{"id":29005,"date":"2023-12-07T05:31:30","date_gmt":"2023-12-07T05:31:30","guid":{"rendered":"https:\/\/masterskills.org\/blog\/da-dang-hoa-chieu-ngang-horizontal-diversification-la-gi.html"},"modified":"2023-12-23T06:07:45","modified_gmt":"2023-12-22T23:07:45","slug":"da-dang-hoa-chieu-ngang-horizontal-diversification-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/da-dang-hoa-chieu-ngang-horizontal-diversification-la-gi.html","title":{"rendered":"\u0110a d\u1ea1ng h\u00f3a chi\u1ec1u ngang (Horizontal diversification) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

\u0110a d\u1ea1ng h\u00f3a chi\u1ec1u ngang (Horizontal diversification)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

\u0110a d\u1ea1ng h\u00f3a chi\u1ec1u ngang<\/b> trong ti\u1ebfng Anh l\u00e0 Horizontal diversification<\/b>.\u00a0\u0110a d\u1ea1ng h\u00f3a chi\u1ec1u ngang<\/i> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch h\u01b0\u1edbng v\u00e0o th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7 kh\u00f4ng li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i.<\/p>\n

B\u1ea3n ch\u1ea5t<\/font><\/h3>\n

\u0110a d\u1ea1ng h\u00f3a\u00a0theo chi\u1ec1u ngang<\/b>\u00a0li\u00ean quan \u0111\u1ebfn vi\u1ec7c m\u1edf r\u1ed9ng\u00a0s\u1ea3n xu\u1ea5t\u00a0c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c\u00a0d\u1ecbch v\u1ee5 trong ng\u00e0nh c\u00f4ng ty \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

C\u00e1c c\u00f4ng ty gi\u1edbi thi\u1ec7u s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi d\u1ef1a tr\u00ean\u00a0b\u00ed quy\u1ebft, kinh nghi\u1ec7m v\u00e0\u00a0kh\u1ea3 n\u0103ng\u00a0kinh t\u1ebf k\u0129 thu\u1eadt\u00a0c\u1ee7a c\u00f4ng ty.<\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y th\u01b0\u1eddng d\u1ef1a tr\u00ean c\u00e1c c\u00f4ng ngh\u1ec7 li\u00ean quan, \u0111\u00e1p \u1ee9ng c\u00e1c\u00a0nhu c\u1ea7u\u00a0kh\u00e1c nhau\u00a0c\u1ee7a ng\u01b0\u1eddi mua ho\u1eb7c c\u00e1c\u00a0nhu c\u1ea7u\u00a0t\u01b0\u01a1ng t\u1ef1\u00a0theo nh\u1eefng c\u00e1ch kh\u00e1c nhau.\u00a0Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a\u00a0theo chi\u1ec1u ngang<\/i> c\u0169ng cho ph\u00e9p s\u1eed d\u1ee5ng\u00a0th\u01b0\u01a1ng hi\u1ec7u\u00a0v\u00e0\u00a0h\u1ec7 th\u1ed1ng\u00a0ph\u00e2n ph\u1ed1i\u00a0hi\u1ec7n c\u00f3\u00a0trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng m\u1edbi.<\/p>\n

\u0110\u1eb7c tr\u01b0ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c\u00a0\u0111a d\u1ea1ng h\u00f3a chi\u1ec1u ngang<\/font><\/h3>\n

– Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a chi\u1ec1u ngang<\/b> cho ph\u00e9p c\u00f4ng ty ki\u1ec3m so\u00e1t c\u1ea1nh tranh. N\u00f3 h\u01b0\u1edbng t\u1edbi vi\u1ec7c l\u00e0m gi\u1ea3m \u00e1p l\u1ef1c c\u1ea1nh tranh.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu hi\u1ec7u trong tr\u01b0\u1eddng h\u1ee3p th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang suy gi\u1ea3m, n\u00f3 cho ph\u00e9p c\u00f4ng ty \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed th\u1ed1ng tr\u1ecb trong ng\u00e0nh.<\/p>\n

–\u00a0\u0110a d\u1ea1ng h\u00f3a chi\u1ec1u ngang l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch tham gia v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u1edbi kh\u00f4ng c\u00f3 li\u00ean quan g\u00ec \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i, nh\u1eb1m ph\u1ee5c v\u1ee5 cho nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Ngh\u0129a l\u00e0 t\u00ecm c\u00e1ch cung c\u1ea5p th\u00eam nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi cho nh\u1eefng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng quen thu\u1ed9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch \u0111a d\u1ea1ng h\u00f3a chi\u1ec1u ngang c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch mua l\u1ea1i doanh nghi\u1ec7p kh\u00e1c \u0111\u1ec3 ti\u1ebfn h\u00e0nh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m m\u1edbi, ho\u1eb7c b\u1ecf v\u1ed1n \u0111\u1ea7u t\u01b0 trang b\u1ecb v\u00e0 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf s\u1ea3n xu\u1ea5t m\u1edbi.<\/p>\n

Tuy nhi\u00ean, tr\u01b0\u1edbc khi theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng theo chi\u1ec1u ngang, c\u1ea7n xem x\u00e9t kh\u1ea3 n\u0103ng c\u1ea7n thi\u1ebft c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m c\u00e1c ngu\u1ed3n l\u1ef1c v\u1eadt ch\u1ea5t, nh\u00e2n s\u1ef1, n\u0103ng l\u1ef1c trong l\u0129nh v\u1ef1c marketing… \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m m\u1edbi, n\u1ebfu kh\u00f4ng s\u1ebd th\u1ea5t b\u1ea1i trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n;\u00a0<\/i>Horizontal diversification, CEOpedia Management Online)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110a d\u1ea1ng h\u00f3a chi\u1ec1u ngang (ti\u1ebfng Anh: Horizontal diversification) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch h\u01b0\u1edbng v\u00e0o th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7 kh\u00f4ng li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29005"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29005"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29005\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}