{"id":29107,"date":"2023-12-07T05:37:05","date_gmt":"2023-12-07T05:37:05","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-da-dang-hoa-khong-lien-quan-unrelated-diversification-strategies-la-gi.html"},"modified":"2023-12-23T06:08:23","modified_gmt":"2023-12-22T23:08:23","slug":"chien-luoc-da-dang-hoa-khong-lien-quan-unrelated-diversification-strategies-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-da-dang-hoa-khong-lien-quan-unrelated-diversification-strategies-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean quan (Unrelated diversification strategies) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean quan (Unrelated diversification strategies)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean quan<\/b> trong ti\u1ebfng Anh l\u00e0 Unrelated diversification strategies<\/b>.\u00a0<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean quan<\/i>\u00a0h\u01b0\u1edbng vi\u1ec7c \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh v\u00e0o nh\u1eefng ng\u00e0nh c\u00f3 tri\u1ec3n v\u1ecdng l\u1ee3i nhu\u1eadn t\u1ed1t trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 thay v\u00ec theo \u0111u\u1ed5i vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng trong c\u00f9ng chu\u1ed7i gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

\u0110\u1eb7c tr\u01b0ng chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean quan<\/font><\/h3>\n

– Nh\u1eefng doanh nghi\u1ec7p\u00a0\u0111a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean quan th\u01b0\u1eddng t\u00ecm ki\u1ebfm nh\u1eefng doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u mua b\u00e1n, s\u00e1p nh\u1eadp v\u00e0 c\u00f3 tri\u1ec3n v\u1ecdng l\u1ee3i nhu\u1eadn cao trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c nhau.<\/p>\n

– Nh\u1eefng doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m m\u1ee5c ti\u00eau th\u01b0\u1eddng l\u00e0 nh\u1eefng doanh nghi\u1ec7p \u0111ang \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u1ea5p d\u01b0\u1edbi gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u1ef1c, nh\u1eefng doanh nghi\u1ec7p \u0111ang l\u00e2m v\u00e0o t\u00ecnh c\u1ea3nh t\u00fang qu\u1eabn ho\u1eb7c nh\u1eefng doanh nghi\u1ec7p c\u00f3 tri\u1ec3n v\u1ecdng l\u1ee3i nhu\u1eadn cao nh\u01b0ng thi\u1ebfu v\u1ed1n \u0111\u1ea7u t\u01b0.<\/p>\n

C\u00e1c tr\u01b0\u1eddng h\u1ee3p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean quan<\/font><\/h3>\n

Theo Fred R.David, chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean quan<\/b> c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh r\u1ea5t h\u1eefu hi\u1ec7u trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p sau \u0111\u00e2y:<\/p>\n

– Khi doanh thu c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 b\u1eb1ng vi\u1ec7c t\u0103ng th\u00eam s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u1edbi (kh\u00f4ng c\u00f3 li\u00ean quan).<\/p>\n

– Khi doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh c\u00f3 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao v\u00e0\/ ho\u1eb7c kh\u00f4ng r\u0103ng tr\u01b0\u1edfng (v\u1edbi d\u1ea5u hi\u1ec7u l\u00e0 l\u1ee3i nhu\u1eadn v\u00e0 l\u1ee3i nhu\u1eadn c\u1eadn bi\u00ean th\u1ea5p)<\/p>\n

– Khi k\u00eanh ph\u00e2n ph\u1ed1i hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c khai th\u00e1c \u0111\u1ec3 ph\u00e2n ph\u1ed1i c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

– Khi s\u1ea3n l\u01b0\u1ee3ng h\u00e0ng h\u00f3a ti\u00eau th\u1ee5 c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi v\u1eadn \u0111\u1ed9ng ng\u01b0\u1ee3c chi\u1ec1u so v\u1edbi s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– Khi ng\u00e0nh kinh doanh c\u01a1 b\u1ea3n c\u1ee7a doanh nghi\u1ec7p \u0111ang c\u00f3 xu h\u01b0\u1edbng suy gi\u1ea3m s\u1ea3n l\u01b0\u1ee3ng v\u00e0 l\u1ee3i nhu\u1eadn h\u00e0ng n\u0103m.<\/p>\n

– Khi doanh nghi\u1ec7p c\u00f3 v\u1ed1n v\u00e0 n\u0103ng l\u1ef1c qu\u1ea3n l\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea1nh tranh th\u00e0nh c\u00f4ng trong ng\u00e0nh kinh doanh m\u1edbi.<\/p>\n

– Khi doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i mua l\u1ea1i m\u1ed9t l\u0129nh v\u1ef1c kinh doanh kh\u00f4ng c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1c l\u0129nh v\u1ef1c kinh doanh hi\u1ec7n t\u1ea1i nh\u01b0ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 \u0111\u1ea7u t\u01b0.<\/p>\n

– Khi gi\u1eefa hai doanh nghi\u1ec7p c\u00f3 s\u1ef1 \u0111\u1ed3ng thu\u1eadn nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

– Khi th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i cho h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 b\u00e3o h\u00f2a.<\/p>\n

– Khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u1ed1ng \u0111\u1ed9c quy\u1ec1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m ch\u1ed1ng l\u1ea1i m\u1ed9t doanh nghi\u1ec7p tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 kinh doanh trong m\u1ed9t ng\u00e0nh \u0111\u01a1n nh\u1ea5t.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a kh\u00f4ng li\u00ean quan (ti\u1ebfng Anh: Unrelated diversification strategies) h\u01b0\u1edbng vi\u1ec7c \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh v\u00e0o nh\u1eefng ng\u00e0nh c\u00f3 tri\u1ec3n v\u1ecdng l\u1ee3i nhu\u1eadn t\u1ed1t trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 thay v\u00ec theo \u0111u\u1ed5i vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1edf r\u1ed9ng chu\u1ed7i gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29107"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29107"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29107\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}