{"id":29111,"date":"2023-12-07T05:37:13","date_gmt":"2023-12-07T05:37:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-tham-nhap-thi-truong-market-penetration-strategy-la-gi.html"},"modified":"2023-12-23T06:08:23","modified_gmt":"2023-12-22T23:08:23","slug":"chien-luoc-tham-nhap-thi-truong-market-penetration-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-tham-nhap-thi-truong-market-penetration-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Market penetration strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Market penetration strategy)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b> trong ti\u1ebfng Anh l\u00e0 Market penetration strategy<\/b>.\u00a0Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/i> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng th\u1ecb ph\u1ea7n cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c n\u1ed7 l\u1ef1c Marketing.<\/p>\n

\u0110\u1eb7c tr\u01b0ng<\/font><\/h3>\n

–\u00a0Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b> th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed9c l\u1eadp ho\u1eb7c c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.<\/p>\n

–\u00a0Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/i> bao g\u1ed3m vi\u1ec7c gia t\u0103ng s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, t\u0103ng chi ph\u00ed qu\u1ea3ng c\u00e1o, t\u0103ng c\u01b0\u1eddng c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng ho\u1eb7c gia t\u0103ng c\u00e1c n\u1ed7 l\u1ef1c quan h\u1ec7 c\u00f4ng ch\u00fang. C\u1ee5 th\u1ec3:<\/p>\n

+ X\u00fac ti\u1ebfn b\u00e1n h\u00e0ng (Sales Promotion) l\u00e0 t\u1eadp h\u1ee3p c\u00e1c bi\u1ec7n ph\u00e1p c\u00f3 th\u1ec3 l\u00e0m kh\u00e1ch h\u00e0ng mua ngay, mua nhi\u1ec1u h\u01a1n, t\u0103ng l\u01b0\u1ee3ng b\u00e1n ngay l\u1eadp t\u1ee9c nh\u1edd cung c\u1ea5p \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch v\u1eadt ch\u1ea5t hay tinh th\u1ea7n b\u1ed5 sung cho ng\u01b0\u1eddi mua.<\/p>\n

+ Quan h\u1ec7 c\u00f4ng ch\u00fang (PR)\u00a0l\u00e0 c\u00f4ng c\u1ee5 d\u00f9ng \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho s\u1ea3n ph\u1ea9m, con ng\u01b0\u1eddi, \u0111\u1ecba \u0111i\u1ec3m, \u00fd t\u01b0\u1edfng, ho\u1ea1t \u0111\u1ed9ng, t\u1ed5 ch\u1ee9c, v\u00e0 th\u1eadm ch\u00ed l\u00e0 c\u1ea3 qu\u1ed1c gia.\u00a0<\/p>\n

Ng\u01b0\u1eddi ta s\u1eed d\u1ee5ng PR \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0, gi\u1edbi truy\u1ec1n th\u00f4ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng n\u01a1i doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

C\u00e1c tr\u01b0\u1eddng h\u1ee3p n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/font><\/h3>\n

–\u00a0Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b> c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t h\u1eefu hi\u1ec7u trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

+ Khi th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i ch\u01b0a b\u00e3o h\u00e0o m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

+ Khi t\u1ec9 l\u1ec7 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 gia t\u0103ng m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3.<\/p>\n

+ Khi th\u1ecb ph\u1ea7n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh \u0111ang gi\u1ea3m \u0111i trong khi l\u01b0\u1ee3ng ti\u00eau th\u1ee5 to\u00e0n ng\u00e0nh \u0111ang t\u0103ng l\u00ean.<\/p>\n

+ Khi doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 chi ph\u00ed marketing trong qu\u00e1 kh\u1ee9 c\u00f3 t\u01b0\u01a1ng quan ch\u1eb7t ch\u1ebd.<\/p>\n

+ Khi l\u1ee3i th\u1ebf kinh t\u1ebf nh\u1edd qui m\u00f4 t\u0103ng l\u00ean mang l\u1ea1i cho doanh nghi\u1ec7p c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u01a1 b\u1ea3n.<\/p>\n

Li\u00ean h\u1ec7 th\u1ef1c t\u1ebf<\/font><\/h3>\n

– \u0110\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/b>, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i th\u00f4ng qua n\u1ed7 l\u1ef1c m\u1ea1nh m\u1ebd v\u1ec1 ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ti\u00eau th\u1ee5, th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i r\u1ed9ng r\u00e3i, t\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o… \u0111\u1ec3 gi\u1eef kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

– Th\u1ef1c t\u1ebf \u1edf Vi\u1ec7t Nam cho th\u1ea5y nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/i>.<\/p>\n

H\u1ecd t\u1eadp trung v\u00e0o s\u1ea3n xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m \u0111ang c\u00f3 th\u1ebf m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, t\u1eeb \u0111\u00f3 th\u00f4ng qua qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i v\u00e0 ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i \u0111\u1ec3 m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

Tuy nhi\u00ean, khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (ti\u1ebfng Anh: Market penetration strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng th\u1ecb ph\u1ea7n cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c n\u1ed7 l\u1ef1c Marketing.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29111"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29111"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29111\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}