{"id":28937,"date":"2023-12-07T05:28:24","date_gmt":"2023-12-07T05:28:24","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tuyen-bo-gia-tri-value-proposition-la-gi-cau-truc-cua-tuyen-bo-gia-tri.html"},"modified":"2023-12-23T06:07:30","modified_gmt":"2023-12-22T23:07:30","slug":"tuyen-bo-gia-tri-value-proposition-la-gi-cau-truc-cua-tuyen-bo-gia-tri","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tuyen-bo-gia-tri-value-proposition-la-gi-cau-truc-cua-tuyen-bo-gia-tri.html","title":{"rendered":"Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb (Value Proposition) l\u00e0 g\u00ec? C\u1ea5u tr\u00fac c\u1ee7a tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: imsmarketing.ie<\/i><\/p>\n<\/div>\n<\/div>\n

Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Value Proposition.<\/b><\/p>\n

Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb <\/i>l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t c\u00f4ng ty h\u1ee9a s\u1ebd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng n\u1ebfu h\u1ecd ch\u1ecdn mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty m\u00ecnh. Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/i> c\u0169ng l\u00e0 m\u1ed9t l\u1eddi b\u00e0y t\u1ecf v\u1ec1 \u00fd \u0111\u1ecbnh ho\u1eb7c m\u1ed9t l\u1eddi tuy\u00ean b\u1ed1 nh\u1eb1m gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1eb1ng c\u00e1ch kh\u00e1ch h\u00e0ng bi\u1ebft c\u00f4ng ty \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00ed do c\u00f4ng ty l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n

Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/i> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y d\u01b0\u1edbi d\u1ea1ng m\u1ed9t l\u1eddi tuy\u00ean b\u1ed1 kinh doanh ho\u1eb7c tuy\u00ean b\u1ed1 trong marketing m\u00e0 c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00f3m t\u1eaft l\u00ed do t\u1ea1i sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00ean mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd.\u00a0<\/p>\n

N\u1ebfu \u0111\u01b0\u1ee3c di\u1ec5n \u0111\u1ea1t m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn, th\u00ec tuy\u00ean b\u1ed1 n\u00e0y s\u1ebd thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty cung c\u1ea5p s\u1ebd gi\u00fap gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 t\u1ed1t h\u01a1n ho\u1eb7c c\u00f3 nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 c\u1ee7a c\u00f4ng ty \u0111\u1ed1i th\u1ee7.<\/p>\n

Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb <\/i>l\u00e0 l\u1eddi h\u1ee9a c\u1ee7a m\u1ed9t c\u00f4ng ty \u0111\u1ed1i v\u1edbi m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng. Tuy\u00ean b\u1ed1 n\u00e0y l\u00e0 m\u1ed9t l\u00ed do d\u1ec5 hi\u1ec3u v\u00ec sao kh\u00e1ch h\u00e0ng n\u00ean mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb doanh nghi\u1ec7p \u0111\u00f3.\u00a0<\/p>\n

M\u1ed9t tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb <\/i>c\u1ea7n gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng c\u00e1ch th\u1ee9c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, n\u00eau r\u00f5 nh\u1eefng l\u1ee3i \u00edch c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 n\u00eau l\u00ed do v\u00ec sao n\u00f3 t\u1ed1t h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb <\/i>l\u00ed t\u01b0\u1edfng ph\u1ea3i \u0111i th\u1eb3ng v\u00e0o v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00f3 s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/i> \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u00e0 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u nh\u1ea5t t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, gi\u00fap duy tr\u00ec h\u00e0o kinh t\u1ebf\u00a0c\u1ee7a c\u00f4ng ty.<\/p>\n

C\u1ea5u tr\u00fac c\u1ee7a tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/font><\/h3>\n

Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/i> c\u1ee7a m\u1ed9t c\u00f4ng ty truy\u1ec1n \u0111\u1ea1t l\u00ed do quan tr\u1ecdng nh\u1ea5t cho vi\u1ec7c t\u1ea1i sao m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t cho kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, n\u00f3 ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt tr\u00ean trang web c\u1ee7a c\u00f4ng ty v\u00e0 \u1edf c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng kh\u00e1c.\u00a0<\/p>\n

Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/i> c\u0169ng ph\u1ea3i mang t\u00ednh tr\u1ef1c quan, \u0111\u1ec3 kh\u00e1ch h\u00e0ng khi nghe ho\u1eb7c \u0111\u1ecdc n\u00f3 c\u00f3 th\u1ec3 hi\u1ec3u ngay nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch g\u00ec th\u00eam.<\/p>\n

C\u00e1c tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/i> n\u1ed5i b\u1eadt th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ed9t c\u1ea5u tr\u00fac c\u1ee5 th\u1ec3. M\u1ed9t tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb<\/i> th\u00e0nh c\u00f4ng th\u01b0\u1eddng c\u00f3 ti\u00eau \u0111\u1ec1 m\u1ea1nh m\u1ebd, r\u00f5 r\u00e0ng, truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch \u0111\u01b0\u1ee3c cung c\u1ea5p cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ti\u00eau \u0111\u1ec1 n\u00ean l\u00e0 m\u1ed9t c\u00e2u n\u00f3i \u0111\u00e1ng nh\u1edb, m\u1ed9t c\u1ee5m t\u1eeb ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t kh\u1ea9u hi\u1ec7u.<\/p>\n

Th\u00f4ng th\u01b0\u1eddng s\u1ebd c\u00f3 m\u1ed9t ti\u00eau \u0111\u1ec1 ph\u1ee5 n\u1eb1m d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 ch\u00ednh, gi\u1ea3i th\u00edch r\u00f5 v\u1ec1 gi\u00e1 tr\u1ecb mang \u0111\u1ebfn v\u00e0 \u0111\u01b0a ra m\u1ed9t v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 l\u00ed do t\u1ea1i sao s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c lo\u1ea1i kh\u00e1c. Ti\u00eau \u0111\u1ec1 ph\u1ee5 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111o\u1ea1n v\u0103n ng\u1eafn v\u00e0 th\u01b0\u1eddng c\u00f3 \u0111\u1ed9 d\u00e0i t\u1eeb hai \u0111\u1ebfn ba c\u00e2u, v\u00e0 th\u01b0\u1eddng c\u00f3 c\u00e1c g\u1ea1ch \u0111\u1ea7u d\u00f2ng ho\u1eb7c c\u00e1c k\u00ed hi\u1ec7u kh\u00e1c \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt.<\/p>\n

C\u00e1c tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb <\/b>c\u00f3 th\u1ec3 c\u00f3 c\u00e1c c\u1ea5u tr\u00fac v\u00e0 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau, mi\u1ec5n l\u00e0 ch\u00fang mang t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u1edbi c\u00f4ng ty v\u00e0 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb (ti\u1ebfng Anh: Value Proposition) \u0111\u01b0a ra l\u00ed do h\u00e0ng \u0111\u1ea7u v\u00ec sao kh\u00e1ch h\u00e0ng n\u00ean d\u00f9ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty. Tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt tr\u00ean trang web c\u1ee7a c\u00f4ng ty ho\u1eb7c \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o qua c\u00e1ch kh\u00e1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28937"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28937"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28937\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}