{"id":29352,"date":"2023-12-07T07:33:36","date_gmt":"2023-12-07T07:33:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khach-hang-customer-theo-quan-diem-cua-quan-tri-chat-luong-la-gi-phan-loai.html"},"modified":"2023-12-23T06:09:08","modified_gmt":"2023-12-22T23:09:08","slug":"khach-hang-customer-theo-quan-diem-cua-quan-tri-chat-luong-la-gi-phan-loai","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khach-hang-customer-theo-quan-diem-cua-quan-tri-chat-luong-la-gi-phan-loai.html","title":{"rendered":"Kh\u00e1ch h\u00e0ng (Customer) theo quan \u0111i\u1ec3m c\u1ee7a qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 g\u00ec? Ph\u00e2n lo\u1ea1i"},"content":{"rendered":"<div class=\"vnbcbc-body vceditor-content wi-active\" data-role=\"content\">\n<div class=\"VCSortableInPreviewMode\" type=\"Photo\" style=\"\">\n<div><\/div>\n<div class=\"PhotoCMS_Caption\">\n<p>H\u00ecnh minh ho\u1ea1 (Ngu\u1ed3n: unbabel)<\/p>\n<\/div>\n<\/div>\n<h2><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Kh\u00e1ch h\u00e0ng theo quan \u0111i\u1ec3m c\u1ee7a qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng<\/font><\/h2>\n<p><b>Kh\u00e1i ni\u1ec7m<\/b><\/p>\n<p><b>Kh\u00e1ch h\u00e0ng<\/b> trong ti\u1ebfng Anh \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0<b> customer.<\/b><\/p>\n<p>Quan \u0111i\u00ea\u0309m cu\u0309a qua\u0309n tri\u0323 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng cho r\u0103\u0300ng kha\u0301ch ha\u0300ng la\u0300 toa\u0300n b\u1ecd\u0302 nh\u01b0\u0303ng \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng co\u0301 lie\u0302n quan tr\u01b0\u0323c ti\u00ea\u0301p \u0111\u00ea\u0301n nh\u01b0\u0303ng \u0111o\u0300i ho\u0309i v\u00ea\u0300 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323 cu\u0309a doanh nghi\u1eb9\u0302p ma\u0300 doanh nghi\u1eb9\u0302p pha\u0309i \u0111a\u0301p \u01b0\u0301ng.\u00a0<\/p>\n<p>V\u01a1\u0301i quan ni\u1eb9\u0302m na\u0300y, kha\u0301ch ha\u0300ng cu\u0309a doanh nghi\u1eb9\u0302p se\u0303 bao g\u00f4\u0300m hai \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng la\u0300 kha\u0301ch ha\u0300ng be\u0302n trong va\u0300 kha\u0301ch ha\u0300ng be\u0302n ngoa\u0300i.\u00a0<\/p>\n<p><b>Kha\u0301ch ha\u0300ng be\u0302n trong<\/b> la\u0300 t\u00e2\u0301t ca\u0309 ca\u0301c tha\u0300nh vie\u0302n, b\u1ecd\u0302 ph\u1ea1\u0302n trong doanh nghi\u1eb9\u0302p co\u0301 tie\u0302u du\u0300ng ca\u0301c sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 \u0111u\u031b\u01a1\u0323c cung c\u00e2\u0301p n\u1ecd\u0302i b\u1ecd\u0302 doanh nghi\u1eb9\u0302p.\u00a0<\/p>\n<p>Theo quan ni\u1eb9\u0302m na\u0300y, toa\u0300n b\u1ecd\u0302 qua\u0301 tri\u0300nh sa\u0309n xu\u00e2\u0301t ho\u1ea1\u0306c cung c\u00e2\u0301p di\u0323ch vu\u0323 cu\u0309a doanh nghi\u1eb9\u0302p v\u00ea\u0300 ba\u0309n ch\u00e2\u0301t la\u0300 ca\u0301c chu\u00f4\u0303i m\u0103\u0301t xi\u0301ch nha\u0300 cung c\u00e2\u0301p &#8211; kha\u0301ch ha\u0300ng, trong \u0111o\u0301, ta\u0323i ca\u0301c m\u0103\u0301t xi\u0301ch thi\u0300 m\u00f4\u0303i \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng v\u01b0\u0300a la\u0300 nha\u0300 cung c\u00e2\u0301p la\u0323i v\u01b0\u0300a la\u0300 kha\u0301ch ha\u0300ng.\u00a0<\/p>\n<p>Xa\u0301c \u0111i\u0323nh ca\u0301c kha\u0301ch ha\u0300ng be\u0302n trong co\u0301 y\u0301 nghi\u0303a \u0111\u1ea1\u0306c bi\u1eb9\u0302t \u0111\u00f4\u0301i v\u01a1\u0301i doanh nghi\u1eb9\u0302p vi\u0300 sa\u0309n ph\u00e2\u0309m ho\u1ea1\u0306c di\u0323ch vu\u0323 co\u0301 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng cao hay kho\u0302ng thi\u0300 phu\u0323 thu\u1ecd\u0302c r\u00e2\u0301t nhi\u00ea\u0300u va\u0300o nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i ta\u0323o ra no\u0301.<\/p>\n<p><b>Kha\u0301ch ha\u0300ng be\u0302n ngoa\u0300i<\/b> la\u0300 toa\u0300n b\u1ecd\u0302 nh\u01b0\u0303ng \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng co\u0301 nh\u01b0\u0303ng \u0111o\u0300i ho\u0309i tr\u01b0\u0323c ti\u00ea\u0301p v\u00ea\u0300 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 cu\u0309a doanh nghi\u1eb9\u0302p ma\u0300 doanh nghi\u1eb9\u0302p pha\u0309i \u0111a\u0301p \u01b0\u0301ng.\u00a0<\/p>\n<p>Kha\u0301ch ha\u0300ng be\u0302n ngoa\u0300i co\u0301 th\u00ea\u0309 bao g\u00f4\u0300m nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i co\u0301 tie\u0302u du\u0300ng sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 cu\u0309a doanh nghi\u1eb9\u0302p ho\u1ea1\u0306c cu\u0303ng co\u0301 th\u00ea\u0309 la\u0300 nh\u01b0\u0303ng ngu\u031b\u01a1\u0300i kho\u0302ng tie\u0302u du\u0300ng sa\u0309n ph\u00e2\u0309m cu\u0309a doanh nghi\u1eb9\u0302p nhu\u031b co\u031b quan qua\u0309n <span>l\u00ed<\/span> nha\u0300 nu\u031b\u01a1\u0301c, ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c xa\u0303 h\u1ecd\u0302i, ca\u0301c ca\u0301 nha\u0302n trong c\u1ecd\u0302ng \u0111\u00f4\u0300ng.<\/p>\n<p>Trong nh\u01b0\u0303ng \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng kha\u0301ch ha\u0300ng tre\u0302n, \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng na\u0300o cu\u0303ng quan tro\u0323ng va\u0300 co\u0301 y\u0301 nghi\u0303a \u0111\u00f4\u0301i v\u01a1\u0301i qua\u0301 tri\u0300nh hoa\u0323t \u0111\u1ecd\u0302ng cu\u0309a doanh nghi\u1eb9\u0302p. Vi\u0300 v\u1ea1\u0302y, doanh nghi\u1eb9\u0302p c\u00e2\u0300n \u0111a\u0301p \u01b0\u0301ng t\u00f4\u0301t nh\u00e2\u0301t nh\u01b0\u0303ng nhu c\u00e2\u0300u cu\u0309a nh\u01b0\u0303ng loa\u0323i kha\u0301ch ha\u0300ng na\u0300y.\u00a0<\/p>\n<p>Tuy nhie\u0302n, ca\u0301c kha\u0301ch ha\u0300ng la\u0323i co\u0301 nh\u01b0\u0303ng mong mu\u00f4\u0301n ma\u0302u thu\u00e2\u0303n nhau, vi\u0300 v\u1ea1\u0302y nhi\u1eb9\u0302m vu\u0323 cu\u0309a doanh nghi\u1eb9\u0302p la\u0300 dung ho\u0300a nh\u01b0\u0303ng \u0111o\u0300i ho\u0309i \u0111o\u0301 la\u0300m sao \u0111\u00ea\u0309 \u0111a\u0301p \u01b0\u0301ng t\u00f4\u0301t nh\u00e2\u0301t nhu c\u00e2\u0300u cu\u0309a ho\u0323 nhu\u031bng trong kha\u0309 na\u0306ng cu\u0309a doanh nghi\u1eb9\u0302p.<\/p>\n<h3><font style=\"line-height: 22px; font-size: 22px;\" color=\"#3d85c6\">Ph\u00e2n lo\u1ea1i<\/font><\/h3>\n<p>Co\u0301 nhi\u00ea\u0300u ca\u0301ch pha\u0302n loa\u0323i kha\u0301ch ha\u0300ng<\/p>\n<p><b>&#8211; Ca\u0306n c\u01b0\u0301 va\u0300o t\u00e2\u0300m quan tro\u0323ng cu\u0309a kha\u0301ch ha\u0300ng<\/b> \u0111\u00f4\u0301i v\u01a1\u0301i doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 chia kha\u0301ch ha\u0300ng ra la\u0300m hai loa\u0323i theo nguye\u0302n <span>l\u00ed<\/span> Pareto hay la\u0300 qui lu\u1ea1\u0302t 80\/20.\u00a0<\/p>\n<p>Theo \u0111o\u0301, kha\u0301ch ha\u0300ng co\u0301 y\u0301 nghi\u0303a s\u00f4\u0301ng co\u0300n \u0111\u00f4\u0301i v\u01a1\u0301i doanh nghi\u1eb9\u0302p la\u0300 nh\u01b0\u0303ng \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng chi\u0309 chi\u00ea\u0301m 20% v\u00ea\u0300 s\u00f4\u0301 lu\u031b\u01a1\u0323ng nhu\u031bng chi\u00ea\u0301m \u0111\u00ea\u0301n 80% v\u00ea\u0300 doanh thu ho\u1ea1\u0306c l\u01a1\u0323i nhu\u1ea1\u0302n. S\u00f4\u0301 kha\u0301ch ha\u0300ng co\u0300n la\u0323i chi\u00ea\u0301m \u0111\u00ea\u0301n 80% v\u00ea\u0300 s\u00f4\u0301 lu\u031b\u01a1\u0323ng nhu\u031bng chi\u0309 chi\u00ea\u0301m khoa\u0309ng 20% v\u00ea\u0300 doanh thu ho\u1ea1\u0306c l\u01a1\u0323i nhu\u1ea1\u0302n.\u00a0<\/p>\n<p>Pha\u0302n loa\u0323i kha\u0301ch ha\u0300ng theo ca\u0301ch na\u0300y giu\u0301p doanh nghi\u1eb9\u0302p thi\u00ea\u0301t l\u1ea1\u0302p chi\u0301nh sa\u0301ch va\u0300 chi\u00ea\u0301n lu\u031b\u01a1\u0323c ch\u00e2\u0301t lu\u031b\u01a1\u0323ng cu\u0309a doanh nghi\u1eb9\u0302p. Tuy nhie\u0302n, con s\u00f4\u0301 80\/20 chi\u0309 mang y\u0301 nghi\u0303a v\u00ea\u0300 m\u1ea1\u0306t nguye\u0302n t\u0103\u0301c co\u0300n tre\u0302n th\u01b0\u0323c t\u00ea\u0301, tu\u0300y t\u01b0\u0300ng \u0111\u1ea1\u0306c \u0111i\u00ea\u0309m cu\u0309a doanh nghi\u1eb9\u0302p ma\u0300 con s\u00f4\u0301 na\u0300y co\u0301 th\u00ea\u0309 la\u0300 70\/30, 78\/22, 90\/10, 95\/5,&#8230;<\/p>\n<p><b>&#8211; Ca\u0306n c\u01b0\u0301 va\u0300o mu\u0323c \u0111i\u0301ch s\u01b0\u0309 du\u0323ng sa\u0309n ph\u00e2\u0309m, <\/b>ngu\u031b\u01a1\u0300i ta co\u0301 th\u00ea\u0309 chia kha\u0301ch ha\u0300ng tha\u0300nh ba nho\u0301m:\u00a0<\/p>\n<p>Nho\u0301m mua sa\u0309n ph\u00e2\u0309m \u0111\u00ea\u0309 sa\u0309n xu\u00e2\u0301t ho\u1ea1\u0306c ch\u00ea\u0301 bi\u00ea\u0301n<\/p>\n<p>Nho\u0301m mua sa\u0309n ph\u00e2\u0309m \u0111\u00ea\u0309 tie\u0302u du\u0300ng\u00a0<\/p>\n<p>Nho\u0301m mua sa\u0309n ph\u00e2\u0309m \u0111\u00ea\u0309 ba\u0301n<\/p>\n<p>Vi\u1eb9\u0302c pha\u0302n loa\u0323i kha\u0301ch ha\u0300ng na\u0300y giu\u0301p doanh nghi\u1eb9\u0302p kha\u0301c bi\u1eb9\u0302t ho\u0301a sa\u0309n ph\u00e2\u0309m va\u0300 phu\u031bo\u031bng th\u01b0\u0301c ba\u0301n sao cho phu\u0300 h\u01a1\u0323p v\u01a1\u0301i t\u01b0\u0300ng \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng, \u0111a\u0301p \u01b0\u0301ng t\u00f4\u0301t nh\u00e2\u0301t nhu c\u00e2\u0300u cu\u0309a ho\u0323.<\/p>\n<p><b>&#8211; Ca\u0306n c\u01b0\u0301 va\u0300o th\u01a1\u0300i \u0111i\u00ea\u0309m tie\u0302u du\u0300ng sa\u0309n ph\u00e2\u0309m,<\/b> ngu\u031b\u01a1\u0300i ta chia kha\u0301ch ha\u0300ng ra la\u0300m ba nho\u0301m: kha\u0301ch ha\u0300ng trong qua\u0301 kh\u01b0\u0301, kha\u0301ch ha\u0300ng hi\u1eb9\u0302n ta\u0323i va\u0300 kha\u0301ch ha\u0300ng tu\u031bo\u031bng lai.\u00a0<\/p>\n<p><b>+ Kha\u0301ch ha\u0300ng trong qua\u0301 kh\u01b0\u0301 <\/b>la\u0300 nh\u01b0\u0303ng kha\u0301ch ha\u0300ng \u0111a\u0303 tho\u0302i kho\u0302ng tie\u0302u du\u0300ng sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 trong m\u1ecd\u0302t khoa\u0309ng th\u01a1\u0300i gian na\u0300o \u0111o\u0301 trong qua\u0301 kh\u01b0\u0301.<\/p>\n<p><b>+ Kha\u0301ch ha\u0300ng hi\u1eb9\u0302n ta\u0323i<\/b> la\u0300 nh\u01b0\u0303ng kha\u0301ch ha\u0300ng \u0111a\u0303 va\u0300 \u0111ang tie\u0302u du\u0300ng sa\u0309n ph\u00e2\u0309m trong m\u1ecd\u0302t khoa\u0309ng th\u01a1\u0300i gian na\u0300o \u0111o\u0301 trong hi\u1eb9\u0302n ta\u0323i. Khoa\u0309ng th\u01a1\u0300i gian na\u0300y phu\u0323 thu\u1ecd\u0302c va\u0300o loa\u0323i ha\u0300ng ho\u0301a, co\u0301 th\u00ea\u0309 la\u0300 va\u0300i tha\u0301ng \u0111\u00f4\u0301i v\u01a1\u0301i ha\u0300ng ho\u0301a tie\u0302u du\u0300ng mau ho\u0309ng ho\u1ea1\u0306c la\u0300 va\u0300i na\u0306m \u0111\u00f4\u0301i v\u01a1\u0301i ha\u0300ng tie\u0302u du\u0300ng la\u0302u b\u00ea\u0300n.\u00a0<\/p>\n<p><b>+ Kha\u0301ch ha\u0300ng trong tu\u031bo\u031bng lai <\/b>la\u0300 nh\u01b0\u0303ng \u0111\u00f4\u0301i tu\u031b\u01a1\u0323ng chu\u031ba bao gi\u01a1\u0300 tie\u0302u du\u0300ng sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 cu\u0309a doanh nghi\u1eb9\u0302p nhu\u031bng co\u0301 kha\u0309 na\u0306ng pha\u0301t sinh nhu c\u00e2\u0300u v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323.\u00a0<\/p>\n<p>Vi\u1eb9\u0302c pha\u0302n loa\u0323i kha\u0301ch ha\u0300ng na\u0300y giu\u0301p doanh nghi\u1eb9\u0302p co\u0301 th\u00ea\u0309 t\u1ea1\u0302p h\u01a1\u0323p \u0111u\u031b\u01a1\u0323c d\u01b0\u0303 li\u1eb9\u0302u v\u00ea\u0300 kha\u0301ch ha\u0300ng t\u01b0\u0300 \u0111o\u0301 pha\u0302n ti\u0301ch \u0111\u00ea\u0309 ti\u0300m ra nh\u01b0\u0303ng tho\u0302ng tin h\u01b0\u0303u i\u0301ch trong qua\u0301 tri\u0300nh kinh doanh.<\/p>\n<p><b>&#8211; Ca\u0306n c\u01b0\u0301 va\u0300o khu v\u01b0\u0323c \u0111i\u0323a <span>l\u00ed<\/span> <\/b>co\u0301 th\u00ea\u0309 chia kha\u0301ch ha\u0300ng ra la\u0300m ba loa\u0323i bao g\u00f4\u0300m kha\u0301ch ha\u0300ng ba\u0309n \u0111i\u0323a, kha\u0301ch ha\u0300ng \u0111i\u0323a phu\u031bo\u031bng va\u0300 kha\u0301ch ha\u0300ng qu\u00f4\u0301c t\u00ea\u0301.\u00a0<\/p>\n<p>Theo ca\u0301ch pha\u0302n loa\u0323i na\u0300y, cu\u0303ng co\u0301 th\u00ea\u0309 pha\u0302n loa\u0323i kha\u0301ch ha\u0300ng tha\u0300nh kha\u0301ch ha\u0300ng tha\u0300nh ph\u00f4\u0301, kha\u0301ch ha\u0300ng thi\u0323 tr\u00e2\u0301n va\u0300 kha\u0301ch ha\u0300ng no\u0302ng tho\u0302n.\u00a0<\/p>\n<p>M\u00f4\u0303i kha\u0301ch ha\u0300ng \u01a1\u0309 t\u01b0\u0300ng khu v\u01b0\u0323c \u0111i\u0323a <span>l\u00ed<\/span> la\u0323i co\u0301 th\u00ea\u0309 co\u0301 nh\u01b0\u0303ng nhu c\u00e2\u0300u v\u00ea\u0300 sa\u0309n ph\u00e2\u0309m hay di\u0323ch vu\u0323 kha\u0301c nhau ne\u0302n ca\u0301ch pha\u0302n loa\u0323i na\u0300y giu\u0301p doanh nghi\u1eb9\u0302p kha\u0301c bi\u1eb9\u0302t ho\u0301a chi\u0301nh sa\u0301ch trong vi\u1eb9\u0302c tho\u0309a ma\u0303n kha\u0301ch ha\u0300ng.<\/p>\n<p><b>&#8211; Ca\u0306n c\u01b0\u0301 va\u0300o \u0111\u1ea1\u0306c \u0111i\u00ea\u0309m cu\u0309a kha\u0301ch ha\u0300ng<\/b> co\u0301 th\u00ea\u0309 chia kha\u0301ch ha\u0300ng la\u0300m ba loa\u0323i bao g\u00f4\u0300m ca\u0301 nha\u0302n, nho\u0301m, va\u0300 t\u00f4\u0309 ch\u01b0\u0301c bao g\u00f4\u0300m doanh nghi\u1eb9\u0302p, co\u031b quan qua\u0309n <span>l\u00ed<\/span> nha\u0300 nu\u031b\u01a1\u0301c va\u0300 ca\u0301c t\u00f4\u0309 ch\u01b0\u0301c kha\u0301c.\u00a0<\/p>\n<p>Vi\u1eb9\u0302c pha\u0302n loa\u0323i kha\u0301ch ha\u0300ng theo ca\u0301ch na\u0300y cu\u0303ng giu\u0301p ca\u0301c doanh nghi\u1eb9\u0302p kha\u0301c bi\u1eb9\u0302t ho\u0301a trong vi\u1eb9\u0302c phu\u0323c vu\u0323 kha\u0301ch ha\u0300ng.<\/p>\n<p><b>&#8211; Ngoa\u0300i ra, <\/b>ngu\u031b\u01a1\u0300i ta co\u0300n co\u0301 th\u00ea\u0309 pha\u0302n loa\u0323i kha\u0301ch ha\u0300ng theo nhi\u00ea\u0300u tie\u0302u chi\u0301 kha\u0301c nhau nhu\u031b theo giai \u0111oa\u0323n ba\u0301n ha\u0300ng, theo m\u00f4\u0301i quan h\u1eb9\u0302 cu\u0309a kha\u0301ch ha\u0300ng v\u01a1\u0301i doanh nghi\u1eb9\u0302p, ha\u0300nh vi tie\u0302u du\u0300ng, \u0111\u1ea1\u0306c \u0111i\u00ea\u0309m nha\u0302n kh\u00e2\u0309u ho\u0323c (tu\u00f4\u0309i, ngh\u00ea\u0300 nghi\u1eb9\u0302p, l\u00f4\u0301i s\u00f4\u0301ng, hoa\u0300n ca\u0309nh kinh t\u00ea\u0301&#8230;), ta\u0302m l\u00ed, lo\u0300ng tin va\u0300 l\u00f4\u0301i s\u00f4\u0301ng&#8230;\u00a0<\/p>\n<p>Cho du\u0300 la\u0300 pha\u0302n loa\u0323i theo ca\u0301ch na\u0300o thi\u0300 mu\u0323c \u0111i\u0301ch cu\u0309a co\u0302ng vi\u1eb9\u0302c na\u0300y bao gi\u01a1\u0300 cu\u0303ng la\u0300 giu\u0301p doanh nghi\u1eb9\u0302p x\u00ea\u0301p loa\u0323i ca\u0301c nho\u0301m kha\u0301ch ha\u0300ng co\u0301 nhu c\u00e2\u0300u tu\u031bo\u031bng \u0111\u00f4\u0301i gi\u00f4\u0301ng nhau t\u01b0\u0300 \u0111o\u0301 ta\u0323o co\u031b s\u01a1\u0309 cho vi\u1eb9\u0302c phu\u0323c vu\u0323 kha\u0301ch ha\u0300ng m\u1ecd\u0302t ca\u0301ch t\u00f4\u0301t ho\u031bn.<\/p>\n<p><i>(T\u00e0i li\u1ec7u tham kh\u1ea3o: Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng, Trung t\u00e2m \u0111\u00e0o t\u1ea1o t\u1eeb xa, \u0110H Kinh t\u1ebf Qu\u1ed1c d\u00e2n)<\/i><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"vnbcbc-sapo\" data-role=\"sapo\">\n                            Quan \u0111i\u1ec3m c\u1ee7a qu\u1ea3n tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng cho r\u1eb1ng kh\u00e1ch h\u00e0ng (ti\u1ebfng Anh: Customer) l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eefng \u0111\u00f2i h\u1ecfi v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u00e1p \u1ee9ng.\n                        <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29352"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29352"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29352\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}