{"id":29094,"date":"2023-12-07T05:36:11","date_gmt":"2023-12-07T05:36:11","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-hoi-nhap-ve-phia-truoc-forward-integration-strategy-la-gi.html"},"modified":"2023-12-23T06:08:13","modified_gmt":"2023-12-22T23:08:13","slug":"chien-luoc-hoi-nhap-ve-phia-truoc-forward-integration-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-hoi-nhap-ve-phia-truoc-forward-integration-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda tr\u01b0\u1edbc (Forward integration strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda tr\u01b0\u1edbc (Forward integration strategy)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda tr\u01b0\u1edbc<\/b> trong ti\u1ebfng Anh l\u00e0 Forward integration strategy<\/b>.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda tr\u01b0\u1edbc<\/i> la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nh\u0103\u0300m s\u01a1\u0309\u00a0h\u01b0\u0303u ho\u1ea1\u0306c gia ta\u0306ng kha\u0309\u00a0na\u0306ng ki\u00ea\u0309m soa\u0301t\u00a0\u0111\u00f4\u0301i v\u01a1\u0301i nha\u0300 pha\u0302n ph\u00f4\u0301i ho\u1ea1\u0306c ngu\u031b\u01a1\u0300i ba\u0301n le\u0309.<\/p>\n

Chi\u00ea\u0301n lu\u031b\u01a1\u0323c na\u0300y\u00a0\u0111\u1ea1\u0306c bi\u1eb9\u0302t phu\u0300 h\u01a1\u0323p trong tru\u031b\u01a1\u0300ng h\u01a1\u0323p nha\u0300 pha\u0302n ph\u00f4\u0301i hi\u1eb9\u0302n ta\u0323i co\u0301 chi phi\u0301 cao, kho\u0302ng\u00a0\u0111a\u0301ng tin c\u1ea1\u0302y ho\u1ea1\u0306c kho\u0302ng\u00a0\u0111a\u0301p\u00a0\u01b0\u0301ng\u00a0\u0111u\u031b\u01a1\u0323c nhu c\u00e2\u0300u cu\u0309a doanh nghi\u1eb9\u0302p trong vi\u1eb9\u0302c pha\u0302n ph\u00f4\u0301i ha\u0300ng ho\u0301a, di\u0323ch vu\u0323.<\/p>\n

C\u00e1c tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp d\u1ecdc v\u1ec1 ph\u00eda tr\u01b0\u1edbc<\/font><\/h3>\n

Theo Fred. R.David, chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp d\u1ecdc v\u1ec1 ph\u00eda tr\u01b0\u1edbc c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh r\u1ea5t h\u1eefu hi\u1ec7u trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p sau \u0111\u00e2y:<\/p>\n

– Khi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7n t\u1ea1i c\u00f3 chi ph\u00ed cao, kh\u00f4ng \u0111\u00e1ng tin c\u1eady, ho\u1eb7c kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5.<\/p>\n

– Khi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i hi\u1ec7n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p nh\u01b0ng c\u00f3 gi\u1edbi h\u1ea1n v\u1ec1 n\u0103ng l\u1ef1c.<\/p>\n

– Khi doanh nghi\u1ec7p c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh \u0111ang t\u0103ng tr\u01b0\u1edfng c\u00f3 tri\u1ec3n v\u1ecdng t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u00e0ng trong t\u01b0\u01a1ng lai, \u0111i\u1ec1u n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft b\u1edfi v\u00ec vi\u1ec7c h\u1ed9i nh\u1eadp d\u1ecdc v\u1ec1 ph\u00eda tr\u01b0\u1edbc l\u00e0 gi\u1ea3m kh\u1ea3 n\u0103ng \u0111a d\u1ea1ng h\u00f3a c\u1ee7a doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p ng\u00e0nh ch\u00ednh c\u00f3 bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

– Khi doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c nh\u00e2n s\u1ef1 v\u00e0 t\u00e0i ch\u00ednh c\u1ea7n thi\u1ebft \u0111\u1ec3 qu\u1ea3n l\u00ed t\u1ed1t l\u0129nh v\u1ef1c kinh doanh m\u1edbi l\u00e0 ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a ch\u00ednh doanh nghi\u1ec7p.<\/p>\n

– Khi kinh doanh \u1ed5n \u0111\u1ecbnh l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf c\u0103n b\u1ea3n, b\u1edfi v\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n c\u1ea7u th\u1ecb tr\u01b0\u1eddng khi h\u1ed9i nh\u1eadp d\u1ecdc v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/p>\n

– Khi nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c ng\u01b0\u1eddi b\u00e1n l\u1ebb c\u00f3 l\u1ee3i nhu\u1eadn c\u1eadn bi\u00ean cao, tr\u01b0\u1eddng h\u1ee3p n\u00e0y cho th\u1ea5y r\u1eb1ng m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn l\u1edbn h\u01a1n n\u1ebfu t\u1ef1 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 m\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh h\u01a1n th\u00f4ng qua vi\u1ec7c h\u1ed9i nh\u1eadp d\u1ecdc v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

Ng\u00e0y nay ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda tr\u01b0\u1edbc b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp c\u00e1c website b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

H\u00e3ng m\u00e1y t\u00ednh Dell (Dell Computer) l\u00e0 m\u1ed9t v\u00ed d\u1ee5. Dell theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp d\u1ecdc v\u1ec1 ph\u00eda tr\u01b0\u1edbc b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng b\u00ean trong c\u1eeda h\u00e0ng (stores-within-store) \u1edf Sear, Roebuck.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u1ee7 tr\u01b0\u01a1ng thi\u1ebft l\u1eadp m\u1ed9t h\u1ec7 th\u1ed1ng c\u00e1c \u0111i\u1ec3m tr\u01b0ng b\u00e0y nh\u1ecf cho ph\u00e9p ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tham quan v\u00e0 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi ch\u00ednh th\u1ee9c \u0111\u1eb7t mua. Nh\u01b0ng k\u1ec3 c\u1ea3 c\u00e1c ki-\u1ed1t hay c\u1eeda h\u00e0ng c\u1ee7a Dell th\u00ec \u0111\u1ec1u kh\u00f4ng l\u01b0u kho c\u00e1c lo\u1ea1i m\u00e1y t\u00ednh.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a Dell c\u00f3 th\u1ec3 g\u1ecdi \u0111i\u1ec7n \u0111\u1eb7t h\u00e0ng ho\u1eb7c \u0111\u1eb7t h\u00e0ng th\u00f4ng qua Internet m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n. \u0110i\u1ec1u n\u00e0y v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 l\u00e0m cho Dell tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n so v\u1edbi c\u00e1c h\u00e3ng m\u00e1y t\u00ednh kh\u00e1c.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c h\u1ed9i nh\u1eadp v\u1ec1 ph\u00eda tr\u01b0\u1edbc (ti\u1ebfng Anh: Forward integration strategy) la\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c nh\u0103\u0300m s\u01a1\u0309 h\u01b0\u0303u ho\u1ea1\u0306c gia ta\u0306ng kha\u0309 na\u0306ng ki\u00ea\u0309m soa\u0301t \u0111\u00f4\u0301i v\u01a1\u0301i nha\u0300 pha\u0302n ph\u00f4\u0301i ho\u1ea1\u0306c ngu\u031b\u01a1\u0300i ba\u0301n le\u0309.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29094"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29094"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29094\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}