{"id":29113,"date":"2023-12-07T05:37:18","date_gmt":"2023-12-07T05:37:18","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-phat-trien-san-pham-product-development-strategy-la-gi.html"},"modified":"2023-12-23T06:08:23","modified_gmt":"2023-12-22T23:08:23","slug":"chien-luoc-phat-trien-san-pham-product-development-strategy-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-phat-trien-san-pham-product-development-strategy-la-gi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (Product Development Strategy) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Yashika Industries<\/p>\n<\/div>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (Product Development Strategy)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/b> trong ti\u1ebfng Anh l\u00e0 Product Development Strategy<\/b>.\u00a0Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/i> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gia t\u0103ng l\u01b0\u1ee3ng h\u00e0ng h\u00f3a ti\u00eau th\u1ee5 b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i.<\/p>\n

\u0110\u1eb7c tr\u01b0ng v\u00e0 v\u00ed d\u1ee5<\/font><\/h3>\n

–\u00a0Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi m\u1ed9t ng\u00e2n s\u00e1ch l\u1edbn cho ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m ri\u00eang bi\u1ec7t ho\u1eb7c to\u00e0n b\u1ed9 m\u1eb7t h\u00e0ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

V\u00ed d\u1ee5: McDonald’s l\u00e0 h\u00e3ng cung c\u1ea5p \u0111\u1ed3 \u0103n nhanh theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n

H\u00e3ng \u0111\u00e3 th\u1eed nghi\u1ec7m v\u00e0 ph\u00e1t tri\u1ec3n lo\u1ea1i b\u00e1nh k\u1eb9p d\u00e0nh cho ng\u01b0\u1eddi s\u00e0nh \u0103n (Gourmet – like sandwiches) v\u00ec h\u00e3ng cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho c\u00e1c lo\u1ea1i \u0111\u1ed3 \u0103n nhanh c\u00f3 nhi\u1ec1u c\u00e1c th\u00e0nh ph\u1ea7n b\u1ed5 d\u01b0\u1ee1ng.<\/p>\n

M\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng mong mu\u1ed1n c\u00e1c lo\u1ea1i \u0111\u1ed3 \u0103n kh\u00f4ng ch\u1ec9 c\u00f3 m\u00f9i v\u1ecb ngon m\u00e0 c\u00f2n ph\u1ea3i th\u1ef1c s\u1ef1 ngon khi \u0103n. H\u00e3ng c\u0169ng c\u00f3 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n b\u00e1nh k\u1eb9p m\u00e0 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 t\u1ef1 l\u1ef1a ch\u1ecdn v\u00e0 k\u1ebft h\u1ee3p c\u00e1c v\u1ecb kh\u00e1c nhau (Design your own sandwiches).<\/p>\n

C\u00e1c tr\u01b0\u1eddng h\u1ee3p n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m<\/font><\/h3>\n

– Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh \u0111\u1eb7c bi\u1ec7t h\u1eefu hi\u1ec7u trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

+ Khi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111i v\u00e0o giai \u0111o\u1ea1n b\u00e3o h\u00f2a trong chu k\u00ec s\u1ed1ng s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ecfa m\u00e3n v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c th\u1eed ho\u1eb7c ti\u00eau d\u00f9ng c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi.<\/p>\n

+ Khi doanh nghi\u00eap ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh trong ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 cao.<\/p>\n

+ Khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh \u0111\u01b0a ra s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n nh\u01b0ng \u1edf m\u1ee9c gi\u00e1 c\u1ea1nh tranh.<\/p>\n

+ Khi doanh nghi\u1ec7p c\u1ea1nh tranh trong ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/p>\n

+ Khi doanh nghi\u1ec7p c\u00f3 th\u1ebf m\u1ea1nh th\u1eadt s\u1ef1 trong ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (ti\u1ebfng Anh: Product Development Strategy) l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gia t\u0103ng l\u01b0\u1ee3ng h\u00e0ng h\u00f3a ti\u00eau th\u1ee5 b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hi\u1ec7n t\u1ea1i.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29113"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29113"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29113\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}