{"id":28975,"date":"2023-12-07T05:29:56","date_gmt":"2023-12-07T05:29:56","guid":{"rendered":"https:\/\/masterskills.org\/blog\/loi-the-cua-nguoi-di-dau-first-mover-advantage-la-gi.html"},"modified":"2023-12-23T06:07:42","modified_gmt":"2023-12-22T23:07:42","slug":"loi-the-cua-nguoi-di-dau-first-mover-advantage-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/loi-the-cua-nguoi-di-dau-first-mover-advantage-la-gi.html","title":{"rendered":"L\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u (First-mover advantage) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: CFI – corporatefinanceinstitute<\/p>\n<\/div>\n<\/div>\n

L\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u (First-mover advantage)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

L\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u<\/b> trong ti\u1ebfng Anh l\u00e0 First-mover advantage<\/b>.\u00a0L\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u<\/i> hay l\u1ee3i th\u1ebf gia nh\u1eadp \u0111\u1ea7u ti\u00ean<\/i> h\u00e0m \u00fd v\u1ec1 l\u1ee3i \u00edch m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u1ebfu \u0111\u1eb7t ch\u00e2n v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7.<\/p>\n

N\u1ed9i dung<\/font><\/h3>\n

– Nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a c\u00f4ng ty \u0111i \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m:<\/p>\n

(1) \u0110\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 c\u00e1c cam k\u1ebft cung \u1ee9ng t\u1eeb c\u00e1c ngu\u1ed3n l\u1ef1c khan hi\u1ebfm<\/p>\n

(2) Thu th\u1eadp \u0111\u01b0\u1ee3c c\u00e1c ki\u1ebfn th\u1ee9c m\u1edbi v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u00ednh y\u1ebfu.<\/p>\n

(3) Gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n v\u00e0 v\u1ecb th\u1ebf t\u1ed1t nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng<\/p>\n

(4) Thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0<\/p>\n

(5) Gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh v\u00e0 cam k\u1ebft t\u1eeb kh\u00e1ch h\u00e0ng<\/p>\n

– C\u00e1c l\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c chi\u1ebfm c\u1ee9 cao \u0111i\u1ec3m tr\u01b0\u1edbc, \u0111\u01b0a m\u00ecnh v\u00e0o v\u1ecb th\u1ebf chi\u1ebfn l\u01b0\u1ee3c tr\u1ecdng y\u1ebfu \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch t\u1ea5n c\u00f4ng m\u1ea1nh m\u1ebd v\u00e0 ph\u00f2ng th\u1ee7 l\u00e3nh \u0111\u1ecba.<\/p>\n

– Tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111i \u0111\u1ea7u c\u00f3 th\u1ec3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t kh\u00f4n ngoan trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p:<\/p>\n

+ X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng trong l\u00f2ng kh\u00e1ch h\u00e0ng<\/p>\n

+ T\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 chi ph\u00ed v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 m\u1edbi, b\u1ed9 ph\u1eadn s\u1ea3n ph\u1ea9m m\u1edbi, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i m\u1edbi v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u1ef1<\/p>\n

+ T\u1ea1o d\u1ef1ng s\u1ef1 trung th\u00e0nh m\u1ea1nh m\u1ebd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn cho vi\u1ec7c sao ch\u00e9p, b\u1eaft ch\u01b0\u1edbc c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1edf n\u00ean kh\u00f3 kh\u0103n ho\u1eb7c kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c<\/p>\n

K\u1ebft lu\u1eadn<\/font><\/h3>\n

– L\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u<\/b> bao g\u1ed3m th\u1eddi gian \u0111\u1ec3 ph\u00e1t tri\u1ec3n qui m\u00f4 kinh t\u1ebf theo h\u01b0\u1edbng ti\u1ebft ki\u1ec7m chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 chi ph\u00ed ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m. H\u1ea1n ch\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u bao g\u1ed3m nguy c\u01a1 c\u00e1c s\u1ea3n ph\u1ea9m b\u1ecb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh sao ch\u00e9p ho\u1eb7c c\u1ea3i ti\u1ebfn.<\/p>\n

– \u0110\u1ec3 duy tr\u00ec \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb v\u1ecb th\u1ebf ng\u01b0\u1eddi \u0111i \u0111\u1ea7u, m\u1ed9t doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i h\u1ecdc t\u1eadp r\u1ea5t nhanh. Tuy nhi\u00ean c\u00f3 nhi\u1ec1u r\u1ee7i ro g\u1eafn v\u1edbi v\u1ecb th\u1ebf \u0111i \u0111\u1ea7u, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00f4ng d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c ho\u1eb7c kh\u00f4ng mong \u0111\u1ee3i v\u00e0 c\u00e1c chi ph\u00ed ph\u00e1t sinh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111i \u0111\u1ea7u t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

– Do v\u1eady, tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi \u0111i ch\u1eadm h\u01a1n (c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ng\u01b0\u1eddi nhanh ch\u00f3ng \u0111i sau ho\u1eb7c ng\u01b0\u1eddi \u0111i sau) c\u00f3 th\u1ec3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c h\u1eefu hi\u1ec7u khi m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng sao ch\u00e9p ho\u1eb7c b\u1eaft ch\u01b0\u1edbc s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty \u0111i \u0111\u1ea7u.<\/p>\n

– N\u1ebfu c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn nhanh ch\u00f3ng, c\u00e1c c\u00f4ng ty \u0111i sau c\u00f3 th\u1ec3 “nh\u1ea3y c\u00f3c”\u00a0 v\u01b0\u1ee3t qua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111i \u0111\u1ea7u, b\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea3i ti\u1ebfn th\u1ebf h\u1ec7 th\u1ee9 hai.<\/p>\n

– Tuy nhi\u00ean, c\u00e1c c\u00f4ng ty \u0111i sau c\u0169ng th\u01b0\u1eddng b\u1ecb v\u01b0\u1ee3t xa n\u1ebfu ch\u1ec9 ng\u1ed3i ch\u1edd c\u00e1c c\u00f4ng ty \u0111i \u0111\u1ea7u \u0111i ch\u1eadm l\u1ea1i v\u00e0 m\u1eafc sai l\u1ea7m chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt. T\u00ecnh hu\u1ed1ng n\u00e0y kh\u00f4ng di\u1ec5n ra th\u01b0\u1eddng xuy\u00ean, n\u00ean hi\u1ec3n nhi\u00ean c\u00e1c l\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u s\u1ebd b\u00f9 \u0111\u1eafp \u0111\u01b0\u1ee3c nh\u1eefng b\u1ea5t l\u1ee3i x\u1ea3y \u0111\u1ebfn trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p.<\/p>\n

Apple Inc. lu\u00f4n l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a c\u00f4ng ty \u0111i \u0111\u1ea7u.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP. H\u1ed3 Ch\u00ed Minh; First Mover Definition, Investopedia)<\/i><\/p>\n<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u1ee3i th\u1ebf c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u1ea7u (ti\u1ebfng Anh: First-mover advantage) h\u00e0m \u00fd v\u1ec1 l\u1ee3i \u00edch m\u00e0 m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c n\u1ebfu \u0111\u1eb7t ch\u00e2n v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi ho\u1eb7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28975"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28975"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28975\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}