{"id":28957,"date":"2023-12-07T05:28:56","date_gmt":"2023-12-07T05:28:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nguoi-di-dau-first-mover-la-ai-uu-diem-va-han-che-cua-nguoi-di-dau.html"},"modified":"2023-12-23T06:07:32","modified_gmt":"2023-12-22T23:07:32","slug":"nguoi-di-dau-first-mover-la-ai-uu-diem-va-han-che-cua-nguoi-di-dau","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nguoi-di-dau-first-mover-la-ai-uu-diem-va-han-che-cua-nguoi-di-dau.html","title":{"rendered":"Ng\u01b0\u1eddi \u0111i \u0111\u1ea7u (First Mover) l\u00e0 ai? \u01afu \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Beyond PLM<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ng\u01b0\u1eddi \u0111i \u0111\u1ea7u (First Mover)<\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>Ng\u01b0\u1eddi \u0111i \u0111\u1ea7u<\/b> trong ti\u1ebfng Anh l\u00e0 <b>First Mover<\/b>. <i>Ng\u01b0\u1eddi \u0111i \u0111\u1ea7u<\/i> ch\u00ednh l\u00e0 c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span style=\"color: rgb(61, 133, 198);\">\u00dd ngh\u0129a<\/span><\/h3>\n<p>&#8211; Vi\u1ec7c tr\u1edf th\u00e0nh <b>ng\u01b0\u1eddi \u0111i \u0111\u1ea7u<\/b> th\u01b0\u1eddng cho ph\u00e9p m\u1ed9t c\u00f4ng ty thi\u1ebft l\u1eadp s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi c\u00e1c \u0111\u1ed1i th\u1ee7 tham gia v\u00e0o cu\u1ed9c chi\u1ebfn c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00e1c l\u1ee3i \u00edch kh\u00e1c bao g\u1ed3m th\u1eddi gian \u0111\u1ec3 ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 th\u1ecb tr\u01b0\u1eddng cho m\u1eb7t h\u00e0ng m\u1edbi.<\/p>\n<p>&#8211; <i>Ng\u01b0\u1eddi \u0111i \u0111\u1ea7u<\/i> trong m\u1ed9t ng\u00e0nh kinh doanh h\u1ea7u nh\u01b0 lu\u00f4n \u0111\u01b0\u1ee3c theo sau b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u1eefng \u0111\u1ed1i th\u1ee7 n\u00e0y lu\u00f4n n\u1ed7 l\u1ef1c b\u1eaft k\u1ecbp th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty \u0111i \u0111\u1ea7u v\u00e0 gi\u00e0nh l\u1ea5y th\u1ecb ph\u1ea7n. Th\u00f4ng th\u01b0\u1eddng, ng\u01b0\u1eddi \u0111i \u0111\u1ea7u \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u1ee7 th\u1ecb ph\u1ea7n v\u00e0 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng \u0111\u1ee7 v\u1eefng ch\u1eafc \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u01afu \u0111i\u1ec3m<\/font><\/h3>\n<p>&#8211; <b>Ng\u01b0\u1eddi \u0111i \u0111\u1ea7u<\/b> l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m \u0111i k\u00e8m v\u1edbi nhi\u1ec1u\u00a0l\u1ee3i th\u1ebf ch\u00ednh\u00a0gi\u00fap c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>V\u00ed d\u1ee5, c\u00f4ng ty \u0111i \u0111\u1ea7u th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn \u0111\u1ed9c quy\u1ec1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p, \u0111\u1eb7t ra c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n<p>&#8211; Nh\u1eefng l\u1ee3i th\u1ebf kh\u00e1c bao g\u1ed3m:<\/p>\n<p>+ Kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0 l\u1ee3i th\u1ebf ch\u00ednh c\u1ee7a c\u00e1c c\u00f4ng ty \u0111i \u0111\u1ea7u.<\/p>\n<p>T\u00ednh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 trung th\u00e0nh gi\u1eefa c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty, ngay c\u1ea3 khi c\u00e1c c\u00f4ng ty kh\u00e1c \u0111\u00e3 tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u00a0c\u0169ng \u0111\u1ecbnh v\u1ecb c\u00e1c c\u00f4ng ty \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a d\u1ecbch v\u1ee5 v\u00e0 d\u1ecbch v\u1ee5. V\u00ed d\u1ee5 v\u1ec1 nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty \u0111i \u0111\u1ea7u nh\u01b0 n\u01b0\u1edbc ng\u1ecdt Coca-Cola&#8230;<\/p>\n<p>+ \u0110\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4, \u0111\u1eb7c bi\u1ec7t l\u00e0\u00a0c\u00e1c\u00a0s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7<\/p>\n<p>Ng\u01b0\u1eddi \u0111i \u0111\u1ea7u trong ng\u00e0nh c\u00f3 th\u1eddi gian h\u1ecdc t\u1eadp d\u00e0i h\u01a1n, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng cho ph\u00e9p c\u00f4ng ty thi\u1ebft l\u1eadp m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n s\u1ea3n xu\u1ea5t ho\u1eb7c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 h\u01a1n tr\u01b0\u1edbc khi c\u1ea1nh tranh v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c.<\/p>\n<p>+ Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i\u00a0cho ph\u00e9p c\u00f4ng ty \u0111i \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng kinh doanh m\u1ea1nh m\u1ebd.<\/p>\n<p>Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u,\u00a0vi\u1ec7c chuy\u1ec3n sang ti\u00eau d\u00f9ng, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 r\u1ea5t \u0111\u1eaft \u0111\u1ecf. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng h\u1ec7 \u0111i\u1ec1u h\u00e0nh Windows c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng \u0111\u1ed5i sang h\u1ec7 \u0111i\u1ec1u h\u00e0nh kh\u00e1c, v\u00ec c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn \u0111\u00e0o t\u1ea1o l\u1ea1i nh\u00e2n vi\u00ean v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c r\u1ea5t t\u1ed1n k\u00e9m.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">H\u1ea1n ch\u1ebf<\/font><\/h3>\n<p>&#8211; M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf, nh\u01b0ng vi\u1ec7c tr\u1edf th\u00e0nh c\u00f4ng ty \u0111i \u0111\u1ea7u c\u0169ng t\u1ed3n t\u1ea1i nh\u1eefng h\u1ea1n ch\u1ebf. C\u00e1c doanh nghi\u1ec7p kh\u00e1c c\u00f3 th\u1ec3 sao ch\u00e9p v\u00e0 c\u1ea3i ti\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u, do \u0111\u00f3 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>&#8211; Trong cu\u1ed9c \u0111ua tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111i \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eeb b\u1ecf c\u00e1c t\u00ednh n\u0103ng ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea9y nhanh s\u1ea3n xu\u1ea5t.\u00a0N\u1ebfu th\u1ecb tr\u01b0\u1eddng ph\u1ea3n \u1ee9ng kh\u00f4ng t\u00edch c\u1ef1c, c\u00f4ng ty theo sau c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u \u0111\u1ec3 s\u1ea3n xu\u1ea5t ra m\u1ed9t s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: First Mover Definition, Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Ng\u01b0\u1eddi \u0111i \u0111\u1ea7u (ti\u1ebfng Anh: First Mover) ch\u00ednh l\u00e0 c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi ra th\u1ecb tr\u01b0\u1eddng.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28957"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28957"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28957\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}