{"id":29090,"date":"2023-12-07T05:36:03","date_gmt":"2023-12-07T05:36:03","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-hoi-nhap-ngang-horizontal-integration-strategy-la-gi.html"},"modified":"2023-12-23T06:08:13","modified_gmt":"2023-12-22T23:08:13","slug":"chien-luoc-hoi-nhap-ngang-horizontal-integration-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-hoi-nhap-ngang-horizontal-integration-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp ngang (Horizontal integration strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp ngang (Horizontal integration strategy)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp ngang<\/b> trong ti\u1ebfng Anh l\u00e0 Horizontal integration strategy<\/b>, vi\u1ebft t\u1eaft: HT strategy<\/b>.\u00a0Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp ngang<\/i> la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nh\u0103\u0300m s\u01a1\u0309\u00a0h\u01b0\u0303u ho\u1ea1\u0306c gia ta\u0306ng kha\u0309\u00a0na\u0306ng ki\u00ea\u0309m soa\u0301t\u00a0\u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c\u00a0\u0111\u00f4\u0301i thu\u0309\u00a0ca\u0323nh tranh.<\/p>\n

\u0110\u1eb7c tr\u01b0ng<\/font><\/span><\/h3>\n

– Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp ngang<\/b> \u0111\u01b0\u1ee3c theo \u0111u\u1ed5i b\u1edfi m\u1ed9t c\u00f4ng ty \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a n\u00f3 trong ng\u00e0nh.\u00a0M\u1ed9t c\u00f4ng ty th\u1ef1c hi\u1ec7n lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng s\u00e1p nh\u1eadp ho\u1eb7c mua l\u1ea1i m\u1ed9t c\u00f4ng ty kh\u00e1c \u0111ang trong c\u00f9ng giai \u0111o\u1ea1n s\u1ea3n xu\u1ea5t.<\/p>\n

V\u00ed d\u1ee5, Disney s\u00e1p nh\u1eadp v\u1edbi Pixar (s\u1ea3n xu\u1ea5t phim), Exxon v\u1edbi Mobile (s\u1ea3n xu\u1ea5t d\u1ea7u, tinh ch\u1ebf v\u00e0 ph\u00e2n ph\u1ed1i) ho\u1eb7c s\u00e1p nh\u1eadp Daimler Benz v\u00e0 Chrysler (ph\u00e1t tri\u1ec3n, s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n l\u1ebb xe h\u01a1i).<\/p>\n

– M\u1ecd\u0302t trong nh\u01b0\u0303ng xu hu\u031b\u01a1\u0301ng\u00a0\u0111a\u0301ng chu\u0301 y\u0301 trong qua\u0309n tri\u0323 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nga\u0300y nay la\u0300 ta\u0306ng cu\u031b\u01a1\u0300ng s\u01b0\u0309\u00a0du\u0323ng chi\u00ea\u0301n lu\u031b\u01a1\u0323c h\u1ecd\u0302i nh\u1ea1\u0302p theo chi\u00ea\u0300u ngang nhu\u031b\u00a0m\u1ecd\u0302t chi\u00ea\u0301n lu\u031b\u01a1\u0323c ta\u0306ng tru\u031b\u01a1\u0309ng.<\/p>\n

– Mua ba\u0301n, sa\u0301p nh\u1ea1\u0302p, gia\u0300nh quy\u00ea\u0300n ki\u00ea\u0309m soa\u0301t gi\u01b0\u0303a ca\u0301c\u00a0\u0111\u00f4\u0301i thu\u0309\u00a0ca\u0323nh tranh (th\u00e2u t\u00f3m th\u00f9 \u0111\u1ecbch<\/b>) cho phe\u0301p ta\u0306ng l\u01a1\u0323i th\u00ea\u0301\u00a0kinh t\u00ea\u0301\u00a0nh\u01a1\u0300\u00a0qui mo\u0302 va\u0300 cho phe\u0301p doanh nghi\u1eb9\u0302p chuy\u00ea\u0309n giao ca\u0301c ngu\u00f4\u0300n l\u01b0\u0323c va\u0300 na\u0306ng l\u01b0\u0323c ca\u0323nh tranh.<\/p>\n

M\u1ee5c \u0111\u00edch<\/font><\/h3>\n

– M\u1ee5c \u0111\u00edch c\u1ee7a h\u1ed9i nh\u1eadp theo chi\u1ec1u ngang (HI) l\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ty v\u1ec1 qui m\u00f4, t\u0103ng s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m, \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf theo qui m\u00f4, gi\u1ea3m c\u1ea1nh tranh ho\u1eb7c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi.\u00a0Khi nhi\u1ec1u c\u00f4ng ty theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c n\u00e0y trong c\u00f9ng m\u1ed9t ng\u00e0nh, n\u00f3 s\u1ebd d\u1eabn \u0111\u1ebfn h\u1ee3p nh\u1ea5t ng\u00e0nh (th\u1eadm ch\u00ed \u0111\u1ed9c quy\u1ec1n).<\/p>\n

C\u00e1c tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp ngang<\/font><\/span><\/h3>\n

Theo Fred. R.David, chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp ngang c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh r\u1ea5t h\u1eefu hi\u1ec7u trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p sau \u0111\u00e2y:<\/p>\n

– Khi doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ed9c quy\u1ec1n kinh doanh trong m\u1ed9t khu v\u1ef1c hay m\u1ed9t v\u00f9ng nh\u1ea5t \u0111\u1ecbnh m\u00e0 kh\u00f4ng b\u1ecb \u0111e d\u1ecda b\u1edfi ch\u00ednh ph\u1ee7 l\u00e0m gi\u1ea3m s\u1ef1 c\u1ea1nh tranh.<\/p>\n

– Khi doanh nghi\u1ec7p kinh doanh trong m\u1ed9t ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/p>\n

– Khi doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1 v\u00e0 t\u00e0i ch\u00ednh c\u1ea7n thi\u1ebft \u0111\u1ec3 qu\u1ea3n l\u00ed th\u00e0nh c\u00f4ng doanh nghi\u1ec7p sau khi qui m\u00f4 \u0111\u00e3 m\u1edf r\u1ed9ng.<\/p>\n

– Khi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 bi\u1ebfn \u0111\u1ed9ng ch\u1eb3ng h\u1ea1n nh\u01b0 thi\u1ebfu nh\u00e2n s\u1ef1 qu\u1ea3n l\u00ed c\u1ea5p cao ho\u1eb7c thi\u1ebfu m\u1ed9t ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3 m\u00e0 doanh nghi\u1ec7p \u0111ang s\u1edf h\u1eefu; c\u1ea7n ch\u00fa \u00fd r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp theo chi\u1ec1u ngang kh\u00f4ng th\u00edch h\u1ee3p trong tr\u01b0\u1eddng h\u1ee3p \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 v\u00ec trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3 ng\u00e0nh \u0111ang suy gi\u1ea3m.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n;\u00a0Horizontal Integration, Strategic Management Insight)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp ngang (ti\u1ebfng Anh: Horizontal integration strategy) la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nh\u0103\u0300m s\u01a1\u0309 h\u01b0\u0303u ho\u1ea1\u0306c gia ta\u0306ng kha\u0309 na\u0306ng ki\u00ea\u0309m soa\u0301t \u0111\u00f4\u0301i v\u01a1\u0301i ca\u0301c \u0111\u00f4\u0301i thu\u0309 ca\u0323nh tranh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29090"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29090"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29090\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}