{"id":29002,"date":"2023-12-07T05:31:19","date_gmt":"2023-12-07T05:31:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/da-dang-hoa-hon-hop-conglomerate-diversification-la-gi.html"},"modified":"2023-12-23T06:07:45","modified_gmt":"2023-12-22T23:07:45","slug":"da-dang-hoa-hon-hop-conglomerate-diversification-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/da-dang-hoa-hon-hop-conglomerate-diversification-la-gi.html","title":{"rendered":"\u0110a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p (Conglomerate diversification) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

\u0110a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p (Conglomerate diversification)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

\u0110a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p<\/b> trong ti\u1ebfng Anh l\u00e0 Conglomerate diversification<\/b>.\u00a0<\/p>\n

\u0110a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p<\/i> l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng vi\u1ec7c tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u00f3 g\u00ec li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1ea3n xu\u1ea5t.<\/p>\n

N\u1ed9i dung<\/font><\/h3>\n

– Th\u1eadt v\u1eady, \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p chuy\u00ean m\u00f4n h\u00f3a qu\u00e1 h\u1eb9p, s\u1ef1 ph\u00e1t tri\u1ec3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng m\u1edbi ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u00ean ngo\u00e0i ho\u1ea1t \u0111\u1ed9ng tr\u01b0\u1edbc \u0111\u00e2y. N\u00f3i c\u00e1ch kh\u00e1c, \u0111a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p l\u00e0 \u0111a d\u1ea1ng h\u00f3a v\u00e0o c\u00e1c l\u0129nh v\u1ef1c kinh doanh m\u1edbi m\u00e0 ch\u00fang kh\u00f4ng c\u00f3 quan h\u1ec7 g\u00ec v\u1edbi l\u0129nh v\u1ef1c kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 kh\u1eafc ph\u1ee5c nh\u1eefng khi\u1ebfm khuy\u1ebft nh\u01b0 t\u00ednh th\u1eddi v\u1ee5, thi\u1ebfu ti\u1ec1n v\u1ed1n, tr\u00ecnh \u0111\u1ed9 kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng ho\u1eb7c kh\u00f4ng c\u00f3 c\u01a1 h\u1ed9i h\u1ea5p d\u1eabn doanh nghi\u1ec7p. \u0110\u00f4i khi c\u00f3 doanh nghi\u1ec7p theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p khi h\u1ecd c\u00f3 ngu\u1ed3n t\u00e0i ch\u00ednh d\u1ed3i d\u00e0o.<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch mua l\u1ea1i c\u00e1c c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111ang c\u00f3 \u01b0u th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng ho\u1eb7c l\u00e0 \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf m\u1edbi. \u0110\u00e2y l\u00e0 hai c\u00e1ch \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n

– Khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a, doanh nghi\u1ec7p th\u01b0\u1eddng g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a ch\u00ednh m\u00ecnh v\u1ec1 tr\u00ecnh \u0111\u1ed9 qu\u1ea3n l\u00ed, do v\u1eady c\u1ea7n ph\u1ea3i t\u00ednh to\u00e1n k\u0129 l\u01b0\u1ee1ng, n\u1ebfu kh\u00f4ng s\u1ebd r\u1ee7i ro l\u1edbn.<\/p>\n

Y\u00eau c\u1ea7u \u0111\u1ed1i v\u1edbi \u0111a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p<\/font><\/h3>\n

\u0110\u1ec3 \u0111\u1ea3m b\u00e1o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y doanh nghi\u1ec7p ph\u1ea3i \u0111\u00e1p \u1ee9ng c\u00e1c \u0111i\u1ec1u ki\u1ec7n sau \u0111\u00e2y:<\/p>\n

– M\u1ed9t l\u00e0 ban gi\u00e1m \u0111\u1ed1c qu\u00e1n tri\u1ec7t \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a.<\/p>\n

– Hai l\u00e0, \u0111\u1ea3m b\u1ea3o \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

– Ba l\u00e0, ph\u1ea3i \u0111\u00e1nh gi\u00e1 \u0111\u00fang qui m\u00f4 th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n \u00e1nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, kh\u1ea3 n\u0103ng x\u00e2m nh\u1eadp v\u00e0o ng\u00e0nh m\u1edbi \u0111\u00f3 v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t.<\/p>\n

H\u00ecnh th\u1ee9c th\u1ef1c hi\u1ec7n \u0111a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p<\/font><\/h3>\n

(1) Mua l\u1ea1i v\u00e0 t\u00e1i c\u1ea5u tr\u00fac<\/b>: Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng m\u1ed9t c\u00f4ng ty qu\u1ea3n l\u00ed c\u00f3 hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1eb1ng vi\u1ec7c mua l\u1ea1i c\u00e1c c\u00f4ng ty \u0111ang b\u1ecb thua l\u1ed7.<\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 \u0111a d\u1ea1ng h\u00f3a n\u1ebfu c\u00f4ng ty b\u1ecb mua l\u1ea1i kh\u00f4ng trong c\u00f9ng ng\u00e0nh v\u1edbi c\u00f4ng ty mua.<\/p>\n

(2) Chuy\u1ec3n giao n\u0103ng l\u1ef1c<\/b>: Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a cho ph\u00e9p c\u00f4ng ty th\u1ef1c hi\u1ec7n chuy\u1ec3n giao n\u0103ng l\u1ef1c, kinh nghi\u1ec7m v\u00e0o l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng m\u1edbi c\u00f3 li\u00ean quan ho\u1eb7c kh\u00f4ng li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c hi\u1ec7n t\u1ea1i. Qu\u00e1 tr\u00ecnh chuy\u1ec3n giao n\u0103ng l\u1ef1c g\u00f3p ph\u1ea7n n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty trong ho\u1ea1t \u0111\u1ed9ng m\u1edbi.<\/p>\n

(3) L\u1ee3i th\u1ebf qui m\u00f4<\/b>: Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a c\u00f3 th\u1ec3 cho ph\u00e9p c\u00f4ng ty chia s\u1ebb v\u00e0 ph\u00e2n b\u1ed5 chi ph\u00ed cho nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng, v\u00e0 do \u0111\u00f3, \u0111\u1ea1t m\u1ee9c chi ph\u00ed chung th\u1ea5p cho m\u1ed9t \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n;\u00a0Horizontal diversification)<\/i><\/p>\n<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110a d\u1ea1ng h\u00f3a h\u1ed7n h\u1ee3p (ti\u1ebfng Anh: Conglomerate diversification) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng vi\u1ec7c tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7 kh\u00f4ng c\u00f3 g\u00ec li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m \u0111ang s\u1ea3n xu\u1ea5t.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29002"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29002"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29002\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}