{"id":29007,"date":"2023-12-07T05:31:35","date_gmt":"2023-12-07T05:31:35","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-tich-khach-hang-consumer-analysis-la-gi.html"},"modified":"2023-12-23T06:07:46","modified_gmt":"2023-12-22T23:07:46","slug":"phan-tich-khach-hang-consumer-analysis-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-tich-khach-hang-consumer-analysis-la-gi.html","title":{"rendered":"Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng (Consumer Analysis) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng (Consumer Analysis)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/b> trong ti\u1ebfng Anh l\u00e0 Consumer Analysis<\/b>.\u00a0<\/p>\n

Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/i> <\/b>hay ph\u00e2n t\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/i>\u00a0l\u00e0 qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nh\u01b0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 li\u00ean quan. Nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng cho c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Hi\u1ec3u theo c\u00e1ch \u0111\u01a1n gi\u1ea3n, ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/span><\/h3>\n

Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/i> r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c d\u1ef1 \u0111o\u00e1n h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ee5c ti\u00eau c\u1ee7a ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng l\u00e0 t\u00ecm hi\u1ec3u th\u00f4ng tin v\u1ec1:<\/p>\n

–<\/span> H\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng (h\u1ed3 s\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/b><\/p>\n

H\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng bao g\u1ed3m c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, kinh t\u1ebf, x\u00e3 h\u1ed9i, \u0111\u1ecba l\u00ed<\/span> c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 b\u1ea5t k\u1ef3 l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t n\u00e0o kh\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 li\u00ean quan.\u00a0N\u00f3 c\u0169ng bao g\u1ed3m qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ee9c l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u01a1n v\u1ecb ra quy\u1ebft \u0111\u1ecbnh, th\u1eddi gian v\u00e0 t\u1ea7n su\u1ea5t mua h\u00e0ng, c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c hi\u1ec7n mua h\u00e0ng v\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n.\u00a0C\u00e1i tr\u01b0\u1edbc \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 c\u00e1i sau \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ph\u00e2n t\u00edch h\u00e0nh vi.<\/p>\n

–<\/span> L\u1ee3i \u00edch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/b><\/p>\n

Ch\u00fang bao g\u1ed3m l\u1ee3i \u00edch ch\u1ee9c n\u0103ng, l\u1ee3i \u00edch t\u00e2m l\u00ed<\/span>, l\u1ee3i \u00edch tham gia cao v\u00e0 th\u1ea5p t\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ng\u01b0\u1eddi mua t\u00f9y thu\u1ed9c v\u00e0o vi\u1ec7c \u0111\u00f3 l\u00e0 kh\u00e1ch h\u00e0ng B2B hay B2C.<\/p>\n

–<\/span> Th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng<\/b><\/p>\n

Th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng l\u1ee3i \u00edch t\u1eeb s\u1ea3n ph\u1ea9m.\u00a0Th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ph\u00e2n h\u00f3a ho\u1eb7c kh\u00f4ng ph\u00e2n h\u00f3a. Trong tr\u01b0\u1eddng h\u1ee3p th\u1ecb tr\u01b0\u1eddng ph\u00e2n h\u00f3a, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean ph\u00e2n kh\u00fac \u0111\u1ecba l\u00ed<\/span>, nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c t\u00e2m l\u00ed<\/span>.\u00a0B\u1ea5t k\u1ec3 th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec, n\u00f3 ph\u1ea3i \u0111\u1ed3ng nh\u1ea5t, nh\u1ea5t qu\u00e1n, th\u1ef1c thi v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n

C\u00e1c b\u01b0\u1edbc trong ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng (ph\u00e2n t\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/font><\/h3>\n

B\u01b0\u1edbc 1: T\u1ed5ng quan v\u1ec1 ng\u00e0nh<\/p>\n

B\u01b0\u1edbc 2: Nh\u1eadn d\u1ea1ng v\u00e0 m\u00f4 t\u1ea3 nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

B\u01b0\u1edbc 3: D\u1ef1 \u00e1n thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai<\/p>\n

B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh v\u00e0 m\u00f4 t\u1ea3 h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/p>\n

B\u01b0\u1edbc 5: Ph\u00e2n t\u00edch c\u1ea1nh tranh<\/p>\n

B\u01b0\u1edbc 6: S\u1eed d\u1ee5ng th\u00f4ng tin v\u1ec1 ng\u00e0nh, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u1edf tr\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kho\u1ea3ng tr\u1ed1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n

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Ngu\u1ed3n: Consumer Analysis, MBA Skool<\/p>\n<\/div>\n<\/div>\n

*B\u00e1nh xe ph\u00e2n t\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b>:\u00a0\u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00f4 t\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh trong vi\u1ec7c hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n

V\u00ed d\u1ee5: Gi\u00e0y Nike c\u00f3 nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau nh\u01b0 gi\u00e0y d\u00e0nh cho ng\u01b0\u1eddi ch\u01a1i th\u1ec3 thao, gi\u00e0y truy\u1ec1n th\u1ed1ng cho ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c, \u0111i b\u1ed9 ho\u1eb7c ch\u1ea1y, gi\u00e0y c\u1ee9ng h\u01a1n cho c\u1ea7u th\u1ee7 b\u00f3ng \u0111\u00e1,…<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Consumer Analysis, MBA Skool)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng (ti\u1ebfng Anh: Consumer Analysis) l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29007"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29007"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29007\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}