{"id":29087,"date":"2023-12-07T05:35:53","date_gmt":"2023-12-07T05:35:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ma-tran-efe-external-factor-evaluation-matrix-la-gi.html"},"modified":"2023-12-23T06:08:12","modified_gmt":"2023-12-22T23:08:12","slug":"ma-tran-efe-external-factor-evaluation-matrix-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ma-tran-efe-external-factor-evaluation-matrix-la-gi.html","title":{"rendered":"Ma tr\u1eadn EFE (External Factor Evaluation Matrix) l\u00e0 g\u00ec?"},"content":{"rendered":"
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Ma tr\u1eadn EFE<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

EFE <\/b>l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m\u00a0External Factor Evaluation Matrix <\/b>trong ti\u1ebfng Anh, ngh\u0129a l\u00e0 ma tr\u1eadn \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i <\/b>ho\u1eb7c ma tr\u1eadn \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 ngo\u1ea1i vi.\u00a0<\/b><\/p>\n

Ma tr\u1eadn EFE<\/b> l\u00e0 ma tr\u1eadn tr\u1ee3 gi\u00fap ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh b\u00ean ngo\u00e0i v\u1edbi c\u00e1c nh\u00e2n t\u1ed1 thu\u1ed9c c\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a m\u00f4i tr\u01b0\u1eddng th\u1ebf gi\u1edbi, m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 v\u00e0 m\u00f4i tr\u01b0\u1eddng ng\u00e0nh.\u00a0Qua \u0111\u00f3 gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u1ea3n \u1ee9ng c\u1ee7a doanh nghi\u1ec7p v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i, nguy c\u01a1 v\u00e0 \u0111\u01b0a ra nh\u1eefng nh\u1eadn \u0111\u1ecbnh v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i l\u00e0 thu\u1eadn l\u1ee3i hay kh\u00f3 kh\u0103n cho c\u00f4ng ty.<\/p>\n

X\u00e2y d\u1ef1ng ma tr\u1eadn\u00a0<\/font><\/h3>\n

Theo Fred R. David, \u0111\u1ec3 x\u00e2y d\u1ef1ng ma tr\u1eadn EFE ch\u00fang ta ph\u1ea3i tr\u1ea3i qua n\u0103m b\u01b0\u1edbc sau \u0111\u00e2y: <\/p>\n

B\u01b0\u1edbc 1<\/i>: L\u1eadp danh m\u1ee5c c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng nh\u01b0 \u0111\u00e3 nh\u1eadn di\u1ec7n trong qu\u00e1 tr\u00ecnh ki\u1ec3m tra c\u00e1c y\u1ebfu t\u1ed1 t\u1eeb b\u00ean ngo\u00e0i (t\u1ed5ng s\u1ed1 t\u1eeb 10 \u0111\u1ebfn 20 y\u1ebfu t\u1ed1) bao g\u1ed3m c\u1ea3 nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00f4ng ty v\u00e0 ng\u00e0nh kinh doanh.<\/p>\n

B\u01b0\u1edbc 2<\/i>: Ph\u00e2n lo\u1ea1i t\u1ea7m quan tr\u1ecdng t\u1eeb 0,0 (kh\u00f4ng quan tr\u1ecdng) \u0111\u1ebfn 1,0 (r\u1ea5t quan tr\u1ecdng) cho m\u1ed7i y\u1ebfu t\u1ed1. S\u1ef1 ph\u00e2n lo\u1ea1i n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng t\u01b0\u01a1ng \u1ee9ng c\u1ee7a y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng trong ng\u00e0nh kinh doanh c\u1ee7a c\u00f4ng ty. C\u00e1c c\u01a1 h\u1ed9i th\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u00e2n lo\u1ea1i cao h\u01a1n m\u1ed1i \u0111e d\u1ecda. Tuy nhi\u00ean, m\u1ed1i \u0111e d\u1ecda c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c ph\u00e2n lo\u1ea1i cao n\u1ebfu n\u00f3 \u0111\u1eb7c bi\u1ec7t nghi\u00eam tr\u1ecdng hay mang t\u00ednh \u0111e d\u1ecda.\u00a0<\/p>\n

M\u1ee9c ph\u00e2n lo\u1ea1i th\u00edch h\u1ee3p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch so s\u00e1nh nh\u1eefng nh\u00e0 c\u1ea1nh tranh th\u00e0nh c\u00f4ng v\u1edbi nh\u1eefng nh\u00e0 c\u1ea1nh tranh kh\u00f4ng th\u00e0nh c\u00f4ng, ho\u1eb7c b\u1eb1ng c\u00e1ch th\u1ea3o lu\u1eadn v\u1ec1 y\u1ebfu t\u1ed1 n\u00e0y v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t tr\u00ed c\u1ee7a nh\u00f3m. T\u1ed5ng s\u1ed1 c\u00e1c m\u1ee9c ph\u00e2n lo\u1ea1i \u0111\u01b0\u1ee3c \u1ea5n \u0111\u1ecbnh cho c\u00e1c nh\u00e2n t\u1ed1 n\u00e0y ph\u1ea3i b\u1eb1ng 1,0. <\/p>\n

B\u01b0\u1edbc 3<\/i>: Ph\u00e2n lo\u1ea1i t\u1eeb 1 \u0111\u1ebfn 4 cho m\u1ed7i y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u1ec3 cho th\u1ea5y c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i c\u1ee7a c\u00f4ng ty ph\u1ea3n \u1ee9ng v\u1edbi y\u1ebfu t\u1ed1 n\u00e0y, trong \u0111\u00f3 4 l\u00e0 ph\u1ea3n \u1ee9ng t\u1ed1t, 3 l\u00e0 ph\u1ea3n \u1ee9ng tr\u00ean trung b\u00ecnh, 2 l\u00e0 ph\u1ea3n \u1ee9ng trung b\u00ecnh, 1 l\u00e0 ph\u1ea3n \u1ee9ng \u00edt. C\u00e1c m\u1ee9c n\u00e0y d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty.<\/p>\n

B\u01b0\u1edbc 4<\/i>: Nh\u00e2n t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed7i bi\u1ebfn s\u1ed1 v\u1edbi lo\u1ea1i c\u1ee7a n\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng. <\/p>\n

B\u01b0\u1edbc 5<\/i>: C\u1ed9ng s\u1ed1 \u0111i\u1ec3m v\u1ec1 t\u1ea7m quan tr\u1ecdng cho m\u1ed7i bi\u1ebfn s\u1ed1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ed5ng s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng cho t\u1ed5 ch\u1ee9c. <\/p>\n

B\u1ea5t k\u1ec3 s\u1ed1 c\u00e1c c\u01a1 h\u1ed9i ch\u1ee7 y\u1ebfu v\u00e0 m\u1ed1i \u0111e d\u1ecda \u0111\u01b0\u1ee3c bao nhi\u00eau trong ma tr\u1eadn EFE, t\u1ed5ng s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng cao nh\u1ea5t m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 c\u00f3 l\u00e0 4,0 v\u00e0 th\u1ea5p nh\u1ea5t l\u00e0 1,0.\u00a0<\/p>\n

C\u0103n c\u1ee9 v\u00e0o t\u1ed5ng \u0111i\u1ec3m n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ea3n \u1ee9ng c\u1ee7a DN \u0111\u1ed1i v\u1edbi m\u00f4i tr\u01b0\u1eddng nh\u01b0 sau: <\/p>\n

– T\u1ed5ng s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng l\u00e0 4 cho th\u1ea5y r\u1eb1ng t\u1ed5 ch\u1ee9c \u0111ang ph\u1ea3n \u1ee9ng r\u1ea5t t\u1ed1t v\u1edbi c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda hi\u1ec7n t\u1ea1i trong m\u00f4i tr\u01b0\u1eddng c\u1ee7a h\u1ecd. <\/p>\n

– T\u1ed5ng s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng l\u00e0 1 cho th\u1ea5y nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c m\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ec1 ra kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i ho\u1eb7c n\u00e9 tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1i \u0111e d\u1ecda t\u1eeb b\u00ean ngo\u00e0i. <\/p>\n

– T\u1ed5ng s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng l\u00e0 2,5 cho th\u1ea5y r\u1eb1ng t\u1ed5 ch\u1ee9c \u0111ang ph\u1ea3n \u1ee9ng \u1edf m\u1ee9c trung b\u00ecnh v\u1edbi c\u00e1c c\u01a1 h\u1ed9i v\u00e0 m\u1ed1i \u0111e d\u1ecda hi\u1ec7n t\u1ea1i trong m\u00f4i tr\u01b0\u1eddng c\u1ee7a h\u1ecd. <\/p>\n

V\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn EFE <\/b><\/p>\n

\u0110\u1ec3 th\u1ea5y r\u00f5 h\u01a1n v\u1ec1 ma tr\u1eadn EFE, ch\u00fang ta c\u00f3 th\u1ec3 xem m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ma tr\u1eadn EFE c\u1ee7a m\u1ed9t c\u00f4ng ty d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i ch\u1ee7 y\u1ebfu <\/b><\/p>\n<\/p>\n<\/td>\n

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T\u1ea7m quan tr\u1ecdng <\/b><\/p>\n<\/p>\n<\/td>\n

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Tr\u1ecdng s\u1ed1 <\/b><\/p>\n<\/p>\n<\/td>\n

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T\u00ednh \u0111i\u1ec3m<\/b> <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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C\u1ea3i c\u00e1ch thu\u1ebf <\/p>\n<\/p>\n<\/td>\n

\n

0,1 <\/p>\n<\/p>\n<\/td>\n

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3 <\/p>\n<\/p>\n<\/td>\n

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0,3 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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T\u0103ng chi ph\u00ed cho b\u1ea3o hi\u1ec3m <\/p>\n<\/p>\n<\/td>\n

\n

0,09 <\/p>\n<\/p>\n<\/td>\n

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2 <\/p>\n<\/p>\n<\/td>\n

\n

0,18 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

\n

C\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i <\/p>\n<\/p>\n<\/td>\n

\n

0,04 <\/p>\n<\/p>\n<\/td>\n

\n

2 <\/p>\n<\/p>\n<\/td>\n

\n

0,08 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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T\u0103ng l\u00e3i xu\u1ea5t <\/p>\n<\/p>\n<\/td>\n

\n

0,1 <\/p>\n<\/p>\n<\/td>\n

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2 <\/p>\n<\/p>\n<\/td>\n

\n

0,2 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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S\u1ef1 d\u1ecbch chuy\u1ec3n d\u00e2n s\u1ed1 t\u1eeb v\u00f9ng n\u00e0y sang v\u00f9ng kh\u00e1c <\/p>\n<\/p>\n<\/td>\n

\n

0,14 <\/p>\n<\/p>\n<\/td>\n

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4 <\/p>\n<\/p>\n<\/td>\n

\n

0,56 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Thay \u0111\u1ed5i h\u00e0nh vi , l\u1ed1i s\u1ed1ng <\/p>\n<\/p>\n<\/td>\n

\n

0,09 <\/p>\n<\/p>\n<\/td>\n

\n

3 <\/p>\n<\/p>\n<\/td>\n

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0,27 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Nh\u1eefng ph\u1ee5 n\u1eef c\u00f3 vi\u1ec7c l\u00e0m <\/p>\n<\/p>\n<\/td>\n

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0,07 <\/p>\n<\/p>\n<\/td>\n

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3 <\/p>\n<\/p>\n<\/td>\n

\n

0,21 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Kh\u00e1ch h\u00e0ng l\u00e0 nam gi\u1edbi <\/p>\n<\/p>\n<\/td>\n

\n<\/p>\n<\/td>\n\n<\/p>\n<\/td>\n\n<\/p>\n<\/td>\n<\/tr>\n
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Nh\u00e2n kh\u1ea9u thay \u0111\u1ed5i trong c\u01a1 c\u1ea5u gia \u0111\u00ecnh <\/p>\n<\/p>\n<\/td>\n

\n

0,1 <\/p>\n<\/p>\n<\/td>\n

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4 <\/p>\n<\/p>\n<\/td>\n

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0,4 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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Th\u1ecb tr\u01b0\u1eddng \u1edf chu k\u00ec suy tho\u00e1i <\/p>\n<\/p>\n<\/td>\n

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0,12 <\/p>\n<\/p>\n<\/td>\n

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3 <\/p>\n<\/p>\n<\/td>\n

\n

0,36 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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C\u00e1c nh\u00f3m d\u00e2n t\u1ed9c <\/p>\n<\/p>\n<\/td>\n

\n

0,15 <\/p>\n<\/p>\n<\/td>\n

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1 <\/p>\n<\/p>\n<\/td>\n

\n

0,15 <\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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C\u1ea1nh tranh kh\u1ed1c li\u1ec7t h\u01a1n <\/p>\n<\/p>\n<\/td>\n

\n<\/p>\n<\/td>\n\n<\/p>\n<\/td>\n\n<\/p>\n<\/td>\n<\/tr>\n
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T\u1ed5ng c\u1ed9ng \u0111i\u1ec3m <\/b><\/p>\n<\/p>\n<\/td>\n

\n<\/p>\n<\/td>\n\n<\/p>\n<\/td>\n\n

2,71<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

T\u1ed5ng s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng c\u1ee7a c\u00f4ng ty l\u00e0: 2,71 cho th\u1ea5y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f4ng ty \u0111ang tri\u1ec3n khai ph\u1ea3n \u1ee9ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i ch\u1ec9 \u1edf m\u1ee9c trung b\u00ecnh.<\/p>\n

Cho d\u00f9 l\u00e0 m\u1ed9t ma tr\u1eadn th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 v\u00e0 t\u00ednh ch\u1ea5t t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng kinh doanh, nh\u01b0ng c\u0169ng n\u00ean nh\u1edb r\u1eb1ng \u0111\u00e3 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p cho \u0111i\u1ec3m \u00edt nhi\u1ec1u s\u1ebd c\u00f3 nguy c\u01a1 c\u1ee7a y\u1ebfu t\u1ed1 ch\u1ee7 quan. \u0110\u1ec3 h\u1ea1n ch\u1ebf b\u1edbt nguy c\u01a1 ch\u1ee7 quan n\u00e0y, doanh nghi\u1ec7p c\u1ea7n k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p chuy\u00ean gia trong ph\u00e2n t\u00edch v\u00e0 cho \u0111i\u1ec3m khi v\u1eadn d\u1ee5ng ma tr\u1eadn n\u00e0y.\u00a0<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o:\u00a0Fred R. David (2003), Kh\u00e1i lu\u1eadn v\u1ec1 qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB th\u1ed1ng k\u00ea; Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ma tr\u1eadn EFE l\u00e0 ma tr\u1eadn tr\u1ee3 gi\u00fap ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh b\u00ean ngo\u00e0i v\u1edbi c\u00e1c nh\u00e2n t\u1ed1 thu\u1ed9c c\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a m\u00f4i tr\u01b0\u1eddng th\u1ebf gi\u1edbi, m\u00f4i tr\u01b0\u1eddng v\u0129 m\u00f4 v\u00e0 m\u00f4i tr\u01b0\u1eddng ng\u00e0nh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29087"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29087"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29087\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}