{"id":29085,"date":"2023-12-07T05:35:49","date_gmt":"2023-12-07T05:35:49","guid":{"rendered":"https:\/\/masterskills.org\/blog\/da-dang-hoa-dong-tam-concentric-diversification-la-gi.html"},"modified":"2023-12-23T06:08:12","modified_gmt":"2023-12-22T23:08:12","slug":"da-dang-hoa-dong-tam-concentric-diversification-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/da-dang-hoa-dong-tam-concentric-diversification-la-gi.html","title":{"rendered":"\u0110a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m (Concentric Diversification) l\u00e0 g\u00ec?"},"content":{"rendered":"
\n
\n
<\/div>\n
\n

H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Marketing 91<\/p>\n<\/div>\n<\/div>\n

\u0110a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m (Concentric Diversification)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

\u0110a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m <\/b>trong ti\u1ebfng Anh l\u00e0 Concentric Diversification<\/b>.\u00a0\u0110a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m<\/i> l\u00e0 c\u00e1ch t\u0103ng tr\u01b0\u1edfng th\u00f4ng qua vi\u1ec7c tham gia v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u1edbi c\u00f3 li\u00ean quan nhi\u1ec1u \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p v\u1ec1 s\u1ea3n xu\u1ea5t, marketing, qu\u1ea3n tr\u1ecb v\u1eadt t\u01b0 ho\u1eb7c c\u00f4ng ngh\u1ec7.<\/p>\n

\u0110\u1eb7c tr\u01b0ng<\/font><\/h3>\n

– Ch\u00eca kh\u00f3a \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m<\/b> l\u00e0 tranh th\u1ee7 ch\u00ed \u00edt \u0111\u01b0\u1ee3c m\u1ed9t trong c\u00e1c l\u1ee3i th\u1ebf hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– \u0110a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m<\/i> c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0\u00a0\u0111a d\u1ea1ng h\u00f3a c\u00f3 li\u00ean quan.\u00a0<\/p>\n

\u1ede \u0111\u00e2y, c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t m\u1edbi ph\u00e1t tri\u1ec3n v\u1eabn li\u00ean quan \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t ch\u00ednh c\u1ee7a c\u00f4ng ty v\u1ec1 kh\u00e1ch h\u00e0ng, c\u00f4ng ngh\u1ec7, ph\u00e2n ph\u1ed1i, qu\u1ea3n l\u00ed v\u00e0 nh\u00e3n hi\u1ec7u; c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u1edd kinh nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

Cu\u1ed1i c\u00f9ng ng\u01b0\u1eddi ta d\u1ef1a v\u00e0o m\u1ed1i li\u00ean quan v\u1ec1 h\u00ecnh \u1ea3nh gi\u1eefa c\u00f4ng ty v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 \u0111a d\u1ea1ng h\u00f3a ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

– \u0110\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m<\/i> doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng c\u00e1c \u01b0u th\u1ebf n\u1ed9i b\u1ed9 ch\u1ee7 y\u1ebfu c\u1ee7a c\u00f4ng ty. Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec7p \u0111\u1ed3ng hay t\u00e1c \u0111\u1ed9ng c\u1ed9ng h\u01b0\u1edfng trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n l\u1ef1c.<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c t\u1ebf<\/font><\/h3>\n

– Ng\u00e0y nay r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n t\u0103ng tr\u01b0\u1edfng b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n \u0111a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m.\u00a0<\/p>\n

B\u1edfi v\u00ec n\u00f3 cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o th\u00eam s\u1ea3n ph\u1ea9m m\u1edbi t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh hi\u1ec7n t\u1ea1i \u0111\u1ec3 t\u1eeb \u0111\u00f3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nguy\u00ean li\u1ec7u, trang thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7, nh\u00e0 x\u01b0\u1edfng v\u00e0 nh\u00e2n c\u00f4ng, t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng m\u1edbi, n\u00e2ng cao hi\u1ec7u qu\u1ea3 s\u1ea3n xu\u1ea5t kinh doanh \u0111\u1ed3ng th\u1eddi khai th\u00e1c tri\u1ec7t \u0111\u1ec3 c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– Th\u1ef1c t\u1ebf \u1edf Vi\u1ec7t Nam, nhi\u1ec1u doanh nghi\u1ec7p trong ng\u00e0nh d\u1ec7t, may, s\u1ea3n xu\u1ea5t \u0111\u01b0\u1eddng, s\u1ea3n xu\u1ea5t bia… \u0111ang th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m.<\/p>\n

– C\u00e1c c\u00f4ng ty n\u00e0y \u0111\u00e3 tham gia v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f3 m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n \u0111ang s\u1ea3n xu\u1ea5t, nh\u1edd v\u1eady m\u00e0 t\u1ea1o ra c\u00e1c b\u1ed9 ph\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi, t\u0103ng qui m\u00f4 s\u1ea3n xu\u1ea5t, t\u0103ng doanh thu, t\u0103ng l\u1ee3i nhu\u1eadn \u0111\u1ed3ng th\u1eddi t\u0103ng \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u0111\u01b0\u1eddng, ngo\u00e0i s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 \u0111\u01b0\u1eddng th\u00ec doanh nghi\u1ec7p c\u00f2n \u0111\u01b0a v\u00e0o s\u1ea3n xu\u1ea5t b\u00e1nh k\u1eb9o, n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, bia… d\u1ef1a tr\u00ean c\u01a1 s\u1edf khai th\u00e1c ngu\u1ed3n nguy\u00ean li\u1ec7u hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n \u0110a d\u1ea1ng h\u00f3a \u0111\u1ed3ng t\u00e2m (ti\u1ebfng Anh: Concentric Diversification) l\u00e0 c\u00e1ch t\u0103ng tr\u01b0\u1edfng th\u00f4ng qua vi\u1ec7c tham gia v\u00e0o nh\u1eefng ho\u1ea1t \u0111\u1ed9ng m\u1edbi c\u00f3 li\u00ean quan nhi\u1ec1u \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p v\u1ec1 s\u1ea3n xu\u1ea5t, marketing, qu\u1ea3n tr\u1ecb v\u1eadt t\u01b0 ho\u1eb7c c\u00f4ng ngh\u1ec7.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29085"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29085"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29085\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}