{"id":29109,"date":"2023-12-07T05:37:09","date_gmt":"2023-12-07T05:37:09","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-phat-trien-thi-truong-market-development-strategy-la-gi.html"},"modified":"2023-12-23T06:08:23","modified_gmt":"2023-12-22T23:08:23","slug":"chien-luoc-phat-trien-thi-truong-market-development-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-phat-trien-thi-truong-market-development-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng (Market development strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: iStock<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng (Market development strategy)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh l\u00e0 Market development strategy<\/b>. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/i> l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng con \u0111\u01b0\u1eddng \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

N\u00f3i theo c\u00e1ch \u0111\u01a1n gi\u1ea3n:<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/b> bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i ti\u00eau th\u1ee5 tr\u00ean c\u00e1c khu v\u1ef1c \u0111\u00eda l\u00ed m\u1edbi.<\/p>\n

\u0110\u1eb7c tr\u01b0ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

– Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb th\u1ecb tr\u01b0\u1eddng<\/i> th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng khi doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 m\u1edf r\u1ed9ng qui m\u00f4 s\u1ea3n xu\u1ea5t, \u0111ang c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

–\u00a0Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/i> ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 khi c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u00e0 doanh nghi\u1ec7p s\u1ebd tham gia \u0111\u00f3 ch\u01b0a b\u1ecb b\u00e3o h\u00f2a.<\/p>\n

V\u00ed d\u1ee5<\/font><\/h3>\n

– Th\u00e1ng 5\/2005, Adidas tuy\u00ean b\u1ed1 s\u1ebd m\u1edf 40 c\u1eeda h\u00e0ng m\u1ed7i th\u00e1ng trong li\u00ean ti\u1ebfp 40 th\u00e1ng t\u1edbi, m\u1eb7c d\u00f9 t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 Adidas \u0111\u00e3 c\u00f3 1.500 c\u1eeda h\u00e0ng t\u1ea1i Trung Qu\u1ed1c.<\/p>\n

– V\u00e0 k\u1ebft qu\u1ea3 l\u00e0 Adidas, d\u00f9 ch\u1ec9 l\u00e0 c\u00f4ng ty kinh doanh c\u00e1c d\u1ee5ng c\u1ee5 th\u1ec3 thao \u0111\u1ee9ng th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi sau Nike, \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0 nh\u00e0 cung c\u1ea5p trang ph\u1ee5c ch\u00ednh th\u1ee9c cho \u1ee6y ban Olympic qu\u1ed1c gia Trung Qu\u1ed1c. \u0110\u1ed3ng th\u1eddi Adidas c\u0169ng \u0111\u00e3 chi 80 tri\u1ec7u USD \u0111\u1ec3 tr\u1edf th\u00e0nh\u00a0 nh\u00e0 cung c\u1ea5p trang ph\u1ee5c ch\u00ednh th\u1ee9c c\u1ee7a Th\u1ebf v\u1eadn h\u1ed9i Opympic B\u1eafc Kinh 2008.<\/p>\n

C\u00e1c tr\u01b0\u1eddng h\u1ee3p n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

– Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t h\u1eefu hi\u1ec7u trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

+ Khi doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i m\u1edbi hi\u1ec7u qu\u1ea3: \u1ed5n \u0111\u1ecbnh, s\u1eb5n s\u00e0ng v\u1edbi chi ph\u00ed h\u1ee3p l\u00ed.<\/p>\n

+ Khi m\u1ed9t doanh nghi\u1ec7p \u0111ang kinh doanh r\u1ea5t hi\u1ec7u qu\u1ea3 trong ng\u00e0nh kinh doanh m\u00e0 n\u00f3 tham gia.<\/p>\n

+ Khi t\u1ed3n t\u1ea1i m\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng n\u00e0o \u0111\u00f3 ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c ho\u1eb7c ch\u01b0a b\u00e3o h\u00f2a<\/p>\n

+ Khi doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng d\u01b0\u1edbi n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t.<\/p>\n

+ Khi ng\u00e0nh kinh doanh m\u00e0 doanh nghi\u1ec7p \u0111ang tham gia c\u00f3 xu h\u01b0\u1edbng m\u1edf r\u1ed9ng v\u1ec1 ph\u1ea1m vi tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market development strategy) l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng con \u0111\u01b0\u1eddng \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29109"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29109"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29109\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}