{"id":28994,"date":"2023-12-07T05:30:55","date_gmt":"2023-12-07T05:30:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-dai-duong-xanh-blue-ocean-strategy-la-gi-nguyen-tac-hinh-thanh-va-thuc-hien.html"},"modified":"2023-12-23T06:07:44","modified_gmt":"2023-12-22T23:07:44","slug":"chien-luoc-dai-duong-xanh-blue-ocean-strategy-la-gi-nguyen-tac-hinh-thanh-va-thuc-hien","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-dai-duong-xanh-blue-ocean-strategy-la-gi-nguyen-tac-hinh-thanh-va-thuc-hien.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (Blue Ocean Strategy) l\u00e0 g\u00ec? Nguy\u00ean t\u1eafc h\u00ecnh th\u00e0nh v\u00e0 th\u1ef1c hi\u1ec7n"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: JobStreet.com<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (Blue Ocean Strategy)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/b> trong ti\u1ebfng Anh l\u00e0 Blue Ocean Strategy<\/b>. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/i> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong \u0111\u00f3 kh\u00f4ng c\u00f3 c\u1ea1nh tranh ho\u1eb7c s\u1ef1 c\u1ea1nh tranh l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

C\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ecbnh ngh\u0129a \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/b> l\u00e0 nh\u1eefng kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c khai ph\u00e1, g\u1eafn li\u1ec1n v\u1edbi l\u1ee3i nhu\u1eadn ti\u1ec1m n\u0103ng cao.<\/p>\n

S\u1ef1 h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/font><\/h3>\n

– “\u0110\u1ea1i d\u01b0\u01a1ng xanh” l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ti\u1ebfng l\u00f3ng \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0o n\u0103m 2005.\u00a0<\/p>\n

– \u0110\u1ea1i d\u01b0\u01a1ng xanh bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh hi\u1ec7n ch\u01b0a t\u1ed3n t\u1ea1i, \u0111\u00f3 l\u00e0 do kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn, b\u1edfi nh\u1eefng nhu c\u1ea7u m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 tri\u1ec3n v\u1ecdng mang l\u1ea1i l\u1ee3i nhu\u1eadn cao.<\/p>\n

– \u00dd t\u01b0\u1edfng \u0111\u1eb1ng sau thu\u1eadt ng\u1eef n\u00e0y l\u00e0 th\u00e1ch th\u1ee9c v\u00e0 mong mu\u1ed1n c\u00e1c c\u00f4ng ty ph\u00e1 v\u1ee1 \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf c\u1ee7a cu\u1ed9c c\u1ea1nh tranh th\u01b0\u01a1ng tr\u01b0\u1eddng kh\u1ed1c li\u1ec7t b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 c\u1ea1nh tranh.<\/p>\n

– V\u1edbi quan \u0111i\u1ec3m kh\u00f4ng c\u00f3 c\u00f4ng ty n\u00e0o th\u00e0nh c\u00f4ng m\u00e3i m\u00e3i, kh\u00f4ng c\u00f3 ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0o ho\u00e0n h\u1ea3o m\u00e3i m\u00e3i, W. Chan Kim v\u00e0 Renee Mauborgne cho r\u1eb1ng c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn hay b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o, tr\u00ean con \u0111\u01b0\u1eddng h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u0169ng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi nh\u1eefng th\u1ea5t b\u1ea1i.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i bi\u1ebft r\u00fat kinh nghi\u1ec7m, ph\u1ea3i hi\u1ec3u r\u00f5 c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a b\u1ea3n th\u00e2n doanh nghi\u1ec7p v\u00e0 bi\u1ebft l\u1ef1a ch\u1ecdn c\u00e1c c\u01a1 h\u1ed9i kinh doanh ph\u00f9 h\u1ee3p.<\/p>\n

– T\u1eeb \u0111\u00f3, W. Chan Kim v\u00e0 Renee Mauborgne \u0111\u00e3 cho ra \u0111\u1eddi cu\u1ed1n s\u00e1ch “Blue Ocean Strategy: How to Create Uncontested Market SMasterskills and Make the Competition Irrelevant\u00a0(2005)”<\/p>\n

\u00dd ngh\u0129a<\/font><\/h3>\n

– \u0110\u1ea1i d\u01b0\u01a1ng xanh<\/b> l\u00e0 c\u01a1 h\u1ed9i l\u1edbn v\u00e0 c\u00f4ng b\u1eb1ng \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p. C\u01a1 h\u1ed9i cho \u0111\u1ea1i d\u01b0\u01a1ng xanh c\u00f3 m\u1eb7t \u1edf t\u1ea5t c\u1ea3 m\u1ecdi n\u01a1i, khi n\u00e0o c\u01a1 h\u1ed9i \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00ec th\u1ecb tr\u01b0\u1eddng s\u1ebd c\u00e0ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng.<\/p>\n

– Nhi\u1ec1u quan \u0111i\u1ec3m cho r\u1eb1ng vi\u1ec7c m\u1edf r\u1ed9ng v\u00e0 v\u01b0\u1ee3t ra kh\u1ecfi bi\u00ean gi\u1edbi ng\u00e0nh kinh doanh hi\u1ec7n c\u00f3 l\u00e0 h\u1ebft s\u1ee9c r\u1ee7i ro \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, tuy nhi\u00ean c\u0169ng c\u1ea7n ph\u1ea3i bi\u1ebft r\u1eb1ng ngay c\u1ea3 trong \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf s\u1eb5n c\u00f3 th\u00ec ph\u1ea1m tr\u00f9 chi\u1ebfn l\u01b0\u1ee3c v\u1eabn lu\u00f4n lu\u00f4n g\u1eafn v\u1edbi y\u1ebfu t\u1ed1 r\u1ee7i ro.<\/p>\n

Nh\u01b0 v\u1eady trong \u0111\u1ea1i d\u01b0\u01a1ng xanh hay \u0111\u1ea1i d\u01b0\u01a1ng \u0111\u1ecf th\u00ec v\u1eabn lu\u00f4n t\u1ed3n t\u1ea1i y\u1ebfu t\u1ed1 c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro.<\/p>\n

Nguy\u00ean t\u1eafc h\u00ecnh th\u00e0nh v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh<\/font><\/h3>\n

W. Chan Kim v\u00e0 Renee Mauborgne \u0111\u00e3 \u0111\u01b0a ra 6 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ec3 h\u00ecnh th\u00e0nh v\u00e0 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh.<\/p>\n

– B\u1ed1n nguy\u00ean t\u1eafc \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 h\u00ecnh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh bao g\u1ed3m:<\/p>\n

+ Nguy\u00ean t\u00e1c x\u00e1c \u0111\u1ecbnh c\u00e1c h\u01b0\u1edbng \u0111i \u0111\u1ec3 h\u00ecnh th\u00e0nh kho\u1ea3ng th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 c\u1ea1nh tranh v\u00e0 gi\u1ea3m b\u1edbt c\u00e1c r\u1ee7i ro trong vi\u1ec7c t\u00ecm ki\u1ebfm.<\/p>\n

+ Nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf qui tr\u00ecnh ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng \u0111\u1ed9t ph\u00e1.<\/p>\n

+ Nguy\u00ean t\u1eafc t\u1ed1i \u0111a h\u00f3a qui m\u00f4 c\u1ee7a \u0111\u1ea1i d\u01b0\u01a1ng xanh nh\u1eb1m t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u1ea5t cho m\u1ed9t nhu c\u1ea7u m\u1edbi.<\/p>\n

+ Nguy\u00ean t\u1eafc x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c\u00a0m\u00f4 h\u00ecnh kinh doanh\u00a0v\u1eefng ch\u1eafc nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng cao v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n

– Hai nguy\u00ean t\u1eafc cu\u1ed1i c\u00f9ng gi\u00fap cho doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3:<\/p>\n

+ Nguy\u00ean t\u1eafc gi\u00fap nh\u00e0 qu\u1ea3n l\u00ed v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c nh\u1eefng r\u00e0o c\u1ea3n v\u1ec1 nh\u1eadn th\u1ee9c, \u0111\u1ed9ng c\u01a1, ch\u00ednh tr\u1ecb \u0111\u1ec3 v\u1eadn \u0111\u1ed9ng c\u1ea3 t\u1eadp th\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng r\u00e0o c\u1ea3n v\u1ec1 m\u1eb7t t\u1ed5 ch\u1ee9c nh\u1eb1m th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh d\u00f9 b\u1ecb gi\u1edbi h\u1ea1n v\u1ec1 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c.<\/p>\n

+ X\u00e2y d\u1ef1ng qui tr\u00ecnh h\u1ee3p l\u00ed t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c h\u00ecnh th\u00e0nh v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n;\u00a0Blue Ocean, Investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh (ti\u1ebfng Anh: Blue Ocean Strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong \u0111\u00f3 kh\u00f4ng c\u00f3 c\u1ea1nh tranh ho\u1eb7c s\u1ef1 c\u1ea1nh tranh l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28994"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=28994"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/28994\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=28994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=28994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=28994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}