{"id":28988,"date":"2023-12-07T05:30:36","date_gmt":"2023-12-07T05:30:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-chien-luoc-thich-ung-adaptive-strategy-model-la-gi.html"},"modified":"2023-12-23T06:07:44","modified_gmt":"2023-12-22T23:07:44","slug":"mo-hinh-chien-luoc-thich-ung-adaptive-strategy-model-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-chien-luoc-thich-ung-adaptive-strategy-model-la-gi.html","title":{"rendered":"M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng (Adaptive strategy model) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng (Adaptive strategy model)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng<\/b> trong ti\u1ebfng Anh l\u00e0 Adaptive strategy model<\/b>.\u00a0M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 M\u00f4 h\u00ecnh II.<\/p>\n

M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng<\/i> l\u00e0 m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c quan t\u00e2m t\u1edbi ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng, c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p gi\u1eefa c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh v\u1edbi ngu\u1ed3n l\u1ef1c c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 khai th\u00e1c c\u00e1c c\u01a1 h\u1ed9i \u0111\u00f3.<\/p>\n

Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i. K\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p b\u00ean trong t\u1ed5 ch\u1ee9c ho\u1eb7c trong c\u00e1c m\u00f4i tr\u01b0\u1eddng li\u00ean quan nh\u1eb1m t\u1ea1o ra s\u1ef1 k\u1ebft h\u1ee3p h\u1ee3p\u00a0l\u00ed\u00a0gi\u1eefa m\u1ed9t b\u00ean l\u00e0 c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u1edbi b\u00ean kia l\u00e0 kh\u1ea3 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u0110\u1eb7c tr\u01b0ng<\/font><\/h3>\n

M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng<\/b>\u00a0c\u00f3 c\u00e1c \u0111\u1eb7c tr\u01b0ng:<\/p>\n

– Ph\u1ea1m vi: quan t\u00e2m t\u1edbi ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p gi\u1eefa c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro trong m\u00f4i tr\u01b0\u1eddng kinh doanh v\u1edbi kh\u1ea3 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i kinh doanh<\/p>\n

– B\u1ea3n ch\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c: \u0111\u1ea1t t\u1edbi s\u1ef1 k\u1ebft h\u1ee3p nhi\u1ec1u m\u1eb7t gi\u1eefa doanh nghi\u1ec7p v\u00e0 m\u00f4i tr\u01b0\u1eddng<\/p>\n

– Tr\u1ecdng t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c: ph\u01b0\u01a1ng ti\u1ec7n<\/p>\n

– M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c: k\u1ebft h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh<\/p>\n

– H\u00e0nh vi chi\u1ebfn l\u01b0\u1ee3c: thay \u0111\u1ed5i ki\u1ec3u c\u00e1ch, marketing, ch\u1ea5t l\u01b0\u1ee3ng<\/p>\n

– Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1: gi\u00e1, ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i, chi ti\u00eau cho marketing, s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m, t\u00ednh n\u0103ng \u0111\u1ed9ng, ch\u1ea5p nh\u1eadn r\u1ee7i ro, t\u00edch h\u1ee3p, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng, t\u00ednh \u0111\u1ed9c \u0111\u00e1o…<\/p>\n

– Thu\u1eadt ng\u1eef li\u00ean quan: qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c, khuynh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c, s\u1ee9c \u00e9p chi\u1ebfn l\u01b0\u1ee3c, v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c<\/p>\n

M\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh<\/font><\/strong><\/p>\n

– M\u1ed9t l\u00e0, ki\u1ec3m so\u00e1t m\u00f4i tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra thay \u0111\u1ed5i l\u00e0 c\u00e1c ch\u1ee9c n\u0103ng \u0111\u1ed3ng th\u1eddi v\u00e0 li\u00ean t\u1ee5c c\u1ee7a m\u00f4 h\u00ecnh th\u00edch \u1ee9ng.<\/p>\n

\u0110\u1ed9 tr\u1ec5 v\u1ec1 th\u1eddi gian, \u0111\u01b0\u1ee3c ng\u1ea7m \u0111\u1ecbnh trong m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh, kh\u00f4ng t\u1ed3n t\u1ea1i trong m\u00f4 h\u00ecnh n\u00e0y. \u0110i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c l\u00e0 chu tr\u00ecnh l\u1eadp \u0111i l\u1eb7p l\u1ea1i, v\u00ed d\u1ee5: giai \u0111o\u1ea1n l\u1ef1a ch\u1ecdn l\u0129nh v\u1ef1c kinh doanh, giai \u0111o\u1ea1n l\u1ef1a ch\u1ecdn c\u00f4ng ngh\u1ec7, giai \u0111o\u1ea1n qu\u1ea3n tr\u1ecb (qui tr\u00ecnh v\u00e0 c\u1ea5u tr\u00fac h\u1ee3p l\u00ed<\/span>, x\u00e1c \u0111\u1ecbnh khu v\u1ef1c c\u1ea7n ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 s\u00e1ng t\u1ea1o trong t\u01b0\u01a1ng lai).<\/p>\n

– Hai l\u00e0, m\u00f4 h\u00ecnh th\u00edch \u1ee9ng kh\u00f4ng nh\u1ea5n m\u1ea1nh v\u00e0o quy\u1ebft \u0111\u1ecbnh v\u1ec1 m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p nh\u01b0 m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh.<\/p>\n

Thay v\u00e0o \u0111\u00f3, m\u00f4 h\u00ecnh n\u00e0y c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00ed<\/span> v\u00e0o c\u00e1ch th\u1ee9c, ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ea1t t\u1edbi m\u1ee5c ti\u00eau \u0111\u00f3. M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua li\u00ean k\u1ebft doanh nghi\u1ec7p v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

– Ba l\u00e0, \u0111\u1ecbnh ngh\u0129a v\u1ec1 h\u00e0nh vi chi\u1ebfn l\u01b0\u1ee3c trong m\u00f4 h\u00ecnh th\u00edch \u1ee9ng bao g\u1ed3m kh\u00f4ng ch\u1ec9 c\u00e1c h\u00e0nh vi \u0111\u01b0\u1ee3c n\u00eau ra trong m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh (thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m) m\u00e0 c\u00f2n c\u00f3 c\u1ea3 c\u00e1c bi\u1ebfn \u0111\u1ed5i tinh t\u1ebf v\u1ec1 ki\u1ec3u c\u00e1ch, marketing, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00e1c s\u1eafc th\u00e1i kh\u00e1c.<\/p>\n

– B\u1ed1n l\u00e0, trong m\u00f4 h\u00ecnh th\u00edch \u1ee9ng chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung \u00edt h\u01a1n v\u00e0o \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00ed<\/span> c\u1ea5p cao. Tuy nhi\u00ean, \u0111\u1ed9i ng\u0169 n\u00e0y v\u1eabn ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed5ng th\u1ec3 trong \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

– N\u0103m l\u00e0, m\u00f4i tr\u01b0\u1eddng kinh doanh trong m\u00f4 h\u00ecnh th\u00edch \u1ee9ng ph\u1ee9c t\u1ea1p h\u01a1n, bao g\u1ed3m xu th\u1ebf, s\u1ef1 ki\u1ec7n, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c quan tr\u1ecdng.\u00a0<\/p>\n

Ng\u0103n c\u00e1ch gi\u1eefa doanh nghi\u1ec7p v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh r\u1ea5t mong manh, v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh l\u00e0 tr\u1ecdng t\u00e2m ch\u00ednh trong x\u00e1c \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/p>\n

D\u00f9 ch\u1ee7 \u0111\u1ed9ng hay b\u1ecb \u0111\u1ed9ng, h\u00e0nh vi c\u1ee7a doanh nghi\u1ec7p c\u0169ng l\u00e0 ph\u1ea3n \u1ee9ng l\u1ea1i v\u1edbi b\u1ea3n ch\u1ea5t v\u00e0 \u0111\u1ed9 l\u1edbn c\u1ee7a s\u1ee9c \u00e9p m\u00f4i tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u1ea3m nh\u1eadn hay d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 gi\u1ea3 thi\u1ebft. Doanh nghi\u1ec7p v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u00f3 quan h\u1ec7 ch\u1eb7t ch\u1ebd h\u01a1n so v\u1edbi m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh. M\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng v\u00e0 kh\u00f3 d\u1ef1 b\u00e1o h\u01a1n trong m\u00f4 h\u00ecnh th\u00edch \u1ee9ng.\u00a0<\/p>\n

M\u00f4i tr\u01b0\u1eddng kinh doanh g\u1ed3m: \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, xu th\u1ebf, v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean quan (c\u00f3 vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng). N\u1ebfu m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh cho r\u1eb1ng doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i \u0111\u1ea7u v\u1edbi m\u00f4i tr\u01b0\u1eddng kinh doanh th\u00ec m\u00f4 h\u00ecnh th\u00edch \u1ee9ng gi\u1ea3 thi\u1ebft r\u1eb1ng doanh nghi\u1ec7p thay \u0111\u1ed5i theo m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c ti\u1ec5n<\/font><\/h3>\n

M\u00f4 h\u00ecnh th\u00edch \u1ee9ng<\/b> \u0111\u00e3 s\u1eed d\u1ee5ng nhi\u1ec1u bi\u1ebfn s\u1ed1 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i cao h\u01a1n m\u00f4 h\u00ecnh tuy\u1ebfn t\u00ednh. Tuy nhi\u00ean, nhi\u1ec1u \u00fd ki\u1ebfn v\u1eabn cho r\u1eb1ng th\u1ebf gi\u1edbi kinh doanh th\u1ef1c c\u00f2n ph\u1ee9c t\u1ea1p h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng (ti\u1ebfng Anh: Adaptive strategy model) l\u00e0 m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c quan t\u00e2m t\u1edbi ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng, c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p gi\u1eefa c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh v\u1edbi ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 khai th\u00e1c c\u01a1 h\u1ed9i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28988"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28988"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28988\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}