{"id":29022,"date":"2023-12-07T05:32:16","date_gmt":"2023-12-07T05:32:16","guid":{"rendered":"https:\/\/masterskills.org\/blog\/loi-the-canh-tranh-ben-vung-sustainable-competitive-advantage-la-gi.html"},"modified":"2023-12-23T06:07:47","modified_gmt":"2023-12-22T23:07:47","slug":"loi-the-canh-tranh-ben-vung-sustainable-competitive-advantage-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/loi-the-canh-tranh-ben-vung-sustainable-competitive-advantage-la-gi.html","title":{"rendered":"L\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng (Sustainable competitive advantage) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n:<\/p>\n<\/div>\n<\/div>\n

L\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng (Sustainable competitive advantage)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

L\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/b> trong ti\u1ebfng Anh l\u00e0 Sustainable competitive advantage<\/b>.<\/p>\n

L\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/i> l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n c\u1ee7a c\u00f4ng ty, thu\u1ed9c t\u00ednh ho\u1eb7c t\u00ednh n\u0103ng kh\u00f3 c\u00f3 th\u1ec3 sao ch\u00e9p ho\u1eb7c v\u01b0\u1ee3t qua; cung c\u1ea5p m\u1ed9t v\u1ecb tr\u00ed d\u00e0i h\u1ea1n ho\u1eb7c thu\u1eadn l\u1ee3i h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n

Theo Michael Porter, l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/b> c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng m\u1ed9t gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t m\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u01b0\u1ee3c.<\/p>\n

\u0110\u1eb7c tr\u01b0ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/font><\/h3>\n

L\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/b> c\u1ee7a doanh nghi\u1ec7p c\u00f3 4 \u0111\u1eb7c tr\u01b0ng:<\/p>\n

(1)\tN\u00f3 c\u00f3 gi\u00e1 tr\u1ecb, c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb, gi\u1ea3m gi\u00e1 th\u00e0nh, n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n

(2)\t N\u00f3 c\u00f3 t\u00ednh \u0111\u1ed9c \u0111\u00e1o, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c b\u1eb1ng m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ed9c \u0111\u00e1o.<\/p>\n

(3)\t N\u00f3 c\u00f3 t\u00ednh ch\u1ea5t n\u1ed9i sinh, s\u1ef1 s\u1ea3n sinh c\u1ee7a n\u00f3 l\u00e0 k\u1ebft qu\u1ea3 t\u00e1c \u0111\u1ed9ng l\u1eabn nhau gi\u1eefa c\u00e1c \u0111\u01a1n v\u1ecb, c\u00e1c c\u00e1 nh\u00e2n trong t\u1ed5 ch\u1ee9c, th\u00f4ng qua s\u1ef1 ph\u1ed1i h\u1ee3p v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c ngu\u1ed3n l\u1ef1c k\u0129 thu\u1eadt c\u1ee7a doanh nghi\u1ec7p t\u1ea1o ra n\u0103ng l\u1ef1c c\u01a1 b\u1ea3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

(4)\t L\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh trong qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp, t\u00edch l\u0169y c\u1ee7a doanh nghi\u1ec7p, kh\u00f4ng th\u1ec3 mua \u0111\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng, ng\u01b0\u1eddi kh\u00e1c kh\u00f3 b\u1eaft ch\u01b0\u1edbc.<\/p>\n

Ph\u00e2n t\u00edch l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng<\/font><\/h3>\n

C\u00f3 hai c\u00e1ch th\u1ee9c ch\u1ee7 y\u1ebfu \u0111\u1ec3 ph\u00e2n t\u00edch l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng l\u00e0 ph\u00e2n t\u00edch ngu\u1ed3n l\u1ef1c v\u00e0 ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb.<\/p>\n

Ph\u00e2n t\u00edch ngu\u1ed3n l\u1ef1c<\/b><\/p>\n

– Ph\u00e2n t\u00edch ngu\u1ed3n l\u1ef1c<\/i> cho th\u1ea5y c\u00e1c d\u1ef1 tr\u1eef v\u1ec1 ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng v\u00e0 c\u00e1c t\u00e0i s\u1ea3n s\u1eb5n c\u00f3 cho \u0111\u01a1n v\u1ecb kinh doanh hay \u1edf to\u00e0n doanh nghi\u1ec7p.<\/p>\n

– Khi ph\u00e2n t\u00edch th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh (ng\u00e2n qu\u0129, v\u1ed1n, kh\u1ea3 n\u0103ng vay n\u1ee3), c\u00e1c t\u00e0i s\u1ea3n v\u1eadt ch\u1ea5t (\u0111\u1ea5t \u0111ai, m\u00e1y m\u00f3c thi\u1ebft b\u1ecb, nh\u00e0 x\u01b0\u1edfng); ngu\u1ed3n nh\u00e2n l\u1ef1c (k\u0129 n\u0103ng, nhi\u1ec7t huy\u1ebft c\u1ee7a c\u00e1c c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb); c\u00e1c t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh (th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty); c\u00e1c t\u00e0i s\u1ea3n v\u1ec1 c\u00f4ng ngh\u1ec7 (b\u1ea3n quy\u1ec1n, b\u1eb1ng s\u00e1ng ch\u1ebf) v\u00e0 c\u00e1c h\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n.<\/p>\n

– \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c nh\u00e0 ph\u00e2n t\u00edch ph\u1ea3i nh\u1eadn di\u1ec7n r\u00f5 \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c \u0111\u00f3ng g\u00f3p v\u00e0o kh\u1ea3 n\u0103ng t\u1ea1o ra thu nh\u1eadp v\u00e0 gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p, ch\u1ee9 kh\u00f4ng ph\u1ea3i li\u1ec7t k\u00ea ngu\u1ed3n l\u1ef1c.<\/p>\n

Ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb<\/b><\/p>\n

– Ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb<\/i> s\u1ebd gi\u00fap cho nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n l\u1ef1c c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 nh\u1eadn d\u1ea1ng \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh.<\/p>\n

– Ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c m\u1eaft x\u00edch t\u1ea1o ra gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 m\u1eaft x\u00edch kh\u00f4ng t\u1ea1o ra gi\u00e1 tr\u1ecb; t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ea3n ph\u1ea9m (h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5) c\u00f3 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh nh\u01b0ng v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n (chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p); ho\u1eb7c b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u1ec3 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n mua v\u1edbi gi\u00e1 cao h\u01a1n (chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a).<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: C\u00e1c quan \u0111i\u1ec3m v\u1ec1 c\u1ea1nh tranh, Misa; Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n;\u00a0 Sustainable Competitive Advantages, Arbor investment planner)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n L\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng (ti\u1ebfng Anh: Sustainable competitive advantage) c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c cung c\u1ea5p cho th\u1ecb tr\u01b0\u1eddng m\u1ed9t gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t m\u00e0 kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u01b0\u1ee3c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29022"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29022"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29022\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}