{"id":29042,"date":"2023-12-07T05:33:18","date_gmt":"2023-12-07T05:33:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cua-hang-pop-up-pop-up-retail-la-gi-cac-vi-du-ve-cua-hang-pop-up.html"},"modified":"2023-12-23T06:07:59","modified_gmt":"2023-12-22T23:07:59","slug":"cua-hang-pop-up-pop-up-retail-la-gi-cac-vi-du-ve-cua-hang-pop-up","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cua-hang-pop-up-pop-up-retail-la-gi-cac-vi-du-ve-cua-hang-pop-up.html","title":{"rendered":"C\u1eeda h\u00e0ng pop-up (Pop-Up Retail) l\u00e0 g\u00ec? C\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u1eeda h\u00e0ng pop-up"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: peterboroughtoday.co.uk<\/i><\/p>\n<\/div>\n<\/div>\n

C\u1eeda h\u00e0ng pop-up<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

C\u1eeda h\u00e0ng pop-up<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Pop-Up Retail.<\/b><\/p>\n

C\u1eeda h\u00e0ng pop-up<\/i>\u00a0l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c m\u1edf t\u1ea1m th\u1eddi \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng xu h\u01b0\u1edbng kh\u00e1c bi\u1ec7t ho\u1eb7c nhu c\u1ea7u theo m\u00f9a. Nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c b\u00e1n trong c\u1eeda h\u00e0ng pop-up<\/i> th\u01b0\u1eddng ch\u1ec9 t\u1ed3n t\u1ea1i trong ng\u1eafn h\u1ea1n ho\u1eb7c c\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ed9t ng\u00e0y l\u1ec5 c\u1ee5 th\u1ec3. C\u1eeda h\u00e0ng b\u00e1n l\u1ebb pop-up th\u01b0\u1eddng thu\u1ed9c ng\u00e0nh c\u00f4ng nghi\u1ec7p may m\u1eb7c v\u00e0 \u0111\u1ed3 ch\u01a1i.<\/p>\n

Thu\u1eadt ng\u1eef “pop-up” d\u00f9ng \u0111\u1ec3 ch\u1ec9 th\u1eddi gian ng\u1eafn h\u1ea1n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb n\u00e0y, ch\u00fang xu\u1ea5t hi\u1ec7n \u0111\u1ed9t ng\u1ed9t trong m\u1ed9t ng\u00e0y v\u00e0 bi\u1ebfn m\u1ea5t nhanh ch\u00f3ng. C\u00e1c c\u1eeda h\u00e0ng trang ph\u1ee5c Halloween l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn cho c\u1eeda h\u00e0ng pop-up<\/i> trong th\u00e1ng 10, ho\u1eb7c c\u00e1c c\u1eeda h\u00e0ng ph\u00e1o hoa t\u1ea1i M\u1ef9 m\u1edf ra g\u1ea7n ng\u00e0y qu\u1ed1c kh\u00e1nh M\u1ef9.<\/p>\n

C\u1eeda h\u00e0ng pop-up<\/i> c\u0169ng c\u00f3 l\u1ee3i cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang suy gi\u1ea3m, ng\u01b0\u1eddi b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng gi\u00e1 thu\u00ea m\u1eb7t b\u1eb1ng th\u1ea5p h\u01a1n v\u00e0 h\u1ee3p \u0111\u1ed3ng thu\u00ea ng\u1eafn n\u1ebfu h\u1ecd mu\u1ed1n b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o ra doanh thu nh\u01b0ng ch\u1ec9 c\u00f3 m\u1ed9t l\u01b0\u1ee3ng \u00edt h\u00e0ng t\u1ed3n kho.<\/p>\n

C\u00e1c c\u1eeda h\u00e0ng pop-up<\/i> c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong c\u00e1c v\u1ecb tr\u00ed d\u00e0nh cho c\u1eeda h\u00e0ng b\u00e1n l\u1ebb nh\u01b0ng \u0111ang b\u1ecb b\u1ecf hoang, ch\u00fang c\u00f3 th\u1ec3 t\u1ea1o cho ch\u1ee7 m\u1eb7t b\u1eb1ng th\u00eam m\u1ed9t \u00edt thu nh\u1eadp t\u1eeb h\u1ee3p \u0111\u1ed3ng thu\u00ea ng\u1eafn h\u1ea1n.<\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1eeda h\u00e0ng pop-up<\/b><\/p>\n

C\u00e1c c\u01a1 s\u1edf b\u00e1n l\u1ebb pop-up hi\u1ec7n \u0111\u1ea1i b\u1eaft ngu\u1ed3n t\u1eeb th\u1ecb tr\u01b0\u1eddng Vienna v\u00e0o th\u00e1ng 12 n\u0103m 1298 v\u00e0 t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng b\u00e1n \u0111\u1ed3 Gi\u00e1ng sinh ch\u00e2u \u00c2u sau \u0111\u00f3. C\u00e1c v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 c\u1eeda h\u00e0ng pop-up<\/i> l\u00e0 ch\u1ee3 n\u00f4ng s\u1ea3n theo m\u00f9a, gian h\u00e0ng b\u1eafn ph\u00e1o hoa ng\u00e0y l\u1ec5, c\u1eeda h\u00e0ng trang ph\u1ee5c Halloween, tri\u1ec3n l\u00e3m ti\u00eau d\u00f9ng.<\/p>\n

N\u0103m 1997, t\u1ea1i Los Angeles c\u00f3 m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c b\u1edfi\u00a0Patrick Courrielche. Kh\u00e1i ni\u1ec7m b\u00e1n l\u1ebb pop-up nhanh ch\u00f3ng l\u1ecdt v\u00e0o m\u1eaft xanh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, h\u1ecd th\u1ea5y ti\u1ec1m n\u0103ng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m ng\u1eafn h\u1ea1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\u00a0 \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n

AT&T, Levi-Strauss v\u00e0 Motorola sau \u0111\u00f3 \u0111\u00e3 l\u00e0m vi\u1ec7c v\u1edbi Courrielche \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm pop-up tr\u00ean to\u00e0n qu\u1ed1c nh\u1eb1m ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd cho gi\u1edbi tr\u1ebb.<\/p>\n

C\u00e1c v\u00ed d\u1ee5 v\u1ec1 c\u1eeda h\u00e0ng pop-up<\/font><\/h3>\n

V\u00e0o th\u00e1ng 11 n\u0103m 2002, Target – t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb M\u1ef9 \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfc thuy\u1ec1n d\u00e0i kho\u1ea3ng 67m t\u1ea1i Chelsea Piers trong hai tu\u1ea7n, tr\u00f9ng v\u1edbi d\u1ecbp Black Friday tr\u00ean s\u00f4ng Hudson l\u00e0m c\u1eeda h\u00e0ng pop-up<\/i> .<\/p>\n

Vacant – m\u1ed9t doanh nghi\u1ec7p c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i Los Angeles chuy\u00ean v\u1ec1 c\u1eeda h\u00e0ng pop-up<\/i>, \u0111\u1ebfn New York v\u00e0o th\u00e1ng 2 n\u0103m 2003 v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi Dr. Martens – th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y d\u00e9p v\u00e0 qu\u1ea7n \u00e1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t kh\u00f4ng gian pop-up t\u1ea1i 43 Mercer Street.<\/p>\n

Song Airlines \u0111\u00e3 m\u1edf m\u1ed9t c\u1eeda h\u00e0ng pop-up<\/i> t\u1ea1i th\u00e0nh ph\u1ed1 New York v\u00e0o n\u0103m 2003.<\/p>\n

Comme des Gar\u00e7ons \u0111\u00e3 m\u1edf m\u1ed9t c\u1eeda h\u00e0ng pop-up <\/i>v\u00e0o n\u0103m 2004 v\u1edbi m\u00e1c “Guerrilla Shop”. C\u1eeda h\u00e0ng ho\u1ea1t \u0111\u1ed9ng trong c\u1ea3 m\u1ed9t n\u0103m.<\/p>\n

Trong th\u00e1ng 11 n\u0103m 2013, Samsung \u0111\u00e3 m\u1edf m\u1ed9t c\u1eeda h\u00e0ng pop-up<\/i> trong khu v\u1ef1c Soho c\u1ee7a th\u00e0nh ph\u1ed1 New York v\u1edbi ch\u1ee9c n\u0103ng nh\u01b0 m\u1ed9t kh\u00f4ng gian \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. Cu\u1ed1i c\u00f9ng, c\u1eeda h\u00e0ng pop-up <\/i>n\u00e0y tr\u1edf th\u00e0nh c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ch\u00ednh th\u1ee9c.<\/p>\n

V\u00e0o th\u00e1ng 7 n\u0103m 2015, Fourth Element \u0111\u00e3 m\u1edf c\u1eeda h\u00e0ng pop-up <\/b>d\u01b0\u1edbi n\u01b0\u1edbc \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi \u1edf \u0111\u1ed9 s\u00e2u g\u1ea7n 5,8 m t\u1ea1i TEKCamp.2015 \u1edf Somerset, Anh.<\/p>\n

(Theo investopedia)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n C\u00e1c c\u1eeda h\u00e0ng pop-up (ti\u1ebfng Anh: Pop-Up Retail) c\u00f3 m\u1ed9t l\u1ecbch s\u1eed l\u00e2u d\u00e0i nh\u01b0ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tr\u00e0o l\u01b0u g\u1ea7n \u0111\u00e2y. V\u00ed d\u1ee5 v\u1ec1 c\u1eeda h\u00e0ng pop-up ph\u1ed5 bi\u1ebfn g\u1ed3m c\u00f3 c\u00e1c h\u00e0ng b\u00e1n \u0111\u1ed3 cho Halloween, c\u1eeda h\u00e0ng b\u00e1n \u0111\u1ed3 cho ng\u00e0y l\u1ec5 ho\u1eb7c c\u00e1c tri\u1ec3n l\u00e3m ti\u00eau d\u00f9ng.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29042"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29042"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29042\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}