{"id":29048,"date":"2023-12-07T05:33:37","date_gmt":"2023-12-07T05:33:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuong-hieu-gia-dinh-family-brand-la-gi-uu-va-nhuoc-diem.html"},"modified":"2023-12-23T06:08:00","modified_gmt":"2023-12-22T23:08:00","slug":"thuong-hieu-gia-dinh-family-brand-la-gi-uu-va-nhuoc-diem","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuong-hieu-gia-dinh-family-brand-la-gi-uu-va-nhuoc-diem.html","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh (Family brand) l\u00e0 g\u00ec? \u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: graincreative)<\/p>\n<\/div>\n<\/div>\n

Th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh <\/b>hay th\u01b0\u01a1ng hi\u1ec7u \u00f4 d\u00f9<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Family brand <\/b>hay Umbrella brand.<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh<\/b> l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00e1i t\u00ean c\u1ee7a n\u00f3 bao tr\u00f9m l\u00ean nhi\u1ec1u s\u1ea3n ph\u1ea9m con.\u00a0<\/p>\n

C\u00e1c c\u00e1ch t\u1ea1o s\u1ef1 kh\u00e1c nhau<\/font><\/h3>\n

Tuy nhi\u00ean, s\u1ef1 kh\u00e1c nhau gi\u1eefa t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng nhi\u1ec1u c\u00e1ch, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00f9ng t\u00ean s\u1ea3n ph\u1ea9m.\u00a0<\/b><\/p>\n

Trong su\u1ed1t h\u01a1n 100 n\u0103m l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n, h\u00e3ng xe h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi BMW lu\u00f4n trung th\u00e0nh v\u1edbi m\u1ed9t phong c\u00e1ch thi\u1ebft k\u1ebf, t\u00ean g\u1ecdi c\u1ee7a s\u1ea3n ph\u1ea9m. N\u00f3i \u0111\u1ebfn h\u00e3ng xe n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 nh\u1edb \u0111\u1ebfn “BMW”.\u00a0<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a c\u00e1c d\u00f2ng xe \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng c\u00e1ch \u0111\u00e1nh s\u1ed1 \u0111\u1eb1ng sau nh\u00e3n hi\u1ec7u: BMW 500\/650\/750 v\u00e0 ph\u1ea3i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a t\u1eebng d\u00f2ng xe kh\u00e1c nhau.\u00a0<\/p>\n

BMW ch\u00ednh l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh trong n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh cho \u0111\u1ebfn ng\u00e0y nay.<\/p>\n

C\u00e1ch th\u1ee9 2 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m con l\u00e0 g\u1eafn cho ch\u00fang nh\u1eefng c\u00e1i t\u00ean kh\u00e1c nhau \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh.\u00a0<\/b><\/p>\n

Khi m\u1edbi xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng, Toyota ch\u1ec9 c\u00f3 duy nh\u1ea5t m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang t\u00ean h\u00e3ng. Nh\u01b0ng theo th\u1edbi gian, c\u00e1c s\u1ea3n ph\u1ea9m con \u0111\u00e3 l\u1edbn m\u1ea1nh d\u1ea7n l\u00ean, c\u00f3 m\u1ed9t s\u1ee9c s\u1ed1ng ri\u00eang v\u00e0 \u0111\u00f4i khi nh\u1eefng c\u00e1i t\u00ean ph\u1ee5 n\u00e0y l\u1ea5n \u00e1t c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh.\u00a0<\/p>\n

Ch\u1eb3ng h\u1ea1n nh\u01b0 khi n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u Carmy, Corolla hay Landcruiser m\u1eb7c nhi\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u \u0111\u00e2y l\u00e0 c\u00e1c d\u00f2ng xe c\u1ee7a Toyota.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u thay \u0111\u1ed5i qua th\u1eddi gian, vi\u1ec7c \u0111\u1eb7t t\u00ean kh\u00e1c nhau cho s\u1ea3n ph\u1ea9m kh\u00f4ng v\u00ec th\u1ebf m\u00e0 l\u00e0m m\u1ea5t \u0111i \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.\u00a0<\/p>\n

L\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf<\/font><\/h3>\n

L\u1ee3i \u00edch<\/b> c\u1ee7a c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh l\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u1edbn m\u1ea1nh s\u1ebd gi\u00fap cho c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 kh\u00e1c ph\u00e1t tri\u1ec3n nhanh h\u01a1n.\u00a0<\/p>\n

Xu\u1ea5t ph\u00e1t \u0111i\u1ec3m c\u1ee7a Sony l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh m\u1ea1nh, sau \u0111\u00f3 h\u00e3ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 \u0111\u1ea9y ra th\u1ecb tr\u01b0\u1eddng Walkman, Vaio, Bravia\u2026v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u r\u1ea5t th\u00e0nh c\u00f4ng.<\/p>\n

Tuy v\u1eady, h\u1ea1n ch\u1ebf<\/b> c\u1ee7a m\u00f4 h\u00ecnh c\u1ea5u tr\u00fac n\u00e0y l\u00e0 khi s\u1ea3n ph\u1ea9m m\u1edbi th\u1ea5t b\u1ea1i s\u1ebd g\u00e2y \u1ea3nh h\u01b0\u1edfng ng\u01b0\u1ee3c l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh, ho\u1eb7c khi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh g\u1eb7p r\u1ee7i ro s\u1ebd l\u00e0m cho c\u1ea3 gia \u0111\u00ecnh r\u01a1i v\u00e0o kh\u1ee7ng ho\u1ea3ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh, \u0110H Duy T\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh (ti\u1ebfng Anh: Family brand) l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00e1i t\u00ean c\u1ee7a n\u00f3 bao tr\u00f9m l\u00ean nhi\u1ec1u s\u1ea3n ph\u1ea9m con. C\u00e1ch t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 nh\u1eefng l\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang bi\u1ec7t.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29048"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29048"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29048\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}