{"id":29092,"date":"2023-12-07T05:36:06","date_gmt":"2023-12-07T05:36:06","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-hoi-nhap-ve-phia-sau-backward-integration-strategy-la-gi.html"},"modified":"2023-12-23T06:08:13","modified_gmt":"2023-12-22T23:08:13","slug":"chien-luoc-hoi-nhap-ve-phia-sau-backward-integration-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-hoi-nhap-ve-phia-sau-backward-integration-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau (Backward integration strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau (Backward integration strategy)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau<\/b> trong ti\u1ebfng Anh l\u00e0 Backward integration strategy<\/b>. Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau<\/i> la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nh\u0103\u0300m s\u01a1\u0309\u00a0h\u01b0\u0303u ho\u1ea1\u0306c gia ta\u0306ng kha\u0309\u00a0na\u0306ng ki\u00ea\u0309m soa\u0301t\u00a0\u0111\u00f4\u0301i v\u01a1\u0301i nha\u0300 cung c\u00e2\u0301p.<\/p>\n

\u0110\u1eb7c tr\u01b0ng<\/font><\/h3>\n

– Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau<\/b> \u0111\u1ea1\u0306c bi\u1eb9\u0302t thi\u0301ch h\u01a1\u0323p trong tru\u031b\u01a1\u0300ng h\u01a1\u0323p nha\u0300 cung c\u00e2\u0301p hi\u1eb9\u0302n ta\u0323i cu\u0309a doanh nghi\u1eb9\u0302p\u00a0\u01a1\u0309\u00a0m\u01b0\u0301c gia\u0301 cao, kho\u0302ng\u00a0\u0111a\u0301ng tin c\u1ea1\u0302y ho\u1ea1\u0306c kho\u0302ng\u00a0\u0111a\u0301p\u00a0\u01b0\u0301ng\u00a0\u0111u\u031b\u01a1\u0323c ca\u0301c ye\u0302u c\u00e2\u0300u nh\u00e2\u0301t\u00a0\u0111i\u0323nh.<\/p>\n

– Tuy nhie\u0302n, trong m\u1ecd\u0302t s\u00f4\u0301 nga\u0300nh, thay vi\u0300 h\u1ecd\u0302i nh\u1ea1\u0302p do\u0323c theo ca\u0301ch truy\u00ea\u0300n th\u00f4\u0301ng nh\u0103\u0300m s\u01a1\u0309 h\u01b0\u0303u ca\u0301c nha\u0300 cung \u01b0\u0301ng, ca\u0301c doanh nghi\u1eb9\u0302p la\u0323i chu\u0309 tru\u031bo\u031bng \u0111a\u0300m pha\u0301n v\u01a1\u0301i ca\u0301c nha\u0300 cung \u01b0\u0301ng be\u0302n ngoa\u0300i m\u1ecd\u0302t ca\u0301ch r\u1ecd\u0302ng ra\u0303i \u0111\u00ea\u0309 thu \u0111u\u031b\u01a1\u0323c l\u01a1\u0323i i\u0301ch l\u01a1\u0301n nh\u00e2\u0301t.\u00a0<\/p>\n

Khi \u0111o\u0301, ca\u0301c doanh nghi\u1eb9\u0302p mua s\u0103\u0301m ca\u0301c y\u00ea\u0301u t\u00f4\u0301 \u0111\u00e2\u0300u va\u0300o t\u01b0\u0300 kh\u0103\u0301p no\u031bi, so sa\u0301nh ca\u0301c nha\u0300 cung \u01b0\u0301ng v\u01a1\u0301i nhau \u0111\u00ea\u0309 co\u0301 th\u00ea\u0309 \u0111a\u0323t \u0111u\u031b\u01a1\u0323c tho\u0309a thu\u1ea1\u0302n t\u00f4\u0301t nh\u00e2\u0301t.<\/p>\n

– Ca\u0323nh tranh toa\u0300n c\u00e2\u0300u thu\u0301c \u0111\u00e2\u0309y ca\u0301c doanh nghi\u1eb9\u0302p gia\u0309m s\u00f4\u0301 lu\u031b\u01a1\u0323ng ca\u0301c nha\u0300 cung \u01b0\u0301ng va\u0300 ye\u0302u c\u00e2\u0300u cao ho\u031bn v\u00ea\u0300 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng va\u0300 di\u0323ch vu\u0323 v\u01a1\u0301i ca\u0301c nha\u0300 cung \u01b0\u0301ng ma\u0300 ho\u0323 l\u01b0\u0323a cho\u0323n.<\/p>\n

M\u1ea1\u0306c du\u0300 v\u00ea\u0300 truy\u00ea\u0300n th\u00f4\u0301ng, co\u0301 nhi\u00ea\u0300u nha\u0300 cung c\u00e2\u0301p co\u0301 th\u00ea\u0309 \u0111a\u0309m ba\u0309o cho doanh nghi\u1eb9\u0302p m\u01b0\u0301c gia\u0301 ca\u0323nh tranh va\u0300 tra\u0301nh \u0111u\u031b\u01a1\u0323c s\u01b0\u0323 gia\u0301n \u0111oa\u0323n sa\u0309n xu\u00e2\u0301t, ca\u0301c doanh nghi\u1eb9\u0302p Hoa Ky\u0300 nga\u0300y nay cu\u0303ng \u0111a\u0303 ho\u0323c t\u1ea1\u0302p phu\u031bo\u031bng pha\u0301p cu\u0309a ca\u0301c doanh nghi\u1eb9\u0302p Nh\u1ea1\u0302t Ba\u0309n.<\/p>\n

Ca\u0301c doanh nghi\u1eb9\u0302p Nh\u1ea1\u0302t Ba\u0309n la\u0300 nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i tie\u0302n phong theo chu\u0309 tru\u031bo\u031bng l\u01b0\u0323a cho\u0323n ca\u0300ng i\u0301t nha\u0300 cung c\u00e2\u0301p ca\u0300ng t\u00f4\u0301t nhu\u031bng thi\u00ea\u0301t l\u1ea1\u0302p m\u00f4\u0301i quan h\u1eb9\u0302 r\u00e2\u0301t g\u00e2\u0300n gu\u0303i va\u0300 da\u0300i ha\u0323n.<\/p>\n

C\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau<\/font><\/h3>\n

Theo Fred R.David, chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau<\/b> c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh r\u1ea5t h\u1eefu hi\u1ec7u trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p sau \u0111\u00e2y:<\/p>\n

– Khi c\u00e1c nh\u00e0 cung \u1ee9ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng \u0111\u00e1ng tin c\u1eady, chi ph\u00ed cao ho\u1eb7c kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p, v\u1ec1 c\u00e1c linh ki\u1ec7n, th\u00e0nh ph\u1ea7n, nguy\u00ean li\u1ec7u th\u00f4.<\/p>\n

– Khi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c cung c\u1ea5p th\u00ec \u00edt v\u00e0 s\u1ed1 l\u01b0\u1ee3ng c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec nhi\u1ec1u.<\/p>\n

– Khi c\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao, \u0111i\u1ec1u n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft v\u00ec c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp (v\u1ec1 ph\u00eda tr\u01b0\u1edbc, v\u1ec1 ph\u00eda sau, ngang) \u0111\u1ec1u l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng \u0111a d\u1ea1ng h\u00f3a c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh suy gi\u1ea3m.<\/p>\n

– Khi doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1 v\u00e0 t\u00e0i ch\u00ednh c\u1ea7n thi\u1ebft \u0111\u1ec3 qu\u1ea3n l\u00ed t\u1ed1t l\u0129nh v\u1ef1c kinh doanh m\u1edbi l\u00e0 ho\u1ea1t \u0111\u1ed9ng cung \u1ee9ng nguy\u00ean v\u1eadt li\u1ec7u cho ch\u00ednh doanh nghi\u1ec7p.<\/p>\n

– Khi c\u00f3 s\u1ef1 \u1ed5n \u0111\u1ecbnh v\u1ec1 gi\u00e1 c\u1ea3 mang l\u1ea1i l\u1ee3i th\u1ebf cho doanh nghi\u1ec7p, b\u1edfi v\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ed5n \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o v\u00e0 t\u1ed5ng gi\u00e1 th\u00e0nh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m khi h\u1ed9i nh\u1eadp d\u1ecdc v\u1ec1 ph\u00eda sau.<\/p>\n

– Khi nh\u00e0 cung \u1ee9ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 l\u1ee3i nhu\u1eadn c\u1eadn bi\u00ean cao, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng ho\u1ea1t \u0111\u1ed9ng cung \u1ee9ng h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 trong ng\u00e0nh l\u00e0 ph\u00e1t \u0111\u1ea1t.<\/p>\n

– Khi m\u1ed9t doanh nghi\u1ec7p c\u1ea7n cung \u1ee9ng c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ea7u v\u00e0o c\u1ea7n thi\u1ebft m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda sau (ti\u1ebfng Anh: Backward integration strategy) la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nh\u0103\u0300m s\u01a1\u0309 h\u01b0\u0303u ho\u1ea1\u0306c gia ta\u0306ng kha\u0309 na\u0306ng ki\u00ea\u0309m soa\u0301t \u0111\u00f4\u0301i v\u01a1\u0301i nha\u0300 cung c\u00e2\u0301p.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29092"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29092"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29092\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}