{"id":29062,"date":"2023-12-07T05:34:19","date_gmt":"2023-12-07T05:34:19","guid":{"rendered":"https:\/\/masterskills.org\/blog\/thuong-hieu-doc-lap-freestanding-brand-la-gi-muc-tieu.html"},"modified":"2023-12-23T06:08:09","modified_gmt":"2023-12-22T23:08:09","slug":"thuong-hieu-doc-lap-freestanding-brand-la-gi-muc-tieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/thuong-hieu-doc-lap-freestanding-brand-la-gi-muc-tieu.html","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp (Freestanding Brand) l\u00e0 g\u00ec? M\u1ee5c ti\u00eau"},"content":{"rendered":"
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H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: emotivebrand)<\/p>\n<\/div>\n<\/div>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp\u00a0<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp <\/b>trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0Freestanding Brand.<\/b><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp<\/b> l\u00e0 vi\u1ec7c tung ra s\u1ea3n ph\u1ea9m m\u1edbi h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 s\u1ef1 li\u00ean h\u1ec7 n\u00e0o v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp<\/b> l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt v\u00e0 \u0111\u1ed9c l\u1eadp v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n

Proctor & Gamble l\u00e0 cha \u0111\u1ebb c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a Proctor & Gamble bao g\u1ed3m: Pringles, Old Spice, Luvs Diapers v\u00e0 Gillette.\u00a0<\/p>\n

Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp b\u1edfi v\u00ec m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng ri\u00eang bi\u1ec7t v\u00e0 m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch v\u00e0 v\u1ecb tr\u00ed ri\u00eang.\u00a0<\/p>\n

Suy cho c\u00f9ng, c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ef1 kh\u00e1c bi\u1ec7t trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n h\u1ee3p l\u00ed d\u01b0\u1edbi c\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

M\u1ee5c ti\u00eau<\/font><\/h3>\n

M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c l\u00e0m n\u00e0y l\u00e0 t\u1ea1o hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a cho t\u1eebng th\u01b0\u01a1ng hi\u1ec7u, tr\u00e1nh t\u00ecnh tr\u1ea1ng m\u1ed9t khi th\u01b0\u01a1ng hi\u1ec7u suy y\u1ebfu, k\u00e9o theo c\u1ea3 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang m\u1ea1nh \u0111i xu\u1ed1ng, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p c\u00f4ng ty d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c kinh doanh sang m\u1ed9t ng\u00e0nh h\u00e0ng m\u1edbi v\u00e0 gi\u1ea3m b\u1edbt m\u00e2u thu\u1eabn c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m mang c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/p>\n

M\u00f4 h\u00ecnh c\u1ea5u tr\u00fac c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 Unilener hay P&G ch\u00ednh l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh.\u00a0<\/p>\n

V\u1edbi h\u01a1n 80 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, P&G \u0111\u00e3 ch\u1ea5p nh\u1eadn hi sinh hi\u1ec7u qu\u1ea3 kinh t\u1ebf nh\u00f3m \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng \u0111\u1ed9c l\u1eadp b\u1eb1ng c\u00e1ch ph\u00e2n kh\u00fac t\u1ea5n c\u00f4ng v\u00e0o t\u1eebng th\u1ecb tr\u01b0\u1eddng nh\u1ecf.\u00a0<\/p>\n

V\u1edbi ph\u00e2n kh\u00fac d\u00e0nh cho t\u00f3c kho\u1ebb v\u00e0 m\u01b0\u1ee3t, th\u01b0\u01a1ng hi\u1ec7u Pantene \u0111ang chi\u1ebfm l\u0129nh v\u1eefng ch\u1eafc th\u1ecb tr\u01b0\u1eddng, trong khi ph\u00e2n kh\u00fac d\u1ea7u g\u1ed9i \u0111\u1ea7u tr\u1ecb g\u00e0u Head&Shoulders l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 r\u1ea5t cao.<\/p>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/font><\/h3>\n

Tuy v\u1eady, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp l\u00e0 kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean k\u1ebft m\u1ea1nh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ea1o b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp v\u1edbi nhau.\u00a0<\/p>\n

Do v\u1eady, \u0111\u00f4i khi th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u0111\u01a1n \u0111\u1ed9c v\u00e0 d\u1ec5 g\u1eb7p r\u1ee7i ro. N\u0103m 2003, khi th\u01b0\u01a1ng hi\u1ec7u kem Wall’s c\u1ee7a Unilever d\u00f9 \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng \u1edf nhi\u1ec1u n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi, song khi v\u00e0o Vi\u1ec7t Nam \u0111\u00e3 g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n d\u1eabn \u0111\u1ebfn ph\u1ea3i nh\u01b0\u1ee3ng l\u1ea1i cho C\u00f4ng ty Kinh \u0110\u00f4.\u00a0<\/p>\n

Nh\u01b0ng c\u0169ng ch\u00ednh nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp l\u1ea1i cho ph\u00e9p c\u00f4ng ty m\u1eb9 h\u1ea1n ch\u1ebf r\u1ee7i ro b\u1edfi s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng h\u1ec1 l\u00e0m cho uy t\u00edn c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong t\u1eadp \u0111o\u00e0n b\u1ecb gi\u1ea3m s\u00fat.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp, \u0110H Duy T\u00e2n. Trang Saga)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp (ti\u1ebfng Anh: Freestanding Brand) l\u00e0 vi\u1ec7c tung ra s\u1ea3n ph\u1ea9m m\u1edbi h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 s\u1ef1 li\u00ean h\u1ec7 n\u00e0o v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29062"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29062"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29062\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}