{"id":29050,"date":"2023-12-07T05:33:45","date_gmt":"2023-12-07T05:33:45","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuong-hieu-phu-sub-brand-la-gi-cac-van-de-xung-quanh-thuong-hieu.html"},"modified":"2023-12-23T06:08:00","modified_gmt":"2023-12-22T23:08:00","slug":"thuong-hieu-phu-sub-brand-la-gi-cac-van-de-xung-quanh-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuong-hieu-phu-sub-brand-la-gi-cac-van-de-xung-quanh-thuong-hieu.html","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 (Sub-brand) l\u00e0 g\u00ec? C\u00e1c v\u1ea5n \u0111\u1ec1 xung quanh th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
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Th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5<\/b> hay th\u01b0\u01a1ng hi\u1ec7u con <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Sub-brand.<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5<\/b> l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c sinh ra t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c.\u00a0<\/p>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u00e0y \u0111\u1ebfn m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3 \u0111\u1ee7 l\u1edbn s\u1ebd m\u1ea1nh ngang b\u1eb1ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 (th\u01b0\u01a1ng hi\u1ec7u song song).\u00a0<\/p>\n

V\u00ed d\u1ee5<\/b> \u0111i\u1ec3n h\u00ecnh nh\u01b0 Pentium hay Duo Core l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u con c\u1ee7a Intel. Giai \u0111o\u1ea1n \u0111\u1ea7u khi m\u1edbi tung ra th\u1ecb tr\u01b0\u1eddng r\u1ea5t \u00edt ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. Nh\u01b0ng c\u00f9ng v\u1edbi th\u1eddi gian, Pentium, Duo Core \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m ri\u00eang c\u1ee7a T\u1eadp \u0111o\u00e0n Intel.<\/p>\n

C\u00e1c v\u1ea5n \u0111\u1ec1<\/font><\/h3>\n

V\u1ea5n \u0111\u1ec1 c\u00e1c doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m l\u00e0 khi n\u00e0o n\u00ean b\u1ecf ti\u1ec1n ra \u0111\u1ec3 \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u con l\u1edbn l\u00ean b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 ?\u00a0<\/p>\n

C\u00e1c nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng kh\u00f3 kh\u0103n \u0111\u1ec3 nh\u1eadn ra r\u1eb1ng, khi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 c\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u suy y\u1ebfu, th\u1ec3 hi\u1ec7n b\u1eb1ng doanh s\u1ed1, th\u1ecb ph\u1ea7n s\u1ee5t gi\u1ea3m th\u00ec \u0111\u00f3 l\u00e0 l\u00fac ph\u1ea3i t\u00ecm c\u00e1ch qu\u1ea3ng b\u00e1 cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u con \u0111\u1ec3 gi\u00e0nh l\u1ea1i ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Doanh nghi\u1ec7p c\u0169ng n\u00ean \u0111\u1ea7u t\u01b0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi khi c\u00f3 nh\u1eefng c\u01a1 s\u1edf \u0111\u1ec3 ch\u1ee9ng minh tri\u1ec3n v\u1ecdng s\u00e1ng l\u1ea1n c\u1ee7a m\u1ed9t nh\u00e3n h\u00e0ng, th\u1ec3 hi\u1ec7n \u1edf t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, th\u1ecb ph\u1ea7n, l\u1ee3i nhu\u1eadn\u2026<\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 trong gia \u0111\u00ecnh, b\u1ed1 m\u1eb9 s\u1ebd kh\u00f4ng ti\u1ebfc ti\u1ec1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho con c\u00e1i h\u1ecdc h\u00e0nh khi th\u1ea5y ch\u00fang c\u00f3 t\u1ed1 ch\u1ea5t th\u00f4ng minh, ham h\u1ecdc h\u1ecfi.\u00a0<\/p>\n

Nhi\u1ec1u kh\u00e1c du l\u1ecbch \u0111\u1ebfn Vi\u1ec7t Nam \u0111\u00e3 r\u1ea5t b\u1ea5t ng\u1edd khi bi\u1ebft r\u1eb1ng bia 333 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty bia S\u00e0i G\u00f2n.\u00a0<\/p>\n

V\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng l\u1edbn m\u1ea1nh nh\u01b0 hi\u1ec7n nay, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa trong t\u01b0\u01a1ng lai, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c tung ra d\u00f2ng s\u1ea3n ph\u1ea9m bia 333 \u0111\u00f3ng chai ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m bia ph\u1ee5c v\u1ee5 cho ng\u00e0y l\u1ec5 t\u1ebft\u2026s\u1ebd t\u1ea1o ra m\u1ed9t s\u1ee9c s\u1ed1ng m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u01afu v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m<\/font><\/h3>\n

\u01afu \u0111i\u1ec3m<\/b><\/p>\n

– C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 gi\u00fap qu\u1ea3ng c\u00e1o v\u00e0 t\u0103ng c\u01b0\u1eddng cho th\u01b0\u01a1ng hi\u1ec7u m\u1eb9. Thi\u1ebft l\u1eadp l\u00f2ng trung th\u00e0nh v\u00e0 ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/p>\n

– Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh kh\u1ea3 n\u0103ng l\u1edbn s\u1ebd d\u00f9ng th\u1eed m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/b><\/p>\n

M\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 bao g\u1ed3m\u00a0<\/p>\n

– C\u00e1c chi ph\u00ed \u0111\u1ec3 ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/p>\n

– \u0110\u00f4i khi, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 c\u00f3 th\u1ec3 kh\u00f4ng th\u00e0nh c\u00f4ng. Th\u1ea5t b\u1ea1i n\u00e0y c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u00f2ng trung th\u00e0nh, ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 doanh nghi\u1ec7p.\u00a0<\/p>\n

– Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ed1t c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 m\u1edd nh\u1ea1t c\u1ee7a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/p>\n

– C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 c\u0169ng c\u00f3 th\u1ec3 y\u00eau c\u1ea7u t\u00e1i c\u1ea5u tr\u00fac doanh nghi\u1ec7p \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 b\u1ea3n s\u1eafc c\u1ee7a n\u00f3.\u00a0<\/p>\n

C\u00f3 th\u1ec3 c\u00f3 s\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5. S\u1ef1 nh\u1ea7m l\u1eabn n\u00e0y g\u00f3p ph\u1ea7n l\u00e0m lo\u00e3ng s\u1ee9c m\u1ea1nh v\u00e0 b\u1ea3n s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh.<\/p>\n

(Theo brogan)<\/i><\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5, \u0110H Duy T\u00e2n)<\/i> <\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 (ti\u1ebfng Anh: Sub-brand) l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c sinh ra t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29050"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29050"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29050\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}