{"id":29020,"date":"2023-12-07T05:32:12","date_gmt":"2023-12-07T05:32:12","guid":{"rendered":"https:\/\/masterskills.org\/blog\/quan-diem-dua-tren-nguon-luc-rbv-resources-based-view-la-gi.html"},"modified":"2023-12-23T06:07:47","modified_gmt":"2023-12-22T23:07:47","slug":"quan-diem-dua-tren-nguon-luc-rbv-resources-based-view-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/quan-diem-dua-tren-nguon-luc-rbv-resources-based-view-la-gi.html","title":{"rendered":"Quan \u0111i\u1ec3m d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c RBV (Resources Based View) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Quan \u0111i\u1ec3m d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c RBV (Resources Based View)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Quan \u0111i\u1ec3m d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c <\/b>trong ti\u1ebfng Anh Resources Based View<\/b>.<\/p>\n

Quan \u0111i\u1ec3m d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c <\/i>cho r\u1eb1ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh, ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng. M\u1ed9t c\u00f4ng ty s\u1ebd th\u00e0nh c\u00f4ng n\u1ebfu n\u00f3 trang b\u1ecb c\u00e1c ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p nh\u1ea5t v\u00e0 t\u1ed1t nh\u1ea5t v\u1edbi vi\u1ec7c kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Thu\u1eadt ng\u1eef li\u00ean quan<\/font><\/h3>\n

L\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng (Sustainable competitive advantage)<\/b> c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng m\u1ed9t gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t m\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u01b0\u1ee3c.<\/p>\n

\u00dd ngh\u0129a c\u1ee7a quan \u0111i\u1ec3m d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c<\/span><\/h3>\n

– Quan \u0111i\u1ec3m d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c \u2013 RBV kh\u00f4ng ch\u1ec9 t\u1eadp trung ph\u00e2n t\u00edch ngu\u1ed3n l\u1ef1c b\u00ean trong m\u00e0 n\u00f3 c\u00f2n li\u00ean k\u1ebft n\u0103ng l\u1ef1c b\u00ean trong v\u1edbi m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i.<\/p>\n

– L\u1ee3i th\u1ebf c\u1ea1nh tranh s\u1ebd b\u1ecb thu h\u00fat v\u1ec1 doanh nghi\u1ec7p n\u00e0o s\u1edf h\u1eefu nh\u1eefng ngu\u1ed3n l\u1ef1c ho\u1eb7c n\u0103ng l\u1ef1c t\u1ed1t nh\u1ea5t. Do v\u1eady, theo RBV, l\u1ee3i th\u1ebf c\u1ea1nh tranh li\u00ean quan \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 khai th\u00e1c ngu\u1ed3n l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

N\u1ed9i dung quan \u0111i\u1ec3m d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c RBV v\u1ec1 l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/font><\/h3>\n

–\t\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng then ch\u1ed1t – ngu\u1ed3n g\u1ed1c b\u00ean ngo\u00e0i c\u1ee7a l\u1ee3i th\u1ebf c\u1ea1nh tranh, tr\u01b0\u1edbc h\u1ebft ph\u1ea3i ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 v\u00e0 c\u1ea1nh tranh ng\u00e0nh.\u00a0<\/p>\n

– Ti\u1ebfp theo, ph\u00e2n t\u00edch ngu\u1ed3n l\u1ef1c v\u00e0 ki\u1ec3m to\u00e1n n\u1ed9i b\u1ed9 c\u00f4ng ty s\u1ebd x\u00e1c \u0111\u1ecbnh c\u00e1c ngu\u1ed3n g\u1ed1c b\u00ean trong c\u1ee7a l\u1ee3i th\u1ebf c\u1ea1nh tranh, \u0111\u00f3 l\u00e0 nh\u1eefng ngu\u1ed3n l\u1ef1c c\u00f3 gi\u00e1 tr\u1ecb, c\u00e1c ti\u1ec1m l\u1ef1c ti\u00eau bi\u1ec3u, nh\u1eefng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 kh\u00e1c bi\u1ec7t c\u1ee7a c\u00f4ng ty, t\u1eeb \u0111\u00f3 nh\u1eadn d\u1ea1ng \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh trong ph\u1ed1i th\u1ee9c v\u00e0 ngu\u1ed3n l\u1ef1c.<\/p>\n

–\t\u0110\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng\u00a0th\u00ec ngu\u1ed3n l\u1ef1c ph\u1ea3i c\u00f3 gi\u00e1 tr\u1ecb, n\u00f3 bao h\u00e0m nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 hi\u1ebfm c\u00f3, c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 b\u1eaft ch\u01b0\u1edbc v\u00e0 thay th\u1ebf nh\u01b0ng kh\u00f4ng ho\u00e0n to\u00e0n.<\/p>\n

–\tTrong m\u1ed9t ng\u00e0nh ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o xu th\u1ebf c\u00f4ng ngh\u1ec7 nh\u01b0 ng\u00e0nh ch\u1ebf t\u1ea1o m\u00e1y bi\u1ebfn th\u1ebf, th\u00ec c\u00e1c ngu\u1ed3n l\u1ef1c kh\u00f4ng th\u1ec3 b\u1eaft ch\u01b0\u1edbc ho\u00e0n to\u00e0n b\u1ecb c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi thay th\u1ebf v\u00e0 c\u00f3 th\u1ec3 s\u1ebd b\u1ecb m\u1ea5t to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb.<\/p>\n

Do v\u1eady, l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng l\u00e0 nh\u1eefng l\u1ee3i th\u1ebf \u0111\u1ee7 l\u1edbn \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1ee7 l\u00e2u d\u00e0i tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a \u0111\u1ed1i th\u1ee7, v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 trong nh\u1eefng thu\u1ed9c t\u00ednh kinh doanh h\u1eefu h\u00ecnh c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n

–\tTheo ph\u00e2n t\u00edch c\u1ee7a Michael Porter, l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng ch\u1ec9 c\u00f3 th\u1ec3 th\u00f4ng qua chi ph\u00ed th\u1ea5p ho\u1eb7c kh\u00e1c bi\u1ec7t h\u00f3a trong ph\u1ed1i th\u1ee9c th\u1ecb tr\u01b0\u1eddng.<\/p>\n

T\u1eeb \u0111\u00f3, \u1edf h\u1ea7u h\u1ebft m\u1ee9c \u0111\u1ed9 c\u01a1 b\u1ea3n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch nh\u1eadn bi\u1ebft v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng sau \u0111\u00e2y: n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng cao s\u1ef1 th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Quan \u0111i\u1ec3m d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c RBV (ti\u1ebfng Anh: Resources Based View) cho r\u1eb1ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh, ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29020"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29020"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29020\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}