{"id":29004,"date":"2023-12-07T05:31:25","date_gmt":"2023-12-07T05:31:25","guid":{"rendered":"https:\/\/masterskills.org\/blog\/du-lich-mice-mice-tourism-la-gi-khach-du-lich-mice.html"},"modified":"2023-12-23T06:07:45","modified_gmt":"2023-12-22T23:07:45","slug":"du-lich-mice-mice-tourism-la-gi-khach-du-lich-mice","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/du-lich-mice-mice-tourism-la-gi-khach-du-lich-mice.html","title":{"rendered":"Du l\u1ecbch MICE (Mice tourism) l\u00e0 g\u00ec? Kh\u00e1ch du l\u1ecbch MICE"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: slideshare)<\/p>\n<\/div>\n<\/div>\n

Du l\u1ecbch MICE<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Du l\u1ecbch MICE<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Mice tourism.<\/b><\/p>\n

Du l\u1ecbch MICE<\/b> l\u00e0 lo\u1ea1i h\u00ecnh du l\u1ecbch t\u1eadp trung v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u1eb7t ph\u00f2ng c\u1ee7a c\u00e1c nh\u00f3m cho c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn, h\u1ed9i ngh\u1ecb ho\u1eb7c h\u1ed9i th\u1ea3o.(Theo\u00a0casheltravel)<\/i><\/p>\n

MICE l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a 4 ch\u1eef ti\u1ebfng Anh:\u00a0<\/p>\n

Meeting: h\u1ed9i h\u1ecdp<\/p>\n

Incentive: khen th\u01b0\u1edfng<\/p>\n

Conference: h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o<\/p>\n

Event, Exibition: s\u1ef1 ki\u1ec7n tri\u1ec3n l\u00e3m<\/p>\n

Kh\u00e1ch MICE<\/font><\/h3>\n

Kh\u00e1ch MICE \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch thu\u1ed9c 4 nh\u00f3m kh\u00e1ch trong ch\u1eef vi\u1ebft t\u1eaft t\u00ean. Trong \u0111\u00f3:<\/p>\n

– Kh\u00e1ch Meeting v\u00e0 Conference: <\/b>l\u00e0 nh\u00f3m kh\u00e1ch r\u1eddi kh\u1ecfi n\u01a1i c\u01b0 tr\u00fa c\u1ee7a m\u00ecnh \u0111\u1ec3 tham gia v\u00e0o c\u00e1c cu\u1ed9c h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o v\u1edbi nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1ch nhau.\u00a0<\/p>\n

Kh\u00e1ch h\u1ed9i ngh\u1ecb, h\u1ed9i th\u1ea3o c\u00f3 th\u1ec3 l\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong c\u00f9ng m\u1ed9t t\u1ed5 ch\u1ee9c, c\u00f3 th\u1ec3 g\u1ed3m nhi\u1ec1u th\u00e0nh vi\u00ean t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c nhau ho\u1eb7c g\u1ed3m c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t c\u00f4ng ty n\u00e0o \u0111\u00f3.<\/p>\n

– Kh\u00e1ch Incentive:<\/b> l\u00e0 nh\u00f3m kh\u00e1ch tham gia c\u00e1c chuy\u1ebfn du l\u1ecbch do c\u00e1c c\u00f4ng ty tr\u1ea3 ti\u1ec1n to\u00e0n b\u1ed9 hay t\u00e0i tr\u1ee3 cho c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh nh\u01b0 l\u00e0 m\u1ed9t s\u1ef1 t\u01b0\u1edfng th\u01b0\u1edfng c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh nh\u1eb1m khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c v\u00e0 s\u00e1ng t\u1ea1o t\u1ed1t h\u01a1n trong c\u00f4ng vi\u1ec7c.<\/p>\n

– Kh\u00e1ch Event, Exibition: <\/b>l\u00e0 nh\u00f3m kh\u00e1ch k\u1ebft h\u1ee3p vi\u1ec7c \u0111i du l\u1ecbch v\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 tham gia s\u1ef1 ki\u1ec7n, tri\u1ec3n l\u00e3m n\u00e0o \u0111\u00f3.<\/p>\n

C\u00e1c lo\u1ea1i h\u00ecnh du l\u1ecbch MICE\u00a0<\/font><\/h3>\n

Ph\u00e2n theo m\u1ee5c \u0111\u00edch c\u01a1 b\u1ea3n c\u1ee7a chuy\u1ebfn \u0111i<\/b><\/p>\n

– Kh\u00e1ch M&C:<\/b> m\u1ee5c \u0111\u00edch ch\u00ednh trong chuy\u1ebfn \u0111i c\u1ee7a nh\u1eefng v\u1ecb kh\u00e1ch n\u00e0y l\u00e0 h\u1ecd quan t\u00e2m \u0111\u1ebfn hi\u1ec7u qu\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c, sau \u0111\u00f3 m\u1edbi quan t\u00e2m \u0111\u1ebfn nhu c\u1ea7u vui ch\u01a1i, gi\u1ea3i tr\u00ed.<\/p>\n

– Kh\u00e1ch I: <\/b>kh\u00e1ch I \u0111i v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c ngh\u1ec9 ng\u01a1i, th\u01b0 gi\u00e3n. \u0110\u1ed1i v\u1edbi h\u1ecd, nh\u1eefng chuy\u1ebfn \u0111i du l\u1ecbch nh\u01b0 th\u1ebf n\u00e0y s\u1ebd gi\u00fap h\u1ecd \u0111\u01b0\u1ee3c tho\u1ea3i m\u00e1i, \u0111\u01b0\u1ee3c ngh\u1ec9 ng\u01a1i v\u00e0 ti\u1ebfp x\u00fac nhi\u1ec1u v\u00e0 hi\u1ec3u \u0111\u1ed3ng nghi\u1ec7p h\u01a1n.<\/p>\n

– Kh\u00e1ch E:<\/b> kh\u00e1ch E \u0111i v\u1edbi m\u1ee5c \u0111\u00edch l\u00e0 tham gia m\u1ed9t cu\u1ed9c tri\u1ec5n l\u00e3m, ho\u1eb7c m\u1ed9t s\u1ef1 ki\u1ec7n n\u00e0o \u0111\u00f3.<\/p>\n

Ph\u00e2n theo ph\u1ea1m vi l\u00e3nh th\u1ed5 chuy\u1ebfn \u0111i<\/b><\/p>\n

– Kh\u00e1ch MICE qu\u1ed1c t\u1ebf<\/p>\n

– Kh\u00e1ch MICE n\u1ed9i \u0111\u1ecba<\/p>\n

Ph\u00e2n theo c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c chuy\u1ebfn \u0111i<\/b><\/p>\n

– Kh\u00e1ch \u0111o\u00e0n: l\u00e0 nh\u1eefng kh\u00e1ch \u0111i t\u1eeb 2 ng\u01b0\u1eddi tr\u1edf l\u00ean<\/p>\n

– Kh\u00e1ch l\u1ebb<\/p>\n

Ph\u00e2n theo h\u00ecnh th\u1ee9c khai th\u00e1c<\/b><\/p>\n

– Kh\u00e1ch do c\u00f4ng ty t\u1ef1 khai th\u00e1c<\/p>\n

– Kh\u00e1ch do c\u00f4ng ty nh\u1eadn g\u1eedi kh\u00e1ch<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a lo\u1ea1i h\u00ecnh du l\u1ecbch MICE<\/font><\/h3>\n

\u0110\u1eb7c \u0111i\u1ec3m chung c\u1ee7a kh\u00e1ch MICE<\/b><\/p>\n

– M\u1ee5c \u0111\u00edch chuy\u1ebfn \u0111i c\u1ee7a kh\u00e1ch MICE kh\u00f4ng c\u01a1 b\u1ea3n l\u00e0 v\u00ec c\u00f4ng vi\u1ec7c<\/p>\n

– Kh\u00e1ch MICE \u0111a ph\u1ea7n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 v\u1ecb tr\u00ed trong c\u00e1c t\u1ed5 ch\u1ee9c<\/p>\n

– C\u00f3 m\u1ee9c ti\u00eau d\u00f9ng du l\u1ecbch kh\u00e1 cao<\/p>\n

– \u0110i\u1ec3m \u0111\u1ebfn \u01b0u ti\u00ean c\u1ee7a c\u00e1c v\u1ecb kh\u00e1ch n\u00e0y th\u01b0\u1eddng l\u00e0 c\u00e1c trung t\u00e2m th\u00e0nh ph\u1ed1, l\u00e0 nh\u1eefng n\u01a1i c\u00f3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng ph\u00e1t tri\u1ec3n<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a t\u1eebng lo\u1ea1i kh\u00e1ch MICE<\/b><\/p>\n

– \u0110\u1eb7c \u0111i\u1ec3m kh\u00e1ch M&C<\/b><\/p>\n

+ H\u1ecd \u00edt quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh du l\u1ecbch<\/p>\n

+ Th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn c\u00e1c d\u1ecbch v\u1ee5 h\u1ed9i h\u1ecdp v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 b\u1ed5 sung cho c\u00e1c c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd<\/p>\n

+ H\u1ecd th\u01b0\u1eddng c\u00f3 th\u1eddi gian \u0111i du l\u1ecbch ng\u1eafn do k\u1ebft h\u1ee3p v\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh<\/p>\n

– \u0110\u1eb7c \u0111i\u1ec3m kh\u00e1ch E<\/b><\/p>\n

+ Quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh du l\u1ecbch b\u1edfi l\u1ebd h\u1ecd ch\u1ec9 \u0111\u01b0\u1ee3c c\u00f4ng ty t\u00e0i tr\u1ee3 m\u1ed9t ph\u1ea7n<\/p>\n

+ Th\u1eddi gian \u0111i du l\u1ecbch d\u00e0i h\u01a1n so v\u1edbi kh\u00e1ch M, C, E<\/p>\n

– \u0110\u1eb7c \u0111i\u1ec3m kh\u00e1ch I<\/b><\/p>\n

+ H\u1ea1n ch\u1ebf v\u1ec1 th\u1eddi gian du l\u1ecbch<\/p>\n

+ \u00cdt quan t\u00e2m \u0111\u1ebfn gi\u00e1 c\u1ea3 ch\u01b0\u01a1ng tr\u00ecnh du l\u1ecbch<\/p>\n

L\u1ee3i \u00edch m\u00e0 kh\u00e1ch MICE mang l\u1ea1i<\/font><\/h3>\n

– Th\u1ecb tr\u01b0\u1eddng kh\u00e1ch MICE l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ea5t ti\u1ec1m n\u0103ng, r\u1ea5t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi c\u00e1c c\u01a1 s\u1edf du l\u1ecbch, do l\u01b0\u1ee3ng kh\u00e1ch MICE th\u01b0\u1eddng \u0111i theo \u0111o\u00e0n, v\u00e0 \u0111i v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn n\u00ean khai th\u00e1c \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng kh\u00e1ch MICE s\u1ebd mang l\u1ea1i cho doanh nghi\u1ec7p l\u1ee3i nhu\u1eadn l\u1edbn.<\/p>\n

– Kh\u00e1ch MICE \u0111i du l\u1ecbch k\u1ebft h\u1ee3p v\u1edbi t\u00ecm c\u01a1 h\u1ed9i \u0111\u1ea7u t\u01b0, t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c, t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng hay s\u1ea3n ph\u1ea9m m\u1edbi\u2026do \u0111\u00f3 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c kinh doanh gi\u1eefa c\u00e1c doanh nghi\u1ec7p, g\u00f3p ph\u1ea7n t\u0103ng tr\u01b0\u1edfng n\u1ec1n kinh t\u1ebf trong n\u01b0\u1edbc.<\/p>\n

– Kh\u00e1ch MICE c\u00f3 y\u00eau c\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 cao n\u00ean l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y c\u00e1c c\u00f4ng ty l\u1eef h\u00e0nh, c\u00e1c c\u01a1 s\u1edf l\u01b0u tr\u00fa, v\u1eadn chuy\u1ec3n, c\u00e1c \u0111i\u1ec3m tham quan\u2026.t\u00edch c\u1ef1c n\u00e2ng cao s\u1ee9c h\u1ea5p d\u1eabn c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: L\u00ed thuy\u1ebft v\u1ec1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m du l\u1ecbch c\u1ee7a c\u00f4ng ty kinh doanh l\u1eef h\u00e0nh, \u0110H Duy T\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Du l\u1ecbch MICE (ti\u1ebfng Anh: Mice tourism) l\u00e0 lo\u1ea1i h\u00ecnh du l\u1ecbch t\u1eadp trung v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u1eb7t ph\u00f2ng c\u1ee7a c\u00e1c nh\u00f3m cho c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn, h\u1ed9i ngh\u1ecb ho\u1eb7c h\u1ed9i th\u1ea3o.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29004"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29004"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29004\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}