{"id":29264,"date":"2023-12-07T07:29:13","date_gmt":"2023-12-07T07:29:13","guid":{"rendered":"https:\/\/masterskills.org\/blog\/loi-the-canh-tranh-competitive-advantage-la-gi-dac-trung-va-y-nghia.html"},"modified":"2023-12-23T06:08:44","modified_gmt":"2023-12-22T23:08:44","slug":"loi-the-canh-tranh-competitive-advantage-la-gi-dac-trung-va-y-nghia","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/loi-the-canh-tranh-competitive-advantage-la-gi-dac-trung-va-y-nghia.html","title":{"rendered":"L\u1ee3i th\u1ebf c\u1ea1nh tranh (Competitive Advantage) l\u00e0 g\u00ec? \u0110\u1eb7c tr\u01b0ng v\u00e0 \u00fd ngh\u0129a"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>Hinh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">L\u1ee3i th\u1ebf c\u1ea1nh tranh (Competitive Advantage)<\/font><\/h2>\n<p><b>\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n<p><b>L\u1ee3i th\u1ebf c\u1ea1nh tranh <\/b>trong ti\u1ebfng Anh l\u00e0 <b>Competitive Advantage<\/b>.\u00a0<i>L\u1ee3i th\u1ebf c\u1ea1nh tranh<\/i> l\u00e0 kh\u1ea3 n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cao h\u01a1n cho kh\u00e1ch h\u00e0ng so v\u1edbi s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">\u0110\u1eb7c tr\u01b0ng v\u00e0 \u00fd ngh\u0129a<\/font><\/h3>\n<p>&#8211; L\u1ee3i th\u1ebf c\u1ea1nh tranh bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 c\u01a1 c\u1ea5u chi ph\u00ed, th\u01b0\u01a1ng hi\u1ec7u, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 s\u1ea3n ph\u1ea9m, m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i, s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n<p>&#8211; L\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1ea1o ra gi\u00e1 tr\u1ecb l\u1edbn h\u01a1n cho m\u1ed9t c\u00f4ng ty v\u00e0 c\u00e1c c\u1ed5 \u0111\u00f4ng c\u1ee7a c\u00f4ng ty \u0111\u00f3.<\/p>\n<p>&#8211; L\u1ee3i th\u1ebf c\u1ea1nh tranh c\u00e0ng b\u1ec1n v\u1eefng, \u0111\u1ed1i th\u1ee7 c\u00e0ng kh\u00f3 trung h\u00f2a l\u1ee3i th\u1ebf.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n<p>Michael Porter \u0111\u00e3 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c hai lo\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u01a1 b\u1ea3n. Theo \u00f4ng, hai lo\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u01a1 b\u1ea3n m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh \u0111\u00f3 l\u00e0:<\/p>\n<p>&#8211; L\u1ee3i th\u1ebf v\u1ec1 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t (L\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t)<\/p>\n<p>&#8211; L\u1ee3i th\u1ebf c\u1ea1nh tranh chi ph\u00ed th\u1ea5p (L\u1ee3i th\u1ebf chi ph\u00ed)<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">M\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/font><\/h3>\n<div class=\"VCSortableInPreviewMode noCaption\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<\/div>\n<\/div>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">C\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u01a1 b\u1ea3n<\/font><\/h3>\n<p><b>(1) Chi\u00ea\u0301n lu\u031b\u01a1\u0323c d\u00e2\u0303n \u0111\u00e2\u0300u v\u00ea\u0300 chi phi\u0301 <\/b>(Cost Leadership Strategy)<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p khi l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 b\u1eb1ng m\u1ecdi c\u00e1ch t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh.<\/p>\n<p><b>(2) Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 s\u1ea3n ph\u1ea9m <\/b>(Product Differentiation Strategy)<\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c xem l\u00e0 duy nh\u1ea5t, \u0111\u1ed9c \u0111\u00e1o \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p><b>(3)\u00a0Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung <\/b>(Focus strategy, Concentration strategy)<\/p>\n<p>Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung\u00a0l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ch\u1ec9 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng ho\u1eb7c m\u1ed9t v\u00e0i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>&#8211; Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n\u00a0chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung\u00a0th\u00f4ng qua hai ph\u01b0\u01a1ng th\u1ee9c: chi ph\u00ed th\u1ea5p ho\u1eb7c kh\u00e1c bi\u1ec7t h\u00f3a. Trong \u0111\u00f3:<\/p>\n<p>+\u00a0Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung\u00a0v\u00e0o chi ph\u00ed th\u1ea5p (Cost Focus strategy) t\u00ecm ki\u1ebfm l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed trong ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<p>+ Trong khi \u0111\u00f3,\u00a0chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung\u00a0v\u00e0o kh\u00e1c bi\u1ec7t h\u00f3a (Differentiation Focus strategy)\u00a0 l\u1ea1i nh\u1eafm \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t s\u1ea3n ph\u1ea9m trong ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: C\u00e1c kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ed5i m\u1edbi v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi trong doanh nghi\u1ec7p,\u00a0Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            L\u1ee3i th\u1ebf c\u1ea1nh tranh (ti\u1ebfng Anh: Competitive Advantage) l\u00e0 kh\u1ea3 n\u0103ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cao h\u01a1n cho kh\u00e1ch h\u00e0ng so v\u1edbi s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29264"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29264"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29264\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}