{"id":29373,"date":"2023-12-07T07:34:16","date_gmt":"2023-12-07T07:34:16","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-du-lich-tourism-marketing-la-gi.html"},"modified":"2023-12-23T06:09:10","modified_gmt":"2023-12-22T23:09:10","slug":"marketing-du-lich-tourism-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-du-lich-tourism-marketing-la-gi.html","title":{"rendered":"Marketing du l\u1ecbch (Tourism Marketing) l\u00e0 g\u00ec?"},"content":{"rendered":"
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H\u00ecnh minh h\u1ecda. Ngu\u1ed3n: Antonio Preiti<\/p>\n<\/div>\n<\/div>\n

Marketing du l\u1ecbch<\/font><\/h2>\n

Kh\u00e1i ni\u1ec7m<\/b><\/p>\n

Marketing du l\u1ecbch<\/b> trong ti\u1ebfng Anh l\u00e0\u00a0Tourism Marketing.<\/p>\n

Marketing du l\u1ecbch<\/b> l\u00e0 m\u1ed9t b\u1ed9 ph\u1eadn c\u1ee7a marketing \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong l\u0129nh v\u1ef1c du l\u1ecbch. Marketing du l\u1ecbch l\u00e0 s\u1ef1 h\u1ed9i nh\u1eadp c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c nh\u00e0 cung \u1ee9ng du l\u1ecbch h\u01b0\u1edbng v\u00e0o s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng du l\u1ecbch tr\u00ean m\u1ed7i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\u00a0<\/p>\n

M\u1ee5c \u0111\u00edch c\u1ee7a marketing du l\u1ecbch l\u00e0 l\u00e0m vui l\u00f2ng kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1eafng l\u1ee3i trong c\u1ea1nh tranh v\u00e0 l\u1ee3i nhu\u1eadn trong d\u00e0i h\u1ea1n.<\/p>\n

\u0110\u1eb7c th\u00f9 c\u1ee7a marketing du l\u1ecbch<\/font><\/h3>\n

Do \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh du l\u1ecbch c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m du l\u1ecbch \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a s\u1ea3n ph\u1ea9m v\u1eadt ch\u1ea5t so v\u1edbi s\u1ea3n ph\u1ea9m du l\u1ecbch. C\u1ee5 th\u1ec3 l\u00e0:<\/p>\n

– Ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c t\u0103ng t\u00ednh h\u1eefu h\u00ecnh c\u1ee7a s\u1ea3n ph\u1ea9m du l\u1ecbch\u00a0<\/b><\/p>\n

S\u1ea3n ph\u1ea9m du l\u1ecbch v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5, kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 nh\u00ecn, th\u1eed v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi mua s\u1ea3n ph\u1ea9m v\u00ec t\u00ecnh v\u00f4 h\u00ecnh c\u1ee7a n\u00f3. Tuy nhi\u00ean, h\u1ecd l\u1ea1i c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y nh\u1eefng y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh g\u1eafn v\u1edbi s\u1ea3n ph\u1ea9m du l\u1ecbch. Marketing du l\u1ecbch ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n

+ M\u00f4i tr\u01b0\u1eddng v\u1eadt ch\u1ea5t xung quanh: bao g\u1ed3m thi\u1ebft k\u1ebf b\u00ean ngo\u00e0i, c\u00e1c ki\u1ec3u v\u1eadt d\u1ee5ng, v\u1eadt trang tr\u00ed, bi\u1ec3n hi\u1ec7u, c\u1ea3nh quan xung quanh,…<\/p>\n

+ Gi\u00e1 c\u1ea3: gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 t\u1ea1o n\u00ean ni\u1ec1m tin c\u1ee7a s\u1ea3n ph\u1ea9m, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u0103ng ho\u1eb7c gi\u1ea3m s\u1ef1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u00f3<\/p>\n

+ Truy\u1ec1n th\u00f4ng: truy\u1ec1n th\u00f4ng v\u1ec1 d\u1ecbch v\u1ee5 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t l\u1eddi h\u1ee9a, n\u00f3 c\u0169ng g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean ch\u1ea5t l\u01b0\u1ee3ng mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/p>\n

+ Kh\u00e1ch h\u00e0ng: ki\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a kh\u00e1ch s\u1ea1n s\u1ebd cung c\u1ea5p m\u1ed9t d\u1ea5u hi\u1ec7u cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n

– Ch\u00ednh s\u00e1ch con ng\u01b0\u1eddi\u00a0\u00a0<\/b><\/p>\n

Ph\u1ea7n l\u1edbn s\u1ea3n ph\u1ea9m du l\u1ecbch \u0111\u01b0\u1ee3c t\u1ea1o ra trong m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed1i quan h\u1ec7 \u0111\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m du l\u1ecbch, do \u0111\u00f3, c\u00e1c nh\u00e0 marketing du l\u1ecbch c\u1ea7n ph\u1ea3i coi tr\u1ecdng y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

– Ho\u1ea1t \u0111\u1ed9ng c\u1ed5 \u0111\u1ed9ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o m\u00f9a tr\u00e1i v\u1ee5<\/b><\/p>\n

T\u00ednh th\u1eddi v\u1ee5 c\u1ee7a s\u1ea3n ph\u1ea9m du l\u1ecbch \u0111\u00e3 t\u1ea1o n\u00ean nhi\u1ec1u b\u1ea5t l\u1ee3i cho c\u00e1c doanh nghi\u1ec7p kinh doanh du l\u1ecbch n\u00f3i chung v\u00e0 kh\u00e1ch s\u1ea1n n\u00f3i ri\u00eang. \u0110i\u1ec1u n\u00e0y l\u00e0 do nhu c\u1ea7u du l\u1ecbch l\u00e0 m\u1ed9t nhu c\u1ea7u th\u1ee9 y\u1ebfu, xu\u1ea5t hi\u1ec7n kh\u00f4ng \u1ed5n \u0111\u1ecbnh.\u00a0<\/p>\n

V\u00ec v\u1eady, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p du l\u1ecbch n\u00f3i chung v\u00e0 kh\u00e1ch s\u1ea1n n\u00f3i ri\u00eang ph\u1ea3i \u0111\u1ea3m b\u1ea3o l\u01b0\u1ee3ng kh\u00e1ch c\u1ea7n thi\u1ebft c\u0169ng nh\u01b0 k\u00e9o d\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch du l\u1ecbch, gi\u1ea3m \u00e1p l\u1ef1c cho m\u00f9a cao \u0111i\u1ec3m v\u00e0 gia t\u0103ng c\u00f4ng su\u1ea5t s\u1eed d\u1ee5ng c\u1ee7a c\u00e1c c\u01a1 s\u1edf v\u1eadt ch\u1ea5t k\u0129 thu\u1eadt v\u00e0o m\u00f9a th\u1ea5p \u0111i\u1ec3m b\u1eb1ng c\u00e1ch \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i trong m\u00f9a th\u1ea5p \u0111i\u1ec3m.<\/p>\n

– Coi tr\u1ecdng ch\u00ednh s\u00e1ch \u0111\u1ed1i v\u1edbi trung gian<\/b><\/p>\n

Trong ho\u1ea1t \u0111\u1ed9ng kinh doanh du l\u1ecbch kh\u00f4ng c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u1eadt ch\u1ea5t. Thay v\u00e0o \u0111\u00f3 l\u00e0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi trung gian g\u1ed3m c\u00e1c \u0111\u1ea1i l\u00ed du l\u1ecbch v\u00e0 c\u00e1c c\u00f4ng ty du l\u1ecbch c\u00f3 th\u1ec3 c\u00f9ng nhau t\u1ea1o n\u00ean c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh du l\u1ecbch tr\u1ecdn g\u00f3i. C\u00e1c trung gian du l\u1ecbch th\u01b0\u1eddng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 l\u00ed do khi\u1ebfn cho trong marketing du l\u1ecbch, c\u00e1c ch\u00ednh s\u00e1ch \u0111\u1ed1i v\u1edbi trung gian c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c coi tr\u1ecdng.<\/p>\n

– Coi tr\u1ecdng s\u1ef1 h\u1ee3p t\u00e1c trong ho\u1ea1t \u0111\u1ed9ng Marketing<\/b><\/p>\n

S\u1ea3n ph\u1ea9m du l\u1ecbch l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed5ng h\u1ee3p c\u1ee7a nhi\u1ec1u ng\u00e0nh ngh\u1ec1. Do \u0111\u00f3, \u0111\u1ec3 \u0111em \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh, \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd c\u1ee7a doanh nghi\u1ec7p trong t\u1eebng kh\u00e2u t\u1ea1o n\u00ean s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng.\u00a0<\/p>\n

(Theo Gi\u00e1o tr\u00ecnh Qu\u1ea3n tr\u1ecb kinh doanh kh\u00e1ch s\u1ea1n, NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf qu\u1ed1c d\u00e2n<\/i>)<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\n Marketing du l\u1ecbch (ti\u1ebfng Anh: Tourism Marketing) l\u00e0 s\u1ef1 h\u1ed9i nh\u1eadp c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c nh\u00e0 cung \u1ee9ng du l\u1ecbch h\u01b0\u1edbng v\u00e0o s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng du l\u1ecbch tr\u00ean m\u1ed7i \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\n <\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[416],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29373"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=29373"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/29373\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=29373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=29373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=29373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}