0303ng c\u00e2\u0300n ca\u0302n nh\u0103\u0301c v\u00ea\u0300 chi phi\u0301 va\u0300 hi\u1eb9\u0302u \u0111\u00e2\u0300u tu\u031b, \u0111\u1ea1\u0306c bi\u1eb9\u0302t trong b\u00f4\u0301i ca\u0309nh kinh t\u00ea\u0301 suy thoa\u0301i.\u00a0<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c pha\u0301t tri\u00ea\u0309n thi\u0323 tru\u031b\u01a1\u0300ng \u0111\u1ea1\u0306c bi\u1eb9\u0302t phu\u0300 h\u01a1\u0323p v\u01a1\u0301i ca\u0301c doanh nghi\u1eb9\u0302p co\u0301 m\u1ecd\u0302t\/m\u1ecd\u0302t s\u00f4\u0301 ca\u0301c \u0111i\u00ea\u0300u ki\u1eb9\u0302n du\u031b\u01a1\u0301i nhu\u031b sau:\u00a0<\/p>\n

+ Khi doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 thi\u00ea\u0301t l\u1ea1\u0302p \u0111u\u031b\u01a1\u0323c m\u1ecd\u0302t ke\u0302nh pha\u0302n ph\u00f4\u0301i m\u01a1\u0301i hi\u1eb9\u0302u qua\u0309: \u00f4\u0309n \u0111i\u0323nh, s\u0103\u0303n sa\u0300ng va\u0300 v\u01a1\u0301i chi phi\u0301 h\u01a1\u0323p l\u00ed\u00a0<\/p>\n

+ Khi m\u1ecd\u0302t doanh nghi\u1eb9\u0302p \u0111ang kinh doanh r\u00e2\u0301t hi\u1eb9\u0302u qua\u0309 trong nga\u0300nh kinh doanh ma\u0300 no\u0301 tham gia va\u0300 co\u0301 na\u0306ng l\u01b0\u0323c du\u031b th\u01b0\u0300a<\/p>\n

+ Khi t\u00f4\u0300n ta\u0323i m\u1ecd\u0302t \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng na\u0300o \u0111o\u0301 chu\u031ba \u0111u\u031b\u01a1\u0323c khai tha\u0301c ho\u1ea1\u0306c chu\u031ba ba\u0303o ho\u0300a<\/p>\n

+ Khi doanh nghi\u1eb9\u0302p co\u0301 ngu\u00f4\u0300n l\u01b0\u0323c c\u00e2\u0300n thi\u00ea\u0301t (v\u00f4\u0301n, nha\u0302n l\u01b0\u0323c…) \u0111\u00ea\u0309 tri\u00ea\u0309n khai va\u0300 qua\u0309n l\u00ed hoa\u0323t \u0111\u1ecd\u0302ng kinh doanh ta\u0323i \u0111oa\u0323n thi\u0323 tru\u031b\u01a1\u0300ng m\u01a1\u0301i ho\u1ea1\u0306c khi doanh nghi\u1eb9\u0302p \u0111ang hoa\u0323t \u0111\u1ecd\u0302ng du\u031b\u01a1\u0301i na\u0306ng l\u01b0\u0323c sa\u0309n xu\u00e2\u0301t hi\u1eb9\u0302n ta\u0323i<\/p>\n

Ngoa\u0300i ra, chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y cu\u0303ng co\u0301 th\u00ea\u0309 r\u00e2\u0301t phu\u0300 h\u01a1\u0323p n\u00ea\u0301u nga\u0300nh kinh doanh ma\u0300 doanh nghi\u1eb9\u0302p \u0111ang tham gia co\u0301 xu hu\u031b\u01a1\u0301ng m\u01a1\u0309 r\u1ecd\u0302ng v\u00ea\u0300 pha\u0323m vi tre\u0302n toa\u0300n c\u00e2\u0300u.<\/p>\n

– Chi\u00ea\u0301n lu\u031b\u01a1\u0323c pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m<\/b><\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nh\u0103\u0300m gia ta\u0306ng lu\u031b\u01a1\u0323ng ha\u0300ng ho\u0301a tie\u0302u thu\u0323 b\u0103\u0300ng ca\u0301ch thay \u0111\u00f4\u0309i ho\u1ea1\u0306c ca\u0309i ti\u00ea\u0301n sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323 hi\u1eb9\u0302n ta\u0323i.\u00a0<\/p>\n

Kho\u0302ng chi\u0309 \u0111o\u0300i ho\u0309i m\u1ecd\u0302t nga\u0302n sa\u0301ch l\u01a1\u0301n ho\u031bn cho hoa\u0323t \u0111\u1ecd\u0302ng nghie\u0302n c\u01b0\u0301u va\u0300 pha\u0301t tri\u00ea\u0309n, ca\u0301c doanh nghi\u1eb9\u0302p thu\u031b\u01a1\u0300ng xuye\u0302n theo \u0111u\u00f4\u0309i chi\u00ea\u0301n lu\u031b\u01a1\u0323c pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m co\u0300n pha\u0309i co\u0301 na\u0306ng l\u01b0\u0323c th\u01b0\u0323c s\u01b0\u0323 trong hoa\u0323t \u0111\u1ecd\u0302ng nghie\u0302n c\u01b0\u0301u pha\u0301t tri\u00ea\u0309n va\u0300 hoa\u0323t \u0111\u1ecd\u0302ng marketing nh\u0103\u0300m \u0111u\u031ba sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 m\u01a1\u0301i t\u01a1\u0301i tay ngu\u031b\u01a1\u0300i tie\u0302u du\u0300ng.\u00a0<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c pha\u0301t tri\u00ea\u0309n sa\u0309n ph\u00e2\u0309m \u0111\u1ea1\u0306c bi\u1eb9\u0302t h\u01b0\u0303u hi\u1eb9\u0302u trong m\u1ecd\u0302t s\u00f4\u0301 tru\u031b\u01a1\u0300ng h\u01a1\u0323p nhu\u031b khi m\u1ecd\u0302t sa\u0309n ph\u00e2\u0309m r\u00e2\u0301t tha\u0300nh co\u0302ng cu\u0309a doanh nghi\u1eb9\u0302p \u0111a\u0303 b\u0103\u0301t \u0111\u00e2\u0300u \u0111i va\u0300o giai \u0111oa\u0323n ba\u0303o ho\u0300a trong chu k\u00ec s\u00f4\u0301ng sa\u0309n ph\u00e2\u0309m<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y nh\u0103\u0300m thu hu\u0301t nh\u01b0\u0303ng kha\u0301ch ha\u0300ng \u0111a\u0303 tho\u0309a ma\u0303n v\u01a1\u0301i nh\u01b0\u0303ng sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323 hi\u1eb9\u0302n ta\u0323i cu\u0309a doanh nghi\u1eb9\u0302p ti\u00ea\u0301p tu\u0323c th\u01b0\u0309 va\u0300 tie\u0302u du\u0300ng ca\u0301c sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323 m\u01a1\u0301i.\u00a0<\/p>\n

Ho\u1ea1\u0306c khi doanh nghi\u1eb9\u0302p hoa\u0323t \u0111\u1ecd\u0302ng va\u0300 ca\u0323nh tranh trong nga\u0300nh co\u0301 t\u00f4\u0301c \u0111\u1ecd\u0302 \u0111\u00f4\u0309i m\u01a1\u0301i va\u0300 pha\u0301t tri\u00ea\u0309n co\u0302ng ngh\u1eb9\u0302 cao; trong khi \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh chi\u0301nh co\u0301 th\u00ea\u0309 \u0111u\u031ba ra sa\u0309n ph\u00e2\u0309m co\u0301 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng t\u00f4\u0301t ho\u031bn nhu\u031bng \u01a1\u0309 m\u01b0\u0301c gia\u0301 ca\u0323nh tranh.\u00a0<\/p>\n

Ngoa\u0300i ra, doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 a\u0301p du\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y n\u00ea\u0301u kinh doanh trong nga\u0300nh co\u0301 t\u00f4\u0301c \u0111\u1ecd\u0302 ta\u0306ng tru\u031b\u01a1\u0309ng cao va\u0300 khi doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0301 ma\u0323nh th\u1ea1\u0302t s\u01b0\u0323 trong hoa\u0323t \u0111\u1ecd\u0302ng nghie\u0302n c\u01b0\u0301u va\u0300 pha\u0301t tri\u00ea\u0309n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng t\u1eadp trung l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u1ea5p doanh nghi\u1ec7p mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 l\u00e0 c\u0103n c\u1ee9 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u1edf c\u1ea5p th\u1ea5p h\u01a1n.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28830"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28830"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28830\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}