{"id":29336,"date":"2023-12-07T07:32:47","date_gmt":"2023-12-07T07:32:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-phoi-rong-rai-extensive-distribution-la-gi.html"},"modified":"2023-12-23T06:08:57","modified_gmt":"2023-12-22T23:08:57","slug":"phan-phoi-rong-rai-extensive-distribution-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-phoi-rong-rai-extensive-distribution-la-gi.html","title":{"rendered":"Ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i (Extensive distribution) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda<\/p>\n<\/div>\n<\/div>\n

Ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i (Extensive distribution)<\/font><\/h2>\n

\u0110\u1ecbnh ngh\u0129a<\/b><\/p>\n

Ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i<\/b> trong ti\u1ebfng Anh l\u00e0 Extensive distribution<\/b>.\u00a0Ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i <\/i>l\u00e0 vi\u1ec7c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m tr\u00ean m\u1ed9t v\u00f9ng th\u1ecb tr\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh (t\u00ecm c\u00e0ng nhi\u1ec1u \u0111i\u1ec3m ti\u00eau th\u1ee5 c\u00e0ng t\u1ed1t).<\/p>\n

C\u00e1c thu\u1eadt ng\u1eef li\u00ean quan<\/font><\/h3>\n

Ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/b>\u00a0trong ti\u1ebfng Anh l\u00e0\u00a0Exclusive Distribution<\/b>.<\/p>\n

Ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/i>\u00a0l\u00e0 vi\u1ec7c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i duy nh\u1ea5t tr\u00ean m\u1ed9t v\u00f9ng th\u1ecb tr\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh, th\u01b0\u1eddng \u0111i \u0111\u00f4i v\u1edbi b\u00e1n h\u00e0ng \u0111\u1ed9c quy\u1ec1n (y\u00eau c\u1ea7u nh\u00e0 ph\u00e2n ph\u1ed1i kh\u00f4ng b\u00e1n s\u1ea3n ph\u1ea9m c\u1ea1nh tranh.<\/p>\n

Ph\u00e2n ph\u1ed1i ch\u1ecdn l\u1ecdc<\/b>\u00a0trong ti\u1ebfng Anh l\u00e0\u00a0Selective distribution<\/b>.\u00a0<\/p>\n

Ph\u00e2n ph\u1ed1i ch\u1ecdn l\u1ecdc<\/i>\u00a0l\u00e0 vi\u1ec7c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 nh\u00e0 ph\u00e2n ph\u1ed1i tho\u1ea3 m\u00e3n nh\u1eefng \u0111i\u1ec1u ki\u1ec7n nh\u1ea5t \u0111\u1ecbnh tr\u00ean m\u1ed9t v\u00f9ng th\u1ecb tr\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh.<\/p>\n

\u01afu \u0111i\u1ec3m<\/font><\/h3>\n

– S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 l\u1edbn nh\u1ea5t.<\/p>\n

– Ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i; n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i.<\/p>\n

H\u1ea1n ch\u1ebf<\/font><\/h3>\n

– Nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd m\u1ea5t quy\u1ec1n ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a k\u00eanh (tr\u01b0ng b\u00e0y, s\u1eafp x\u1ebfp, d\u1ecbch v\u1ee5 b\u1ed5 sung, gi\u00e1 b\u00e1n).<\/p>\n

– Hi\u1ec7u qu\u1ea3 k\u00e9m trong vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

– Nguy c\u01a1 h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i cao.<\/p>\n

\u0110i\u1ec1u ki\u1ec7n \u00e1p d\u1ee5ng<\/font><\/h3>\n

– Ph\u01b0\u01a1ng th\u1ee9c ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed1i v\u1edbi h\u00e0ng ti\u00eau d\u00f9ng b\u00e1ch h\u00f3a th\u00f4ng th\u01b0\u1eddng, h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ecf.<\/p>\n

Ph\u00e2n bi\u1ec7t ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/font><\/h3>\n

– Ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ho\u00e0n to\u00e0n ng\u01b0\u1ee3c v\u1edbi ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ed9c quy\u1ec1n.<\/p>\n

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Ti\u00eau th\u1ee9c<\/th>\nPh\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i<\/th>\nPh\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n<\/th>\n<\/tr>\n<\/thead>\n
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1. Quy\u1ec1n ki\u1ec3m so\u00e1t<\/p>\n<\/p>\n<\/td>\n

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Nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd m\u1ea5t quy\u1ec1n ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a k\u00eanh.<\/p>\n<\/p>\n<\/td>\n

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Nh\u00e0 s\u1ea3n xu\u1ea5t ki\u1ec3m so\u00e1t t\u1ed1t c\u00e1c ch\u00ednh s\u00e1ch marketing trong ph\u00e2n ph\u1ed1i.<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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2. R\u1ee7i ro<\/p>\n<\/p>\n<\/td>\n

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Th\u1ea5p h\u01a1n do \u0111a d\u1ea1ng h\u00f3a c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/p>\n<\/td>\n

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C\u00f3 m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n n\u00ean r\u1ee7i ro cao.<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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3. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/p>\n<\/p>\n<\/td>\n

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S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 l\u1edbn nh\u1ea5t.<\/p>\n<\/p>\n<\/td>\n

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H\u1ea1n ch\u1ebf, ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e0 ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n.<\/p>\n<\/p>\n<\/td>\n<\/tr>\n

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4. \u0110i\u1ec1u ki\u1ec7n \u00e1p d\u1ee5ng<\/p>\n<\/p>\n<\/td>\n

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Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ed1i v\u1edbi h\u00e0ng ti\u00eau d\u00f9ng b\u00e1ch h\u00f3a th\u00f4ng th\u01b0\u1eddng, h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ecf.<\/p>\n<\/p>\n<\/td>\n

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Ph\u01b0\u01a1ng th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m xa x\u1ec9, cao c\u1ea5p, s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn, s\u1ea3n ph\u1ea9m nh\u1eadp kh\u1ea9u.<\/p>\n<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

(T\u00e0i li\u1ec7u tham kh\u1ea3o: Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i, T\u1ed5 h\u1ee3p gi\u00e1o d\u1ee5c Topica)
<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i (ti\u1ebfng Anh: Extensive distribution) l\u00e0 vi\u1ec7c nh\u00e0 s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m tr\u00ean m\u1ed9t v\u00f9ng th\u1ecb tr\u01b0\u1eddng x\u00e1c \u0111\u1ecbnh.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29336"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29336"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29336\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}