{"id":28977,"date":"2023-12-07T05:30:01","date_gmt":"2023-12-07T05:30:01","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quyen-thuong-luong-cua-khach-hang-bargaining-power-of-buyers-la-gi.html"},"modified":"2023-12-23T06:07:43","modified_gmt":"2023-12-22T23:07:43","slug":"quyen-thuong-luong-cua-khach-hang-bargaining-power-of-buyers-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quyen-thuong-luong-cua-khach-hang-bargaining-power-of-buyers-la-gi.html","title":{"rendered":"Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng (Bargaining power of buyers) l\u00e0 g\u00ec?"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng (Bargaining power of buyers)<\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 <b>Bargaining power of buyers<\/b>.<\/p>\n<p><i>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/i> hay <i>s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua<\/i> l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ef1c l\u01b0\u1ee3ng trong m\u00f4 h\u00ecnh n\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Porter.<\/p>\n<p><b>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/b> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng hay ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t \u00e1p l\u1ef1c cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 h\u1ecd cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">M\u1ee5c \u0111\u00edch ph\u00e2n t\u00edch quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/font><\/h3>\n<p>&#8211; S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f9ng v\u1edbi c\u00e1c l\u1ef1c l\u01b0\u1ee3ng kh\u00e1c trong\u00a0m\u00f4 h\u00ecnh n\u0103m l\u1ef1c l\u01b0\u1ee3ng c\u1ea1nh tranh c\u1ee7a Porter nh\u01b0 m\u1ed1i \u0111e d\u1ecda c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u1edbi, s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i,\u00a0quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p, m\u1ed1i \u0111e d\u1ecda c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 thay th\u1ebf cho ph\u00e9p \u0111\u01b0a ra nh\u1eefng ph\u00e2n t\u00edch b\u00ean ngo\u00e0i v\u1ec1 m\u1ed9t ng\u00e0nh v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c c\u00f4ng ty:<\/p>\n<p>+ X\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c trong ng\u00e0nh<\/p>\n<p>+ X\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00f4ng ty c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c l\u1ee3i nhu\u1eadn\u00a0tr\u00ean m\u1ee9c trung b\u00ecnh ng\u00e0nh<\/p>\n<p>+ Hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong ng\u00e0nh<\/p>\n<p>+ \u0110\u01b0a\u00a0ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c\u00a0s\u00e1ng su\u1ed1t h\u01a1n<\/p>\n<p>&#8211; Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t quan tr\u1ecdng trong ph\u00e2n t\u00edch b\u00ean ngo\u00e0i v\u1ec1 m\u1ed9t ng\u00e0nh v\u00ec n\u00f3 cung c\u1ea5p s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 ti\u1ec1m n\u0103ng l\u1ee3i nhu\u1eadn trong m\u1ed9t ng\u00e0nh.<\/p>\n<p>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng cao l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn c\u1ee7a ng\u00e0nh v\u00e0 l\u00e0m gi\u1ea3m s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a m\u1ed9t ng\u00e0nh.\u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n nh\u1eefng ng\u01b0\u1eddi m\u1edbi tham gia ho\u1eb7c khi\u1ebfn c\u00e1c c\u00f4ng ty hi\u1ec7n t\u1ea1i c\u1ea7n thi\u1ebft ph\u1ea3i \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t h\u01a1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u0110\u1eb7c tr\u01b0ng<\/font><\/h3>\n<p>&#8211; Kh\u1ea3 n\u0103ng th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch t\u1eeb quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi b\u00e1n (c\u00f4ng ty).\u00a0S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u00e1ch h\u00e0ng hay ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\n<p>&#8211;\u00a0S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua mang l\u1ea1i cho kh\u00e1ch h\u00e0ng hay nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u1ea3 n\u0103ng si\u1ebft\u00a0l\u1ee3i nhu\u1eadn\u00a0c\u1ee7a\u00a0ng\u00e0nh\u00a0b\u1eb1ng c\u00e1ch g\u00e2y \u00e1p l\u1ef1c cho c\u00e1c c\u00f4ng ty (nh\u00e0 cung c\u1ea5p) \u0111\u1ec3 gi\u1ea3m gi\u00e1 ho\u1eb7c t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/font><\/h3>\n<p>C\u00f3 4 y\u1ebfu t\u1ed1 ch\u00ednh khi x\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua:<\/p>\n<p>&#8211; S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua so v\u1edbi nh\u00e0 cung c\u1ea5p: N\u1ebfu s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua \u00edt h\u01a1n so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 cung c\u1ea5p, quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd m\u1ea1nh h\u01a1n.<\/p>\n<p>&#8211; S\u1ef1 ph\u1ee5 thu\u1ed9c c\u1ee7a ng\u01b0\u1eddi mua v\u00e0o m\u1ed9t nh\u00e0 cung c\u1ea5p c\u1ee5 th\u1ec3: N\u1ebfu ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 t\u1eeb c\u00e1c nh\u00e0 cung c\u1ea5p kh\u00e1c th\u00ec ng\u01b0\u1eddi mua s\u1ebd \u00edt b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t nh\u00e0 cung c\u1ea5p c\u1ee5 th\u1ec3. Khi \u0111\u00f3, s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi mua s\u1ebd l\u1edbn h\u01a1n.<\/p>\n<p>&#8211; Chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i: N\u1ebfu kh\u00f4ng c\u00f3 nhi\u1ec1u nh\u00e0 cung c\u1ea5p thay th\u1ebf c\u00f3 s\u1eb5n, chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao. Khi \u0111\u00f3, quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd y\u1ebfu \u0111i.<\/p>\n<p>&#8211; Kh\u1ea3 n\u0103ng h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau: N\u1ebfu ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 h\u1ed9i nh\u1eadp ho\u1eb7c h\u1ee3p nh\u1ea5t c\u00e1c nh\u00e0 cung c\u1ea5p, ng\u01b0\u1eddi mua c\u00f3 quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng l\u1edbn h\u01a1n c\u00e1c nh\u00e0 cung c\u1ea5p hi\u1ec7n c\u00f3.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Bargaining Power of Buyers, CFI)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng (ti\u1ebfng Anh: Bargaining power of buyers) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng hay ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t \u00e1p l\u1ef1c cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 h\u1ecd cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28977"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28977"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28977\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}