{"id":28985,"date":"2023-12-07T05:30:25","date_gmt":"2023-12-07T05:30:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuyet-bat-hoa-nhan-thuc-cognitive-dissonance-theory-la-gi-ung-dung-trong-quan-li.html"},"modified":"2023-12-23T06:07:44","modified_gmt":"2023-12-22T23:07:44","slug":"thuyet-bat-hoa-nhan-thuc-cognitive-dissonance-theory-la-gi-ung-dung-trong-quan-li","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuyet-bat-hoa-nhan-thuc-cognitive-dissonance-theory-la-gi-ung-dung-trong-quan-li.html","title":{"rendered":"Thuy\u1ebft b\u1ea5t ho\u00e0 nh\u1eadn th\u1ee9c (Cognitive Dissonance Theory) l\u00e0 g\u00ec? \u1ee8ng d\u1ee5ng trong qu\u1ea3n l\u00ed"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: dontmindmeblog)<\/p>\n<\/div>\n<\/div>\n

Thuy\u1ebft b\u1ea5t ho\u00e0 nh\u1eadn th\u1ee9c<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Thuy\u1ebft b\u1ea5t ho\u00e0 nh\u1eadn th\u1ee9c<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Cognitive Dissonance Theory.<\/b><\/p>\n

Thuy\u1ebft b\u1ea5t ho\u00e0 nh\u1eadn th\u1ee9c, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Leon Festinger (1957), quan t\u00e2m \u0111\u1ebfn c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c nh\u1eadn th\u1ee9c.\u00a0<\/p>\n

Theo thuy\u1ebft b\u1ea5t ho\u00e0 nh\u1eadn th\u1ee9c<\/b>, c\u00e1c c\u00e1 nh\u00e2n c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd (ni\u1ec1m tin, \u00fd ki\u1ebfn).\u00a0<\/p>\n

Khi c\u00f3 s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n gi\u1eefa th\u00e1i \u0111\u1ed9 ho\u1eb7c h\u00e0nh vi (b\u1ea5t h\u00f2a), th\u00e1i \u0111\u1ed9 ho\u1eb7c h\u00e0nh vi s\u1ebd ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 lo\u1ea1i b\u1ecf s\u1ef1 b\u1ea5t h\u00f2a. Trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi, r\u1ea5t c\u00f3 th\u1ec3 th\u00e1i \u0111\u1ed9 s\u1ebd thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi h\u00e0nh vi.<\/p>\n

(Theo\u00a0theorizeit)<\/i><\/p>\n

Th\u00e1i \u0111\u1ed9 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn h\u00e0nh vi, nh\u01b0ng \u0111\u00f4i khi h\u00e0nh vi l\u1ea1i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e1i \u0111\u1ed9 do qu\u00e1 tr\u00ecnh b\u1ea5t h\u00f2a nh\u1eadn th\u1ee9c.<\/p>\n

B\u1ea5t ho\u00e0 nh\u1eadn th\u1ee9c<\/b> l\u00e0 b\u1ea5t k\u00ec s\u1ef1 kh\u00f4ng t\u01b0\u01a1ng h\u1ee3p m\u00e0 c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y gi\u1eefa c\u00e1c th\u00e1i \u0111\u1ed9 c\u1ee7a anh ta ho\u1eb7c gi\u1eefa th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi.<\/p>\n

S\u1ef1 kh\u00f4ng t\u01b0\u01a1ng h\u1ee3p t\u1ea1o ra s\u1ef1 kh\u00f3 ch\u1ecbu, kh\u00f4ng tho\u1ea3i m\u00e1i v\u00e0 khi \u0111\u00f3 c\u00e1 nh\u00e2n s\u1ebd c\u1ed1 g\u1eafng l\u00e0m gi\u1ea3m s\u1ef1 b\u1ea5t h\u00f2a, c\u00e1 nh\u00e2n s\u1ebd theo \u0111u\u1ed5i t\u00ecnh tr\u1ea1ng c\u00e2n b\u1eb1ng t\u1ea1i \u0111\u00f3 s\u1ef1 b\u1ea5t h\u00f2a l\u00e0 nh\u1ecf nh\u1ea5t<\/p>\n

Mong mu\u1ed1n l\u00e0m gi\u1ea3m s\u1ef1 b\u1ea5t h\u00f2a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1eb1ng<\/font><\/h3>\n

– T\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1c nh\u00e2n t\u1ed1 t\u1ea1o ra s\u1ef1 b\u1ea5t h\u00f2a: <\/b>khi ch\u00fang ta cho r\u1eb1ng y\u1ebfu t\u1ed1 t\u1ea1o b\u1ea5t h\u00f2a l\u00e0 kh\u00f4ng quan tr\u1ecdng th\u00ec ch\u00fang ta s\u1ebd kh\u00f4ng ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c n\u00e0y.\u00a0<\/p>\n

N\u1ebfu ca s\u0129 cho r\u1eb1ng kh\u00f4ng \u0111\u00f3ng thu\u1ebf thu nh\u1eadp c\u0169ng ch\u1eb3ng c\u00f3 g\u00ec quan tr\u1ecdng th\u00ec t\u1ef1 kh\u1eafc h\u1ecd kh\u00f4ng c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c v\u1edbi h\u00e0nh vi tr\u1ed1n thu\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n

– Ni\u1ec1m tin c\u1ee7a c\u00e1 nh\u00e2n v\u1ec1 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e2n t\u1ed1 t\u1ea1o ra s\u1ef1 b\u1ea5t h\u00f2a:\u00a0<\/b>n\u1ebfu nh\u1eadn th\u1ea5y s\u1ef1 b\u1ea5t h\u00f2a l\u00e0 k\u1ebft qu\u1ea3 kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c, th\u00ec hi\u1ebfm khi ch\u00fang ta ch\u1ea5p nh\u1eadn thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9.\u00a0<\/p>\n

Nh\u01b0 trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ca s\u0129, n\u1ebfu tr\u1ed1n thu\u1ebf kh\u00f4ng do h\u1ecd ki\u1ec3m so\u00e1t m\u00e0 do b\u1ea7u s\u00f4 hay nh\u00e0 qu\u1ea3n l\u00ed l\u00e0m th\u00ec h\u1ecd s\u1ebd kh\u00f4ng c\u1ea3m th\u1ea5y c\u00f3 t\u1ed9i.<\/p>\n

– C\u00e1c ph\u1ea7n th\u01b0\u1edfng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c trong s\u1ef1 b\u1ea5t h\u00f2a:<\/b> n\u1ebfu \u0111i k\u00e8m v\u1edbi b\u1ea5t h\u00f2a l\u00e0 m\u1ed9t ph\u1ea7n th\u01b0\u1edfng r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb th\u00ec ch\u00fang ta c\u00f3 khuynh h\u01b0\u1edbng gi\u1ea3m \u00e1p l\u1ef1c c\u1ed1 h\u1eefu v\u1ec1 b\u1ea5t h\u00f2a.\u00a0<\/p>\n

Khi ca s\u0129 tr\u1ed1n thu\u1ebf, h\u1ecd nh\u1eadn th\u1ea5y s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c s\u1ed1 ti\u1ec1n qu\u00e1 l\u1edbn. S\u1ed1 ti\u1ec1n n\u00e0y c\u00f3 th\u1ec3 l\u00e0m cho h\u1ecd kh\u00f4ng c\u00f2n c\u1ea3m th\u1ea5y \u00e1y n\u00e1y v\u1ec1 h\u00e0nh vi tr\u1ed1n thu\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n

\u1ee8ng d\u1ee5ng trong qu\u1ea3n l\u00ed<\/font><\/h3>\n

V\u1eady nh\u00e0 qu\u1ea3n l\u00ed<\/span> \u00e1p d\u1ee5ng l\u00ed<\/span> thuy\u1ebft b\u1ea5t h\u00f2a n\u00e0y trong t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/p>\n

L\u00ed<\/span> thuy\u1ebft n\u00e0y gi\u00fap h\u1ecd d\u1ef1 b\u00e1o xu h\u01b0\u1edbng cam k\u1ebft thay \u0111\u1ed5i h\u00e0nh vi v\u00e0 th\u00e1i \u0111\u1ed9. Khi \u00e1p l\u1ef1c c\u1ee7a b\u1ea5t h\u00f2a c\u00e0ng l\u1edbn, n\u1ebfu t\u1ed5 ch\u1ee9c bi\u1ebft qu\u00e2n b\u00ecnh v\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u00e2n t\u1ed1 t\u1ea1o ra s\u1ef1 b\u1ea5t h\u00f2a, m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1 nh\u00e2n \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e2n t\u1ed1 v\u00e0 ph\u1ea7n th\u01b0\u1edfng c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb s\u1ef1 b\u1ea5t h\u00f2a, th\u00ec \u00e1p l\u1ef1c b\u1ea5t h\u00f2a s\u1ebd ng\u00e0y c\u00e0ng gi\u1ea3m.\u00a0<\/p>\n

V\u00ed d\u1ee5, <\/b>nhi\u1ec1u nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c trong c\u00e1c nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t thu\u1ed1c l\u00e1 c\u1ea3m th\u1ea5y c\u00f3 s\u1ef1 b\u1ea5t h\u00f2a r\u1ea5t l\u1edbn gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 nh\u1eefng t\u00e1c h\u1ea1i do thu\u1ed1c l\u00e1 g\u00e2y ra cho x\u00e3 h\u1ed9i.\u00a0<\/p>\n

Nh\u01b0 v\u1eady, nh\u00e0 qu\u1ea3n l\u00ed<\/span> c\u1ea7n ph\u1ea3i t\u00ecm c\u00e1ch \u0111\u1ec3 gi\u1ea3m s\u1ef1 b\u1ea5t h\u00f2a n\u00e0y b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 cho x\u00e3 h\u1ed9i t\u1eeb ngu\u1ed3n l\u1ee3i do kinh doanh thu\u1ed1c l\u00e1 \u0111em l\u1ea1i, ho\u1eb7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n l\u00e0m vi\u1ec7c v\u00e0 ch\u00ednh s\u00e1ch ti\u1ec1n l\u01b0\u01a1ng \u0111\u1ec3 \u0111\u1ed9ng vi\u00ean \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Thuy\u1ebft b\u1ea5t ho\u00e0 nh\u1eadn th\u1ee9c, \u0110\u1ea1i h\u1ecdc Duy T\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Theo thuy\u1ebft b\u1ea5t ho\u00e0 nh\u1eadn th\u1ee9c (ti\u1ebfng Anh: Cognitive Dissonance Theory) c\u00e1c c\u00e1 nh\u00e2n c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa c\u00e1c nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28985"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28985"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28985\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}