{"id":29013,"date":"2023-12-07T05:31:53","date_gmt":"2023-12-07T05:31:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chuan-doi-sanh-benchmarking-la-gi-dac-trung-cua-chuan-doi-sanh.html"},"modified":"2023-12-23T06:07:47","modified_gmt":"2023-12-22T23:07:47","slug":"chuan-doi-sanh-benchmarking-la-gi-dac-trung-cua-chuan-doi-sanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chuan-doi-sanh-benchmarking-la-gi-dac-trung-cua-chuan-doi-sanh.html","title":{"rendered":"Chu\u1ea9n \u0111\u1ed1i s\u00e1nh (Benchmarking) l\u00e0 g\u00ec? \u0110\u1eb7c tr\u01b0ng c\u1ee7a chu\u1ea9n \u0111\u1ed1i s\u00e1nh"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Bernard Marr<\/p>\n<\/div>\n<\/div>\n

Chu\u1ea9n \u0111\u1ed1i s\u00e1nh (Benchmarking)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chu\u1ea9n \u0111\u1ed1i s\u00e1nh<\/b> trong ti\u1ebfng Anh l\u00e0 Benchmarking<\/b>.\u00a0Chu\u1ea9n \u0111\u1ed1i s\u00e1nh<\/i> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00e1c ho\u1ea1t \u0111\u1ed9ng chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty c\u00f3 c\u1ea1nh tranh khi so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 v\u00ec v\u1eady cho ph\u00e9p gi\u00e0nh th\u1eafng l\u1ee3i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

C\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng:<\/p>\n

Chu\u1ea9n \u0111\u1ed1i s\u00e1nh<\/b> l\u00e0 qu\u00e1 tr\u00ecnh so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c qui tr\u00ecnh c\u1ee7a c\u00f4ng ty \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kh\u00e1c \u0111\u01b0\u1ee3c coi l\u00e0 t\u1ed1t nh\u1ea5t trong ng\u00e0nh.<\/p>\n

N\u1ed9i dung chu\u1ea9n \u0111\u1ed1i s\u00e1nh<\/font><\/h3>\n

– C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ti\u1ebfn h\u00e0nh ki\u1ec3m tra chu\u1ea9n \u0111\u1ed1i s\u00e1nh tr\u00ean c\u00e1c m\u1ea3ng:<\/p>\n

+ Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00ednh n\u0103ng<\/p>\n

+ Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5 cung c\u1ea5p<\/p>\n

+ Hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng<\/p>\n

+ \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 chu\u1ea9n \u0111\u1ed1i s\u00e1nh<\/b><\/span>\u00a0c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m kinh doanh ri\u00eang c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty kh\u00e1c.<\/p>\n

C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c so s\u00e1nh trong benchmarking<\/span> bao g\u1ed3m hi\u1ec7u qu\u1ea3 t\u00e0i ch\u00ednh nh\u01b0 doanh thu thu\u1ea7n v\u00e0 thu nh\u1eadp r\u00f2ng, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 chu k\u00ec<\/span> giao h\u00e0ng v\u00e0 t\u1ec9<\/span> l\u1ec7 ph\u1ea7n tr\u0103m c\u1ee7a vi\u1ec7c giao s\u1ea3n ph\u1ea9m \u0111\u00fang gi\u1edd, \u0111\u1eb7c \u0111i\u1ec3m t\u1ed5 ch\u1ee9c nh\u01b0 t\u1ec9<\/span> l\u1ec7 b\u1ed3i th\u01b0\u1eddng \u1edf m\u1ee9c nh\u1ea5t \u0111\u1ecbnh v\u00e0 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chi ph\u00ed s\u1ea3n xu\u1ea5t c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3.<\/p>\n

\u0110\u1eb7c tr\u01b0ng<\/font><\/span><\/h3>\n

– Chu\u1ea9n \u0111\u1ed1i s\u00e1nh<\/b> \u0111\u00f2i h\u1ecfi \u0111o l\u01b0\u1eddng chi ph\u00ed c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng chu\u1ed7i gi\u00e1 tr\u1ecb trong m\u1ed9t ng\u00e0nh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh “tr\u01b0\u1eddng h\u1ee3p t\u1ed1t nh\u1ea5t” trong c\u00e1c c\u00f4ng ty c\u1ea1nh tranh v\u00ec m\u1ee5c \u0111\u00edch sao ch\u00e9p ho\u1eb7c c\u1ea3i thi\u1ec7n theo tr\u01b0\u1eddng h\u1ee3p t\u1ed1t nh\u1ea5t.<\/p>\n

– Benchmarking cho ph\u00e9p m\u1ed9t c\u00f4ng ty c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh th\u00f4ng qua vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 c\u1ea3i thi\u1ec7n d\u1ef1a tr\u00ean c\u00e1c ho\u1ea1t \u0111\u1ed9ng chu\u1ed7i gi\u00e1 tr\u1ecb m\u00e0 nh\u1eefng c\u00f4ng ty \u0111\u1ed1i th\u1ee7 tr\u1ed9i h\u01a1n khi so s\u00e1nh v\u1ec1 chi ph\u00ed, d\u1ecbch v\u1ee5, uy t\u00edn, ho\u1eb7c v\u1eadn h\u00e0nh.<\/p>\n

– Ph\u1ea7n kh\u00f3 nh\u1ea5t c\u1ee7a chu\u1ea9n \u0111\u1ed5i s\u00e1nh l\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c\u00a0ho\u1ea1t \u0111\u1ed9ng chu\u1ed7i gi\u00e1 tr\u1ecb c\u00f3 li\u00ean quan \u0111\u1ebfn chi ph\u00ed c\u1ee7a c\u00f4ng ty kh\u00e1c.<\/p>\n

– Tuy v\u1eady, c\u00e1c ngu\u1ed3n th\u00f4ng tin ti\u00eau bi\u1ec3u cho benchmarking bao g\u1ed3m c\u00e1c b\u00e1o c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1, \u1ea5n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i, c\u00e1c nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, ch\u1ee7 n\u1ee3, c\u1ed5 \u0111\u00f4ng, ng\u01b0\u1eddi v\u1eadn \u0111\u1ed9ng h\u00e0nh lang, v\u00e0 t\u1eeb nh\u1eefng c\u00f4ng ty \u0111\u1ed1i th\u1ee7.<\/p>\n

– M\u1ed9t s\u1ed1 c\u00f4ng ty \u0111\u1ed1i th\u1ee7 chia s\u1ebb d\u1eef li\u1ec7u v\u1ec1 Benchmarking. Tuy nhi\u00ean, International Benchmarking Clearinghouse cung c\u1ea5p h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 gi\u00fap b\u1ea3o \u0111\u1ea3m r\u1eb1ng c\u00e1c h\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i, chuy\u1ec3n gi\u00e1, gian l\u1eadn th\u1ea7u, h\u1ed1i l\u1ed9 v\u00e0 c\u00e1c h\u00e0nh vi kinh doanh kh\u00f4ng \u0111\u00fang kh\u00f4ng di\u1ec5n ra gi\u1eefa c\u00e1c c\u00f4ng ty tham gia.<\/p>\n

– Do s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Benchmarking ng\u00e0y nay, nhi\u1ec1u c\u00f4ng ty t\u01b0 v\u1ea5n nh\u01b0 Accenture, AT Kearney, Best Practices Benchmarking & Consulting, c\u0169ng nh\u01b0 Strategic Planning Institute’s Council on Benchmarking, thu th\u1eadp d\u1eef li\u1ec7u, th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 benchmarking, v\u00e0 ph\u00e2n ph\u1ed1i c\u00e1c th\u00f4ng tin v\u1ec1 benchmarking nh\u01b0ng kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ngu\u1ed3n c\u1ee7a c\u00e1c th\u00f4ng tin n\u00e0y.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf TP. H\u1ed3 Ch\u00ed Minh; Benchmarking,\u00a0<\/i>The Strategic CFO)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chu\u1ea9n \u0111\u1ed1i s\u00e1nh (ti\u1ebfng Anh: Benchmarking) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u c\u00e1c ho\u1ea1t \u0111\u1ed9ng chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty c\u00f3 c\u1ea1nh tranh khi so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 v\u00ec v\u1eady cho ph\u00e9p gi\u00e0nh th\u1eafng l\u1ee3i tr\u00ean th\u1ecb tr\u01b0\u1eddng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29013"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29013"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29013\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}